F O R S A L Ecdn1.media.zp-cdn.com/66467/Seller-Guide-2016-compressed...However, our client’s homes sell on average in 50 days or less – Much Quicker Results! Your property will

BUFFINGTONDecisively Different!

Real Estate Group

Full Time... Full Service... Marketing Experts

When marketing your home For Sale, the mostimportant aspect is choosing the right Expert for thejob. That is where we Step In!

Choose Wisely...

When marketing a home, themost important thing is to beproactive towards the market.What are they looking for?Will staging improve the showquality of the home?Do the photos make the housestand out in front of thecompetition?Is the home pricedappropriately, so that the mostamount of online shoppers willsee it? How do you let theneighborhood know your homeis for sale?

Not all Realtors are Created Equally! When choosing a Realtor, it is veryimportant that you choose a realtor that is Technology Savvy, a Marketing

Expert, and has a Proven Record of getting homes SOLD!

The Buffington Group realizes there is much more to selling a home thanjust putting it in MLS, displaying a few photos online, and placing a sign in

the yard. We set ourselves apart from other agents by going theEXTRA MILE and providing excellent service, communication, and

accessibility to our Clients. More importantly, our relationship with eachseller is a partnership in which both parties have responsibilities to each

other, while striving to Reach a Common Goal!

Our Goal is to get you the Most Money for your property in the Leastamount of Time while guiding you through the entire process.

The Buffington Group

678.267.7080

The Team Advantage Administration Staff& Partners

We approach Selling Homes Differently. We allow our skilled agents to do what they dobest...SELL HOMES. Therefore, we have a full time staff of specialists working "behind thescenes" to market our listings, handle contracts, photography, and more, so our agents are

using their time to SELL YOUR HOME!

Gabby RobertsExec. Admin.

Contracts to CloseSpecialist

678.267.7080

Karen WidnerLoan Originator

HOMESTAR770.540.9117

Candice CrookLoan Originator

HOMESTAR678.227.2169

Russell PetersenReal EstateAttorney

678.862.0810

Kelly LukendaAccount Executive

2-10 HomeBuyers Warranty

Abbi RossProfessional

Photographer

DeeAnn WingoExec. Admin.

MarketingSpecialist

678.267.7080

Carmen BuffingtonExec. Admin.AccountingSpecialist

678.267.7080

Chad BuffingtonLead Agent

770.540.6852

Jamie ButlerLicensed Real

Estate Consultant770.540.8522

Chelsea WestLicensed Real


Rebecca SutherlandLicensed Real


Anthony AddisLicensed Real


Kevin HoltzclawLicensed Real


Lindsay BerryLicensed Real


The Team Advantage Top AgentsWe pride ourselves on having the BEST Agents in the entire market. Our team specializes inBuilding Relationships through Real Estate. We Listen and help guide our Clients from Start to

Finish in the process, and then work to create life-long relationships.

When pricing your home we takeinto consideration all types of

buyers. After all, we are marketingthe home specifically to the buyer

and their Realtors.Buyers come from different angles.

85% of all buyers search theinternet for their home far beforereaching out to contact a Realtor.

85% of online buyers used their cellphones or tablets to perform their

searches.

85% of buyers search onwebsites and enter their

search criteria andprice. Pricing the homewrong can lower your

chances of a buyer everseeing the home.

Overpricing a home can bevastly dangerous to your netprofit. The best chances ofselling your home for topdollar is within the first 30days of listing. There are 2major elements in selling ahome - Price and marketing!

If your home is overpriced itwill end up doing two things.The home will sit with noshowings or it will haveshowings but no offers. Thelonger your house is for salethe less money it is worth. Thisis due to the buyer assumingsomething is wrong with theproperty.

Our goal is to price yourhome at full value for thecurrent market conditions,implement our exclusivemarketing plan, and get yourhome sold fast at full marketvalue. This will ensure thatyou make the most net profit.

DID YOUKNOW?

The longer your

home sits on the

market for sale the

less it's worth?

Pricing your home for the market is the mostimportant aspect of getting your home sold.

Pricing Your HomeDangers of

Overpricing!

HOW WE DO IT

What Does This Mean?

The Buffington GroupMission

To be the MarketLeader that

provides industry-defining servicewhich positively

impacts our clients,our community,and our lives.

5 Guiding Principles1. To provide a positive experience and treat each other with respect and dignity.2. To give back to our community and encourage good stewardship of theenvironment. 3. Embrace education by the giving and receiving of knowledge. 4. To always be technologically advanced and innovative. 5. To use a proactive approach to marketing and communication.

