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Online Content Across Online Content Across CulturesCultures

by Dr. Sylvia van de Bunt-Kokhuis

FLUID on TOUR Workshop

15 September 2005

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ContentsContents

Introduction Filter cases Digital/media literacy Outlook

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E RFilter levels A-B-C

INDIVIDUAL:

* our senses(Filter level A)

‘Perception Filters’

* our thinking(Filter level B)

‘Knowledge and value filters’

INFORMATION:

* Not available on the internet

(Filter level C)

‘Pre-internet filters’

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Chinese business schoolsChinese business schools

MBA programs: faculty `borrows’ from western partner schools

Holistic approach disappeared Rationalistic mental map obsessed with strategy, leadership (AOM 2005, Liang and Lin)

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E RFilter levels D-E-F

INTERNET INFORMATION

(Filter level D)

‘Search and sorting-out filters’

i. Volume: quantity

ii. Valid: quality

To use information:

iii. Copyright, language

(Filter level E)

‘Legal and language filters’

iv. Privacy: covertly controlled

(Filter level F)

‘Surveillance filters’

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Filtering cases (D)Filtering cases (D)

Search engines Educational portals Software, bandwidth

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E RPEW Internet PEW Internet Search Engine UsersSearch Engine Users http://

www.pewinternet.org/pdfs/PIP_Searchengine_users.pdf

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Web watchWeb watch

15 top search engines test (www.consumerwebwatch.org):

improvement disclosure clarity needed Paid inclusion clarity needed Disclosure statements unclear (light

gray, many clicks deep, frustrating)

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Case EthiopiaCase Ethiopia

Rural and multilingual society Low internet penetration and high tariffs Local Ge’ez script since 100 BC Today 40 encoding systems and key

board layouts Incompatible solutions Lack of international standards

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Korean caseKorean case

US culture and language influences the Korean internet environment (Taik-Sup Auh, 1998)

Information in other languages reaims unexplored

Software for machine translation English > Korean still unsatisfactory

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Filtering cases (E)Filtering cases (E)

IPR

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Filtering cases (E)Filtering cases (E)

Language - hybrid languages - loss of punctuation - Sami language

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Online communication Online communication

Missing elements such as: context perception Direct eye contact Gestural information Side talk Dynamic real-time repair mechanisms

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Japanese onlineJapanese online

Prof. Yasushi Haga (Tokyo Institute of Technology) explains why Japanese lack behind in online communication:

shy, group-oriented, harmony choosing submission over attack and

harmony over conflict

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Japanese onlineJapanese online

Stomach talk (Wallace, 2005) Nonverbal communication needed to

create trust in business relatiuon `it is difficult` might mean `no’ was her

experience in electronic negotiations

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South Koreans onlineSouth Koreans online

According to Ken Takeuchi: South Koreans tend to speak out frankly

Open source becomes success Ohmy News is media revolution Success: readers can comment directly

and online www.ohmynews.com

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Filtering cases (E)Filtering cases (E)

Ethics content filters family filters monitoring students

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Digital and media literacyDigital and media literacy

Integrity of information Image making Mental maps

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WWW and cultural heritageWWW and cultural heritage

Central and Eastern Europe Concentration of worldwide media Developing countries

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OUTLOOKOUTLOOK

Crucial skills for 21 century Cultural integrity Role of the teacher Awareness training Architecture of the web

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Cultural sensitivity onlineCultural sensitivity online

success of a business depends on cultural nuances

Colour white is purity (USA) or death (Japan) Colour red is happiness (USA) or danger

(China) Make features that make users `feel at home’

e.g. CNN uses national flags to localize customers

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Social sphere initiativesSocial sphere initiatives

Weblogs Cyber Playground UNESCO B@bel Unicode standard for West African

language N’ko

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More about the FILTER project

www.filternetwork.org

or contact

sbunt@hhs.nl