Experts Academy - Participant Slides - Oct2010.Pptx

7/22/2019 Experts Academy - Participant Slides - Oct2010.Pptx

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Expert:

A person with a high degree of skill in

or knowledge of a certain subject;

A credible authority who defines what topay attention to, what things mean, how

things work, and how things might turn out.

An informed person who gets PAID

for their insight YOU!


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Copyright 2008-2010 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. 1

Becoming a highly-paid expert right now

Howdoyouuseyourlifesstoryandthe

adviceyouhaveforothersonhowtosucceed

inlifeandbusinesstoquicklybuilda

mul9milliondollarexpertempire?Basically.

HowdoyoustartfromscratchTODAYand

becomethenextguruinyourindustry?

(ThinkBrianTracy,TonyRobbins,DavidBach,JohnGray,DebbieFord,FrankKern,DeepakChopra,

BarbaraDAngeles,oranyotherguruwho

makesrealmoneybyhelpingotherssucceed)


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Do not duplicate or distribute without permission. Visit ExpertsAcademy.com 2

The Expert Lifestyle

You _____ ______ by creating ________ that can improve their life Your work is based on your ________ and knowledge Your work is in ________ and ________ You work ________ and anytime, starting now You work with who you want Promotions are based on ________ Your pay equals the ________you deliver, not the hours you work You dont need a large ________ The ________ for success are simple and cheap Financial income is ________ to any other industry

(a very good thing!)


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Notes from Brendon Burchards Experts Academy. www.ExpertsAcademy.com 3

NOTES


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5 Expert Wealth Pillars


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Do not duplicate or distribute without permission. Visit ExpertsAcademy.com5

The Expert Money Funnel

Press, Promotion, Presentation or Personal Contact

Newsletter, Ebook, Report

Book, Audio/Video, Membership

Speeches

Training, Consulting

Seminar, Event, Conf, Retreat

Certification

Coaching

$

$$$$

$$


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NOTES


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7

The MILLION DOLLAR PLAN

1. Create a _____________ Product

Selljustseven(7)unitsaweek,whichequals28amonth.

28amonthat$197=$5516permonth

$5516permonthX12months=$_________peryear


Do not duplicate or distribute without permission.


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8


2.Createa_____________Program(Subscrip9on/Membership)

Get100peopleintoyourmonthlytrainingprogram

100peopleat$97amonth=$9,700permonth

$9,700permonthX12months=$_______peryear




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3.Createa_____________

Selljusttwo(2)unitsaday,whichequals60amonth.

60amonthat$497=$29,820permonth

$29,820permonthX12months=$________peryear




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10


4.Createa_____________

Sell50Jcketstoa$1997seminar=$________peryear




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11


5.CreateaHighPriced_____________

Get15peopleintoahighvaluecoachingprogram

15peopleat$2,000amonth=$30,000permonth

$30,000permonthX12months=$________peryear




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12


Your Cash Summary Baby.

1. Create a Consumer-Priced ProductSell 28 a month at $197 = $66,192 per year

2. Create a Low-Tier Continuity (Subscription) Program

Get 100 people at $97 a month = $116,400 per year

3. Create a High Priced Product=Sell just 60 a month at $497 = $357,840 per year

4. Create a High Priced SeminarSell 50 tickets to a $1997 seminar = $99,850 per year

5. Create a High Priced Coaching ProgramGet 15 people at $2,000 a month = $360,000 per year

>>>>>>>>>>>>>>>>>> GRAND TOTAL: $1,000,282




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NOTES


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Millionaire Expert Myths

________ or Get lucky Wealth From________ Fame = Success ________ = Success

Years = Credibility ________ = Credibility

I Must Be A Brand I Must Be A________

________ = Power ________ = Power

______ Makes You Rich ________ Make You Rich


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NOTES


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8 Things Highly-Paid Experts Do

Choose________ ________ their subject and________ other experts,

intensely looking for patterns and________

Create________ on what to pay attention to,what things mean, how things work, andhow things might turn out

Simplify complex ideas by building________ Write, speak, record,________ their knowledge ________ (not promote) their expertise _______ expert fees (MORE than you would think!) Focus on________,________ and________


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Copyright 2009 The Burchard Group. All rights reserved.

Proprietary Content. Do not duplicate or distribute without permission. 18

Right

________

1

Focused audienceStory of struggleStory of finding

the________

Solutionframework

Proven results

2

Right

________Easily consumable

and________solution

________ infoGood value with

high $$ margins

Awesome product/fulfillment

2

Right

________Fresh,

content-drivencampaigns

Strategic________

Promo partnersShopping cart

and clientmanagement

system

What You Need to Win


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NOTES


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NOTES


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The Four Mandates for Highly-Paid Experts

________________________________


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NOTES


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NOTES


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Strategize > Synthesize > Systemize > Sell

Strategize

2. Decide How You Will Serve

Who do you want to be?Author, Speaker, Coach, Seminar Leader,

Online Marketer, Media Celebrity?

