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Explaining the Unexplainable:INFOGRAPHICS
Thale DillonDirector, Montana KIDS
COUNTBureau of Business & Economic
ResearchUniversity of Montana--Missoula
“Infographics are essentiallyany combination of informationand image used to tell a storyby visually representing data”.(IdealWare)
What is anINFOGRAPHIC?
The purpose of infographics is to transform data into eye-catching, creative and accessible visuals that make viewers interested enough to care about your data.
Why use INFOGRAPHICS?
When doesit make sense
to use INFOGRAPHICS?
Not easilyshared
Easily
shared
SHAREABILITY
Takes timeto digest
Quick and
easy to scan
DIGESTIBILITY
Speaks to heads
Speaksto
hearts
INTEREST
“Thunk” factor
“Wow”
factor
APPEAL
Superficial
In-dept
h
DEPTH OFCONTENT
As a COMPLEMENT to reports.
Ways to use INFOGRAPHICS
As a PREVIEW for a longer report.
To tell a STORY.
Have corresponding expectations.
DATA CLARITY
KEYFEATURES
OF A GOODINFOGRAPHIC:
From “Infographics for Outreach, Advocacy, and Marketing: From Data to Design”,Idealware (2013)
VISUAL CLARITY
KEYFEATURES
OF A GOODINFOGRAPHIC:
From “Infographi
cs for Outreach, Advocacy,
and Marketing: From Data
to Design”,Idealware
(2013)
PURPOSE
KEYFEATURES
OF A GOODINFOGRAPHIC:
Hook
FocalPoint
Take-Away
Don’t forget the attribution!
WhenNOT to use
infographics
“…designing good
infographics isn’t as
simple as it looks.”
Babar Suleman
* Montana KIDS COUNT * Bureau of Business & Economic Research * University of Montana
WARNING!
http://visual.ly/evil-effects-bad-infographics
ONLINE TOOLS
www.manyeyes.com
infogr.am
www.easel.ly
www.visual.ly
http://pinterst.com/kanter/nonprofit-infographics
www.pinterest.com/idealware/infographic-report-examples
www.pinterest.com/idealware/infographic-report-examples
www.pinterest.com/kanter/nonprofit-infographics
www.good.is/infographics
www.edwardtufte.com/
www.idealware.org
www.feltron.com
ONLINE RESOURCES
“The Wall Street Journal Guide to Information Graphics”, Dona M. Wong
“Infographics for Outreach, Advocacy, and Marketing: From Data to Design”,
Idealware.org
“Blah, Blah, Blah: What to do when words don’t work”, Dan Roam
“The Back of the Napkin”, Dan Roam
PRINT RESOURCES
Thale Dillon, DirectorMontana KIDS COUNT
Bureau of Business & Economic Research
University of Montana—Missoula
www.bber.umt.edu
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