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AUSTRALIAN BIRDLIFE MEDIA KIT | 1
MEDIA KIT 2020
Vo
l. 4 N
o. 2
Jun
e 2
015
Vol. 4 No. 2 June 2015
//FASCINATIONMADE BY ZEISS
//FASCINATIONMADE BY ZEISS
Living the New Passion for Birding
Find your local Zeiss Stockist at:www.osaaustralia.com.au Follow us on Facebookwww.facebook.com/aussiehunters
The new ZEISS VICTORY SF will get you closer to wildlife than ever before. VICTORY SF is the most user friendly and exhilarating pair of observation binoculars we have ever produced – featuring an outstanding field of view, highest transmission and very light weight. Developed especially to catch your birding moments.
The moment nature has been waiting for.Explore the new ZEISS VICTORY SF.
Explore the new ZEISS VICTORY SF
Less than $20,000 a year
$80,000-$100,000
$60,000-$80,000
$40,000-$60,000
$100,000 and over
$20,000-$40,000
20% 21.9%
9.4%
13%17.3%
18.5%
Don’t read - I flick through the photos
Less than half
Half
Most or all
Over half68.5%
4.8%0.4%
19.9%
6.4%
Help you buy photographic gear?
Help you buy optical gear?
Plan accomodation or tours?
Help you buy bird books or gifts?
75.2%
45.3%
60.7%
11.1%
Reader Demographics
WEALTHY AND RETIREDOur readers generally have a high disposable income and an active interest in the conservation and appreciation of birds. Most BirdLife Australia members (21.9%) have a combined household income of $100,000 and over, and are either retired (45.1%) or work full time (31.6%).
What is your household income?
ENGAGED READERSWith 68.5% of our readers reading most or all of Australian BirdLife, our highly engaged readership reads the magazine cover-to-cover, including the ads.
What proportion of Australian BirdLife do you read?
ADVERTISINGMany members commented that they read every ad—which they felt were highly relevant to their area of interest. The majority of respondents (75.2%) had used the ads in Australian BirdLife to buy smaller items—bird books or gifts. Second to that was using the ads to plan accommodation or tours (60.8%). Some respondents commented that perusing the ads helped them to dream—about future holidays, new gear or just places they may visit one day.
Have you ever used the ads in Australian BirdLife to:
AUSTRALIAN BIRDLIFE MEDIA KIT | 2
Advertising rates 2020
NOTE: The rates quoted on this page are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing.
A) 1/12 PAGE
B) 1/6 PAGE
C) 1/3 PAGE (VERTICAL)
1/2 PAGE1/3 PAGE (SQUARE) DOUBLE PAGE SPREADFULL PAGE
A
B
C
ADVERTISING RATES +GST
1/12 Page $180
1/6 Page $380
1/3 Page $740
1/2 Page $1,130
Full Page LHS $1,920
Full Page RHS $2,335
Inside Front Cover Full Page $2,370
Outside Back Cover Full Page $2,513
Double Page Spread $4,080
INSERT RATES +GST (BROCHURES, POSTCARDS ETC)
Up to 14g $2,041
Between 15-20g $2,268
Between 20-30g $2,608
30g and over: Please contact Natasha Harris at BirdLife Australia for a quote: [email protected]
These rates only include the cost of booking advertising space – not artwork and design. If you are supplying your own artwork, please adhere to our technical specifications, CLICK HERE to view. If you require our design service please refer to the information and rates below.
Need an ad designed? Our design service uses your existing logo and customises graphics and colour schemes to match, creating something new and eye-catching. Simply submit a headline, your text and logo, illustration or imagery to the team at Geronimo Creative Services and our designers will do the rest.
Design service
DESIGN RATES +GST
1/12 Page (50 words max, excluding headline) $90
1/6 Page (100 words max, excluding headline) $180
1/3 Page (200 words max, excluding headline) $270
1/2 Page, Full Page and Double Page Spreads: please contact Emma Stewart at Geronimo for a quote
DESIGN RATE INCLUDES ALL ARTWORK COSTS. $90+GST PER HOUR WILL BE CHARGED FOR MORE THAN TWO SETS OF ALTERATIONS.
Email all text and imagery to Emma Stewart, [email protected] Please specify any caps, italics or bullet points.
All images and logos must be supplied at 300dpi resolution. We accept the following formats: psd, tiff, jpeg, ai, eps, pdf.
Please note that images straight off the web are unacceptable for print.
AUSTRALIAN BIRDLIFE MEDIA KIT | 2
DISCOUNTS! We offer a 10% discount on adverts placed in four consecutive issues (over 12 months), with full payment in advance.
AUSTRALIAN BIRDLIFE MEDIA KIT | 3
Australian Birdlife magazine is a prefect bound publication. Please refer to the following file submission instructions before submitting your advertisement.
