F-integrity Consulting LLPOur Experience in Your Interest

Consultant!!!! Why seek consultation when competent people are already hired for the job!• Even though talented/ capable, an employee would always tend to have -a) Limited scopeb) Biasesc) Need to please seniors d) Self preservation needse) Execution fears

So let’s us get a good consultant !• The natural tendency is to go for the big names, who …a) are mostly generalists b) rarely have exact domain specialized knowledge/ experiencec) would learn the business through further consultationsd) mostly have global expertise – not fully useful for unique Indian environmente) can’t have a real ‘GROUND REALITY CHECK’ for the lack of personal experiencef) wouldn’t like any execution responsibilityg) limited/ No ownership for fizzled outcomeh) will give hundreds of pages in report – with a tenth of it being really usefuli) CHARGE A BOMB

What’s the better option! There is very little/no option (or it may seem so!) beyond the big names!• Yes, there is no local consultant (non IT) with a reputation to match big players • A ‘BIG NAME’ stamp is often preferred to impress investors/ rating agencies• Its often the case of ‘paying for applied benefits’ than actual business impact

We come in picture, when –• there is need for hands-on business set up/turnaround assistance• there is high value attached to every penny being spent on consultation

At F-integrity Consulting, we – a) undertake only HFC & NBFC (mortgage focus) assignmentsb) know the business (with all its complications)c) apart from the core team on board, benefit from our endless networkd) know how it works for local mindsete) have the advantage of ‘seen it all’ and ‘done it all’ f) offer to take execution responsibility g) will take ownership of outcome (only when we do the execution)h) will report what really matters (no unnecessary jargons)i) CHARGE A FRACTION OF BENEFITS

Who are you!Got Capital, thinking

about starting an HFC/ NBFC (mortgages)

Decided, need to apply/applied for HFC/

NBFC license with NHB/ RBI

Already big – would like to get in the leadership (top 5) race (>10000 cr)

Stable business – would like to take some big

leaps (2000 cr to 10000 cr)

Young/ small business – would like to get some

size (e.g. <2000 cr)

Got license, about to start business

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5

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2

What we can do for you!Got Capital, thinking

about starting an HFC/ NBFC (mortgages)

Decided, need to apply/applied for HFC/

NBFC license with NHB/ RBI

Already big – would like to get in the leadership (top 5) race (>10000 cr)

Stable business – would like to take some big

leaps (2000 cr to 10000 cr)

Young/ small business – would like to get some

size (e.g. <1000 cr)

Got license, about to start business

1 6

5

43

2

Cat 1. Thinking about ….

Self-assessment (e.g. Capital Adequacy & Debt procurement capabilities – how much/ how/ when)

We will help with a SWOT analysis with YOUR CONTEXT and the segment/ region you wish to enter e.g.

• Does it address a basic need• Will it be profitable• Will it be sustainable• Will it be scalable• Is there potential for new players now (and in future)• Is there scope to offer some niche value addition to customers Worst-case issues Best-case scenarios And a balanced view of realistic expectations

Cat 2. Applying for license… Self-assessment (e.g. Capital Adequacy & Debt procurement capabilities – how

much/ how/ when) We will prepare a SWOT analysis with YOUR CONTEXT and the segment/ region

you wish to enter e.g. • Does it address a basic need• Will it be profitable• Will it be sustainable• Will it be scalable• Is there potential for new players now (and in future)• Is there scope to offer some niche value addition to customers Worst-case issues Best-case scenarios And a balanced view of realistic expectations

All of above (i.e. Cat 1) &Assistance with NHB follow-up

Cat 3. About to start … Cat.1 &/or 2 plus … Business strategy (What/ Why/ Where/ When) Execution plan (What/ How) Right People Right Product Right Policy Right Process Right Technology Right Infrastructure Market Intelligence Right Marketing Risk Management Operational Controls Compliance Management Audit Efficiency Collection Efficiency Recovery Management Business Intelligence/ Analytics

Cat 4. Get some size …1. If its normal growth issue, we will take Cat. 3 measuresa) Market potential mapping in your contextb) List down various available options of growth – with respective PROs & CONsc) Elaborate execution plan for the chosen optiond) Also develop monitoring tools and intervention flags for execution efficiencye) Contingency plan (to supplement some/all of original plan) 2. If it’s an ailing situation, we will go back to Cat.1 situation and reassess the whole

model or in other words…a) Travel back in time to make the standard moduleb) Determine variance from what ‘should have been’ to ‘actual’c) Classify good variance v/s bad – depending upon the impactd) Further identify reasons for variance e) From the bad ones – what can be reversed (gradual/ immediate)!f) What can be salvaged!g) New/ improvised inputsh) Cat. 4.1

