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Business, Marketing, & Career Education2016

Goodheart-WillcoxExperts in Career and Technical Education

Together, We Build CareersPhone: 1.800.387.8020 • Fax: 1.800.665.1771 • Email: [email protected] • Web: www.oupcanada.com

Partner with the Experts in Career and Technical Education

Like you, Goodheart-Willcox is committed to teaching and learning success. School districts across the country are using G-W titles—containing expert content relevant to today’s world—to develop rigorous programs of study that lead to postsecondary studies, professional certi� cations, and careers.

Take a look at these sample sequences that your school can implement!

Information Technology

CareersPC Support Specialist

Sales Support Technician

Security Analyst

Careers

Marketing Manager

E-tail DirectorEntrepreneur

Careers

Loan O� cerBank Manager

Claims AdjusterUnderwriter

Together, We Build Careers!

Marketing and Finance

Careers2D/3D Artist

AnimatorAudio/Video

EngineerProgrammer

Visit www.oupcanada.com or call 1.800.387.8020 for additional product information. 1Print Digital Bundle

ContentsCommunication ......................................................... 2NEW! Journalism: Publishing Across Media ............................................2NEW! Professional Communication ............................................................3Fundamentals of Business Communication ...........................................4

Business ........................................................................ 5NEW! Principles of Business, Marketing, and Finance ........................5

Information Technology ......................................... 6Computer Service and Repair .........................................................................6Networking Fundamentals ..............................................................................6NEW! Principles of Information Technology ...........................................7Certification Prep Series .....................................................................................8Using Google Apps ..............................................................................................9

Video Game Design .................................................. 9Introduction to Video Game Design ...........................................................9Video Game Design Foundations ..............................................................10Video Game Design Composition .............................................................11

Marketing Education ..............................................12Retailing and E-tailing......................................................................................12Fashion Marketing & Merchandising .......................................................12Marketing Dynamics ........................................................................................13Entrepreneurship ...............................................................................................13

Finance ........................................................................14Foundations of Personal Finance ...............................................................14Math for Financial Literacy ............................................................................14Becoming Money $mart ................................................................................14Banking & Financial Systems ........................................................................15Insurance Operations ......................................................................................15

Media Arts Technology ..........................................16NEW! Photography ...........................................................................................16Exploring Photography ..................................................................................16Video: Digital Communication & Production.......................................17Television Production & Broadcast Journalism ...................................17

Career Education .....................................................18Discovering Careers .........................................................................................18School to Career .................................................................................................19Career Success .....................................................................................................20G-W Online for SoftSkills Training ..............................................................20Connect to Your Career ...................................................................................21Charting Your Career ........................................................................................21Hospitality Services ...........................................................................................22NEW! Teaching ....................................................................................................22Now Hiring ............................................................................................................22

Connect with Us and Other CTE Educators! Find us on social media:

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Communication

1. Bringing Information to an AudienceWhat does a journalist do?

2. News Values and Story IdeasWhat do we cover?

3. Media LawMay we cover that?

4. Media EthicsShould we cover that?

5. Writing Breaking News and Developing StoriesIs it timely?

6. Writing General News StoriesIt’s news, but it’s not breaking

7. Writing Headlines and CaptionsWhy will they read it?

8. Researching and Evaluating SourcesHow do we know that?

9. Interviews and AttributionsWhom do we ask? How do we quote them?

10. Feature StoriesWhen it’s time to go deeper

11. SportsWho won and why?

12. Editorials, Opinion Pieces, Columns, Blogsand CartoonsWhat do you think?

13. Reviews—of EverythingIf you want my expert opinion…

14. Letters to the Editor, Online Responses andCommunity ForumsIs it good if they talk back to you?

15. Designing with PurposeHow do we pull the reader in with design?

16. Visual and Multimedia StorytellingHow do we show them the story?

17. AdvertisingHow do we pay the bills?

CONTENTS

Journalism Publishing Across Media ©2016by Janet Ewell, Michelle Balmeo, Ellen Austin, and Randy Hamm

Journalism: Publishing Across Media teaches the principles, practices, and styles used in traditional and new media. It explains core journalism concepts in a student-friendly way to high school learners in first-year Journalism and Communication programs. In contrast to other journalism texts, this text stresses the importance of telling stories through visual and audio elements, as well as the written and spoken word. The chapters are divided into teachable sections that include opportunities for students to process and apply what they have read. Examples of student and professional work accompany the text.

• Writers’ Workshops in each chapter lead students through a process thatemphasizes writing for an audience, develops students’ writing ability, and trainsthem for future editorial leadership.

• Journalism Style activities at the end of each chapter teach students the skills theyneed to create written copy in accepted journalism style.

• The text includes abundant examples and assignments derived from real-life highschool publishing situations to help create strong writers and editors who aregrounded in journalistic values, ethics, and practices.

www.g-w.com/journalism-2016

NEW

Written for high school students!

Let our award-winning advisers help you

coach your students.

Student Print Materials ISBNTextbook, 608 pp., hardcover 978-1-61960-991-4

School $93.28

Online Learning Suite (OLS) online textbook and interactive contentOnline Learning Suite, 6 yr. Classroom Subscription (min. 15) 978-1-61960-993-8Bundle, Textbook + OLS (min. 15) 978-1-61960-994-5Online Instructor Resources, 6 yr. Individual Subscription 978-1-61960-701-9

$113.28 $143.92 $528.00

Companion Website www.g-wlearning.com/ journalism FREE

Instructor MaterialsInstructor’s Edition, 656 pp., hardcover 978-1-61960-995-2ExamView® Assessment Suite 978-1-61960-997-6

Instructor’s Presentations for PowerPoint®Individual License 978-1-61960-998-3

$140.00 $248.00

$244.00


Communication

Professional Communication © 2017

Professional Communication helps meet the challenges of today’s digital world, where communication is more important than ever. The basics of writing, speaking, listening, and reading are carefully interwoven into each chapter, enabling the application of English/language arts skills in context. Contemporary topics, such as technical writing and writing for social media, integrate the writing process and digital techniques to develop expertise that is needed for the workplace. Portfolio development activities provide an opportunity to create a personal portfolio to use when applying for college, a community service position, or a job.

• The correlation of Professional Communication to the Precision Exams BusinessCommunication exams prepares students for certification testing.

• Communication videos bring the content to life and illustrate how professionalcommunication skills are used in the real world.

• Digital citizenship is explained in detail to prepare students for professionalresponsibilities in school and in a career.

• Exploring Communication Careers examines a wide variety of opportunities in theArts, A/V & Communication career cluster.

www.g-w.com/professional-communication-2017

Student Print Materials ISBNTextbook, 512 pp., hardcover 978-1-63126-128-2Workbook, 156 pp. 978-1-63126-132-9

School $99.96 $24.00

Online Learning Suite (OLS) online textbook, workbook, and interactive contentOnline Learning Suite, 6 yr. Classroom Subscription (min. 15) 978-1-63126-130-5 $123.96 Bundle, Textbook + OLS (min. 15) 978-1-63126-131-2 $156.00 Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-136-7 $528.00 Companion Website www.g-wlearning.com/communication FREE

Instructor MaterialsTeacher’s Resource CD 978-1-63126-133-6ExamView® Assessment Suite, 902 test questions 978-1-63126-134-3

Teacher’s Presentations for PowerPoint®Individual License 978-1-63126-135-0

$266.64 $252.00

$244.00

NEW

Communication for a Digital Society1. Professional Communication2. Communicating in the Workplace3. Digital Citizenship

Writing Basics4. Grammar Skills5. Grammar Mechanics6. Writing Process7. Writing Style

Writing Professional Communication8. Writing Professional Messages9. Formatting Professional Messages

10. Writing for Specialized Purposes 11. Writing Reports 12. Document Design

Speaking and Presenting 13. Informal and Formal Presentations 14. Delivering Presentations 15. Enhancing a Presentation with Digital

Media

Listening and Reading 16. Listening with a Purpose 17. Reading with a Purpose

Career Success 18. Career Planning 19. Writing for Employment

CONTENTS

Correlated to Precision Exams’ assessment and certification program.