Not which one, which one________ Do you want to________ through

audio, video, media?

No matter what, hang your________!


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Strategize

3. Develop Skill

What________ are needed to succeed? Which of those skills do you want to

________?

Which can be________?

Above all,________ the skills you needfor long-term success!


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NOTES


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Strategize

4. Design the Infrastructure

Build a________, not a business TERMS < ROI+FB+PD+L 5-15-80 Rule Friday 50 Club 90-day Retreats

What________ will it take to attract andsell customers?

What______ will you need and WHEN? What will the______ requirements be?


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NOTES


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Synthesize

1. Know the ________

2. Assess the ________

3. Summarize ________

4. Create Your ________


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NOTES


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Synthesize

1. Know the Customer

Customer targeting comes down to twoquestions:1. Who needs my________?2. Who can I create________ for?

For experts, riches are in the________ The Million-Dollar Questions:

1.________________________?2. How can I________________and make

their lives easier and more interesting?


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NOTES


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Synthesize


Can you finish these sentences?

Most of my prospects feel theyre ________in this area Most of my prospects would pick a fight to

________________that

Most of my prospects have ________how to Most of my prospects have ________to Most of my prospects ________________ Most of my prospects are ________ that


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NOTES


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NOTES


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Synthesize


The Customer Insight Formula:

What ________you the most about yourbusiness (or life)?

What are you trying to _______________? What do you think youd need to

________________ (or happiness) this year?

What ________ have you ________toimprove your business (or life) that workedand didnt work?


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NOTES


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NOTES


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Synthesize

3. Summarize Content

What are the 5-7 things all the experts seemto be saying in your niche?

What are the 5-10________ youvelearned that people should know?

What are the 10 questions your________seem to have?

What are the 10 questions your customers_________ asking?


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NOTES


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NOTES


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Synthesize

4. Create Your Positioning

Powerful brand story themes Woe to Win Finding (or stumbling upon) the magic bullet ________________ The tough choice for good The switch from victim to victor The switch from self-absorbed to service-

minded

The family play ________________ The shitster story The no one believed and told you so The ________ epic


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Synthesize

4. Create Your Positioning

The Expert Positioning Formula

Experience ________ Exposure Endorsements Envy ________ Entourage ________


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NOTES


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NOTES


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Positioning: The Entrepreneurs Mistake

Meet Vince, the Entrepreneur

Vince Shorb is the founder and CEO of NEW-GEN MEDIA, a company thatprovides real world financial education to todays young adults. Flat-outbroke by age 23; he scrapped by until age 26. Then starting with close toa zero-net worth it was just six years later that hed made his first million

dollars. He also is the founder and CEO of VeShore Commercial Capital,LLC, a California-based real estate business that invests in mortgagenotes, real estate tax liens, foreclosures, and flipping pre-constructionproperties. He has shifted focus to investing in Americas youth and isdedicated to educate young adults in hopes of closing the financialliteracy gap. His new multi-media, practical financial education course,Financially Free By 30, addresses the needs of young adults to educate

themselves about wealth creation.


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Positioning: The Expert Reframe

Meet Vince, the Expert

Vince Shorb is the author ofFinancially Free by 30 and President and CEOof The National Youth Financial Educators Association, the only governingbody certifying speakers and educators on how to effectively educateyouth on personal and educational finance. Vince is also founder ofMoneyX, the nations first event teaching youth the value ofentrepreneurship and financial responsibility via extreme-gamesentertainment, celebrity appearances, and sponsor showcases. As creatorof the multi-media, wealth creator course for youth, Financially Free By30, Shorb is the nations leading expert on the topics of youthentrepreneurship and financial literacy. Meet Vince atwww.VinceShorb.com.


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Positioning: The Entrepreneurs Mistake

Meet Kristy, the Entrepreneur

Kristy Halls academic background includes undergraduate degrees inBusiness Administration and Languages (French & Spanish) along with alaw degree from George Mason University School of Law, with anemphasis in international business law. After law school, Kristy practicedcommunications law at a firm in Washington, D.C. for four years. Shethen served as Regional Counsel & Director of Government Affairs for the5th largest cable operator in the country for three years. Kristy hascompleted an Intensive Spanish Language Program at PontificiaUniversidad Javerianna in Bogot, Colombia, and the Principles &Techniques of Fund Raising at the Indiana University Center onPhilanthropy. She also holds a Certificate in Nonprofit Management from

Georgetown University.


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Build a Brand: Experts Reframe

Meet Kristy, the Expert

Kristy Hall is the President of Universal Synergy Consulting, a boutiqueconsulting services company helping nonprofit organizations and NGOs acrossthe globe accomplish their mission. As an inspiring leader and in-demandspeaker, trainer and coach, Kristy has helped hundreds of leaders and

organizations around the world more effectively and efficiently raise funds andexecute against their vision. Recently, Kristy has been a featured speaker atthe 2008 Global Engagement Summit at Northwestern University in Chicagoand at the 2008 Nonprofit Congress in Washington, DC. Kristy's products andpresentations on nonprofit leadership, advocacy, fundraising, and boarddevelopment have made her an in-demand and innovative expert in thenonprofit world. Kristy holds a Certificate in Nonprofit Management fromGeorgetown University and has completed the Principles & Techniques of FundRaising program at the Indiana University Center on Philanthropy. Meet her atwww.universal-synergy.com.


