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Flipkart and Myntra Join Hands with Canopy to AdvanceSustainability Efforts and Conserve Forests
- Sign up for Canopy’s Pack4Good (for packaging) and CanopyStyle (for fashion)initiatives
- To support approaches and systems to eliminate the use of materials derived fromancient and endangered forests in its use of packaging, paper or man-made cellulosicfibers
Bengaluru and Vancouver - July 22, 2021: Flipkart Group, India’s homegrown consumerinternet ecosystem including Flipkart, and Myntra, one of India’s leading fashion and lifestyledestinations, announcing its commitment to responsible sourcing of sustainable packaging andman-made cellulosic fibers in collaboration with not-for-profit environmental organisationCanopy.
Flipkart and Myntra recognise the role of the world’s forests in maintaining climate stability,preserving biodiversity, and protecting the rights of Indigenous communities. The companieshave joined Canopy’s Pack4Good and CanopyStyle initiatives to extend their sustainabilitycommitment to move towards sustainable packaging and material sourcing. Recently, they alsoannounced a shift away from single-use plastics in their packaging with the introduction of themost scalable sustainable alternatives such as eco-friendly paper shreds, replacing polypouches with recycled paper bags, replacing bubble wraps with carton waste shredded materialand 2 Ply roll to name a few.
As signatories of Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives, thetwo Flipkart Group companies will shift towards sustainable sourcing of forest-derived productsand pilot alternative next-generation solutions to transition away from forests for raw materials.For this commitment, Flipkart and Myntra will focus on the following activities over the next threeyears:
● Exploring sourcing or designing of reusable/refillable shipping boxes to reducecorrugated paper and paperboard
● Encouraging the use of recycled, reusable and/or FSC certified paper and packaging aswell as sourcing products with responsibly sourced man-made cellulosic fibres
● Design and implement e-commerce, shipping, display and wrapping systems thatminimize the use of packaging materials
● Increase utilization of recycled materials in packaging● Utilize reusable packaging systems for intra business applications● Increase the use of digital communication, marketing and accounting systems● Adopt best practices including researching and applying emerging and circular economy
innovations.● Increasing the use of responsibly sourced man-made cellulosic fibre for in-house
products including rayon/viscose, lyocell, and modal
“India has incredible potential to be a global leader in the production of Next Gen packaging andclothing and this partnership with Flipkart and Myntra turbo charges efforts to scale theseclimate-saving solutions on a meaningful timeline,” said Nicole Rycroft, Executive Director atCanopy. “We applaud Flipkart Group’s leadership and look forward to collaborating with them torealize these ambitious goals.”
Hemant Badri, Senior Vice-President and Head of Supply Chain at Flipkart said, “Flipkartas a homegrown e-commerce marketplace is committed to creating a sustainable environmentby sourcing responsibly while creating sustainable alternatives for business needs. In thisendeavour, we are so pleased to be joining both CanopyStyle and the Pack4Good initiatives, inorder to save the world’s ancient and endangered forests. We look forward to a closecollaboration that will allow us to open up a new sourcing stream for packaging and will fuelchange in other key operational areas as well, inculcating sustainability initiatives in logistics,infrastructure, energy efficiency, and more.”
Neetu Jotwani, Vice-President and Head of Sourcing, Myntra, said, “Myntra is committed tosustainability and has always been at the forefront of industry-first initiatives that reduce carbonfootprint while encouraging recycling across the entire supply chain and manufacturingprocesses to make them more eco-friendly. This association with Canopy and the adoption ofCanopyStyle for fashion and Pack4Good for packaging is a major step towards our goal offurther eliminating single plastic use and increasing environment-friendly practices.”
Responsible forestry and ensuring there is no sourcing from the world’s Ancient andEndangered Forests is a critical step toward sustainability and this policy will successfully aidthe Flipkart Group’s mission. With Canopy’s support, it will continue to transform supply chainsinto life-affirming value chains.
Media Contacts:
Canopy Contact Flipkart ContactMike Hudema [email protected]+1 [email protected]
About CanopyCanopy is a not-for-profit environmental organization dedicated to protecting forests, species,and climate. Canopy has collaborated with more than 750 companies to develop cutting-edgeenvironmental policies that transform unsustainable supply chains, spark innovative solutions,and protect our world’s remaining Ancient and Endangered Forests. Learn more at:www.canopyplanet.org
About the Flipkart GroupThe Flipkart Group is one of India's leading digital commerce entities and includes groupcompanies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majorityshareholder in PhonePe, one of the leading Payments Apps in India.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and smallbusinesses to be a part of India's digital commerce revolution, with a registered customer baseof more than 350 million, offering over 150 million products across 80+ categories. Our efforts todemocratize commerce in India, drive access and affordability, delight customers, create lakhsof jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspiredus to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash onDelivery, No Cost EMI and easy returns – customer-centric innovations have made onlineshopping more accessible and affordable for millions of Indians. Together with its groupcompanies, Flipkart is committed to transforming commerce in India through technology.