Coverage spans written, verbal, visual, and digital

communication.


Communication

Fundamentals of Business Communication ©2012by Sherry J. Roberts

Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure sentences appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.

• Skills associated with the college and career readiness concepts of reading, writing,listening, and speaking are applied in context to increase student understanding.

• The Careers and Communication feature provides an overview of the 16 careerclusters and the impact of communication skills on each occupational area.

• Data files available on the student companion website provide additional exercisesto practice and reinforce learning.

Student Print Materials ISBNTextbook, 476 pp., hardcover 978-1-60525-472-2Student Workbook, 144 pp. 978-1-60525-473-9

School $93.28

$24.00

Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-702-0Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-066-9

$93.28 $125.28

Companion Website www.g-wlearning.com/communication FREE

Instructor MaterialsTeacher’s Annotated Workbook, 144 pp. 978-1-60525-623-8Teacher’s Resource CD 978-1-60525-474-6ExamView® Assessment Suite, 902 test questions 978-1-60525-475-3

$80.00 $260.00 $248.00

Teacher’s Presentations for PowerPoint®, 659 slidesIndividual LicenseSite License

978-1-60525-517-0978-1-60525-518-7

$240.00$600.00

www.g-w.com/fundamentals-business-communication-2012

Communicating for Success1. Understanding the Communication Process2. Communicating in a Global Society3. Using Technology to Communicate4. Communicating and Working in Teams

Grammar Basics for Successful Communication

5. Improving Grammar Skills6. Improving Grammar Mechanics

Writing for Successful Communication7. Writing as a Process8. Writing Style9. Formatting Letters, Memos, and E-mails

10. Writing Effective Business Communication

Speaking for Successful Communication 11. Speaking Informally 12. Giving Presentations 13. Using Digital Media

Listening and Reading for Successful Communication 14. Listening with a Purpose 15. Reading with a Purpose

Writing for Successful Business Purposes 16. Writing and Interviewing for Employment 17. Writing Reports18. Using Visual Aids

CONTENTS

Ongoing assessments check

learning while practice activities encourage

application.


Business

Principles of Business, Marketing, and Finance ©2017

by Robert L. Dansby, Chris Gassen, and Brenda Clark

Principles of Business, Marketing, and Finance is a contemporary text that presents business concepts vitally important in today’s workplace. The basics of business, marketing, and finance are introduced in an easy-to-understand manner that helps students connect the concepts of business to their everyday life.

• The correlation of Principles of Business, Marketing, and Finance to Precision Exams Business Management exam prepares students for careers upon graduation.

• Portfolio Development activities provide guidance to create a personal portfolio foruse when exploring volunteer, education and training, and career opportunities.

• Communication Skills activities provide ways for students to demonstrate English/language arts skills and literacy and career readiness skills they have mastered bystudying this text.

• Exploring Careers examines a wide variety of opportunities in the BusinessManagement and Administration career cluster.

Student Print Materials ISBNTextbook, 560 pp., hardcover 978-1-63126-455-9Workbook 978-1-63126-456-6

School $99.96 $24.00

Online Learning Suite (OLS) online textbook, workbook, and interactive contentOnline Learning Suite, 6 yr. Classroom Subscription (min. 15) 978-1-63126-457-3 $123.96 Bundle, Textbook + OLS (min. 15) 978-1-63126-458-0 $156.00 Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-459-7 $528.00 Companion Website www.g-wlearning.com/business FREE

Instructor MaterialsInstructor’s Resource CD 978-1-63126-461-0ExamView® Assessment Suite 978-1-63126-462-7

Instructor’s Presentations for PowerPoint®, 266 slidesIndividual License 978-1-63126-463-4

$266.64 $252.00

$244.00

www.g-w.com/principles-business-marketing-finance-2017

Business Environment1. Introduction to Business and Economics2. Economic Activity3. Business Law and Ethics4. Business in the Free Enterprise5. Business in a Global Economy

Business Management6. Entrepreneurship7. Business Organization, Management, and

Leadership8. Production of Goods9. Human Resources Management

Marketing 10. Marketing 11. Product, Price, and Place 12. Promotion 13. Selling

Business Finance 14. Risk Management 15. Money and Banking 16. Credit 17. Financial Management

Personal Finance 18. Income and Taxes 19. Personal Banking and Investments 20. Insurance

Managing Your Career 21. Career Planning 22. Writing for Employment 23. Digital Citizenship

CONTENTS

NEW

The most up-to-date content available! Covers essential business topics.

Correlated to Precision Exams’ assessment and certification program.



Student Print Materials ISBNTextbook, 974 pp., hardcover 978-1-61960-795-8Study Guide, 376 pp. 978-1-61960-800-9Laboratory Manual, 680 pp. 978-1-61960-801-6Bundle, Textbook + Study Guide + Lab Manual 978-1-61960-802-3

School$106.64

$32.00 $36.00

$153.00


$106.64 $138.64

Instructor MaterialsInstructor’s Resource CD 978-1-61960-803-0ExamView® Assessment Suite, 775 test questions 978-1-61960-804-7

Instructor’s Presentations for PowerPoint®, 1425 slidesIndividual License 978-1-61960-805-4

$260.00 $248.00

$240.00

Computer Service and Repair ©2015, 4th Edition

by Richard M. Roberts

Computer Service and Repair is written for those who have no PC experience, as well as those technicians who have limited formal training. Written in an easy-to-understand format with hundreds of illustrations, this text takes the reader from basic instruction to test preparation for the CompTIA A+ certification exams.

• End of chapter questions mimic the style used on the CompTIA A+ certification exams to helpprepare students for these career supporting tests.

• Skill building, step-by-step lab activities provide students the hands-on experience needed tobecome proficient in PC repair.

www.g-w.com/computer-service-repair-2015

Networking Fundamentals ©2012, 2nd Editionby Richard M. Roberts

Networking Fundamentals prepares students for the CompTIA Network+ certification exam while providing detailed descriptions of how network technologies work. Design, installation, security, maintenance, and troubleshooting are all covered. Protocols and the Open Systems Interconnection (OSI) model are referenced throughout the text. UNIX, Linux, and TCP/IP are also included topics.

www.g-w.com/networking-fundamentals-2012

Student Print Materials ISBNTextbook, 923 pp., hardcover 978-1-60525-356-5Study Guide, 320 pp. 978-1-60525-357-2Laboratory Manual, 674 pp. 978-1-60525-358-9Bundle, Textbook + Study Guide + Lab Manual 978-1-60525-634-4

School$106.64

$32.00 $32.00

$148.00


$106.64 $138.64


$248.00 $244.00

Instructor’s Presentations for PowerPoint®, 1622 slidesIndividual LicenseSite License

978-1-60525-361-9978-1-60525-362-6

$240.00$600.00

Operating Systems

Hardware

Networking

Certification Exam Preparation

Employment and Advanced Education

TOPICS INCLUDE

Network Media

Network Operating Systems

Network Security

Maintaining, Troubleshooting, Designing, and Installing Networks

Certification Exam Preparation

TOPICS INCLUDE

Visit the author’s textbook

support website www.rmroberts.com.



