Dealer Newsletter Issue 6

Governing bodies, clubs and fans must take moreresponsibility for reducing the environmental impact ofsport. That is the view of England football coach GaryNeville and green entrepreneur Dale Vince, in launchingthe Sustainability in Sport foundation, which is aiming toput environmental issues at the heart of sport.

The former Manchester United star said: “Theenvironmental impact of sport is massive but oftenoverlooked – with the Olympics putting sport at theforefront of people’s minds, we believe the time is right tolaunch a green revolution in sport.

“Sporting stars are role-models for people throughoutthe world and delivering messages on sustainabilitythrough sport can reach a diverse global audience.”

� 62% of people in the UK watch a sportregularly – almost 40 million people

� 50% of people in the UK participate in sportregularly – over 30 million people

� Over 14 million people play sport in a clubenvironment in the UK

� There are an estimated 140,000 sportsclubs in the UK

(Sources: Sport England & Sport UK)

Neville continued: “Sport is an important part of oureveryday lives and we believe, sport as an industry, mustgrasp the green agenda.”

Dale Vince, founder of green energy companyEcotricity and chairman of Forest Green Rovers FC, said:“The Olympics organisers have made great efforts toreduce their environmental impact and we applaud themfor it, but there is no getting away from the fact that theLondon Olympics still had a massive carbon footprint –the equivalent of adding an extra city the size of Cardiff tothe UK.

“The Olympics are a big event but they only happenonce every four years. We need sport to be sustainableday-in day-out from the grassroots level upwards – weaim to help governing bodies, clubs and fans reduce theenvironmental impact of sport.

“Sustainability in Sport is about changing the rules ofthe game and putting environmental issues at the heart ofall sport. As Gary says: nothing short of a revolution.”

Sustainability in Sport will:

� Set eco-standards for stadiums, sportspitches, procurement, etc..

� Partner with a cutting-edge technologycompanies to develop technology that helpsclubs produce their own renewable energyand improve energy efficiency to reduce costsand carbon footprints

� Run workshops and sharing expertise onimproving the sustainability of stadiums andachieve the EU’s EMAS standard that mapsand audits environmental performance

� Partner with suppliers and manufacturers ofsustainable materials, sports equipment andsupport services

� Utilise Forest Green Rovers as a grassrootstest-bed to show how sporting clubs can audittheir environmental performance – thenretrofit technologies and introduce practicesto provide eco-solutions – such as solarpanels, wind turbines, electric robot lawn-mowers, organic pitches, recycling water, lowenergy lights, locally sourced food.

Sustainability in Sport is already engaging with sportgoverning bodies and clubs.

Welcome to the latest issue of Cutting News. Since our last newsletter, we’ve seenthe weather improve and look forward to some extended periods of sunshine. We’vealso seen a highly successful Olympic Games, so we hope that this will lead to theeconomy showing more signs of growth.In the last issue, we announced a brand newproduct to the Bahia range – the Bahia MKM, whichyou should now be placing orders with your ASM.Historically, this is the time of year when we launchnew products to the UK market. Whilst we are notattending SALTEX this year, we have decided tokeep with tradition and have pulled forward thelaunch of a new range of products – the Duocut,which many of you have already seen and placedorders for. Full details can be found later in thisnewsletter.

The Dealer of the Year Award preparations arenow in full swing which is to be held at StoneleighPark on 15th November. Everyone is welcome, soplease ensure you have signed your Etesia and/orPellenc contract and sent it back to us.

Following a pleasantly successful GLAS exhibitionin Dublin on the 19th July, we have decided that we

will be attending Grand Designs Live. The show willopen its doors from 12th - 14th October 2012 atBirmingham's NEC. With our ever expanding rangeof products, we continually look for newopportunities and markets and Grand Designsrepresents something new to us.

The new season has started and you will shortlyreceive a visit from your area manager to sign thenew season contract and stock order. Please notethat after the 1st December 2012, any dealer whohas not completed their contract and order will havetheir discount reduced to non-stocking terms, soplease make sure you are prepared for the visit. Ifyou need any information from us, feel free to ask.

All in all, we’ve seen another busy period sincethe last newsletter – let’s hope this continues!

Patrick Vives, Managing Director, Etesia UK

You should all now know by now thatForest Green Rovers have a range ofEtesia and Pellenc equipment which allhelp Head Groundsman Stuart Wardmaintain the New Lawn pitch to the bestpossible standards. Recently, we wereinvited to attend a charity match topromote the Sustainability in Sportfoundation, which was watched by abumper crowd of 3,207.

