Exploring Texts in a Systematic Way Content Coding Slide 2
Example: John Gottman University of Washington 3000 couples
Specific Affect (SPAFF) coding 1=disgust; 2=anger; 3=contempt;
4=defensiveness; 5=whining; 6=stonewalling; 7=neutral; 8=criticism.
Each second Will they be married in 15 years? 1 hr= 95% accuracy 15
minutes = 90% accuracy 3 minutes = 85% accuracy 4 major signifiers:
3, 4, 6, 8 1 with overwhelming predictive ability? Slide 3