Principles of Information Technology ©2017by Kathleen Austin and Lorraine Bergkvist

Principles of Information Technology presents basic principles and concepts about information technology to help students become more valuable employees, better citizens, and knowledgeable consumers. Written specifically for high school students, this text maps to the IC3 Digital Literacy Certification standards. By studying this text, students can prepare for the Certiport IC3 Digital Literacy Certification exams and pursue a well-respected, internationally recognized credential.

• The text is organized into three units to align with the areas of IC3 Digital LiteracyCertification—Computing Fundamentals, Key Applications, and Living Online—sothat students learn concepts in the context of each certification area.

• IC3 objectives are outlined at the beginning of each chapter and highlighted asthey appear within the chapter, helping students focus on certification content.

• Section reviews include an IC3 Certification Practice question to help in thepreparation for certification exams.

• Hands-On Example activities provide opportunities to apply skills learned in thechapter to prepare students for certification, college, and career.

• Features such as STEM, Green Tech, Career Skills, and Ethics offer insights intoissues that will be encountered in school, the workplace, and personal life.

Student Print Materials ISBNTextbook, 736 pp., hardcover 978-1-63126-464-1

School $99.96

Online Learning Suite (OLS) online textbook and interactive contentOnline Learning Suite, 6 yr. Classroom Subscription (min. 15) 978-1-63126-465-8 $123.96 Bundle, Textbook + OLS (min. 15) 978-1-63126-466-5 $156.00 Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-467-2 $528.00 Companion Website www.g-wlearning.com/informationtechnology FREE

Instructor MaterialsInstructor’s Resource CD 978-1-63126-469-6ExamView® Assessment Suite 978-1-63126-470-2

Instructor’s Presentations for PowerPoint®Individual License 978-1-63126-471-9

$266.64 $252.00

$244.00


NEW

Computing Fundamentals 1. Introduction to Information Technology2. Hardware3. Software4. File Management5 Purchasing, Maintaining, and

Troubleshooting

Key Applications6. Common Office Application Features7. Word-Processing Software8. Formal Documents9. Presentation Software

10. Spreadsheet Software 11. Advanced Spreadsheet Uses 12. Database Software

Living Online13. Internet and the World Wide Web 14. Communication Networks 15. Electronic Communication and

Collaboration 16. Security, Privacy, and Safety 17. Careers in IT

CONTENTS

Introductory computer concepts written for

high school students!Maps to the IC3 Digital Literacy Certification

standards.

www.g-w.com/principles-information-technology-2017

8 Visit www.oupcanda.com or call 1.800.387.8020 for additional product information. Print Digital Bundle

Certification Prep Series ©2015 / ©2016by D. Michael Ploor

Certification Prep Series consists of individual guides that provide practice in the basic skills needed to be successful using the corresponding software. No previous software experience is required. Although the guides focus on learning skills, not test taking, users that complete the practice will be prepared to take the official software certification exam and exhibit workplace readiness. Step-by-step instructions demonstrate actual software commands and features, building from basic to advanced. Content is divided into small units for better learning and usage. There is no need to purchase additional materials as all lesson content is created using the software.

• Provides an affordable way to prepare for industry certification versus other methods.• Integrates easily into existing classroom activities.• Focuses on hands-on experience to develop skills.

www.g-w.com/software-certification

Adobe CS6 ISBN CS5 ISBNAdobe Photoshop 978-1-61960-983-9 978-1-61960-984-6Adobe Dreamweaver 978-1-61960-985-3 978-1-61960-986-0Adobe Flash 978-1-61960-987-7 978-1-61960-988-4

School $20.00 $20.00 $20.00

Microsoft O� ce ISBNMicrosoft Word 2013 978-1-63126-152-7Microsoft Excel 2013 978-1-63126-153-4Microsoft PowerPoint 2013 978-1-63126-154-1Microsoft Access 2013 978-1-63126-155-8Microsoft Outlook 2013 978-1-63126-156-5O� ce 2013 Set 978-1-63126-157-2Microsoft Word 2010 978-1-61960-914-3Microsoft Excel 2010 978-1-61960-915-0Microsoft PowerPoint 2010 978-1-61960-916-7Microsoft Access 2010 978-1-61960-945-7Microsoft Outlook 2010 978-1-61960-917-4O� ce 2010 Set 978-1-61960-947-1

School $17.28 $17.28 $17.28 $17.28 $17.28 $66.64 $16.00 $16.00 $16.00 $16.00 $16.00 $64.00


Start on Monday.Test on Friday.


Using Google Apps ©2014by Meghen Ehrich and Monica Kinney

Using Google Apps is structured for easy instruction in the basic concepts and skills associated with web-based communication, collaboration, media, and locational tools. This provides students with skills in high-tech methods of communication. Chapters build on prior content in order to develop student comprehension and proficiency. Self-assessments allow students to identify areas needing reinforcement.

• In-chapter lessons are presented in easy-to-follow, step-by-step instructions.• Students apply learned skills by completing end-of-chapter exercises.• Each unit concludes with a summative assessment to measure overall knowledge.

Student Print Materials ISBNTextbook, 544 pp., softcover 978-1-61960-297-7

School $73.28


$73.28 $105.28

Companion Website www.g-wlearning.com/informationtechnology FREE

Instructor MaterialsInstructor’s Resource CD 978-1-61960-302-8 $260.00

www.g-w.com/using-google-apps-2014

Video Game Design

Introduction to Video Game Design ©2012

by D. Michael Ploor

Introduction to Video Game Design is a fun and easy text/software design guide combination that uses an activity-based integrated curriculum: game-theory reading with game-building application lessons. It supports cross-curricular and STEM learning as students use math and science principles, in addition to language arts, social sciences, and applied technology knowledge, to develop their own games. No knowledge of programming or game design is needed.

• It allows the addition of a game unit into existing classes, after-school clubs, or competitive-event preparation.

• Students start creating games immediately with the easy-to-use GameMaker freeware.• The flexible curriculum can be implemented for 15, 20, 30, 45, or 90 days/hours of instruction.

www.g-w.com/introduction-video-game-design-2012


School $60.00


$60.00 $92.00

Instructor MaterialsInstructor’s Manual, 136 pp. 978-1-60525-469-2 $99.00


Google Mail

Google Hangouts, Calendar, and Groups

Drive Apps

Google Sites

Other Google Tools

TOPICS INCLUDE

Game Build Sequence

Programming Sequence

Art Sequence

Management Sequence

TOPICS INCLUDE


Video Game Design Foundations ©2014, 2nd Editionby D. Michael Ploor

Video Game Design Foundations provides all of the resources needed for the classroom. Access to easy-to-use game engine software is available with the Software Design Guide, and a detailed scope and activity sequence chart is included in the teaching package. Aligning with the International Game Developers Association (IGDA)–recommended educational framework, lessons provide a top-level overview of the video game design process, from the beginning of the game build to the sales and marketing of the final product. STEM, college and career readiness, and Career and Technical Student Organization event preparation activities are included in every chapter.

