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What visual resume would you choose? Explore the options with presenter Lynn Moore of Moore Marketing LLC.
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Lynn Moore
Web Chief Community Officer
and Social Media Expert
I am a senior internet marketing leader with more than 10 years of experience in online media strategy, production and implementation.
I build online communities that last.
Moore Marketing LLC
Exploring the Visual Resume
• Personal Branding
• Prezi.com
• About.me
• DoYouBuzz.com
• Video Resumes
• SlideShare.com
• BrandYourself.com
Moore Marketing LLC
Your Personal Brand
• Define your brand
• You’re already doing it
• Leverage who you are
• Be authentic
• Define your audience
• Differentiate yourself
• The 3 Cs
Moore Marketing LLC
Long-term unemployed or not…
Position yourself by:
• taking a class or going back to school
• volunteering increases the candidate's marketability
• taking a temporary or contract assignment is advisable
• Two job search tactics that are vastly underutilized: follow-through and presenting customized ideas to your prospective employer
Click on image above to link to article
Do a self-assessment of your top attributes.
• What 3 or 4 adjectives best describe the value you offer?
• What words do you use to define your personality?
– Collaborative, resourceful, flexible, forward-thinking, risk-taking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible, loyal...
Personal Branding: Define your brand
Moore Marketing LLC
What are your core strengths or motivated skills?
• In what functions and responsibilities do you excel?
• What things are you the designated “go-to” person for?
• What would your company have a hard time replacing if you left suddenly? – Identifying problems, seeing the details, leading,
delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating…
Moore Marketing LLC
Personal Branding: You’re already doing it
Get feedback from those who know you best – at work, at home, anywhere.
• The true measure of your brand is the reputation others hold of you in their hearts and minds.
– Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are.
– How does your self-assessment match with their feedback?
Moore Marketing LLC
Personal Branding: Leverage who you are
What are your values and passions?
• Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you.
– If the passions that drive you aren’t met, you probably won’t be happy.
Personal Branding: Be authentic
Moore Marketing LLC
Who is your target audience?
• Determine where you want to fit in (industry and niche area of expertise).
– Learn what decision makers in that field are looking for when they’re vetting candidates.
– Find out where those decision makers hang out and what keywords will attract them, and then position yourself in front of them to capture their attention.
Personal Branding: Define your audience
Moore Marketing LLC
Who is your competition in the marketplace and what differentiates you from them?
• Determine why decision makers should choose whatever you’re offering over the others offering similar value.
– What makes you the best choice?
– What makes you a good investment?
– What value will you bring that no one else will?
Personal Branding: Differentiate yourself
The 3 Cs of personal branding:
• Clear – be clear about who you are and who you are not.
• Consistent – steadfastly express your brand across all communications vehicles.
• Constant – strong brands are always visible to their target audience.
Personal Branding: The 3 Cs
What does your picture say?
Realtor, Short Sale Foreclosure Resource
Owner at Art+Works
Internet Sales at Greenwich BMW
Independent Associate at Viridian Energy
A Person Who Doesn’t Care
About.me
It’s FREE! It’s creative! It’s SEO!
It comes with free business cards!
About.me
Moore Marketing LLC
About.me
Moore Marketing LLC
Prezi.com
Moore Marketing LLC
Prezi presentations are built upon four basic elements: • Content (text, images,
videos, or PDF)
• Effects (zooming in, zooming out, going from point a to point b, varying the text size, etc.)
• Visual Enhancements (frames, arrows, lines, and a marker)
• Paths (the flow of the presentation)
DoYouBuzz .com
Advantages
• Personalized URL
• Includes video option
• Your name comes up in search
• Automatically creates a PDF version of your resume
• Easily shareable on Linked In and Facebook
Moore Marketing LLC
DoYouBuzz .com
Moore Marketing LLC
1. Make sure it’s appropriate
• Don’t just create a video resume because you can, create one because it’s relevant to the job you want to do.
5 Video Resume Tips
Moore Marketing LLC
Professionally Made Video (?)
Click on image above to link to video
2. Don’t Just Read Your Resume
• The whole point of a video presentation is to offer a potential employer greater insight into you than a traditional resume can.
5 Video Resume Tips
Moore Marketing LLC
Professionally Made Video
Moore Marketing LLC
Click on image above to link to video
3. Keep it Short
Keep your video resume short: a one-minute mark is ideal but within two minutes is fine.
5 Video Resume Tips
Moore Marketing LLC
Professionally Made Video
Moore Marketing LLC
Click on image above to link to video
4. Don’t Be Afraid to Be Creative
– If you’re opting for a video resume, then go the all the way and make it spectacular.
– Be creative, whether that’s with the concept of your pitch, use of humor, clever production values or brilliant editing.
5 Video Resume Tips
Moore Marketing LLC
5. Make Sure It Passes the Share Test – As with all online life, don’t put content out
there that you wouldn’t be prepared to see go viral.
– It’s unlikely your video resume will become an overnight Internet sensation, but imagining that scenario is a good test to make sure you could cope if it did.
5 Video Resume Tips
Moore Marketing LLC
SlideShare.com
Moore Marketing LLC
Click on any image above to view these Slide Share presentations.
LinkedIn Job Seeker
Moore Marketing LLC
BrandYourself.com
Moore Marketing LLC
Free, simple and easy to use. The more you have to link to it, the better the results.
Creates a short profile that uploads from your LinkedIn.
BrandYourself.com
Moore Marketing LLC
DoYouBuzz.com
SlideShare.com
BrandYourself.com
About .me
Thank You
I would love to hear from you. Please contact me and let me know your thoughts.
http://www.MooreMarketingOnline.com
http://www.linkedin.com/in/mooremarketingonline https://www.facebook.com/MooreMarketingLLC
C 203 610 1934
Resources
Job Lead Websites • http://jobsearch.about.com/od/t
opjobsdb/a/bestsites.htm
Articles • http://blogs.hbr.org/hmu/2011/1
2/boost-your-career-with-social.html
• http://socialtimes.com/online-resume-doyoubuzz_b23881
More about video resumes • http://mashable.com/2011/01/1
7/tips-video-resumes/
Sites mentioned
• http://slidesha.re/IZdHTD
• Doyoubuzz.com
• About.me
• Brandyourself.com
• Prezi.com
C 203 610 1934
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