Our Team’s grasp of marketing and technology has created what nationalorganizations consider a “Mega Team”. Our team is on track to sell 200 units thisyear in the North Georgia Area including Gwinnett County, Hall County, JacksonCounty, and neighboring counties. Our success comes from hiring the best talentavailable, aggressively marketing our listings, leveraging with our strategicpartners, and working with the team so every member is a master of everyaspect of their job.Every deal we get, we have to work to get it and work harder to get it closed.What we have to offer is this aggressive technology-enhanced approach to sellingproperties. The result is our team being recognized as one of the Top Teams in thearea in closed volume, closed transactions, and customer satisfaction.

Exposure

The Buffington Group10 Reasons to List with The Buffington Group

Team Statistics

According to the National Association of Realtors, the average agent invests just over $1,000 in marketingtheir properties per year. However, our team invested over $60,000 in 2016 to market our listings andattract buyers to our properties to guarantee a quicker sale. Which would you have working for you?

Marketing

Properties SoldAccording to the National Association of Realtors, the average agent completes 11 transactions per year.The Buffington Group closed 103 transactions in 2015, and we are on track to close 200 transactions in2016. Your chances of selling your property for the most amount of money, in the least amount of time aremuch greater when you use The Buffington Group to list your property.

Days on MarketAccording to the Georgia Multiple ListingsService, homes in our areas sell on averagein 100-105 days.However, our client’s homes sell on averagein 50 days or less – Much Quicker Results!Your property will sell faster when listedwith Our Team!

Online Presence

We are committed to leading our industry in Web traffic. We continually seek new opportunities to directquality, targeted buyers to our sites. Thousands of hits are generated on our listings every month, and wecapture over 100 new buyer leads each month. Your featured listing provides your property with a greatamount of exposure to potential buyers on over 400 websites and many local publications. We receiveinquiries from local, out of state, and out of the country relocation buyers.

Web Exposure


Expert MarketingWith a dedicated listings & marketing manager, we have some ofthe best sales tools in the business. Our marketing reaches all overthe United States and abroad with more specific targeted marketingstrategies within the state of Georgia. Through Keller Williams andour endorsements, we are plugged into an extensive network ofagents throughout the U.S. who send interested buyers our way.We take pride in our professional photography that will addanother layer of professionalism to your listing and give it that“WOW” factor, and make it stand out from the rest.

The amount of business volume a team produces is important on two levels. First, to some extent it reflectstheir level of experience. More importantly, it enables the team to produce a large number of qualitybuyers for any given property. An agent who has 25-plus “For Sale” signs around town at any given timeis going to receive countless inquiries from potential buyers. Even if the property they are calling aboutdoes not meet their needs, a successful team will turn that prospect into a client and present other listingsto them, which will include yours.

Working with a Team vs. An Individual Agent

Business Volume

A single agent, who is actually an independent contractor, cannot afford the help to make sure all thedetails are being taken care of and the property is being marketed correctly as compared to a Team. Forthe same commission a seller would pay one agent, you can hire our team of professionals. Your agent isstill responsible to oversee your marketing, selling, and communication, but we have a team of expertsdoing 100's of tasks it takes to complete a transaction. That allows us to do what we do best – attractmore buyers, market more homes, sell your property for top dollar, and provide you with superior service.Because you can always reach someone on our team of professionals, there will always be someone toassist you with any questions you may have.

Preferred Service ProgramWe work hard to develop relationships with area vendors who provide the best service in town. Ourclients receive preferential pricing from our preferred vendors and also get priority treatment. Ourpreferred service providers include lenders, inspectors, attorneys, electricians, carpenters, flooring specialists,and many more.


Strong Reputation and Honest AdviceWe believe strongly in treating others as we would like to be treated, and we continually focus on it inour business practices, as well as in everyday life. Because of this, we have built a strong reputation forbeing professional, knowledgeable, and a good resource in the business. One of our most admirable andeffective qualities is our honesty. We work diligently to compile market research to produce therecommended list price for your property. Other agents often tell sellers that they can list their propertyfor more money. It is true, and so could we. However, statistics show it will not sell and in the long runyou will be losing more valuable time and money by pricing higher up front “just to see what willhappen with the market”. If you price accurately in the beginning, your property will sell for closer to thelist price in fewer days. The following is an illustration of this scenario with 2 homes with similar featuresincluding exact floor plan, square footage, year built, and upgrades. These homes were listed for salewithin one month of each other, with very different sales statistics.

