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ExpressPod
ExpressPod Update - January 2013
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
ExpressPodCisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
Cisco & NetApp
Customer pain points
Solution approach
Benefits to customers
ExpressPod components
Support model
ExpressPod Competition
Roadmap
ExpressPod
Corporate HistoryA History of Continuous Innovation
2003 Present
Cisco and NetApp Alliance
Established
NetApp and Cisco
Launch FCoE
Center of Excellence
Based on Cisco Network Platform
Secure Multi-Tenancy Cisco
Validated Design 1.0
Enhanced SMT
FlexPod for
VMware
SAP Apps on FlexPod
UnifiedSupport
Lab
NetApp resells Cisco® MDS 9000 Family
switches
Data Center
Seminars
NetApp partners with Cisco Unified
Computing
VXI Citrix XenDesktop on FlexPod
Hyper-V Fast Track
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
ExpressPod
2010 2011 2012
History of FlexPod… and ExpressPod
FlexPod for VMware
VMware vSphere built on FlexPod
RHEL built on FlexPod
Secure Separation built on FlexPod
FlexPod(Bare Metal)
FlexPod Validatedwith MS Public Cloud
Entry Level FlexPod
FlexPod ValidatedWith MS Public Cloud 2.0
VMware vSphere built on FlexPod (clustered ONTAP)
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
ExpressPod Launched @ Vmworld Oct12
ExpressPod
IT Challenges for Growing Midsize Organizations
Supporting today’s business needs and limited
budgets
Environments are becoming complex and
expensive
Future needs are difficult to predict
Generalist staff struggling with IT infrastructure complexity and
budget pressures
Target: Small and midsize customers with up to 500 users
Challenges:
These customers need simple, affordable IT solutions.
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 5
ExpressPod
Transition from Application Silos to Virtualization
Reduced power, space and cooling requirements through better utilization of IT assets
Reduction in amount of storage needed to support your application environment
Reduced overhead with simplified, centralized management of applications
Cisco and NetApp can simplify your infrastructure via:
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 6
ExpressPod
The FlexPod© Solution Family
7Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
Consistent architecture from entry to large configurations
Scale up or down with minimal disruption
Common structure for support & management
NEW
ExpressPod
NEWData ONTAP™ 8
Clustering
ExpressPod
ExpressPod for Infrastructure Consolidation
Cisco® UCS Unified Computing System C Series Server
Cisco Nexus® 3000Series Switch
NetApp® FAS2200Series Storage
FeaturesSimplifies deployment of IT resources
Cisco UCS C220 M3 servers
Cisco Nexus 3048 switches
NetApp FAS2220 or FAS2240 storage
Physical and virtual resource management software
Implementation guide to facilitate deployment
Pretested by Cisco and NetApp
Cooperative support model
Physical and virtual resource management
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 8
ExpressPod
Simplify the path to shared, virtualized IT
Database
Collaboration
Content Mgmt
ExpressPod Delivers Real Benefits
Affordability start with a low cost ,easy-to-deploy
platform
Simplicity reduce complexity with efficient
operations and management
Efficient growth with standardized environment to
improve predictability
Optimize IT through workload consolidation
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 9
ExpressPod
Two ExpressPod Configurations
Cisco® Nexus® 3048 Switch
Cisco UCS C220 M3 Server
NetApp® FAS2220 Storage
Small
Cisco Nexus 3048 Switch
Cisco UCS C220 M3 Server
NetApp FAS2240 Storage
Medium
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 10
ExpressPod
Implementation Guide for ExpressPod
ExpressPod is tested and documented by Cisco and NetApp
Documented deployment process Deployment instructions Wiring diagrams Bill of Materials High-level sizing guidance
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 11
ExpressPod
Solution Comparison
12
Storage
