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AMP SoCal Innovation Forum October 16, 2018
USC Orange County Center (Irvine, CA)
Exporting to Mexico for Aerospace Suppliers
Elizabeth Glynn, Export Advisor
© 2018 CMTC all rights reserved 2
Notable Facts Nationally • Less than 39% of U.S. manufacturers
export. Of those that do, 57% export to fewer than
five (5) global markets.
In California In 2017 exported manufactured goods accounted
for $171.9 billion. Source: https://www.census.gov/foreign-trade/statistics/state/data/ca.html (Dec 2016)
Small businesses comprised 95.9% of all exporters Source: California Export Facts / National Association of Manufacturers / February 2015
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 3
Top Trading Partners - Exports California: in billions of dollars, based on 2017 dollar value
Source: U.S. Census Bureau
Country (U.S.) Exports (2017) % of Total Exports
Total, All Countries $1,546.8 100%
Total, Top 25 Countries $1,145.6 74.1%
# Country (CA) Amount %
1 Mexico 26.7 15.5%
2 Canada 16.7 9.8
3 China 16.4 9.6
4 Japan 12.8 7.5
5 Hong Kong 12.1 7.0
6 South Korea 9.6 5.6
7 Taiwan 6.3 3.7
8 Germany 5.9 3.5
# Country (CA) Amount % 9 Netherlands 5.7 3.4%
10 United Kingdom 5.0 2.9
11 India 5.0 2.9
12 Singapore 4.2 2.5
13 France 3.7 2.2
14 Australia 3.5 2.1
15 Belgium 3.1 1.9
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 4
Exports of Goods by Selected NAICS-based Product Code
• Agricultural machinery, equipment • Aircraft, including parts, engines • Automobiles, including parts • Chemicals • Computers & electronic products • Food processing equipment • Measuring, testing, control
instruments • Medical equipment & devices • Misc. manufactured commodities • Transportation equipment • Electronic integrated circuits
• Toiletries and cosmetics • Apparel, accessories • Cookware, cutlery, tools • Sports apparel & gear • Musical instruments • Toys, games, sporting goods • Parts of airplanes or helicopters • Food preparations
Source: U.S. Census Bureau (Feb. 13, 2018)
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 5 AMP SoCal Innovation Forum: Exporting / October 16, 2018
U.S. manufacturers are sitting on ‘untapped’ opportunity – their own products!
Made in USA label and U.S. quality are well
regarded throughout the world. Made in California garners added interest.
© 2018 CMTC all rights reserved 6
Source: Stone & Associates, 2013
Global Markets offer opportunity for U.S. Manufacturers
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 7
95% of world’s consumers are outside the United States
Given expansive opportunity to access new customers and expand sales growth
in Global Markets…
…why don’t more U.S. Manufacturers
sell (export) their equipment, components, products, & services
in global markets?
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 8
Misconceptions for not exporting
• My company is too small • It’s too expensive • It’s too complicated • It’s too risky • Don’t know how to move forward
With unique products and an export strategy, manufacturers can increase sales through exporting!
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 9
95% of the world’s consumers are outside the U.S.
2/3 of world’s purchasing
power outside the U.S.
Notable Facts
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 10
• ACCESS new customers
• INCREASE sales
• BOOST profit
Reasons to export U.S. products in global markets
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 11
Building into the future
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 12
Assessing Export Readiness Describe your Company’s domestic sales right
now: __ growing? __ flat? __ declining? How is your Company looking to grow sales over
the next three (3) years?
2019 2020 2021
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 13
Value of an Export Growth Plan
Provides the Company a roadmap strategic focus
With a roadmap, Companies more effectively respond to foreign buyer inquiries minimize risk accelerate export sales growth
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 14
ExporTech™ provides manufacturers
• strategic focus and a structured process through which
• they create & implement export plans for
• achieving accelerated export sales growth – faster, with less risk, and more profitably.
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 15
Program Timeline
Implement Export Growth Plan
4-5 wks
Market Research Target Market Selection
Conduct Research & Initiate Plan
4-6 wks
Plan Development
Develop Export Plan
Session 1: Export Strategy & Best Practices
Successful Export Strategies
Best Practices
Capacity and Export Assistance
Understand Export Success Models
Session 2: Mechanics of Exporting
Custom Agenda Based on Company Needs
Fill Gaps, Remove Obstacles
Session 3: Export Growth Plan Presentations
Panel Review with Expert Feedback & Coaching Action Plan for Going to Market
Obtain Plan Feedback
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 16
Connect to Export Resources
U.S. Commercial Service
Global e-Commerce
Trade Shows
Trade Tours, Missions
CA STEP funding
Export Import Bank
SBA Export Finance
Banks
Freight Forwarders &
Integrators
Trade Attorneys
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 17
Benefit for Manufacturers
• Accelerates Speed-To-Market Results in Strategic Export Growth Plan
• Efficient Connection / Time Savings Customized to participating companies’ concerns
• Reduced Risk and Increased Success Starts with the big picture in mind (strategic focus)
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 18
Exporting leads to Customers, Sales, Profit
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 19
Manufacturers that export are achieving milestones
1200% sales increase in one year, one market
expanded exports to 31 countries
increased production capacity to accommodate
expanded business growth
diversified across multiple markets
recognized with Export Achievement Award
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 20
“… a learning journey” Richard Brent, CEO, Louroe Electronics (Van Nuys, CA)
http://www.cmtc.com/exporting (video)
If your Company has unique products, has extra production capacity, and is interested in expanding business growth
Commit to sell in global markets understand the export process, develop & implement your export growth plan, utilize available export resources
Increase Company’s sales, sell (export) your products in global markets.
This image cannot currently be displayed.
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 21
What Executives Say about ExporTech™
NIST MEP ExporTech™ (nationally), www.exportech.org Browse 1/ benefits for SMMs, 2/ benefits for Partners, 3/ results
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 22
Upcoming program
ExporTech™ Orange County
Sample schedule: 3 Sessions: January __, 2019 (Tuesdays) February __ March __
Needs 4 – 6 Executive Teams (SMMs) to position ExporTech program locally. ** Waitlist open
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 23
Building into the future
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 24
Export Opportunity: Baja California Industrial Sector
AMP SoCal Innovation Forum: Exporting / October 16, 2018
Key sectors: • aerospace • automotive • electronics • medical devices • metal/machinery
also, • food processing, • packaging, • consumer products, etc.
Trade shows: • Baja Trade Tour
(October 25, 2018) • Baja Aerospace Forum
(November 15-16)
© 2018 CMTC all rights reserved 25
To learn more about exporting opportunities in Mexico Aerospace
US Commercial Service www.export.gov
Country Commercial Guide: - MEXICO - See best prospects: Aerospace (Updated October 12, 2018)
• Mexican Federation of the Aerospace Industry (FEMIA)
https://www.femia.com.mx/
• Mexican Space Agency (AEM)
http://www.gob.mx/aem
• JetsNews (aerospace supple-ments), http://www.jetnews.com.mx
AMP SoCal Innovation Forum: Exporting / October 16, 2018
© 2018 CMTC all rights reserved 26
Export Acceleration System for Accelerated Growth
For information about exporting or EXPORTECH™ please contact: Elizabeth Glynn, Export Advisor CMTC® Tel: 310.978.0728 Email: [email protected] Browse: http://www.cmtc.com/exporting www.ExporTech.org
AMP SoCal Innovation Forum: Exporting / October 16, 2018