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EXPO 2015
Valerio Zingarelli
CTO Expo 2015 S.p.A.
July 2nd, 2012
Expo Milano 2015, Smart City of the Future
EXPO 2015
The Theme “Feeding the Planet, Energy for Life”will be split in 7 Sub-Themes
2
Agriculture &
biodiversity
SocialitySocialityScience and
Technology
Science and
Technology
Food safety,
security and quality
Agro-food
supply chain
Food
for better
lifestyles
Dietary education
Food and
culture
Cooperation
and
development
EXPO 2015
Key elements of “Expo Milano 2015”
“Feeding the Planet, Energy for Life”
3
visitors 30% foreigners
of exhibition site
of investments for
the exhibition area
from May 1st
to October 31st 2015 6MONTHS
130COUNTRIES
1.4BILLION €
110HECTARES
20MILLION
6MONTHS
130COUNTRIES
1.3BILLION €
110HECTARES
20MILLION
Expo Milano 2015 is organized and
managed by Expo 2015 S.p.A., company held by:
Italian Government, Lombardy Region, Province of
Milan, Municipality of Milan and Milan Chamber of
Commerce
Expo Milano 2015 is organized and
managed by Expo 2015 S.p.A., company held by:
Italian Government, Lombardy Region, Province of
Milan, Municipality of Milan and Milan Chamber of
Commerce
DATA AND TARGET
EXPO 2015
There will be both ‘real’ and‘cyber’ visitors
� ~ 20 Million visitors, including over 7 Million from
abroad
� 9 types of visitors in terms of age and income (e.g.,
families, kids, high-income, ethnic communities, etc)
� Main interests of visitors were addressed (sport,
science, technology, wellness, etc)
Real Visitors
Real Visitors
20
million
Cyber Visitors
1 billion
‘Cyber’ Visitors
� ‘Virtual Expo’ remote visiting
� Virtual pavillions and 3D telepresence
� Social networking
� Interactive physical gaming
� Online, mobile
and satellite channels
4
Digital Smart City Cyber Expo
EXPO 2015
The System Enabling Technologies
ENABLING
TECHNOLOGIES
SERVICES
SMART CITY & CYBER EXPO
EXPO
CONTENT
ENVIRONMENTAL MONITORING AND CONTROL
DISPLAYS
VIRTUAL REALITY
E-PAYMENT
GREEN SMART
GRIDS
INTELLIGENT LOGISTICS
AND TRANSPORTATION
SYSTEMS
USER
INTERFACES
Storage
and logistics
Energy harvesting
and storage
Biometrics
SMART RFID
QUEUE MANAGEMENT
Social networking
E-HEALTH
WEARABLE DEVICES
INTUITIVE ACCESS INFORMATION
INTERNET OF
THINOS
REMOTE IDENTIFICATION
AND SECURITY
Collective
intelligence
Computer graphics
Good cloud
computing
TELECOMMUNICATIONS
5
EXPO 2015
The theme is supported by a «technologies tree»
and strategic partnerships
EXPO THEME
DIGITAL SMART
CITY EXPOCYBER
EXPO
IP N
etw
ork
Cis
co
Syste
m Inte
gra
tion
Acce
ntu
re
Sm
art
Energ
y
Sm
art
Lig
hting
Sm
art
Specia
l Sys.
Eduta
inm
entand
Term
inals
Cyber
Solu
tions
E-W
ellb
ein
g
E-A
uto
motive
E-L
ogis
tics
Sate
llite
links
and
TV
20 MILLION REAL VISITORS 1 BILLION REMOTE VISITORS
6
Tele
com
munic
ations
Te
leco
m IT
RFPs
En
el
En
el
EXPO 2015 14
Technology will help to manage the visitorsthrough three phases
Expo 2015’s Technology Framework
Phases
GOAL
• Technologies that attract and inform visitors, and help them planning the visit
• Technologies that enable a superior and immersive visitor experience
• Technologies that re-create the ‘Expo experience’ for those not there
Expo2015 as the ‘Smart City of the Future’
IIIIII
CyberExpo
Ecosystem
Beforethe Expo
IIII
Duringthe Expo
II
EXPO 2015 18
During: on-site technologies will enable a superior visitor experience
→ To educate and entertain visitors through technology (e.g., e-wall)
→ To make visitors life
safer and easier through technology (e.g., e-health, interactive multi-purpose kiosks, smart access with automatic recognition)
→ To make the visit more enjoyable, engaging
and stimulating (e.g., ‘augmented reality’, ‘virtual pavilions’)
→ To inform visitor on queue status and recommend alternatives
→ To give ultra wide band connectivity, fixed and mobile
EXPO 2015
During: Virtual Reality
25
iGlassesiGlasses Virtual worldVirtual worldReal worldReal world
Haptic interaction will give more ”immersive reality”
EXPO 2015 30
‘Cyber’ technologies aim to re-create the ‘Expo experience’ for 1 billion people
3 STEPS
Virtual visit
→ To enable cyber visitors to live a ‘virtual Expo
experience’ and interact
with Pavilions, though not being at the Expo in person (e.g. multimedia content, virtual reality, etc)
Community
→ To help cyber visitors sharing, communicating,
chatting, across all available channels (e.g., social media integration)
Social Games
→ To provide cyber visitors with interactive and immersive
gaming opportunities (e.g., motion-sensing game console to play with Expo content)
EXPO 2015 32
Visitors’ services will be extended outside of the Expo
Smart City
BEST IN FOOD AND DRINKS
DIGITAL SMARTCITY EXPO2015
MADE IN ITALY
ACCOMODATION
TOURISM AND CULTURE INFOMOBILITY
Extend the Digital Smart City services involving Companies and Institutions of the Region, using the technical architecture and advanced solutions developed by (Service Delivery
Platform)
Objectives of the Ecosystem
EXPO 2015
Expo2015: Ecosystem of Companies around Expo
33
Today
• Service and technological model is vertical
WITHOUT SHARING AND
INTEGRATION
Company 1 Company 2 Company 3 Company 4
Application Application Application Application
Company 1 Company 2 Company 3 Company 4
Expo Ecosystems
Application Application Application Application
• Technical platform to allow
INTERCONNECTION,
INTEROPERABILITY AND SHARING of
service applications among many players
With Expo2015