ExpressPod
Full range of FAS product line(NetApp FAS2240 to FAS6280)
Entry-level FAS only(NetApp FAS2220 & FAS2240)
Server UCSM + Blade & rack-mount servers(Cisco UCS B- & C-Series)
Rack-mount servers only(Cisco UCS C-Series)
NetworkUnified Fabric - 10GbE, FC, FCoE
(Cisco Nexus 5548,Cisco UCS 6248 FI,
Cisco Nexus/UCS FEX)
1 GbE(Cisco Nexus 3048)
VirtualizationChoice of hypervisors
(VMware, Microsoft, Citrix)Choice of hypervisors
(VMware; TBA: Microsoft, Citrix)
Management
Support
Choice of Partner tools (e.g. CA, Cloupia, Gale, CIAC)
Choice of Partner tools(e.g. Cloupia, TBA: others)
Cooperative Support Model with Cooperative Support Lab;
TSAnet
Cooperative Support Model with Cooperative Support Lab;
TSAnet
Entry-Level FlexPod
ExpressPod
MS Exchange 2010
iSCSI as backend storage protocol
20 sent, 80 received = total 100 emails per day
Average mailbox size of 2 GB
75 KB message size
Sample Use Case Comparison
ExpressPod
Maximum scalability
Minimal scalability
Minimal scalability
Sample Use Case Comparison
Capabilities
Cos
t
ExpressPod - Small ExpressPod - Medium Entry-level FlexPod
Up to 150 users
Up to 800 users
Up to 800 users
*Sizing numbers based on documented configurations
Clustered ONTAP!
ExpressPod
ExpressPod Support Model
Requires customers to have premium support agreement
ExpressPod is covered by Cooperative Support Model from Cisco, NetApp and VMware
Cooperative Support
Server
Fabric
Storage
Evolutionary support process
Streamlined response to support issues
Engineering and management interconnects
Joint collaboration tools and Unified Support Lab
Hypervisor
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 15
ExpressPod
ExpressPod Managed with Cloupia CUIC
16
Single Console “Auto Pilot” GUISingle Console “Auto Pilot” GUI
Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved. Proprietary and Confidential.
CIMC
vCenter
Nexus Cmd Line
OnCommand
Single Pane Cloud
Enablement Solution
Key BenefitsKey Benefits• Improve IT Responsiveness/Time to Value• Accelerate Technology Adoption• Reduce Operational Costs (OpEx)• Simplify Support Staff Learning Curve
ExpressPod
Expanding ExpressPod Value
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 17
ExpressPod
Focus on Partners: Channel Topics
Why ExpressPod is relevant to your business Who can sell the ExpressPod solution
Joint Cisco® and NetApp® partners in good standing No certification, specialized
technical skills required
Updated tools and resources Channel sales playbook Demand generation
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 18
ExpressPod
ExpressPod: Value to Channel
Expand your addressable market with Cisco and NetApp Targets a new market segment Solution has lower acquisition cost
Shortens and simplifies the sales cycle Two fixed configurations Easy to deploy
Fully tested and documented Simplifies implementation and support
No additional investment No certification or specialized technical skills required
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 19
ExpressPod
Infrastructure Solution Portfolio
20
1Scale up by incorporating Cluster-Modeinto FlexPod
2
Address new market segments and use cases with a simple, low-cost solution
Sol
utio
n C
ost
Capability
FlexPod®
ExpressPod
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
ExpressPod
Positioning of Joint Infrastructure Solutions
ExpressPod
Physical & Virtual Management
Hypervisor
Nexus 3048
UCS C220 M3
FAS2220 or FAS2240
FlexPod
Hypervisor
Nexus 5k + UCS Fabric Interconnect
UCS B-/C-Series server
FlexPod Management Solution
FAS2240 / FAS32xx / FAS62xx
Enterprise-class solution targeting architectural opportunity
Focus on strategic platform Existing IT staff Target: 500 users & above
Preconfigured to target a transactional opportunity
Focus on simplicity and cost Limited IT staffing Target: up to 500 users
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 21
FlexPod ExpressPod
ExpressPod
Cooperative Support is Partner FriendlyCustomer Chooses Path to Issue Resolution
22
