EXPO REAL 2013:

Central, East and Southeast Europe at EXPO REAL

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For you today

Stefan Reschke

MAYA International GmbH - Vienna

•Official representative of Messe Munich International in Austria

•Coordinator Expo Real SEE/ MEE

•Organizer „Wien Europa Mitte“

•Working for Messe Munich since 2001

•Active in Real Estate Business in SEE/ MEE since 2008

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Where all threads come together: The concept behind EXPO REAL

• Largest B2B fair for commercial property and investment in Europe - since 1998

• Focus on commercial property: Office, logistics, retail, commercial, infrastructure and residential property for institutional investors

• Platform for sustainable location marketing

• Working fair for market leaders and decision-makers in the property sector

• Platform for creating new networks and for communication

• Conference program with a focus on new trends, developments and innovations across the property sector

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The real-estate value-added chain is here

• Corporate real estate managers

• Property consultants/agents

• Project developers

• Location marketing

• Economic regions & cities

• Architectural and planning firms

• Corporates/users

• Institutional investors (pension funds, insurance companies)

• Fund companies

• Asset managers

• Real-estate financiers, banks

• Facility management services

• Lawyers, tax advisors

• Project managers/controllers

• Real estate associations

• Universities and colleges

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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012

Poland, 55 exhibitors, among them:Silesia RegionCity of WarsawPolish Foreign Investment AgencyMilitary Property AgencySkanska Property PolandCity of Katowice

Czech Republic, 18 exhibitors, among them:City of OstravaINTERCORA, spol. s.r.o.Moravskoslezsky krajTHE REGION OF SOUTH BOHEMIACity of Prague

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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012

Austria, 75 exhibitors, among them:Austria – Shared booth

WED - Wiener Entwicklungsgesellschaft für den Donauraum AGPORREAL Immobilien Management GmbHConsulting Company Immobilien und Projektmanagement GmbH

Wien - Europa Mitte – Shared boothWiener Stadtentwicklungsgesellschaft m.b.Hconject AGWien Holding GmbHBIG Bundesimmobiliengesellschaft m.b.H.

Individual exhibitorSES Spar European Shopping Centers GmbHCA Immobilien Anlagen AGCBRE GmbHMRG Metzger Realitäten Beratungs- und Bewertungsgesellschaft mbH

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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012

Croatia:Croatian Chamber of Economy

Hungary:TriGranit Development CorporationStudio Metropolitana Nonprofit Kft.

Serbia:SIEPA - Serbian Investment and Promotion Agency

Slovak Republic :HB REAVIS Slovakia a.s.

Slovenia:Public Agency of the Republic of Slovenia

Bosnia and Herzegovina: FIPA Bosnia and Herzegovina

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EXPO REAL: Meeting place for Central, East and Southeast Europe – Visitors 2012

Austria 636

Poland 292

Czech Republic 224

Hungary 61

Slovak Republic 51

Romania 45

Slovenia 39

Croatia 30

Serbia 19

Bulgaria 11

Republic of Montenegro 1

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Taking up the threads: The conference program at EXPO REAL

• 4 forums covering topical and key issues in the real estate sector

• Simultaneous translation German/English

• Themes:

• Bank financing and refinancing

• Demographic change and its importance for the property sector

• Sustainability in the property sector

• Focus: Special property – hotels, logistics, residential

• Presentations by real-estate locations: Europe, Central, East and Southeast Europe, Gulf Region, USA, Asia

• Around 80 conferences, panel discussions and symposia with 400 recognized experts

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EXPO REAL – Meeting place for decision-makers

71% of the visitors are decision-makers:

• Managing Directors, Directors, Board of Management etc. …………. 24%

• Divisional/executive heads, etc. …………………………….. 15%• Dept./team heads, group leaders …………………………………………….. 20%• Self-employed business people ………………………………………. 12%

Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012

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EXPO REAL – A success story

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Source: EXPO REAL Exhibition Management/ZKIS

from 31 countries

Trends in exhibitor numbers

1.6381.823

1.856

1.5801,645 1,610 1.700

0

400

800

1.200

1.600

2.000

2006 2007 2008 2009 2010 2011 2012

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Source: EXPO REAL Exhibition Management/ZKIS

from 30 countries

Trends in exhibitors from outside Germany

403

485 487

310

373393

0

50

100

150

200

250

300

350

400

450

500

2006 2007 2008 2009 2010 2011 2012

367

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TOP TEN exhibiting countries - excl. Germany

Source: EXPO REAL Exhibition Management / ZKIS

Countries 2012

Austria 75

Poland 55

Netherlands 44

Switzerland 28

Russian Federation 21

Luxembourg 20

France 19

Czech Republic 18

USA 17

Italy 17

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Source: EXPO REAL Exhibition Management /CORe

from 71 countries

Trends in visitor numbers – Totals

14.869

17.826

21.112

24.787

21,430

18.86518.911

0

5.000

10.000

15.000

20.000

25.000

2002 2004 2006 2008 2010 2011 2012

,

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Your fast track to success:Benefits for exhibitors

• Europe´s largest business platform for the property sector

38,000 participants from 71 countries

64,000 m2 exhibition space

1,700 exhibiting companies

• Presence of the entire value-added chain for effective business and networking

• High international participation ensure access to new markets

• Meeting place for decision-makers: 71% of the visitors have executive responsibility

• Topical conference program expands attendees’ expertise

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Benefits for exhibitorsfrom CEE/ SEE

• The only international B2B trade show with a strong focus on YOUR region

• 2013 is a good time to be present at EXPO REAL since we see slowly but constantly growing figures in the real estate business in YOUR region

• Country pavillions/ exhibitors from Croatia, Hungary, Montenegro, Kosovo, Romania, Serbia as well as Vienna bundled in one hall

• Country-/ Region-Special in the forum

• Strong communication of the CEE/ SEE focus on Expo Real

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Your preparation for a successful show:

• Early decision to join the show

• Database of participants @ www.exporeal.net• Search function for exhibitors, visitors, media by country,

branch, position, topics…

• Communication: Let your partners and prospects know that they can find

you at the show at EXPO REAL and make use of all marketing opportunities

• Appointements:• Matchmaking

• Plan and confirm them early

• Initiative Messeerfolg• www.initiative-messeerfolg.de

• Match Making by MAYA International GmbH

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Your preperation for a successful show:

• Initiative Messeerfolg• www.initiative-messeerfolg.de

• Define your goals

• Plan your communication before, during and after the show• Topics

• Timetable

• Material

• Invitations• Guest tickets

• Several times/ reminder

• Open minded at the booth

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Hall plan of EXPO REAL – Overview

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Cities & regions – a selection

• Hanseatic City of Hamburg 527 m²

• City of Berlin + Region of Brandenburg 494 m²

• City of Frankfurt 477 m²

• Metropolis Ruhr (Ruhr district) 473 m²

• City of Munich 468 m²

• City of Stuttgart + Region 372 m²

• City of Moscow 341 m²

• Netherlands 276 m²

• City of Düsseldorf and partners 264 m²

• City of Barcelona + region 99 m²

• City of Warsaw 99 m²

• City of Prague 96 m²

• City of St. Petersburg 72 m²

• City of Helsinki 70 m²

• City of Gothenburg 50 m²

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EXPO REAL 2013 – Facts & figures

Dates: October 7 – 9, 2013 (Monday to Wednesday)

Venue: Messe München exhibition center, Munich

Opening hrs: Monday + Tuesday 09:00 to 19:00 Wednesday 09:00 to 16:00

Booth fees/m² (min. size 20 m²):

Row booth: 485.00 EURCorner booth: 505.00 EUREnd booth: 545.00 EURIsland booth: 565.00 EUR

Ticket prices: 3-day ticket, bought at venue: 430.00 EUR 3-day ticket, bought online: 395.00 EUR

2-day ticket, bought at venue: 325.00 EUR2-day ticket, bought online: 295.00 EUR

(2-day tickets only for October 8-9, 2013)

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….from October 7 – 9, 2013Where all threads come together

Welcome to Munich….