Slide 1

Topic: Export Potential Analysis ofPomegranates

By:Shraddha Bhopale:13020242026

World ScenarioPopular in Eastern as well as Western Western parts of the world.

The crop is also cultivated in the Mediterranean region. Pomegranates thrive well in regions with semi-arid to sub-tropical climatic conditions.

The crop is cultivated in Spain, Iran, India, Turkey, South East Asia, Afghanistan, tropical Africa, parts of USA etc. It is grown for its fully luscious grains called Arils; the fruits are very attractive with sweet acidic taste.

The fruits are mainly used for dessert purposes.

The fruits are also processed to make juice, syrup, jam, jelly, wine, to flavour cakes, baked apples, etc.

Of late, its nutritional and medicinal values are given ample importance.

Pomegranate Cultivation in IndiaArea -About 63,000 Hectares.Production-About 5 to 8 lakh tons/annum

Comparative Advantage-Production of Pomegranate almost throughout the year. Supply of Pomegranates even during off - season to the European Countries. Cultivation in Arid and Semi-arid tracts of the states Karnataka, Maharashtra, Andhra Pradesh, Gujarat, Rajasthan, Uttar Pradesh, Haryana, Tamil NaduMaharastra is the largest producer.

Farmers Cultivate the crop by :

Carefully selecting varieties.

Adopting advanced technologies.

Spurt in cultivation and trading of Pomegranate in India from the last two decades.

Important varieties cultivated are Ganesh, Dholka, Seedless(Bedana), Bhagwa, Araktha.

Seedless verities such as Paper Shell, Spanish Ruby, Mascut Red and Velladu show great potential.

Peak harvest January to April

Consumer Preference Consumer preference - changing from time to time and from country to country.

Earlier, Ganesh variety with big sized fruits was the preferred one, and the fruits were exported to the Gulf countries.

Now, in Europe and other parts of the world, varieties such as Bhagwa (Kesar), Mridula are the suitable and accepted ones.

Soft seeded, coloured varieties with high per cent of juice with easy to remove arils are preferred.

Fruits weighing more than 500 gms with superior qualities - immediate and ready acceptance in the international markets.

The desirable fruit characters of fresh pomegranate for export purpose Dark rose pink colour of the fruit.Fruit weight around 500 gms.Round shape of the fruit.Uniform size and shape of the fruit in a pack or box.Dark rose pink arils.Softness of the seeds.Higher sugars near about 16-170 Brix.Free from scars, russetting, disease spots, insect injury, scratches, etc.Smooth cutting at the stem end. Bracts/calyx without any damage and having freshness.Pleasant flavour and aroma.

Israel and Turkey have taken up varietal trials on Pomegranate.

Iran too has been in the forefront with regard to research on Pomegranate. There is a lot of germplasm / breeding collection in Iran, Israel and also Turkey.

Exchange of germplasm between countries if not available in research stations will go a long way in developing new varieties.

Most of the varieties in the Mediterranean region are sour with few sweet varieties.

Sweet sour varieties with good colour are not common.

Pomegranate International Scenario

Current Scenario:Source: http://www.infodriveindia.com/india-export-data/pomegranate-export-data.aspx

During 9-Jul-2014 to 9-Aug-2014, India exported Pomegranate worth USD 823,507. followed by SINGAPORE and THAILAND which exported Pomegranate worth USD 86,878 and USD 52,380 respectively.

Bombay Air accounted for 44% of Export followed by JNPT and Bangalore Air which account for 40% and 5% of imports respectively.

Average value per shipment of Pomegranate exports in India is USD 24,955.

Source: http://www.infodriveindia.com/india-export-data/pomegranate-export-data.aspx

Of late, Indian Pomegranates have penetrated into the European Union since suitable varieties conforming to international standards are being produced.

Karnataka has exported about 2000 MT to other countries during the last few years.

There is potential for export to the United State of America also. Diseases such as Bacterial Blight, Wilt, etc., have created problems in obtaining economic yields.

India has a very good potential provided we meet the quality standards of the importing countries. The exports can be enhanced from the present 3000 4000 MT tons to about 20,000 30,000 tons

In view of the scope for value addition in pomegranate for alternative use, medicinal uses of pomegranate, better shelf life, and the export potential, its cultivation in the semi-arid areas under protected irrigation needs to be encouraged. Proper varietal selection, crop and post harvest management, infrastructure such as cold chain, facilities for marketing etc, will augment the cultivation of quality pomegranate and will help in increasing the exports to a tune of about 20,000 30,000 MT tons.

In this background, India can definitely make a dent in pomegranate trade in the world market.

Export PotentialThe pomegranate fruit is considered an exotic in European and Middle East countries.

There is scope for exporting Indian pomegranates to Bangladesh, Bahrain, Canada, Germany, United Kingdom, Japan, Kuwait, Sri Lanka, Omen, Pakistan, Qatar, Saudi Arabia, Singapore, Switzerland, U.A.E. and U.S.A.

The other potential markets are, Belgaum, Spain, France, Italy, Netherlands, Philippines, South Africa, Brazil and Mexico.

No organized marketing systems for pomegranate in IndiaDomestic marketing for pomegranate is fairly balanced as of now.Farmers normally dispose their produce to contractors who take the responsibility of transport to far off markets.Some progressive farmers who have developed contacts in urban areas dispatch them on their own and are able to get a reasonable price for their produce.

Drawbacks Changes in varietal selection and in cultivation practices.Pest and disease incidence, fall in demand and price - effect on the cultivation of pomegranate in the state.Cultivation for export purpose - improved due to exploring of market potentialities.Farmers of Bijapur and Bagalkot districts exporting pomegranate through their associations to Gulf and European Union for the last 5 years.Koppal district - New entrant Exports began in 2004.

Source: www.zauba.comwww.fruitnet.com www.wikipedia.comhttp://www.infodriveindia.com/india-export-data/pomegranate-export-data.aspx

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