EXPORT TO JAPAN: KEY SECTORS

CCIG/JETRO Event, Geneva, November 1st

Benedikt Schwartz, Senior Consultant

CCIG/Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE 1

AGENDA

CCIG/Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE

• Export to Japan

- Environment

- Key Sectors

- Opportunities

• Switzerland Global Enterprise

• Questions

2

Japan Export Environment

CCIG/Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE

Digitalization

- Opportunities

- Super Smart

Society

Aging population

- New niches

Tokyo 2020

- Tourists

0

0.2

0.4

0.6

0.8

1

1.2

1.4

Apr

06

Oct 06

Apr

07

Oct. 0

7

Apr

08

Oct. 0

8

Apr

09

Oct 09

Apr

10

Oct 10

Apr

11

Oct 11

Apr

12

Oct 1

2

Apr

13

Oct 13

Apr

14

Oct 14

Jan 1

5

Apr

15

Jul 15

Jan 1

6

Apr

16

Jul 16

Oct 16

100 Yen in CHF

3

X-rate ¥/CHF

¥ ↑ -> Import cost ↓

Japan Export Numbers

Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE

Pharmaceutical

Watchmaker goods

Jeweler, Jewelry

Optical / medical instruments

Machines (not electrical)

Agricultural products

Chemical base materials

Machines (electrical)

Others

TOTAL

4

Source SECO Japan country information Oct. 2016 (https://www.seco.admin.ch/seco/de/home/Aussenwirtschaftspolitik_Wirtschaftliche_Zusammenarbeit/Wirtschaftsbeziehungen/laenderinformationen/a

sien---ozeanien.html)

2241

1330

548

564

405

336

399

172

394

6389

35.1

20.8

8.6

8.8

6.3

5.3

6.2

2.7

6.2

100

2360

1305

677

603

447

333

311

154

401

6591

35.8

19.8

10.3

9.2

6.8

5.1

4.7

2.3

6

100

5.3

-1.9

23.4

6.9

10.2

-0.8

-21.9

-10.5

1

3.1

2014 2015 2014/15

Mio. CHF portion % Mio. CHF portion % + / - %

Japan Export Opportunities

Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE

• 1’100 leading companies plan to invest 200 billion CHF in 2017

o Automotive

o Telecommunication

o Artificial intelligence

• 68 % women with children under 18 years have a regular job (highest

value since the first statistic in 2004)

• World largest market for APPs. e.g. augmented reality (Pokémon Go)

• E-commerce: Japanese consumers like to look at offers abroad

5

Japan Export Challenges

Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE

• Clear strategy with distingt customer benefit

• Disciplined execution

• Important partner selection

• Sufficient resources – Time, HR and Finance

6

S-GE Export Services

NETWORK

Swiss Business Hubs, Embassies, Chambers of Commerce, Experts,

Export Platforms, Commercial Associations, Partners

Markets

Export Know-how

News / Studies

Analysis

Strategy

Implementation

Business Partners / Companies

Governmental Authorities

Trade Fair Participants

INFORMATION CONSULTANCY CONTACTS

Jetro Event – Nov. 2016 | © SWITZERLAND GLOBAL ENTERPRISE 7

Worldwide Network - Swiss Business Hubs / Trade Offices

Corporate Design PowerPoint | 10.11.2016 | © SWITZERLAND GLOBAL ENTERPRISE 8

located at Swiss embassies/consulates employing local people Other network points with:

Embassies & consulates

Bilateral chambers of industry and

commerce

Swiss Business Hubs Trade Offices

UK / London Los Angeles

France / Paris Canada / Montreal

Spain / Madrid Mexico / Mexiko City

Germany / Stuttgart Brazil / São Paulo

Sweden / Stockholm Chile / Santiago

Poland / Warsaw India / Mumbai

Russia / Moscow New Delhi

Italy / Milan Bangalore

Austria / Vienna China / Beijing

Turkey / Istanbul Guangzhou

GCC / Dubai Shanghai

UAE / Abu Dhabi Hongkong

Saudi Arabia / Jeddah Japan / Tokyo

Saudi Arabia / Riyadh Osaka

Qatar / Doha ASEAN / Singapore

Kuwait / Kuwait City Jakarta

USA / New York Kuala Lumpur

Chicago Hanoi

Boston South Africa / Pretoria

Atlanta Korea / Seoul

Houston Nigeria / Lagos

Australia / Sydney

Extended Network of Local, Specialized Experts

Corporate Presentation | © SWITZERLAND GLOBAL ENTERPRISE 9

45 countries

600 experts (150 accredited) :

Business:

• Industry experts

• Strategy

• Marketing/Sales

Services:

• Law

• Accounting

• HR

• M&A

• Logistics

http://expertdirectory.s-ge.com/en/search

ExportHelp (Logistics)

Corporate Presentation | © SWITZERLAND GLOBAL ENTERPRISE 10

• Customs formalities & procedures

• Customs tariffs

• CE Marking

• VAT legislation

• Free Trade Agreements & preferential origin

• Norms and safety regulations

• Labor regulations

Corporate Design PowerPoint | 10.11.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Customs Data Base

Implementation Support (one-off services)

Corporate Presentation | © SWITZERLAND GLOBAL ENTERPRISE 11

Strategy

• Market analysis/market finder support

• Fact finding trips (visiting key players)

Sales & Marketing

• Distribution partner search

• Support for prospecting clients (FFT)

• Marketing conventions (speed-dating events)

• Marketing / web-site design

• Swiss Pavilions and event support

Finance / Accounting

• Company credit check

• Financial & tax advisory

• Banking set-up

• Investor search / road show support

• M&A activities

Legal & Reglementatory

• Registration of entity

• Design of documents (contracts, etc.)

• Support for disputes

• Verification of reglementatory requirements

(certification, registration, etc.)

• Product registration

• Trade mark registration

Human Resources

• Recruiting

• Expatriation & relocation assistance

Miscellaneous

• Sourcing partner search

• Risk analysis

• Site location search & evaluation

Business Operation Support (on-going services)

Corporate Presentation | © SWITZERLAND GLOBAL ENTERPRISE 12

Office Support

• Office space / meeting rooms

• Telephone reception / secretarial assistance

• Virtual offices

Sales & Marketing support

• Sales representation

• Sales administration

• Web-marketing / Social media presence

Human Resources

• Contracting personnel (labor leasing)

• Payroll administration

Legal

• Legal representation

Finance / Accounting

• VAT administration

• Outsourced accounting

Logistics & distribution

• Import administration (formalities,

procedures)

• Warehousing

• Back-office operation

Miscellaneous

• Showrooms

• Assembly/manufacturing facilities

• Project management (part-time)

• Economic intelligence/surveys

THANK YOU FOR YOUR ATTENTION

Switzerland Global Enterprise Lausanne

Avenue d'Ouchy 47

1006 Lausanne

Tel: 021 545 9494

Heures d’ouverture:

Lundi à vendredi 09:00-12:00 et 14:00-17:30

info.lausanne@s-ge.com