• Instructors can quickly and easily establish a video game program within theirschools—no previous experience is needed.

• Author teaches video game classes at the high school level and consults withstates on course standards.

• Content and game builds are age appropriate.

Student Print Materials ISBNTextbook, 400 pp., hardcover 978-1-61960-278-6Software Design Guide, 416 pp. 978-1-61960-282-3Bundle, Textbook + Software Design Guide 978-1-61960-284-7

School$90.00 $36.00

$119.00

Online Student Center (OSC) online textbook, Software Design Guide, and interactive content Online Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-61960-546-6 $126.00 Bundle, Textbook + OSC (min. 15) 978-1-61960-727-9 $162.00 Online Instructor Resources, 6 yr. Individual Subscription 978-1-61960-547-3 $528.00 Companion Website www.g-wlearning.com/videogamedesign FREE

Instructor MaterialsThe Games Factory 2 Software, Instructor Access Key Code

Free to instructor with clas set purchase of the Software Design Guide

Instructor’s Resource CD 978-1-61960-286-1ExamView® Assessment Suite, 689 test questions 978-1-61960-287-8

$260.00 $248.00

Instructor’s Presentations for PowerPoint®, 200 slides Individual LicenseSite License

978-1-61960-288-5978-1-61960-289-2

$240.00$600.00

www.g-w.com/video-game-design-foundations-2014

Video Game Design

1. My Role on the Team2. Computerized Entertainment and

Classification3. Evolution of the Game4. Perspective, Scene Design, and Basic

Animation5. Collision Theory and Logic6. Game Systems, Personal Computers, and

Hardware7. Play and Game Culture8. Reverse Engineering and Professional

Reviews9. Large-Scale Design Process

10. Global Economy and Supply Chain

CONTENTS

1st Year

Curriculum

Game Engine Software

FREEto Schools

Quickly and easily launch an effective video game design

course — no experience required!


Video Game Design Composition ©2014

by D. Michael Ploor

Video Game Design Composition delivers in-depth instruction, including theory and application, on the details of video game design. This full-year curriculum is authored by an active instructor with over a decade of classroom experience teaching video game design. Included scope and sequence chart information outlines each day’s activities for the student and the instructor.

• A free, fully functional game engine download is included with theSoftware Design Guide.

• STEM, college and career readiness, portfolio, teamwork, and event preparationactivities are included in every chapter.

• Text content is aligned with the International Game Developers Association(IGDA)–recommended educational framework.

www.g-w.com/video-game-design-composition-2014

Student Print Materials ISBNTextbook, 448 pp., hardcover 978-1-60525-769-3Software Design Guide, 400 pp. 978-1-60525-771-6Bundle, Textbook + Software Design Guide 978-1-61960-294-6

School$93.28 $36.00

$122.00

Online Student Center (OSC) online textbook, Software Design Guide, and interactive content Online Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-63126-147-3 $129.28 Bundle, Textbook + OSC (min. 15) 978-1-63126-149-7 $167.00 Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-148-0 $528.00 Companion Website www.g-wlearning.com/videogamedesign FREE

Instructor MaterialsMultimedia Fusion 2 and Engine 001, Instructor Access Key Code

Free to instructor with class set purchase of the Software Design Guide

Instructor’s Resource CD 978-1-61960-770-9ExamView® Assessment Suite, 650 test questions 978-1-60525-773-0

$260.00 $248.00


978-1-61960-295-3978-1-61960-296-0

$240.00$600.00

Video Game Design

2nd Year

Curriculum

1. Design Composition2. Character Composition3. Story Composition4. Interface Composition5. Immersion Composition6. Strategy Composition7. Puzzle Composition8. Sound FX Composition9. Art Composition

10. Three-Dimensional Art Composition 11. Animation Composition 12. Programming Composition 13. Simulation Composition

CONTENTS

Game Engine Software

FREEto Schools

Includes every component needed to plan and build a high quality video game.


Marketing Education

Retailing and E-tailing ©2015

by Mickey Kosloski and Sharon Davis

Retailing and E-tailing integrates the four Ps of marketing into the operations of retail and e-tail businesses. Retail-specific topics in the areas of business operations, merchandising, customer service, and selling are presented. The differences between traditional retail operations and e-tailing are also explored. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

www.g-w.com/retailing-etailing-2015


School $90.00 $24.00


$90.00 $122.00

Companion Website www.g-wlearning.com/marketing FREE

Instructor MaterialsInstructor’s Annotated Workbook, 168 pp. 978-1-61960-336-3Instructor’s Resource CD 978-1-61960-339-4ExamView® Assessment Suite, 600 test questions 978-1-61960-340-0

$80.00 $260.00 $248.00

Instructor’s Presentations for PowerPoint®, 490 slides,Individual License 978-1-61960-341-7 $240.00

Fashion Marketing & Merchandising ©2014, 4th Editionby Mary G. Wolfe

Fashion Marketing & Merchandising leads students through the business aspects of the fashion industry in addition to the career opportunities it offers. Included are the basics of market economics, textiles, design, and promotion. The latest concepts for manufacturing, mass customization, and niche specialization are reviewed, as are newer technologies such as automatic replenishment systems and radio frequency identification (RFID). Industry globalization and consolidation are presented. Fashion careers, including entrepreneurship, are extensively covered in the last five chapters of the text.www.g-w.com/fashion-marketing-merchandising-2014

Student Print Materials ISBNTextbook, 672 pp., hardcover 978-1-61960-492-6Student Workbook, 288 pp., softcover 978-1-61960-497-1

School $93.28 $22.00

Online Student Center (OSC) online textbook and workbookOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-63126-483-2Bundle, Textbook + OSC (min. 15) 978-1-63126-484-9

$115.28 $154.00

Instructor MaterialsTeacher’s Resource CD 978-1-61960-498-8ExamView® Assessment Suite, 1319 test questions 978-1-61960-499-5

$260.00 $248.00


978-1-61960-500-8978-1-61960-501-5

$240.00$600.00

Retailing

Marketplace Strategy

Product, Place, and Price

Promotion

Visual Merchandising

Managing the Business

Retail Careers

TOPICS INCLUDE

Basic Fashion and Business Concepts

Textile/Apparel Building Blocks

Designing and Producing Apparel

Retail Business Fundamentals

Strategies for Retail Success

Fashion Promotion

Fashion Business in Today’s World

Your Future in the Fashion Industry

TOPICS INCLUDE


Marketing Education

www.g-w.com/marketing-dynamics-2014


School $99.96 $24.00

Online Student Center (OSC) online textbook, workbook, and interactive contentOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-63126-495-5Bundle, Textbook + OSC (min. 15) 978-1-63126-496-2Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-497-9

$123.96 $156.52 $528.00


Instructor MaterialsInstructor’s Edition, 800 pp. 978-1-61960-347-9Instructor’s Annotated Workbook, 288 pp. 978-1-61960-349-3Instructor’s Resource CD 978-1-61960-352-3ExamView® Assessment Suite, 1650 test questions 978-1-61960-353-0

$120.00 $80.00

$260.00 $248.00


978-1-61960-354-7978-1-61960-355-4

$240.00$600.00

Marketing Dynamics ©2014, 3rd Edition

by Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Related activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities. Career Ready Practices are also included.