“Sportmust graspthe Green Agenda”

You can nowfollow us onTwitter:@etesiauk

That high performance is possible thanks to theDuocut concept which is the perfect combination

between 100% collection and 100% mulchingdecks, without compromising the results of either

of the functions. Changing the mowing systemis easy: just place the removable insert under

the deck if you want to mulch. Remove theinsert if you prefer to mow with or without

collection. There is no need what-so-everfor a tool or blade change. The insert

completes the shape of the deck toform a smooth surface with no

roughness, allowing the grass tomove easily for incomparably

superior mulching.Excellent mulching results with

a very high collectionperformance, even if the

grass is long and wet iscompacted in the56 litre grasscollection box,which comes

completewith boxfilling

indicator. The mower has a forward speed of 3.6 km/h and can workon Slopes of up to 18% or 10°.

ComfortThe mowers come, as standard with a height adjustable handle bar withthree positions and folded position. Recessed handle bar shape to keepyour hands safe while mowing close to an obstacle (wall, tree etc.)

There is a comfortable coating on the handle bar, and effortless controlmaintenance. Centralised adjustment of the cutting height with 7 positions from 28to 88 mm and a digital cutting height indicator.

Duocut mowers think of their users, with low handlebar vibrations (3 m/s² (ahw).

Models available:

RMCS- push, Kohler courageengine, 18" (46cm) Xenoy deck,includes mulch insert, and grassbox.

RMCB- Single speed, Kohlercourage engine, 18" (46cm) Xenoydeck, includes mulch insert, andgrass box.

There will also be Honda powered variable speed model to follow shortly.

RM41T- Single speed, Briggs & Stratton engine, 16" (41cm) Xenoydeck, includes mulch insert, and grass box.

RM41S- Push, Briggs & Stratton engine, 16" (41cm) Xenoy deck,includes mulch insert, and grass box.

The mower comes as standard with a three-year warranty and deck with 10-yearwarranty for private use.

Etesia and Pellenc at theMovies!

Etesia launches newDUOCUT range

We’ve now confirmed the venue,which is Stoneleigh Park with thedate being 15th November.

Invitations have now been sent out withfull details including the timetable of eventsand the categories.

Every dealer will qualify for the awardsproviding the relevant 2011/12 Etesiaand/or Pellenc contracts have been signedand returned to us.

The package will include a full day ofactivities, three course meal and eveningentertainment along with a hotel room forthe evening.

Further tickets will be available forpurchase at a reduced rate for anyonewishing to attend.

Tickets will be allocated based on thefollowing criteria:

1 ticket for each dealershipwith a turn-over of up to 60 points

2 tickets for each dealershipwith a turn-over of 61-159 points

3 tickets for each dealershipwith a turn-over of 160+ points

For further information, please contactChristopher Bassett at Fusion Mediaon 01322 424 499or email chris.bassett@fusion-media.eu

They visited numerous end user customers with a view to include our Etesia Green Technology™ products. We hope to have the finished movie bySeptember. The first screening will be on the UK website – www.etesia.co.uk and then it will be available for dealers to use on their own website ordownload and give to customers. As the internet evolves, we felt it was important to have a crisp and well structured video testimonial which willenable you to make your marketing and the sales pitch effective. There are more chances of a potential customer understanding what the host is

saying and making sense of it than there are chances of comprehension by reading about the product on the website or reading a brochure.Also, by hearing from other end-users, potential new customers are no just taking our word. We hope that the personal touch emphasizes more onthe product and its benefits. For further information or a copy of the video, please contact Christopher Bassett at Fusion Media on 01322 424 499 oremail chris.bassett@fusion-media.eu

During July, a team of film producerstoured the UK for a week to conducta series of video interviews of bothEtesia and Pellenc customers.

The new Duocut range of mowers isextremely versatile, and is capable ofmowing with or without collection inall conditions, or allowing high-qualitymulching. And they do all that with noneed for an accessory!

Pertuis TripWith the recent disastrous wet weathercausing the start of the season to besignificantly delayed, we have decided that wewill be postponing the Pellenc competition untilspring 2013.

This will hopefully give everyone enough timeto enter and we look forward to an extendedseason and sales later than normal this year!

The rules and details of the competition remainthe same and the categories include:

� Best overall Pellenc dealer(based on tool only sales)

� Best new dealer� The top ten Pellenc dealers

(excluding above, based on toolonly sales)

To be eligible for entry, the minimum criteria are the purchase of fifteentools more than the previous season (excluding blades and batteries).For new dealers, a minimum purchase of fifteen tools will be required(excluding demo kits).

