Explaining Ag Gateway and why it is important both ...s3.amazonaws.com/aggateway_public/AgGatewayWeb...2014 Annual Conference: Cultivating eBusiness for Global Success 8 •Precision

2014 Annual Conference: Cultivating eBusiness for Global Success

Explaining Ag Gateway and why it is important both internally and

externally to your organization

November 2014


What is Ag Gateway

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AgGateway is a non-profit

trade association serving the

agriculture industry,

The mission to promote,

enable and expand eBusiness

in agriculture.

www.AgGateway.org


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Who are membersMembership: Ag Gateway has more than 200 member companies,

Ag Retailers,

Manufacturers of agricultural inputs

seed,

crop nutrition

plant protection

Manufacturers of Tractors & Implements

Insurance & Service providers

Software and data service providers.

Other stakeholders & interested parties


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• A group of diversified stakeholders

• Allows for collaborative effort,

• A workload beyond any one stakeholder

• Industry betterment over an one individual stakeholder

Why a Trade Association


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• Precision Ag Irrigation Leadership (PAIL) Project,

• Standardized Precision Ag Data Exchange (SPADE), • ADAPT Conversion Toolbox for data formats

• Seed Connectivity II,

• Crop Protection Canada Connectivity,

• Paperless Fertilizer Tonnage Reporting Initiative.

Current projects include


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• Ag Retail,

• Seed,

• Crop Nutrition,

• Crop Protection,

• Feed, Grain,

• Precision Ag,

• Allied Providers.

• Each council is led by an industry volunteer chair and vice-chair.

Councils: Our members work through councils that are specific to industry segment


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• Precision agriculture

• Contracts, ordering, shipping and invoicing within the

seed, feed, grain, crop protection, crop nutrition and

other sectors

• Regulatory compliance

• Paperless fertilizer tonnage reporting

• The result for companies and growers is the ability for

more accurate reporting, better strategic planning,

inventory management, traceability, fewer manual errors

with improved resource allocation through e commerce

Current Activities: enabling electronic connectivity

between trading partners


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All of the work created by AgGateway –

standards, guidelines and formats from our volunteer

councils are publicly accessible to members

for the shared good of the industry.

There is no fee to access or use Ag Gateway standards.

In addition, these standards can be used internationally.

Open Standards:


Benefits to stakeholders• As a group, we are stronger than any one individual company or

industry segment

• Collaborative environment improves market competitiveness of result

• Collaboration takes time and energy create initial momentum

• Promotes choice and economic democracy

• Standards and Use Cases have “real world” application


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• Contact us by email

[email protected] or

• call us at +1-866-251-8618.

• Join us at our Mid-Year Meeting in June and Annual

Conference in November.

• Visit us at www.AgGateway.org.

How Do Companies Get Involved

in AgGateway?


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• Window of Opportunity as the Industry is continuing

to develop and evolve

• Include your voice in setting and implementing

industry standards.

• Take advantage of this forum to develop closer ties

with trading partners

Why Get Involved?


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SPADEStandardized Precision Ag Data Exchange


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• AGCO, Ag Connections, Ag Integrated, Inc., Ag

Leader, Agrian, Agri-Intranet, Agtelligent, BASF,

Brandt, CLAAS Omaha Inc., CNH America, Co-

Alliance, Crop IMS, Digi-Star, GEOSYS, GROWMARK,

Helena Chemical, John Deere, Map Shots, Monsanto,

ProAg, Rain and Hail, Raven Industries, Software

Solutions Integrated, LLC, Syngenta, Topcon, SST

Software, Wilbur-Ellis, Willard Agri-Service, Winfield,

XS Inc., and ZedX.

SPADE participants


Project Objectives

• The Spade Project involves the trading/sharing of agricultural data between farmers and the companies with the goal of promoting efficient operations.

• This data sharing requires the use of a common language among companies and equipment manufacturers.