Entrepreneurship ©2013

by Brenda Clark and Judy Commers

Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.

www.g-w.com/entrepreneurship-2013

Student Print Materials ISBN SchoolTextbook, 560 pp., hardcover 978-1-60525-782-2Workbook, 133 pp. 978-1-60525-784-6

$93.28 $22.00


$115.28 $145.72 $528.00



$80.00 $260.00 $248.00

Marketing Dynamics

Dynamics of the Economy

Marketplace Dynamics

Product Dynamics

Price Dynamics

Place Dynamics

Promotion Dynamics

Dynamics of Marketing Management

Professional Development Dynamics

Dynamics of Entrepreneurship

TOPICS INCLUDE

Entrepreneurship

Explore the Opportunities

Building the Business

Examining the Four Ps of Marketing

Managing the Business

Expanding and Exiting

TOPICS INCLUDE


Finance

Foundations of Personal Finance ©2014, 9th Editionby Sally R. Campbell and Robert L. Dansby

Foundations of Personal Finance provides a comprehensive framework for learning about personal financial literacy. By studying this text, students will learn how to make wise financial decisions that will help them lead a productive life and achieve financial security. www.g-w.com/foundations-personal-finance-2014


School $98.00 $22.00


$120.00 $169.00 $528.00

Instructor MaterialsInstructor’s Edition, 752 pp. 978-1-61960-361-5 $120.00 Instructor’s Annotated Workbook, 156 pp. 978-1-61960-363-9 $80.00Instructor’s Resource CD 978-1-61960-366-0ExamView® Assessment Suite, 1050 test questions 978-1-61960-367-7

$260.00 $248.00


978-1-61960-368-4978-1-61960-369-1

$240.00$600.00

Becoming Money $mart ©2012by Judi Deatherage

Becoming Money $mart, a text-workbook, simulates real-life financial responsibilities such as writing checks, planning for an education, paying rent, and investing money. Math is emphasized as well as becoming an independent individual and planning for the future.

• Text aligns with the National Standards in K–12 PersonalFinance Education published by the Jump$tart Coalition for Personal Financial Literacy®.

Math for Financial Literacy ©2013by Todd Knowlton and Paul Gray

Math for Financial Literacy teaches students how to apply essential math concepts to the tasks they will use in the real world, including earning a paycheck, managing a bank account, using credit cards, and creating a budget.

Student Print Materials ISBN School Textbook, 288 pp., softcover 978-1-60525-470-8 $50.00

Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15)

978-1-60525-844-7 $50.00

Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-061-4 $82.00

Instructor MaterialsTeacher’s Annotated Edition, 288 pp., softcover

Instructor’s CD

978-1-60525-792-1 $80.00

978-1-60525-471-5 $90.00

Student Print Materials ISBN School Textbook, 512 pp., hardcover 978-1-60525-786-0 $93.28 Workbook, 128 pp. 978-1-60525-789-1 $22.00


978-1-60525-890-4 $93.28

Bundle, Textbook +Online Textbook (min. 15)

Companion Website

978-1-61960-069-0 $125.28

www.g-wlearning.com/fi nance FREE

Instructor MaterialsInstructor’s Edition, 512 pp.

Instructor’s Annotated Workbook, 128 pp.

Instructor’s Resource CD

ExamView® Assessment Suite, 650 test questions

978-1-60525-787-7 $120.00

978-1-60525-902-4 $80.00

978-1-60525-788-4 $260.00

978-1-60525-790-7 $248.00

Personal Financial Literacy

Managing Your Finances

Managing Your Spending

Planning Your Future

Economic System

TOPICS INCLUDE

www.g-w.com/becoming-money-smart-2012

www.g-w.com/math-financial-literacy-2013


Finance

Banking & Financial Systems ©2013by Biz Kid$

Banking & Financial Systems provides an overview of banking basics, the Federal Reserve System, customer services, and bank operations. Banking careers and workplace skills are also explored. Included activities support college and career standards for reading, writing, speaking, and listening. Event Prep activities help students prepare for competitive contests.

• Authored by the award-winning educational television show Biz Kid$.• Biz Kid$ videos accompany each unit.• Content aligns with the National Standards in K–12 Personal Finance Education published by

the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/banking-financial-systems-2013


School $84.00 $22.00


$84.00 $116.00

Companion Website www.g-wlearning.com/� nance FREE


$80.00 $260.00 $248.00

Insurance Operations ©2013by Kathy Stokes

Insurance Operations provides students with an overview of the industry in addition to its products and career opportunities. While building the skills needed to be financially capable, students also learn about the way insurance companies operate and the laws and regulations governing their actions.

www.g-w.com/insurance-operations-2013


School $84.00 $24.00


$42.00 $116.00

Companion Website www.g-wlearning.com/� nance FREE

Instructor MaterialsInstructor’s Annotated Workbook, 168 pp. 978-1-60525-904-8Instructor’s Resource CD, 978-1-60525-775-4ExamView® Assessment Suite, 505 pp. 978-1-60525-777-8

$80.00 $260.00 $248.00

Introduction to Banking

Money and Regulation

Customer Service

Bank Management

History and Future of Banking

TOPICS INCLUDE

The World of Insurance

Social Insurance

Nature of the Industry

Careers

TOPICS INCLUDE

Biz Kid$ opens doors to

the world of banking.


Media Arts Technology

Exploring Photography ©2012, 6th Editionby Richard J. Walker and Robert E. Walker

Exploring Photography teaches fundamental skills to beginning students. Although a majority of the text addresses digital photography, there is coverage of film photography and development for those wanting to learn traditional skills. Topics include camera use, lenses, lighting, photomacrography, and filters.

• A Careers chapter presents different options for professional photographers, including a lookat entrepreneurship.

• Photographs and illustrations enhance the written text to visually explain the coveredprinciples and techniques.

• Historical content provides students with an appreciation of the evolution of photography.

Photography Portfolio to Profession ©2017, 3rd Editionby Jack Klasey

Photography: Portfolio to Profession teaches the principles and skills required to gain competence in digital and film photography. The tools and techniques of color digital photography are emphasized. Portfolio Assignments engage students in creating a variety of images and building their own portfolio. An array of digital teaching resources offer convenient methods to engage students and assess their learning.

