www.nbc5.com

EXPLORE MINNESOTA2007MARKETING PARTNERSHIP

The Power of NBC 5 CHICAGO and nbc5.com!

#Thank you very much for your time today.We are excited to be here to talk to you about a very powerful Los Angeles portal websitenbc4la.com.Page #Updated: April 6, 2000www.nbc4la.comThank you for your continued partnership with NBC 5 and nbc5.com for the EXPLORE MINNESOTA CAMPAIGN!

We appreciate your investment and look forward to continuing our successful partnership in 2007+!

THANK YOU!#TABLE OF CONTENTS Marketing Partnership Television Exposure On-Line Exposure Thank You!

#MARKETING CONCEPTKEY MARKETING GOALSProvide mass awareness for EXPLORE MINNESOTA through powerful widespread messaging in the Chicagoland market

STRATEGYGenerate an exciting consumer sweepstakes via utilization of NBC 5 CHICAGO and nbc5.com to promote MINNESOTA TOURISM

TACTICSTIMINGAPRIL 16, 2007 JUNE 8, 2007

CAMPAIGN

TELEVISION EXPOSURE:NBC 5 produced (4) webdriver sweepstakes commercials which aired throughout the promotional broadcast campaignINTERNET EXPOSURE:NBC 5 created (4) MINNESOTA customized videos which aired on the nbc5.com EXPLORE MINNESOTA micrositeNBC 5 featured EXPLORE MINNESOTA throughout nbc5.com via ad banners, e-notifiers, exclusive microsite, and flash video ads#NBC 5 ON-AIR PERFORMANCEPromotional Campaign on NBC 5:

Total # (:15) Promotional Commercials:121 units

#ONLINE EXPOSURENBC 5 WEBSITE HOME PAGE PRESENCE Permanent MY FAVORITE MINNESOTA byline on NBC 5 HOMEPAGE with direct hyperlink to the MY FAVORITE MINNESOTA SWEEPSTAKES microsite

UNIVERSAL EXPOSURE THROUGHOUT NBC5.com (1) 300x250 (1) 160x600 (1) 728x90 Run Of Site Rotation for maximum reach

#ONLINEPERFORMANCECAMPAIGN FLIGHT DATES: APRIL 16, 2007 JUNE 8, 2007

TOTAL IMPRESSIONS DELIVERY:1,606,508

TOTAL VALID ON-LINE/MAIL-IN ENTRIES:3,239

#MY FAVORITE MINNESOTA SWEEPSTAKES INTERNET AD EXPOSURE 160x600 Skyscraper300x250 Display Ad728x90 Banner Ad

#EXPLORE MINNESOTA MICROSITE

#EXPLORE MINNESOTA EXPOSURE THROUGHOUT nbc5.com

#EXPLORE MINNESOTA EXPOSURE THROUGHOUT nbc5.com

#AND THE WINNER ISj

3 NIGHT STAY FOR (2) AT THE ST. JAMES HOTEL IN RED WING, MN

3-COURSE DINNER FOR TWO AT THE PORT RESTAURANT

CHOCOLATE AND STRAWBERRIES UPON ARRIVAL

RED WING ROMANCE PACKAGE WINNERJAMES MATHIEU CHICAGO, IL#4 NIGHTS DEULXE ACCOMMODATIONS AT MADDENS ON GULL LAKE

INCLUDES BREAKFAST AND DINNER

UNLIMITED GOLF ON MADDENS PINE BEACHAND THE WINNER IS

RE DAWSON ARLINGTON HEIGHTS, IL

MADDENS GOLF PACKAGE WINNER#

AND THE WINNER IS3 NIGHTS STAY AT THE HOLIDAY INN DULUTH AND 2 NIGHTS STAY AT THE CARIBOU HIGHLANDS

MIDNIGHT SUN KAYAKING LESSONS, WHITE WATER RAFTING, BIKING, AND LUTSEN MOUNTAIN ADVENTURE PASS

DINNER FOR 2 AT THE GRANDMAS RESTAURANT AND FAMOUS DAVES RESTAURANT

CHERI ZARASAURORA, ILDULUTH & CARIBOU HIGHLANDS ADVENTURE PACKAGE WINNER#ROUNDTRIP AIRFARE ON NORTHWEST AIRLINES

3 NIGHTS HOTEL STAY AT THE GRAND LODGE

4 PASSES EACH DAY AT WATER PARK OF AMERICA

2 MALL OF AMERICA COUPON BOOKS AND 4 ATTRACTION TICKETS TO THE BIG TICKETAND THE WINNER IS

PAUL SCOTT ZION, ILMALL OF AMERICA/ NORTHWEST AIRLINES WORLD VACATIONS PACKAGE#MY FAVORITE MINNESOTA SWEEPSTAKES RULES"Explore Minnesota Tourism"OFFICIAL RULES & REGULATIONSApril 16, 2007-June 10, 2007 PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. Void where prohibited. Open only to legal U.S. residents of Illinois and Indiana who are located in the terrestrial geographic viewing area of WMAQ-TV, NBC 5 Chicago: Cook, De Kalb, Du Page, Grundy, Kane, Kankakee, Kendall, Lake, La Salle, McHenry, Will, Jasper, Lake, La Porte, Newton, and Porter counties; who are 21 or older as of April 16, 2007. Odds of winning depend on number of entries received. Sweepstakes begins at 6 AM on April 16, 2007 and ends at 11:59 PM on June 10, 2007 ("Sweepstakes Period"). The Sweepstakes Period consists of four (4) Two-Week Entry Periods; each Two-Week Entry Period will begin on Monday at 12:01 AM and end at 11:59 PM on Sunday. All times during this Sweepstakes refer to Central Time ("CT"). Odds of winning depend upon the number of eligible entries received during each Two-Week Entry Period.TO ENTER: To enter online, go to the www.nbc5.com website, click on the "Explore Minnesota Tourism" Sweepstakes icon, and complete the registration form, which includes name, address, telephone number and email address. All entries become the property of WMAQ-TV/NBC5, Chicago and Explore Minnesota Tourism, NBC Universal, Inc., ("Sponsors") and will not be acknowledged or returned.

Each Two-Week Entry Period begins on Monday at 6:00 AM and ends on Sunday at 11:59 PM. Entries must be received by 11:59 PM on the Sunday of every other week during the Sweepstakes Period, beginning April 22, 2007 through June 10, 2007 to be eligible for each Two-Week Drawing Period. In order to be eligible every two weeks you must re-enter every two weeks, as entries will not roll over from week to week during the Sweepstakes Period.

Weekly Entry Periods:

Monday April 16, 2007 at 6:00 AM - Sunday April 29 at 11:59 PM, drawing will be held on or about Monday April 30, 2007.

Monday April 30, 2007 at 6:00 AM - Sunday May 13, 2007 at 11:59 PM, drawing will be held on or about Monday May 14, 2007.

Monday May 14, 2007 at 6:00 AM - Sunday May 27, 2007 at 11:59 PM, drawing will be held on or about Monday May 28, 2007.

Monday May 28, 2007 at 6:00 AM - Sunday June 10, 2007 at 11:59 PM, drawing will be held on or about Monday June 11, 2007.

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