EY’s tenth annual Mutual Fund Seminar - Krop · 2017. 11. 24. · EY’s tenth annual Mutual Fund Seminar A leader stands out in the marketplace. We’re focused on you and what

Event creative concepts

EY’s tenth annualMutual Fund Seminar

EY’s tenth annual Mutual Fund Seminar

The EY Mutual Fund Seminar Series connects industry thought leaders, senior mutual fund executives, directors and others in the registered funds industry.

Participants discuss strategies and challenges in accounting, tax and other business-critical areas.

The program is a place to connect, share ideas and gain insights.

EY’s tenth annualMutual Fund Seminar


A leader stands out in the marketplace.

We’re focused on you and what matters most to you — and we’re uniquely positioned to help you gain insights into the registered funds industry. Part of our core strategy is a relentless focus on winning in the market.

This concepts’ visual identity draws inspiration from this idea of EY’s focus on what matters most to our clients, and visualizes it thru images of select, individual focus and raised, focused attention. Through these images we communicate the understanding that through our insights and quality services we help build trust and confidence in the Wealth and Asset Management sectors.

Headline/sub-head option:

EY’s tenth annual Mutual Fund SeminarFocused on what matters most to you

Featured style photography

Stand out/focus Option A

Be the one to stand out in the crowd


EY’s tenth annualMutual Fund SeminarFocused on what matters most to youApril 2017

Sample event posters

EY’s tenth annual

Mutual Fund SeminarApril 2017

Sample collateral cover

Sample collateral usage Option A

Sample PPT deck cover

EY’s tenth annual Mutual Fund SeminarApril 2017

EY’s tenth annual



As verbs, the difference between envision and vision is that envision is to conceive or see something within one’s mind — to imagine, while vision is to imagine something as if it were to be true. The concept of visiting the future – via the insights etc shared during EY’s Mutual Fund Seminar can help our clients vision their future.

The concepts visual theme is reflected thru visionary, abstract, colorful images that help to create a feeling of vision-forward, global thinking and reinforce EY’s presence as a unique perspective – one from which we can help clients deal with future challenges as well as pursue the opportunities that lie ahead.

Additionally, the option features the (approved) Better Question copy — “Will you wait for the future to happen, or take a hand in shaping it?” but substitutes the original imagery for the more visually impactful and concept relevant colorful iris to align with the futuristic theme.


EY’s tenth annual Mutual Fund SeminarVisit the future. Vision the future.


Visit the future. Vision the future. Option B

“Create your future from your future, not your past.”

Will you wait for the future to happen, or take a hand in shaping it?


Suggested Better Question (modified from branding zone)Sample collateral cover

Sample collateral usage Option B

EY’s tenth annualMutual Fund SeminarVisit the future. Vision the future.

April 2017

Will you wait for the future to happen, or take a hand in shaping it?

Find out how our Wealth & Asset Management professionals can help you build your business. ey.com/assetmanagement #BetterQuestion


EY’s tenth annual


Will you wait for the future to happen, or take a hand in shaping it?Find out how our Wealth & Asset Management professionals can help you build your business. ey.com/assetmanagement #BetterQuestion


In this ever changing world the right mindset is critical. EY strives to help our clients keep informed and keep a future- forward mindset assisting our clients with all “top of mind” issues.

This concepts’ visual identity draws an analogy between the goals of the Mutual Fund Seminar –connecting, sharing ideas and gaining insights with how EY helps to keep you in the best mindset possible to flourish in the current shifting landscape of Wealth and Asset management.

With images depicting insightful openings, vast reflective vistas along with the depiction of having stepped through a doorway (into new insight), we create a visual comparison between the insight EY provides and the open mindedness and limitless boundaries evoked in the imagery.


Mindset/open mind Option C

Headline/sub-head option and key words:

EY’s tenth annual Mutual Fund Seminara. Open your mindsetb. Mind. Set. Go!

Key words: mindset, top of mind, frame of mind,open mind, frontier, growth, exploration

Find out how our Wealth & Asset Management professionals can help you build your business. ey.com/assetmanagement #BetterQuestions

Is your mind set?Change your mindset?

Where there is an open mind, there will always be a frontier.

Additionally, the option features the pro-posed (tick box tension question) Better Question — “Is your mind set? Change your mindset?” that would need to go through approval but very much aligns with the mindset/open mind theme.



Sample collateral usage Option C

EY’s tenth annualMutual Fund SeminarOpen your mindsetApril 2017


Suggested (Original) Better Question







EY’s tenth annual




EY’s tenth annual Mutual Fund SeminarApril 2017



Advancing insight Option D

EY moves the needle. By advancing the insight that our clients have into the industry EY is igniting action. The concept is a metaphor for the high-level of current-day industry knowledge we provide our clients which in turn helps move them forward.

This concepts’ visual identity is communicated through the use of both realistic colorful images that give the viewer the impression of rapid advancement through fast moving trails of light and bright, intense abstract images.


EY’s tenth annual Mutual Fund SeminarAdvancing insight



Advancing insight Option D



Sample collateral usage Option D


EY’s tenth annual

Mutual Fund SeminarMay 2017

EY’s tenth annual

Mutual Fund SeminarMay 2017


EY’s tenth annualMutual Fund SeminarAdvancing insight

May 2017


EY’s tenth annual Mutual Fund SeminarMay 2017

EY’s tenth annual Mutual Fund SeminarMay 2017


Sample event-specific Better Question options (To be approved) Option D

Option A

Can you advance insight by igniting momentum?Advancing forward in your organization starts first and foremost with engagement and an understanding of the current landscape. Find out how our Wealth & Asset Management professionals can help you ignite momentum and build your business at EY’s tenth annual Mutual Fund Seminar.ey.com/assetmanagement #BetterQuestion

Can you advance insight by igniting momentum?Num et et dolorem sum eaturis nus, et aut porisim inverspe consequo eiunt hillacc aborum ipsus utem illorib usdaecte cuptam sunt et ulpa dolupta nissin nonseque.

Does advancing forward mean never looking back?Advancing forward in your organization starts first and foremost with engagement and an understanding of the current landscape. Find out how our Wealth & Asset Management professionals can help you advance your insight and build your business at EY’s tenth annual Mutual Fund Seminar.ey.com/assetmanagement #BetterQuestion

Does advancing forward mean never looking back?Num et et dolorem sum eaturis nus, et aut porisim inverspe consequo eiunt hillacc aborum ipsus utem illorib usdaecte cuptam sunt et ulpa dolupta nissin nonseque.

Option B

Documents

EY’s tenth annual Mutual Fund Seminar - Krop · 2017. 11. 24. · EY’s tenth annual Mutual Fund Seminar A leader stands out in the marketplace. We’re focused on you and what