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#WHATSHOULDWECALL EYEGLASS ADVERTISEMENTS

Eyeglasses project

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Page 1: Eyeglasses project

#WHATSHOULDWECALLEYEGLASS ADVERTISEMENTS

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ADVERTISEMENT #1

PEARLE VISION GLASSES

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ADVERTISEMENT #2

FOR EYES GLASSES

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Targeted AgePearle Vision

Both female and male young adults, middle-high income earners

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Targeted AgeFor Eyes

Mostly women, all ages and sexes from young adults+, low - high income earners.

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General Public’s Perspective Pearle Vision FOr eyes

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TYpical ads for this product

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Controversial? MIsrepresentation?

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- ‘isTs’ and hidden messagesSexist, agist

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How do you feel about it?very persuasive

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negative or positive impact on the product?

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which ad sells better?

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American culture

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