Cat 5. Big leap…1. Happy with the journey so far – just need impetus for future growtha) Portfolio analysisb) What’s worked – what hasn’t c) Build new rules/policies based on portfolio learning/market intelligenced) Productivity mappinge) Potential v/s deliveryf) Distribution width & depth assessment 2. Unhappy with current situation – need course correction g) Assess Specific functions h) Assess various Locations/ levels i) Prepare a diagnosis report on all concernsj) Devise correction mechanisms that ensure future recurrencek) An overall organizational overhaul may also be requiredl) Cat. 5.1

Cat 6. Leadership…At this stage, there is little scope for major overhaul. We believe the company must have done many things right to reach this stage – even if there are glaring improvement areas. Step 1: To identify core strengths of the organization. Mostly the real strengths are not the ones supported by popular belief BUT the ones which are taken for granted. Completely leverage on all such strengths. Step 2: To identify the major impediments. Again the major flaws are the ones, which have become so prevalent over the years that no one can attribute much blame to those aspects. These need to be excavated and treated.Eradicate all such issues. Step 3: To identify the weaker aspects/ areas of the leaders’ repertoire – devise strategy to supplement them. Surprise competition by attacking the weakest spots. Apart from immediate gains, it will be a while before others react and that gives enough time to consolidate everything

Location Specific ServicesWe can undertake location specific assignments involving …

Problem identification Root cause detection & elimination Superior alternative execution

a. Business strategyb. Process efficiencyc. Productivityd. Policy efficiency/ relevance/ adherencee. Credit underwriting accuracy/ integrityf. Operational efficiency/ controlsg. Collection efficiencyh. Recovery Managementi. Market Intelligencej. Marketing effectivenessk. Risk Managementl. Compliance Managementm. Audit Efficiencyn. Business Intelligence/ Analyticso. COST OPTIMIZATION/ CONTROLS

This entire exercise can be in direct co-relation to Central Leadership’s directives and/ or based on ‘marked to market’ approach.

Other Key Services

Training

Market Research

Portfolio Analysis

Delinquency Analysis

Collection Efficiency

Talent Acquisition

Outsourcing

TrainingUnlike professional trainers, our training technique is inspired by real life issues/inefficiencies AND keeping real life people mindsets in perspective. We manage to connect with the audience like no trainer can – thus guaranteeing desired impact on business fortunes.

Training is undertaken for all levels for following functions: a, b, c, d, e & f are parts of ((but not restricted to) overall Sales module.

a. Lead Origination/ Managementb. Customer handling (with emphasis on origin to pre-disbursement stage)c. Channel/ Vendor Managementd. Customer service (post disbursement stage)e. Process efficiencyf. Productivityg. Policy efficiency/ relevance/ adherenceh. Credit underwriting accuracy/ integrityi. Operational efficiency/ controlsj. Collection efficiencyk. Marketing effectivenessl. COST OPTIMIZATION/ CONTROLS

Market Research1. New opportunities

a) Unexplored/ under-serviced geographiesb) Unexplored/ under-serviced customer segmentsc) Unexplored/ under-leveraged products 2. Competition benchmarking

a) Learning from other’s mistakesb) Best practices sharing

Portfolio/ Delinquency Analysis Portfolio/ Delinquency analysis can be done on any/ all parameters …1. Product2. Customer Segment3. Business Segment4. Location5. People (sales, processor, approver etc.)6. Source point (DSA, DST, Direct etc.)7. Deviation8. Collateral 9. Policy10. Ticket size11. Tenor

Learning – trend identification Leverage suggestions for positives Course correction suggestions for negatives Provision for future flags

Collection Efficiency Will involve all of Portfolio/ Delinquency analysis for root cause identification

PLUS

Audit of current collection/ recovery practices Correction/ Improvement suggestions for specific locations/ buckets

Talent Acquisition Identify requirements (as informed or as a result of any other assignment)

Establish a practical budget for said requirements

Identify suitable candidates from within our extended network (unlike professional manpower consultants – the credibility check will precede the actual meeting)

Persuade the best possible talent (in line with budgets) to join in

This can be an extension of any other assignment OR it can be undertaken independently.

OutsourcingWe can help with the outsourcing of … i. Sales/ lead generationii. Field Verifications (Residence/ Office)iii. Reference checksiv. Customer servicev. Credit Processingvi. Technical evaluationvii. Legal evaluation & litigation servicesviii. Marketingix. Accountingx. Auditxi. Document repositoryxii. Collections & Recovery

Service would include vendor identification, shortlisting, scope of service + empanelment process (or as required by the client)

Core TeamBK Singh: Ex CEO of a respected HFC. • Over 18 years of profound experience• Managed all functions• Worked in all possible environments

Abhishek Pradhan: Ex Regional Head of leading Private Bank.• Over 12 years of varied consumer finance & Insurance experience• A consistent performer and a proven Sales strategist

Bhupali Kadam: Ex Product Manager with leading NBFC• Over 15 years of Consumer Finance experience• Champion of process management & operational controls

This core team is supported by an extensive network of specialist professionals spread across Indian Consumer Finance Industry

We put all the keys where they belong!