• The Spade Project Team intends to adopt existing standards and if a gap exists, develop standards for the automatic exchange of ag-related data between customers, businesses, and other stakeholders.


SPADE – Stake Holders

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Grower: Owner-operator, Corporate Farm, Farm Manager

Government Agencies: NRCS, FSA, RMA, EPA?

Service Provider: Agronomy, Application, Banker

Business Partner/Supplier: Seed/Chemical Co., Machinery Dealer

Government Agents: FSA Agent, AIP, TSP


SPADE Technologies

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FMIS: Farm Management Information Systems

Database Management Systems/IT

MICS: Mobile Implement Control Systems

Telemetry/Wireless Communication

Internet/Web Services Communication


SPADE Project Process

Confidential Draft 18

User Stories Use Case Development

“Data Buckets”

ISO Gap Analysis

Subject Matter ExpertsSales, Agronomy, Managers


Work

Record

Compliance

Reports

Crop Seeding

Plan

SPADE Scope

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Crop Seeding

Plan

Recommendation

Prescription

Work Order

Work

Record

Work

Record

• Crop Type

• Intended Use

• Seed ID

• Customer GLN

• Implement Use

• Handling Instr.

• Restricted Areas

• Target Pests

Plan Development

Compliance Reporting

Access Reference Data

Task Execution and Reporting


SPADE 1; Stories & Use cases

• Seeding from a Salesman Perspective

• Crop Insurance

• Specialty Crop

• California Permit

• Traits, treatments and lot numbers from DOW

• Machinery Story

• Historical Field Data Business Use Case

• Create Seeding Plan Use Case

• Create Recommendation Use Case

• Create Work Order Use Case

• Create Product Application Prescription Use Case

• Create Work Record Use Case

• Create Summary Work Record for Submission Use Case

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https://aggateway.atlassian.net/wiki/display/SPADE/WG1+-+Historical+Field+Data+Business+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+Create+Seeding+Plan+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+Create+Recommendation+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+Create+Work+Order+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+Create+Product+Application+Prescription+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+Create+Work+Record+Use+Case

https://aggateway.atlassian.net/wiki/display/SPADE/WG1+-+Create+Summary+Work+Record+for+Submission+Use+Case


SPADE2 Project Timeline

• Board Approves Project30 April, 2013

• Commitment Letter Sent30 May, 2013

• Commitment Closure19 June ,2013

• Project Kick-off20 June, 2013

• Panel Discussion - InfoAg16 July, 2013

• Winter Meeting13 Nov, 2013

• Last Day to Join30 Nov, 2013

• SPADE2 Closed – Mid Year Meeting1 July, 2014


User Stories – Crop Protection

• Low Tech Example

• Med Tech Example

• High Tech Example

• Inventory Management

• “Ok” to Spray

• California Permit

• Aerial

• “Back-pack”


User Stories & Use Cases–Harvest

• Fresh tomatoes• Strawberries• Table grapes• Melons• Head lettuce and field packed

melons• Peaches – stonefruit• Cherries• Celery• Apples• Blueberries• Sweet corn• Pears

• Platform Head Mechanical Harvest

• Row Crop Mechanical Harvest• Baler

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• Growers are concerned about data privacy, use and

security, so the

• Ag Gateway Data Privacy and Security Committee has

been working on a frame-work that industry companies

can use to consider how to establish the data privacy.

• use standards, practices and procedures for their farm

customers or business operations.

• As with all AgGateway activities, this is a collaborative

effort, distilling ideas and input from multiple members

of the ag community

Data Privacy and Security


SPADE2 Project Organization

• Chair – Joe Tevis

• Co-Chair – Jeremy Wilson

• Project Manager – Jim Wilson

• Management Team Leader – Andres Ferreyra

• Communications Lead – Mike Gomes


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Documents

Explaining Ag Gateway and why it is important both ...s3.amazonaws.com/aggateway_public/AgGatewayWeb...2014 Annual Conference: Cultivating eBusiness for Global Success 8 •Precision