Extending a Heritage Brand

Presented by:Diane Hund, Director of Marketing

Ball Horticulture Company

Sponsored by::

Connecting. Informing. Advancing.

• Help us create a “lesson’s learned” section on our chapter blog at AMAMilwaukee.WordPress.com

Post live Tweets during the event using #AMAMKE and be sure to follow Twitter.com/AMAMilwaukee

Share your comments on our Facebook

Page and be sure to like American Marketing Association – Milwaukee Chapter

Join the Conversation

May 17-18: B2B Social Media WorkshopDana VanDen Heuvel, FounderThe MarketingSavant Group

Learn to build a complete B2B multi-channel, social media enabled marketing strategy

Grow your base of followers, fans, readers and engaged participants across all social media channels

Align social media with the industrial

Buying process

Upcoming National Program

Held at Aloft. Details and registration at AMAMilwaukee.org

Give a Little and Get a Lot

Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event.

WHEN: Thursday, June 2 from 5:00-7:30 p.m.WHERE: Ryan Braun’s Graffito

This member-only event is limited to 60 attendees and advanced registration is required. Watch for more details.

Join AMA today and select from twoexclusive offers:

Receive a $20 Amazon.com Gift Card* with AMA Membership

OR

Get a $200 AMA conference coupon

PLUS Join now and we’ll also waive the $30 activation fee. Visit JoinTheAMA.com.

Both offers expire May 31, 2011; limited to new members only, renewals excluded*Amazon.com is not a sponsor of this promotion

Special Membership Offer

June 21: Engaging Management and Internals in a Successful MergerLee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial

July 19: Agency CrawlTour local west side creative shops including Bader Rutter, Johnson Direct & GMR

August 16: Excellence in Marketing: Case Study2010 Excellence in Marketing Award Winner

Upcoming Local Programs

Details and registration at AMAMilwaukee.org

September 20: Marketing That Makes a Difference in Our CommunityChellee Siewert, Vice President of Marketing

Milwaukee Wave

October 18: Making Milwaukee the Water Capital of the United StatesRich Meeusen, President, Badger Meter

November 15: Establishing National Brand Recognition for a Locally Developed ProductSteve Hawthorne, VP & Green Coffee Buyer,

Stone Creek Coffee

Upcoming Local Programs

Details and registration at AMAMilwaukee.org

Welcome New Members

Thomas Altstiel PKA Marketing Roxanne Betts Laurie Brammer Marshall & Ilsley Corp. Jackie Fett Standard Process Inc. Linda Hall Marshall & Ilsley Corp. Jeanne Koss Marshall & Ilsley Corp. Kirk Kusick Reinhart Boerner Van Deuren S.C. MaryAnn Long Long Consulting Jodi Martin Marshall & Ilsley Corp. Ann O'Malley Marshall & Ilsley Corp.Kelley Post New Members since the April program

Welcome New Members

Chris Robinson Beth Roncke TeraMedica Inc. Stacy Schoen Dave Sherman Marshall & Ilsley Corp. Amanda Smith Standard Process Inc. Geoff Strehlow Marshall & Ilsley Corp. Kurt Uecke John Verre Matt Zorn Zorn Compressor and Equipment Amy Zurich Briggs and Stratton Corp.

New Members since the April program

About the AMA

The American Marketing Association is the largest marketing association in North America. It’s a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It’s also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results.

Reasons to Join the AMA

Enhance Your Knowledge and Skills

• briefings and case studies

• articles and white papers

best practices

• publications including Marketing News

• professional certified marketerTM

program

Reasons to Join the AMA

Build Your Network

• members from every discipline (30,000+ across U.S.)

• local programs & events

• committee involvement

• speakers’ bureau

• LinkedIn, Facebook & Twitter presence

• national conferences

Reasons to Join the AMA

Advance Your Career

• dynamic, live presentations

• social & networking events

• weekly webcasts

• in-depth training programs

• job board for job seekers and employers

• ask the expert resource

Reasons to Join the AMA

Collaborate with Others

• connect & exchange ideas

• participate in special interest groups

volunteer on a committee or as an officer

identify strategic partners

AMA Group Membership

The Key to a Stronger Marketing Team

Join Today and Save Up to 32% on Dues.

Groups of 4-9 save an average of 16%

Group of 10+ save an average of 32%

Group membership is available to all organizations in the U.S. and Canada.

Multiple business units or branches with the same parent organization or company name qualify.

Collegiate AMA members can continue to take advantage of the benefits of AMA membership at a reduced price following graduation.

Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years.

Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career.

Bridge Membership

2011-2012 Leadership Team

President:Susen Rasmussenbvk

Secretary:Vacant

President Elect:Craig GagnonGagnon Partnership

Past President:Kelly RudyThe Paranet Group

VP Finance:Dean JonesMarshall & Ilsley Corp.

2011-2012 Directors

VP Membership:Mark TruesdellAutumn Consulting

VP Special Interest Groups:Michelle KionkaMRA

Vice Chair Communications:Rachel RichMarshall & Ilsley Corp.

VP Sponsorship:Kevin Scharnek14 West

VP Collegiate Relations:Mike LongSTRATEC Security Corp.

Vice Chair Communications:Stephen PalmerWSI Internet Consulting

AMA Milwaukee's Special Interest Groups (SIGs) are communities of AMA members and non-members who are interested in sharing ideas, knowledge and experiences with others in their field. 

They offer an opportunity for ongoing interaction among professionals.

Membership in two SIGs is complimentary to all AMA-Milwaukee members. Non-members may participate in an AMA SIG at an annual cost of $50 per group. 

Special Interest Groups

Currently AMA Milwaukee offers the following SIGs:

Direct marketing

Market research

Currently under development:

Non-profit marketing

Healthcare marketing

Special Interest Groups

If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information.

Benefits of professional membership pay off in direct proportion to your involvement.

If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field, join the Milwaukee Chapter of AMA.

Looking to maximize your investment? Become an AMA volunteer or officer.

Maximize Your Investment

Volunteer Opportunities

Available opportunities include: website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more!

Hosted a “lunch ‘n learn” lately?

Did you know there are over 100 FREE webcasts and podcasts available to members via AMA’s online multimedia gallery

Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0.

Keys to a Winning Team

May 11: Get Inspired! 20 Examples of How Leading Edge Marketers Are Using Video at Every Stage

of the Customer Life Cycle

May 12: Social Media Metrics: How to Measure and Optimize Your Marketing

May 17: The Center of Your Digital Marketing Strategy

May 18: Social Networks: The Fabulous Collision of Search and Social

May National Webcasts

All Webcasts are from 12:00-1:00 p.m. CST

May 19: Making the Move to Interactive, Cross-channel Marketing

May 25: Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation

May 26: Make a “Love Connection” With Your

Customers: How to Drive Engagement and Increase Brand Loyalty

May National Webcasts

All Webcasts are from 12:00-1:00 p.m. CST

Looking to reach more marketers?Advertise with American Marketing Association!

Today’s segmented, fast-paced world presents new challenges to advertisers—especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out.

A range of advertising and sponsorship opportunities is available. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, AMA can help you achieve results.

Advertising Opportunities

Thank You to Our Sponsors

Visit Us Online

You’ll Find Us at AMAMilwaukee.org or…

AMAMilwaukee.WordPress.com

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