• A new chapter gives students a thorough understanding of photography as a business.• Two “digital darkroom” chapters teach useful image-editing and image-manipulation skills needed

to process and enhance images.

www.g-w.com/exploring-photography-2012

1. History of Photography

2. Careers in Photography

3. Lenses4. The Camera5. Using a Camera6. Lighting7. Close-up

Photography andPhotomacrography

8. Camera Filters9. Digital Technology

10. Film11. Film Cameras12. Developing Black

and White Film13. Developing Black

and White Prints 14. Displaying

Photographs

CONTENTS

The Basics1. Our Visual World2. Camera Handling, Care,

and Support3. Commercial Photography4. From Pinholes to Pixels5. The Camera System6. Lenses7. Light and Exposure8. Image Capture Media

Shooting9. Making a Picture

10. Making ExposureDecisions

11. Action and EventPhotography

12. Outdoor Photography 13. Travel Photography 14. Portrait and Studio

Photography

Postprocessing 15. Image Input and

Scanning 16. Digital Darkroom Basics 17. Advanced Digital

Darkroom Techniques 18. Image Output and

Presentation 19. Film and Print Processing

CONTENTS

www.g-w.com/photography-2017

Student Print Materials ISBNTextbook, approx. 550 pp., hardcover 978-1-63126-305-7Workbook 978-1-63126-306-4

School $93.28 $26.64

Online Learning Suite (OLS) online textbook, workbook, and interactive content

Online Learning Suite, 6 yr. Classroom Subscription (min. 15)

978-1-63126-308-8 $119.92

Bundle, Textbook + OLS (min. 15) 978-1-63126-309-5 $149.00

Online Instructor Resources, 6 yr. Individual Subscription

978-1-63126-310-1 $528.00

Instructor MaterialsInstructor’s Resource CD 978-1-63126-312-5ExamView® Assessment Suite, 978-1-63126-313-2

Instructor’s Presentations for PowerPoint®,Individual License 978-1-63126-314-9

$266.64 $252.00

$244.00


School $69.28 $22.64


$34.64 $101.28

Instructor MaterialsInstructor’s Resource CD 978-1-60525-478-4 $248.00


NEW



Video Digital Communication & Production ©2013, 3rd Editionby Jim Stinson

Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those that want to produce professional-quality videos for personal use. It provides a comprehensive introduction to creating videos with topics such as preproduction planning, camera system operation, lighting, audio, directing, and postproduction. Digital equipment and processes are featured.

www.g-w.com/video-digital-communication-production-2013

1. About Video2. Getting Started3. Video Communication4. Video Space5. Video Time6. Video Composition7. Video Language8. Video Sound9. Project Development

10. Program Creation 11. Production Planning 12. Camera Systems

13. Camera Operation14. Lighting Tools 15. Lighting Design 16. Lighting Applications 17. Recording Audio 18. Directing for Content 19. Directing for Form 20. Editing Operations 21. Editing Principles 22. Digital Editing 23. Mastering Digital

Software

CONTENTS

Television Production & Broadcast Journalism ©2012, 2nd Editionby Phillip L. Harris

Television Production & Broadcast Journalism prepares students to work in the industry by providing an overview of the equipment, job responsibilities, and techniques involved with both studio and remote location work. The activities and processes involved with each phase of production are presented. Broadcast journalism coverage includes ethics and news judgment, newswriting, and conducting interviews.

www.g-w.com/television-production-broadcast-journalism-2012

1. The Television ProductionIndustry

2. Working in the TelevisionProduction Industry

3. The Video Camera andSupport Equipment

4. Video Camera Operations5. Videotape, Video Media,

and Video Recorders6. Audio Basics7. Connectors8. Scriptwriting9. Broadcast Journalism

10. Newswriting for Broadcast 11. Interviews 12. Legalities: Releases,

Copyright, and Forums 13. Music

14. Image Display 15. Lighting 16. Studio and Remote

Shooting 17. Remote Shooting 18. Props, Set Dressing, and

Scenery 19. Production Staging and

Interacting with Talent 20. Directing 21. Makeup Application and

Costume Considerations 22. Video Switchers and

Special Effects Generators 23. Electronic Special Effects 24. Video Editing25. Getting Technical

CONTENTS


School $98.00 $26.64

Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-60525-880-5 $98.00 Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-121-5 $130.00

Instructor MaterialsInstructor’s Annotated Workbook, 263 pp. 978-1-60525-964-2 $60.00 Instructor’s Resource CD 978-1-60525-820-1 $260.00 ExamView® Assessment Suite, 1321 test questions 978-1-60525-821-8 $244.00


978-1-60525-822-5978-1-60525-823-2

$240.00$600.00


School $96.00 $24.00

Online Student Center (OSC) online textbook and workbookOnline Student Center, 6 yr. Classroom Subscription (min. 15)

978-1-63126-501-3 $120.00

Bundle, Textbook + OSC (min. 15) 978-1-63126-502-0 $151.20 Online Instructor Resources, 6 yr. IndividualSubscription

978-1-63126-503-7 $528.00

Instructor MaterialsInstructor’s Resource CD 978-1-60525-352-7 $260.00 ExamView® Assessment Suite, 1001 test questions

978-1-60525-353-4 $248.00


978-1-60525-354-1978-1-60525-355-8

$240.00$600.00


Career Education

Discovering Careers ©2014, 8th Edition

by John A. Wanat, E. Weston Pfeiffer, and Richard Van Gulik

Discovering Careers introduces career exploration in conjunction with the 16 career clusters. College and career readiness activities covering writing, speaking, and listening are included, as well as Career Ready Practices.

• A project-based Personal Achievement Plan guides students in preparing acareer plan.

• College and Career Readiness Portfolio activities provide students an opportunityto create a personal portfolio.

• A Math Skills Handbook provides a quick reference for basic math functions.

www.g-w.com/discovering-careers-2014


School $85.28 $22.00

Online TextbookOnline Textbook, 6 yr. Classroom Subscription (min.15) 978-1-61960-319-6Bundle, Textbook + Online Textbook (min. 15) 978-1-61960-328-8

$85.28 $117.28

Companion Website www.g-wlearning.com/careereducation FREE

Instructor MaterialsTeacher’s Edition, 500 pp. 978-1-61960-320-2Teacher’s Annotated Workbook, 144 pp. 978-1-61960-322-6Teacher’s Resource Guide, 350 pp. 978-1-61960-323-3Teacher’s Resource CD 978-1-61960-324-0ExamView® Assessment Suite, 540 test questions 978-1-61960-325-7

$112.00 $80.00

$104.00 $260.00 $248.00


978-1-61960-326-4978-1-61960-327-1

$240.00$600.00

Career Exploration1. The World of Work2. Learning about Yourself3. Learning about Careers4. Creating a Career Plan

Career Readiness5. Education and Training6. Succeeding at Work7. Safety8. Mathematics and Technology9. Communication

10. Good Health and Appearance 11. Leadership 12. Time Management and Study Skills

Finding a Job 13. Job Search Skills 14. Interviewing for a Job 15. Workplace Expectations

Growing toward Independence16. Paychecks and Taxes 17. Banking 18. Money Management

CONTENTS

Ideal for middle school students!

Includes in-depth coverage of the career

clusters.


Career Education

School to Career ©2014, 10th Editionby J. J. Littrell, James H. Lorenz, and Harry T. Smith

School to Career provides students with a foundation for creating career goals using the 16 career clusters as a guide. College and Career Readiness activities covering writing, speaking, and listening are included, as well as Career Ready Practices.

• A Lifespan Plan project-based activity opens each unit to guide students in thecreation and evaluation of their own short- and long-term career and life goals.

• College and Career Readiness Portfolio activities provide students an opportunityto create personal portfolios for use when exploring volunteer, education andtraining, or career opportunities.