EXAMPLE: Recommended List Price $205,000

"After having my house on the market for 6 months, I went with Chad. He went to my house andwent room by room on what we needed to do to sell the house. We didn't have a contract and hegave us all his thoughts up front. We lived 2 hours away from the house. Chad took care ofeverything with respect to contractors doing some upgrades (granite, plumbing, etc). 9 days after welisted with Chad, we had a contract. We had a vacation planned out of the country. Chad handledeverything for us while we were away. Chad and his team are great. I would highly recommend himfor your housing needs. Thanks for getting my house sold Chad."

Client TestimonialsDon't just take our word for it!

View more testimonials at www.zillow.com/profile/chadbuffington/#reviews

The Buffington GroupPhases of the Transactions

Your listing agent manages the sales process and is continually marketing your property within the realestate community. Your agent and team members will contact you regularly throughout the sale of yourproperty. Feel free to contact your agent with any question that you have throughout the entire process.However, if you have a specific question, it is most effective to contact the team member assigned to thatportion of your transaction. For example, if you have a question regarding the marketing of yourproperty while it is still on the market, our Marketing Manager is the expert in that area. If the questionis about how the closing process works, our Contract to Close Manager is the expert in that area.However, remember, your agent is there for you to answer these questions also, so feel free to ask.

Phase 1 – Listing Agent-Market Research

-Listing Appointment-Determine Sales Price-Property Preparation

-Photography-Sign & Lockbox Placement

Phase 2 – Listing Management-Listing Agreement Signed-Listing Input & Goes LIVE

-Property Marketing-Showings & Feedback Management-Marketing Stats for Property Tracked

Phase 3 – Listing Agent-Hold Open House

-Answer Calls from LeadSources/Sign Calls

-Contact potential buyers regardingyour property

-Negotiate Sale-Monitor Inspection & Negotiate

Repairs

Phase 4 – Closing Coordinator-Contract Management

-Coordination with Lender andAttorney

-Monitor Due Diligence andContingency periods

-Coordinate Closing Dates & Times

Phase 5 – Listing Agent-Final Property Prep prior to Closing

-Final Walk-Thru (from Buyer’sAgent)

-Closing & Transfer of Property

The Buffington GroupClient Appreciation Program

"Building Relationships Through Real Estate"

At the Buffington Real Estate Group, it is our goal to make life-long relationships through the business ofreal estate. With this goal in mind, we have developed this program to stay connected to our clientswith service in mind. We have an ever-growing variety of items that we make available to all of ourclients FREE OF CHARGE such as our 16-ft Box Truck that is available upon request to move fromhouse to house, or to pick up a new furniture set...YOUR CHOICE! Also, we have a pressure washeravailable for spring cleaning or to get your house cleaned up and ready to list. Other items available toour clients include our Frozen Drink Machine, Tables & Chairs, and more to come. Our Clients enjoy thefreedom to reserve these items at any time by calling our office and reserving them in advance.The only requirement to qualify for this program is to BE ONE OF OUR CLIENTS!

"Once a Client. . .Always a Client!"

The Buffington GroupFREQUENTLY ASKED QUESTIONS

What Should We Do To Help Us Get Maximum Price For Our Home? There are benefits to making sure your home looks its best prior to offering it for sale. We will advise youabout specific improvements during our walk-thru that will increase your home's marketability andensure that you get the most amount of money in the least amount of time.

How Often Will You Advertise Our Property? We don't just list homes; We Market Them! We will make sure your home is marketed to potentialbuyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reachthe types of buyers most likely to purchase your home. We know how to maximize the power of theinternet for our clients, while using traditional methods including brochures, yard signs, direct mail, openhouses, and more.

What if Another Agent Tells Us They Can Get Us More Money for theHouse? Some agents will quote a higher listing price just to get your business, but an overpriced house will notsell. If you choose to work with us, we will conduct a comparative market analysis prior to recommendingan asking price for your home. We will explain how we arrived at the price, and offer our professionalopinion on how the market will value your home. However, ultimately the decision is up to YOU.

What is Our Responsibility During the Marketing of our Home? GREAT QUESTION! Your primary job during the sale of your home is to keep it neat and clean forshowings. A large part of a home's appeal involves staging, which is everything from furniture placementto home fragrance. We will advise you on how to stage your home during the walk-thru, giving youeasy tips and quick fixes to maximize your home's appeal.

What Happens Once We Get an Offer?We will help you consider each offer and negotiate the best deal for you. Once you have accepted anoffer, we will guide you through the entire closing process to ensure everything proceeds smoothly.

The Buffington Group

678.267.7080

BuffTeam.com678.267.7080

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F O R S A L Ecdn1.media.zp-cdn.com/66467/Seller-Guide-2016-compressed...However, our client’s homes sell on average in 50 days or less – Much Quicker Results! Your property will