Customer Contacts NetApp, Cisco or Software Vendors Directly &
Problem is Resolved
Engineer Collaborates
with other FlexPod Vendors
to Resolve Problem
Customer Contacts
Authorized Resellers
1 800 # and Problem is Resolved
Authorized Partner
Collaborates with Appropriate
FlexPod Vendors
Happy Customer
Complex Issues Resolved Jointly in
Cooperative Support Lab
Note: Customer must have valid support agreement with all
vendors
Multi-Vendor EscalationSupport Available from
NetApp toSCC Partner
ExpressPod
Enjoy a Direct-Line to the Expertise You Need
23
DirectAccess
FlexPod™ Proven Expertise
Coordinated Support Solution
No barrier between youand the expert you need, whenever you need them
Formal communications, training and escalation
processes across vendors and partners
A multi-vendor, Cooperative Support lab to
simulate and pre-test support solutions
ExpressPod
Cooperative Support - An Ecosystem of Partners
24
Hypervisor / OSHypervisor / OS
ApplicationsApplications• Strong relationships
amongst best-of-breed alliance partners
• 98% of Support cases do not require cross-company escalations
• Formal processes in place to expedite cross-company escalations when necessary
ExpressPod
Tools to Help You Sell
Channel Sales Playbook – consolidates selling resources including:
Market opportunity Customer value proposition benefits
Solution overview Program highlights and
differentiators
Sales process Sales scenarios Competitive advantage Promotions
Resources
Sales Sales ResourceResource
ss
Guide Guide OverviewOverview
Market Market OpportuniOpportuni
tyty
Solution Solution OverviewOverview
Sales Sales ProcessProcess
Channel Sales Playbook
ExpressPod
From Cisco and NetApp forInfrastructure Consolidation
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 25
ExpressPod
Demand Generation – Smart Decisions“Don’t Compromise”
Program Objectives
Build awareness with new and existing midsize business customers
Nurture your prospects and customers, and generate appointments and leads for the NetApp FAS2200 Series storage solutions
Will be adapted to include the ExpressPod solution
Partner Eligibility
• Open to NetApp partners worldwide
Program Overview
Turn-key, customizable, and co-brandable storage campaign with multiple components including: web banners, multi-touch email series, microsite, telesales integration for list sourcing and appointment setting, event packageAdding ExpressPod to campaign with telesales scripts. Due: 11/15Create new consolidation campaign with ExpressPod. Due: Jan ‘13
Target Audience
Midsize businesses deploying network storage solutions/migrating toward virtualization
Supporting Products
NetApp FAS2220 and FAS2240 storage solutions ExpressPod will be added
Free Campaign Components
Grid website with site customization Delivery of co-branded multi-touch emails 6 months of unlimited use (executed by partner)
Optional Campaign Components
Telemarketing list build of 500 contacts ($1,500 cost) Telemarketing lead qualification – guarantees 3 A leads and at
least 3 B/C leads ($2,300 cost)
Languages Available
English, USPS, UK English, French, German, Spanish, Italian, Latam Spanish, Brazilian Portuguese, Russian, Japanese, and Korean
Traditional CN (Coming Soon)
How to launch your campaign
Visit http://www.netappgrid.com/campaigns.aspx for more info and to register
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 26
ExpressPod
ExpressPod Competitive Landscape….
27Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute.
IBMPureflex
EMC VSPEX
DellvStart
HPVS1 /2
Nutanix
Over the next two to three years, 30% of data centers will be using converged infrastructure - Gartner 2011
ExpressPod
1
2 Increase sales velocity with two fixed configurations, tested by Cisco and NetApp.
Solution is complementary, but distinct from FlexPod; for midsize businesses (MSB) with fewer than 500 users.
3
Develop new opportunities with integrated solution offering low price point and simple deployment.
Key Take-Aways
Cisco and NetApp Confidential. For Internal Use Only. Do Not Distribute. 28
Thank You