• Aligns with the National Standards in K–12 Personal Finance Education publishedby the Jump$tart Coalition for Personal Financial Literacy®.

www.g-w.com/school-to-career-2014


School $98.00 $24.00


$98.00 $130.00

Companion Website www.g-wlearning.com/careereducation FREE

Instructor MaterialsInstructor’s Edition, 784 pp. 978-1-61960-308-0Instructor’s Annotated Workbook, 214 pp. 978-1-61960-310-3Instructor’s Resource Guide 978-1-61960-311-0Instructor’s Resource CD 978-1-61960-312-7ExamView® Assessment Suite, 1350 test questions 978-1-61960-313-4

$120.00 $80.00

$104.00 $260.00 $248.00


978-1-61960-314-1978-1-61960-315-8

$240.00$600.00

Career Exploration1. Making the Transition from School to Career2. Understanding Work-Based Learning3. What Your Employer Expects

The Job Hunt4. Finding and Applying for a Job5. Taking Preemployment Tests6. Interviewing for Jobs

Skills for Success7. Teamwork and Problem-Solving Skills8. Communicating on the Job9. Math in the Workplace

10. Using Technology in Your Career 11. Looking Good on the Job 12. Safety on the Job 13. Leadership and Group Dynamics 14. Participating in Meetings

Career Planning15. Learning about Yourself 16. Learning about Careers 17. Making Career Decisions

Job Satisfaction 18. Succeeding on the Job 19. Diversity and Workplace Rights 20. Succeeding in Our Economic System 21. Entrepreneurship: A Business of Your Own

Managing Your Income22. Understanding Income Taxes 23. Managing Spending 24. Using Credit 25. Banking, Saving, and Investing 26. Insurance 27. Managing Family, Work, and Citizenship

Roles

CONTENTS


Covers career preparation and planning through

workplace and personal success.


Career Education

Career Success ©2011, 2nd Editionby Rosemary T. Fruehling and Roberta Moore

Career Success: The Attitude Advantage is a unique text-workbook that teaches students the human relations skills, or soft skills, required for real-world success. It is designed to increase awareness and understanding of the challenges and responsibilities of being an employee. Focus is placed on attitudes, teamwork, and careers.

• Case studies provide students with realistic examples that they can discuss in orderto build critical-thinking, team-building, and problem-solving skills.

• Each chapter is organized into four student-friendly sections: Discover, Analyze,Apply, and Review.

• Students can reflect on their progress with the self-assessment tools provided inevery chapter.

Student Print MaterialsTextbook, 256 pp., softcover

ISBN School 978-1-60525-345-9 $50.00


Bundle, Textbook + Online Textbook (min. 15)

978-1-60525-845-4 $50.00 978-1-61960-062-1 $82.00

Instructor MaterialsTeacher’s Annotated Edition, 256 pp.

Instructor’s CD978-1-60525-791-4 $80.00 978-1-60525-346-6 $90.00

www.g-w.com/career-success-the-attitude-advantage-2011

Understanding Human Relations

1. The Need for Human Relations Skills

2. Your Attitude Counts3. Teamwork4. Coworker

Relationships5. Relationships with

Supervisors

Attitudes at Work6. Destructive Attitudes7. Constructive

Attitudes8. Morale9. Handling Stress on

the Job 10. Rumors 11. Accepting

Responsibility

Succeeding on the Job 12. Communication 13. Your Attitude and Job

Success 14. Strategies for a

Positive Attitude 15. Succeeding in a New

Job 16. Being a Reliable

Employee 17. Career Plateaus18. Planning Your Career

Goals

Dealing with Problems on the Job 19. Learning from

Mistakes 20. Repairing

Relationships 21. Dealing with Criticism 22. Leaving a Job

CONTENTS

G-W Online for

SoftSkills Training ©2014by Goodheart-Willcox

G-W Online for SoftSkills Training is an all-digital platform of instructional content and course management tools that provides a personalized student experience. It offers both new and experienced job seekers an opportunity to acquire the people skills needed for successful employment. With four subject areas of emphasis—Workplace Relationships, Workplace Attitudes, Job Success, and Job Challenges—the content can be integrated into an instructor-led class or used for individual study. This is a complete tool that helps prepare students for life and career.

G-W Online (GWO) all online content + course management and assessment ISBN SchoolG-W Online, 1 yr. Individual Access Key Code 978-1-61960-682-1 $53.28

www.g-w.com/proskills-learning-softskills-training-2014

“One of the most important factors in job success is the ability to get along

with others.”

Give students the skills they need to

get ahead.


Career Education

Connect to Your Career ©2015by Suzann Connell and Julie Jaehne

Connect to Your Career presents a unique approach for anyone conducting a job search. Strategies for using the Internet, along with traditional job search methods, guide users in navigating career opportunities. The use of social media to create a professional online identity is discussed, along with how to protect it. Both traditional and infographic résumés are illustrated, as well as direction for creating a portfolio for career use. The interviewing process is also presented, from preparation to interview to followup.

• A Sunday Evening Plan is introduced to help stay on top of career opportunities.• The importance of developing a personal brand for professional use is discussed.• Networking is presented as an important component of the job search process.

www.g-w.com/connect-to-your-career-2015

1. Online Presence2. Protecting Your Online Identity3. Networking for Your Career4. Workplace Skills5. Your Career Strengths6. Résumés7. Cover Letters8. Applying for Jobs9. Preparing for the Interview

10. The Interview 11. Evaluating the Interview 12. Your Career

CONTENTS

Charting Your Career ©2015by Goodheart-WillcoxCharting Your Career Interest Inventory is a hands-on career exploration tool for use in the classroom or independently. It asks students to rank their interest in 160 career-oriented activities. Scoring the responses allows students to identify their top three career areas, or clusters, for exploration. The recommended courses, skills, and occupations related to each career cluster are provided for student review. Resources for career research are also included to help students begin making educated decisions about their futures.www.g-w.com/charting-your-career-2015Student Print MaterialsSinglePack of 10

ISBN School 978-1-61960-285-4 $10.64 978-1-61960-303-5 $46.64

Instructor MaterialsTeacher’s Guide 978-1-61960-594-7 $26.64

Student Materials ISBNTextbook, 240 pp., softcover 978-1-61960-906-8Online Textbook, 6 yr. Classroom Subscription (min. 15) 978-1-61960-787-3

School $39.96 $39.96

G-W Online (GWO) all online content + course management and assessment G-W Online, 1 yr. Individual Access Key Code 978-1-61960-910-5Bundle, Textbook + GWO 978-1-61960-890-0Online Instructor Resources, 1 yr. Access Key Code 978-1-61960-911-2

$53.28 $93.24

$100.00 Companion Website www.g-wlearning.com/careereducation FREE


Instructor’s Presentations for PowerPoint®, 250 slides, Individual License

978-1-61960-908-2

$260.00

$248.00

$240.00

Ideal for college students!

Features the most up-to-date

job search methods for today’s market.

Personalized career exploration!



School $98.00 $21.28

Online Student Center (OSC) online textbook and workbookOnline Student Center, 6 yr. Classroom Subscription (min. 15) 978-1-63126-489-4Bundle, Textbook + OSC (min. 15) 978-1-63126-490-0Online Instructor Resources, 6 yr. Individual Subscription 978-1-63126-491-7

$119.28 $151.44 $528.00


$80.00 $260.00 $248.00


978-1-61960-276-2978-1-61960-277-9

$240.00$600.00

Hospitality Services ©2014, 3rd Editionby Johnny Sue Reynolds and Dorothy M. Chase

Hospitality Services presents students with the opportunity to learn about food and beverage, lodging, travel, tourism, and recreation. The business aspects of these areas are covered, including human resources, accounting, sales, and marketing. Additionally, the roles, responsibilities, and required skills of individuals choosing hospitality as a career path are included.

