Ad-Bikes

We specialise in innovative out of home advertising and promotion. Our aim is to be to provide alternative advertising mediums that stand out from traditional formats by going one step further. We are a young business and have no qualms in admitting it, we feel that being young allows us to be more fluid in our approach to customers and our products.

We pride ourselves on being innovative people, who would like to push the industry forwards. With this in mind we would be more than willing to work on bespoke alternative advertising formats in order to deliver new mediums or types of advertising that better attract your audience and keep their attention.

Our alternative mediums work by shocking the viewer into looking. Whether it’s by taking a traditional poster and mounting it in one of our back-lit ad-bikes, or printing your message on a transparent floor mat. We make sure your target audience takes note, because they are viewing your message in an unfamiliar context. This means their guard is down when they view the message, and they are more likely to absorb it. It also means that we are able to precisely target your audience, and even move throughout the day. Enabling us to optimise the campaign, making us more effective.

d-Bikes are a fun and effective alternative to traditional outof home advertising mediums.

They are able to target your audience by moving throughout the day to where they are most likely to be. This increases the effectiveness of your campaign,and in turn makes it more cost effective. The Ad-Bikes are also able to introduce personal selling tactics by briefing the riders on your message and supplying them with extra promotional materials such as leaflets or product samples.

‘Bristol has become England’s first “cycling city” in a £100m government scheme aimed at encouraging cycling.’(BBC News 19 June 2008)

Since being named the first cycling city, Bristol has truly embraced its title. More and more people are choosing to cycle than hop in a car. The emphasis being on reducing emissions and congestion in the city. Other than drop off and pick-up, our bikes run on human energy making them an environmentally friendlier option that they’re Ad-Van counter parts. If you are keen for your business to be seen as an ethically viable ‘green’ option, the bikes are a prime opportunity for you to showcase it. We are also able to print your posters on recycled paper and are looking into more environmentally friendly inks & lighting.

Eye-Pop Ltd, is a carbon neutral company through several offset schemes.

dvertising is useless if the right people

aren’t seeing your message. Traditional

forms of out of home advertising such

as billboards are static, and therefore limited

in their ability to specifically target your

audience. You’re relying on your audience

coming to your advertisement. Where as with

our Ad-bikes we are able to move with your

audience maximizing the effectiveness of

your campaign. Eye-pop’s Ad-bike riders are

recruited for their enthusiasm and abilities to

interact with your target audience. Our riders

are briefed on the message, product in question,

and who the audience they’re looking for is.

This means if they are following the originally

planned route but not encountering the right

people, we can reassess almost instantly and

change tactics. Our staff can be briefed on

your specific campaign, giving your audience

a truly informative advert/message. Our

riders can be dressed in your corporate

clothing and there is on board storage,

enabling the Ad-bike staff to distribute

leaflets or be used for product sampling.

A

targeting your audience and

face to face promotion

Ad-Bikes are just one of the mediums within our portfolio,

our other services include, Flyering, Flag Walkers, 6-sheet static posters, Billboards 48-96 sheets, Phone Boxes, Reverse

Graffitti, as well as custom mediums built to order.

For more information on any of these mediums you can either go to our website:

www.eye-pop.com call us on:

07930693104

Why not get in touch today so we can discus your

business and your advertising needs to see how we can

help you.

artwork SpecificationsFor external design.

40 x 60 inch CMYK or black and white150 dpi minCan be supplied as indesign/illustrator/photoshop file or as a pdf.

You will need to supply us will pantone referances for important colours such as logos to ensure continuity throughout your campeign. The presses use a 4colour printing system, CMYK. Certain pantone spot colours are not achievable in CMYK process printing, so we advise the use of a Spot to Process Colour Pantone Chart to check the CMYK equivalents of Pantone Spot Colours.

You may wish to consider the wheel does cover a small section at the bottom of the poster, so it may be best to refrain from displaying important information in this area.

We have an in-house dedicated design team who can help you with any questions you have regarding any additional information.

address: 383 church road

frampton cottrell

bristol

bs36 2ah

tel: 01454 773 180 email: ben.d@eye-pop.co.uk mob: 07930693104

www.eye-pop.com