Eyeblaster Workshop

What is the Eyeblaster Workshop? Solution: Features & Capabilities Sneak peeks

The authoring tool

Highlighted features – Ad workshop

Preview & QA

Wrap and Upload Conclusion

Unique value proposition

Timeline

Agenda

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What is the Eyeblaster Workshop?

Eyeblaster Workshop is a local extension for Adobe Flash that provides a framework for ad creation, preview and QA

Our goals in providing this tool: • Support an intuitive in-Flash process that embodies the creative mindset• Empower the designer to create a fully functional ad without writing any code• Liberate designers from dependency on the online system - no login is required (designed

especially to support freelancers)• Provide the benefits of local authoring while maintaining the flexibility of the online system

Eyeblaster Confidential - For Internal Use Only

Solution: Features & Capabilities

In-Flash Ad Workshop

Manage creative assets & features from one space

Start from a template or from any FLA file

Easy navigation between all ad elements (banner, panel, etc.)

Visual positioning of ad elements

Instant FLA swapping to fine-tune creative

Automatic version updates Local Preview

One click preview – view fully functional ad in local browser

QA

ad events & properties against relevant specs Share Demo with Client

Preview and share ad online One click Upload

Easily wrap and upload ad to the online system

Dynamic control pre and post upload

Easy and modular editing from ad creation to campaign delivery

Eyeblaster Confidential - For Internal Use Only

September 07 | Alpha

November 07 | Beta

Available by Design

In-Flash Workshop

All ad functionality – in Flash.

Easy navigation between all ad elements (banner, panel, etc.)

Integrated video and other advanced features

Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features

One click to test and to upload

Manage creative assets & features from one space

Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features

Visual positioning of ad elements

Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features

Instant FLA swapping to fine-tune creative

All expansion settings - a checkbox away

Eyeblaster Confidential - For Internal Use Only

Local Preview and QA

One click preview in local browser

Preview on live publishers’ pages

QA ad events

View fully functional ad

Eyeblaster Confidential - For Internal Use Only

Powerful synergy between local and online

One click ad upload

Dynamic control over changes pre and post upload

Automatic ad creation online

Eyeblaster Confidential - For Internal Use Only

Conclusion

Unique value proposition

Fully functional local preview and QA

Online ad sharing with clients

Easy and modular editing pre and post upload

One click wrap and upload

Login Free authoring tool

Integrated video and other advanced features

When?

Beta - Q4 2007 - Q4 2007

General Availability - Q1 2008

Eyeblaster Confidential - For Internal Use Only