• Includes a unit dedicated to travel, tourism, and recreation.

www.g-w.com/hospitality-services-2014

Welcome to Hospitality

The Foodservice Industry

The Lodging Industry

Travel, Tourism, and Recreation

The Business of Hospitality

Careers

TOPICS INCLUDE

Career Education

www.g-w.com/now-hiring-2010


School $26.64

Instructor MaterialsTeacher’s CD 978-1-60525-178-3 $90.00

www.g-w.com/teaching-2016

Student Print Materials ISBN School Textbook, approx. 400 pp. 978-1-63126-009-4 $90.00 Workbook, approx. 161 pp. 978-1-63126-010-0 $21.28

Online Student Center (OSC) online text, workbook, and interactive content

Online Student Center, 6 yr. Classroom Subscription (min. 15)

978-1-63126-013-1 $111.28

Bundle, Textbook + OSC (min. 15) 978-1-63126-014-8 $156.00 Visit www.oupcanada.com for Instructor Materials

Now Hiring©2010, 3rd Editionby Noreen E. Messina

Now Hiring focuses on the journey of four fictional teens trying to find part-time jobs. From résumés to interviews, to on-the-job success, students learn along with the characters. It can be used to supplement a co-op or career education course, or as a stand-alone activity in any course that has a unit on job-search skills. The easy-to-read story is broken

into 12 short chapters, each focusing on a different aspect of the job search. This unique book will especially appeal to reluctant readers and special-needs students.

Teaching©2016, 2nd Editionby Sharleen L. Kato

Teaching helps students, the teachers of tomorrow, explore the world of education. Besides investigating teaching as a profession, students will develop an understanding of the different types of learners they will encounter in the classroom. This includes how humans develop physically,

intellectually, emotionally, and socially as all of these impact the instructional methods used. The educational system, both past and present, is reviewed along with the responsibilities that come with employment.

NEW

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If so, we would be pleased to assist you in your adoption. Please provide the information requested below and �ll in the ISBN, title of the text, and shipping information above. Multiple samples, or samples for system-wide adoption, must be requested on school letterhead.

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Greg [email protected]

Colleges and BookstoresNorthrose AssociatesJim [email protected]

InternationalBaker & Taylor International

Mail: 493 S. Gladiolus Momence, IL 60954

Phone: 800.775.1800Fax: 815.472.9886

E-mail: [email protected]: www.btol.com

Oxford University Press8 Sampson Mews, Suite 204 • Don Mills, ON • M3C 0H5

Phone: 1.800.387.8020 • Fax: 1.800.665.1771 • E-mail: [email protected] • Web: www.oupcanada.com

PRICINGCatalog prices are only valid for orders shipped to locations in Canada and its territories and possessions. School prices represent a 20% discount for qualified teachers, schools, and industry training programs, regardless of order quantity. No additional discounts are available. Taxes and shipping not included. Payment terms are Net 30 days. All prices are subject to change without notice.

NONSCHOOL ORDERSOxford University Press does not accept orders for G-W products from individuals or nonschool organizations.

SHIPPINGShipping charges (approximately 10% of the net order total) will be added to each order in addition to the subtotal. Please call 1.800.387.8020 for estimates. Shipping charges are added to the invoice.

RETURNSAll returns of unused print and digital/online products must be made within 12 months of the invoice date. Credit will be issued at the invoice price for items in new, salable condition only. Contact Oxford University Press for return authorization before returning any orders. A copy of the invoice or packing list must be in each carton returned. Customer is responsible for losses en route to Oxford University Press. Digital/online course packs cannot be returned for credit if the shrink-wrap is broken. Customized print and digital/online products are nonreturnable.GUARANTEEGoodheart-Willcox products must be satisfactory in every way or they may be returned for replacement, credit, or refund. All claims of damaged, defective or incorrect items, prices, or quantities must be reported within 30 days of the date of invoice.

EXAMINATION COPIESExamination copies of textbooks and ancillaries are provided upon request to teachers, instructors, or committee chairpersons who wish to review Goodheart-Willcox products for possible course adoption. Please note that videos, DVDs, PowerPoint® products and titles not published by G-W are not available for examination. However, they may be reviewed at www.g-w.com using the Look Inside feature on the product’s page. Use the order form in this catalog to request examination copies, making sure to include all of the requested information in the Adoptions section. For titles reviewed and purchased in classroom quantities, the examination copy may be kept as a desk copy. For more information, call customer service at 1.800.387.8020 or e-mail [email protected].

ONLINE TEXTBOOK, ONLINE LEARNING SUITE, AND ONLINE STUDENT CENTER SIX-YEAR CLASSROOM SUBSCRIPTIONS (MINIMUM QUANTITY 15) This classroom subscription allows online access, in school or at home, to a digital version of a speci�ed Goodheart-Willcox textbook and resource, for six consecutive years. It is a shared-group account with total pricing based on the number of users requiring access. The six-year subscription is available for sale exclusively through Goodheart-Willcox and Oxford University Press.


Teaching Tools That Make Your Job EasierG-W Instructor Materials enhance learning and support educators by o� ering lesson plans, class presentations, assessments, answer keys, and other resources that increase productivity and save time.

Instructor’s Edition• Serves as a go-to resource in the classroom• Displays instructional support in the

page margins• Provides correlations to national or

industry standards, where applicable

Instructor’s Resource CD• Contains instructional resources to

support each textbook chapter• Includes teaching strategies, correlation

charts, answer keys, and more• Results in more effi cient teaching with

content usage

Instructor’s Presentations for PowerPoint®• Help teach and visually reinforce chapter

topics• Allow for customization to meet daily

teaching needs• Facilitate in-class student discussion

ExamView® Assessment Suite• Includes a bank of questions for easy test

generation• Allows customization of existing

questions and the addition of new ones• Generates answer keys for easy grading

Online Instructor Resources• Organize all instructional resources in

one convenient location• Contain Resource CD information plus

Instructor’s Presentations for PowerPoint®• Include ExamView® Assessment Suite for

test creation

G-W Online• Incorporates course management tools

with instructional content• Off ers built-in functionality to customize

content per classroom needs• Grades and tracks student progress

automatically

BBanking & Financial Systems .......15Becoming Money $mart ................14CCareer Success ....................................20Certifi cation Prep Series ...................8Charting Your Career .......................21Computer Service and Repair .......6Connect to Your Career ..................21DDiscovering Careers ........................18EEntrepreneurship ..............................13Exploring Photography ..................16FFashion Marketing

& Merchandising ............................12Foundations of

Personal Finance ............................14Fundamentals of Business

Communication................................4GG-W Online for

SoftSkills Training ...........................20HHospitality Services ..........................22IInsurance Operations ......................15Introduction to Video

Game Design .....................................9JJournalism: Publishing

Across Media ......................................2MMarketing Dynamics........................13Math for Financial Literacy ............14 NNetworking Fundamentals ............6Now Hiring ............................................22PPhotography ........................................16Principles of Business,

Marketing, and Finance ................5Principles of Information

Technology .........................................7Professional Communication ........3RRetailing and E-tailing .....................12SSchool to Career .................................19TTeaching .................................................22Television Production &

Broadcast Journalism...................17UUsing Google Apps .............................9VVideo: Digital Communication

& Production ....................................17Video Game Design

Composition .....................................11 Video Game Design

Foundations .....................................10

Index

Goodheart-Willcox18604 West Creek DriveTinley Park, IL 60477-6243800.323.0440www.g-w.com

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