PAGE SPECIFICATIONS
SIZE TRIM TYPE AREA BLEED
1/12 Page 60 x 60mm N/A N/A
1/6 Page 130 x 60mm N/A N/A
1/3 Page (vertical) 265 x 60mm N/A N/A
1/3 Page (square) 130 x 126mm N/A N/A
1/2 Page 130 x 192mm N/A N/A
Full Page 297 x 210mm 273 x 186mm 5mm
Double Page Spread 297 x 420mm 273 x 372mm 5mm
PAGE DIMENSIONS: DEPTH X WIDTH (MM)
ARTWORK • Accepted file formats: eps, pdf and tiff formats.
• Images: All images and logos must be 300dpi and specified as CMYK.
• Colours: to be specified as CMYK (no PMS or RGB colours)
• Fonts: All fonts must be embedded within the file or converted to paths (outlined).
• All artwork is to be supplied with trim marks offset from the bleed by 5mm (where required).
• Please ensure that all important text and logos are placed within the type area.
Supplied files that do not meet our specifications cannot be accepted.
FOR ALL AD SUBMISSIONS AND PRODUCTION ENQUIRIES, PLEASE CONTACT:EMMA STEWART - Geronimo Creative Services Ph: 0408 522 556 [email protected]
Artwork can be emailed to [email protected] if under 10MB. Consider sending files via wetransfer.com (a free file emailing service) for files over 10MB. If submitting your files on CD, please include a high resolution full-colour proof.
273mm
372mm
24mm
186mm
273mm
A) 1/12 PAGE
B) 1/6 PAGE
C) 1/3 PAGE (VERTICAL)
1/2 PAGE1/3 PAGE (SQUARE) DOUBLE PAGE SPREADTYPE AREA: 273 x 372mm
GUTTER: 24mm (12mm each side)
FULL PAGE TYPE AREA: 273 x 186mm
A
B
C
Technical specifications
AUSTRALIAN BIRDLIFE MEDIA KIT | 4
Imagery guidelines
For optimum reproduction of photographs/imagery in Australian BirdLife magazine please follow the below guidelines:
• Supply all images at 300dpi resolution at original size.
• If cropping or retouching imagery for submission please supply the original file as well.
• Wherever possible supply camera raw files.
• We acceptable a wide range of image formats and currently use Adobe Creative Cloud.
COVER SHOTSIf your photograph is a potential cover shot please provide the raw files for the best possible print reproduction. Supply any other variations of this file for our design team to replicate your intended end result.
Australian BirdLife is an A4 portrait magazine, photographs need to be supplied at a minimum of 300dpi resolution at 210 x 297mm for portrait and 420 x 297mm for landscape images. Below is an example of a correctly supplied photograph and how it is applied to the cover.
It is best practice to provide photographs not cropped as consideration needs to be made for our masthead, logo and pre-press requirements as seen in the above example.
When photographs are supplied too small they need to be enlarged to fit the cover size. This causes the photo to lose detail and become pixelated. Below is an example of a incorrectly supplied photograph and how it would look if applied to the cover.
Please note: Images that don’t meet the imagery guidelines will not be considered for the cover.
FILE DELIVERYImages can be emailed to Cara Schultz at [email protected] if under 10MB. Consider sending files via wetransfer.com (a free file emailing service) for files over 10MB.
ORIGINAL SUPPLIED PHOTOGRAPH at 300dpi
ENLARGED PHOTO TO FIT COVER
300mm 297mm
500mm
EXAMPLE COVER
210mm
SUPPLIED PHOTOGRAPH
Too small
Photograph has been enlarged by 200%, causing the image to pixelate and lose detail.
AUSTRALIAN BIRDLIFE MEDIA KIT | 5
BOOKINGYour ad booking is confirmed once the signed quote is returned to BirdLife Australia. The publisher reserves the right to cancel booked advertising at its discretion or to decline to print material that does not meet the editorial and publisher standards.
If advertising material is not received by the material deadline, or if changes are made to the copy after the deadline, the publisher reserves the right to insert copy previously used.
No cancellations or space changes can be accepted after the booking deadline as specified on the signed quote. Any ad booked will be charged at the full rate.
All booking rates are in Australian dollars (AUD) and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing.
PAYMENTPayment is due in full on receipt of invoice, which is sent at the material submission deadline.
14-day terms apply from date of invoice. All overseas bookings must be paid in advance.
BOOKING AND MATERIAL DEADLINES 2019
ISSUE BOOKING DEADLINE MATERIAL DEADLINE INSERT DEADLINE
MARCH 2020 17 January 2020 31 January 2020 14 February 2020
JUNE 2020 27 March 2020 24 April 2020 8 May 2020
SEPTEMBER 2020 26 June 2020 31 July 2020 14 August 2020
DECEMBER 2020 25 September 2020 30 October 2020 13 November 2020
FOR ALL AD BOOKINGS AND ENQUIRIES, PLEASE CONTACT:NATASHA HARRIS - BirdLife Australia Ph: (03) 9347 0757 - ext 236 [email protected]
FOR ALL AD SUBMISSIONS AND PRODUCTION ENQUIRIES, PLEASE CONTACT:EMMA STEWART - Geronimo Creative Services Ph: 0408 522 556 [email protected]
Conditions of advertising