Turner Groundscare is a large supplierof machinery to the groundsmaintenance industry and generalpublic. They sell and maintain a vastrange of machinery produced bymanufacturers from all over the world.

Turner Groundscare is a division of MitchellDiesel Ltd, a Turner Group company, based inGlasgow, Scotland. Turner Group is a diversecompany operating in many different countriesthroughout the world in a variety of industries,including Facilities Management, Aviation, DieselPower, Transmissions, Vehicle Hire, Groundmaintenance equipment and many more. TurnerGroundscare started from a single site in 1994 inKelsall, Near Chester, the company grew and

moved to its present premises at LansdowneRoad, Stamford Bridge, Tarvin. With the acquisitionof another business in Hemel Hempstead in 1996which later relocated to Dunstable.

A third business was bought in 2001 at Bledlow,near Aylesbury and the fourth site opened inBirmingham in 2004. The business wasstreamlined in June 2007 by merging the twosouthern operations into the existing site at Bledlowand further rationalisation was carried out at theend of 2010, reverting back to a single siteoperation in Chester.

The company are able to supply parts and repairalmost any make of machine and have franchisesfor many, including both Etesia and Pellenc.

They aim to give their customers the highestpossible standard of service and backup and haveinvested heavily in transport so that they canprovide on-site assistance and collection anddelivery of machinery that requires repairs orservice.

Being one of the larger dealers in the UK meansthat Turner Groundcare have the ability to providevery high levels of service and are able to source awide variety of parts and machinery for theircustomers.

Turner Groundcare is responsible for Cheshire,Greater Manchester, the Wirral and parts of NorthWales. Brian Spruce, the company’s MD said: “Wehad an Etesia dealership at a previous site andhave known Etesia for a number of years. Whenthis area was made available, we jumped at thechance.

“We recognised that the Etesia and Pellencproducts fill a void that we had in our commercialrange and with us being one of the larger dealers inthe UK, it means we now have the ability to providevery good products with a high level of service toour customers”.

Etesia UK Ltd, Greenway House, Sugarswell Business Park, Shenington, Oxon OX15 6HW Tel: 01295 680120 email: sales@etesia.co.ukwww.etesia.co.uk

Seeing is believing

Etesia UKwelcomesKrystelNorbert as ournew MarketingAssistantEtesia UK is pleased to announce the addition ofKrystel Norbert as our new marketing assistant.Krystel’s responsibilities include developing thedistribution network and to find new dealers.Arriving from France in 2010 as a Frenchteaching assistant, Krystel studied law atuniversity and has a master degree in businesslaw. She has several experiences in marketresearch, trade and customer service and islooking forward to the responsibilities andchallenges of this new position.

DEALERPROFILE

New dealer appointment in ScotlandEtesia UK is excited to announce the appointment of Webster Power Products, based inNorth Lanarkshire, Scotland as an official sales and service dealer for the Etesia ride-onmower category and Pellenc range of battery-powered equipment. The company takes onresponsibility for the Borders and Central Scotland.

Both Sales Managers have been working hard over the last few months in recruiting newEtesia and Pellenc dealers and Andrew Roberts, the Northern area Sales Manager has seen asignificant rise in the number of new dealer appointments in his region.

Based in Wishaw, Central Scotland, the businesswas started by current Managing Director MurrayWebster’s mother and father in 1977. The companyphilosophy today is the same as it was in 1977,which is to provide customers with ‘The right toolfor the job’. “We pride ourselves in not onlyunderstanding the jobs our customers do, but alsobeing able to offer accurate advice, saving ourcustomers time and money,” commented Murray.

The business today is still operated with a veryhands-on approach. The company has a purposebuilt 60,000 sq ft premises and operate with a teamof 22 employees.

"There is a wealth of experience and technicalknow-how within our sales and after-salesdepartments. This experience will be invaluable topast, present and future Etesia and Pellenc users aswe strive to build the business among customers inthe public and private sectors throughout ourallocated areas."

We are always looking fornew and interesting stories!

If you have any recentnews, stories or even any

suggestions which youwould like to shout about, please

contact Chris Bassett at Fusion Media,our marketing agency, on 01322 424 499 or email: chris.bassett@fusion-media.eu

WE NEEDYOUR HELP!WE NEEDYOUR HELP!