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NOTES


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Systemize

1. Create Your ________

2. Choose the Solution ______

3. Create the ________

4. Create the ________ to Sell


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NOTES


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Systemize

1. Create Your Framework

The absolute importance of a framework

A framework________ your ideas A framework is________ beyond you A framework is nameable, protectable and

________

A framework always answers a________


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NOTES


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Framework:What habits to effective people practice?


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Framework:What moves a company from good to great?


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Framework:What questions should we ask about life?


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LEADERSHIPENVISON

ENLISTEMBODY

EMPOWER

EVALUATEENCOURAGE

Framework:What do leaders actually do?




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FOCUS LANGUAGE/MEANING

PHYSIOLOGY

EMOTIONS

Framework:How do I master my emotions?



Source:TonyRobbins


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Framework:What measures indicate high-performance?




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The Four Mandates for Highly-Paid Experts

________________________________


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NOTES


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Systemize

2. Choose the Solution Vehicle

________=books

ebooksnewsletterstraining manualssample docsarticlestranscripts

________=mp3s

audio CDspodcastsradio showsvoice broadcaststeleseminars

________=web video

DVDsonlinebroadcastsdirect to TVapp video


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NOTES


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Systemize

2. Choose the Solution Vehicle

________=1-on-1 coaching

group coachingmastermindscertificationscontinuitymentorshipsimplementation

________=seminars

conferencesretreatsexposadventuresbootcamps


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NOTES


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Systemize

3. Create the Product/Program


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NOTES


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Systemize


Rule 1: Your solution must solve a ____________and be easy to consume, understand and take

action on

Rule 2: Your solutions should be ________ Rule 3: Your solution should have been tested, with

results/testimonials as PART of the product

Rule 4: ________drive more value and earn moremoney, so mix print, audio, video

Rule 5: Your solution needs to be ________ Rule 6: Your solution should include other ________


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NOTES


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Systemize


Rule 7: Your solution should have a ___________

Rule 8: Your solution should have ridiculous________

Rule 9: For experts:Products = $ Programs = $$ Services = $$$

Rule 10: You should create your solution in 1-2________ tops (or you never will)

Million Dollar Secret:Whatever is created is just STEP ONEfor the customer whats their ____________?


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NOTES


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Systemize


Heres who I am and what I do Have you ever had any of these

challenges Me too heres my story of struggle Heres my story of finding the solution Heres the results Ive gotten and Ive

helped other people get since then Heres what I found about the old world vs

the new world (myths/trends)

Heres the solution (step-by-step system) Heres the most common mistakes in

implementing this (the dos and donts) Heres the first thing to do once you finish

this


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NOTES


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Systemize

4. Create the Systems to Sell

Heres what all experts (who get paid) needat BARE MINIMUM:

Optin Page Sales Page ______________ (rec. Infusionsoft) Merchant account (rec. Powerpay) ______________(rec. Disc.com)PLUS as you build Assistants ____________, copy writer, websitedesigner, customer service rep


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NOTES


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Sell

1. Design ________ Strategy

2. Get ________

3. Drive ________

4. Sell Deeper, then ________


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NOTES


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Sell

1. Design Campaign Strategy

Your Promotion Sequence Must OvercomeThe Only Reasons People Dont Buy:

They dont understand ________________ They dont want it They dont believe ________ They dont believe they can ________ They dont believe they can afford it They dont want it ________!


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NOTES


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Sell


Create Campaigns that Push Buying Levers:

1) The ________ Lever2) The Now Lever3) The Delay Lever4) The ________ Lever5) The Social Lever6) The ________________ Lever7) The Try Lever8) The Touch Me Lever9) The Narcissist Lever10) The ________ Lever


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NOTES


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Sell


A Campaign is NOT a Promotion

A promotion is a singular incident,a campaign is a ________ event

A promotion gets interest,a campaign ________

A promotion is a pusha campaign is a ________

A promotion ends at a salea campaign leads down the ________


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Sell

2. Get JVs

JVs are ALL AROUND YOU

Focus on ________ ________ 10 friends with 500 people on their listpromote your optin page. They get a 10% conversion. That gives you500 new subscribers. You basically justdoubled your list.

(From 500 to 1000) 500 becomes 1000 becomes 2000, 4000,8000, 16000, 32000, 64000, 120,000


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NOTES


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O S


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NOTES


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Sell

3. Drive Traffic

If I could only do four things for traffic

________________ for organic search JVs ________ (Google and Facebook) Media and Social Media


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Sell

4. Sell Deeper, then Broader

Selling is NOT scary or a bad word You become the ________ when you havesomething to SELL that provides the solutionwhen someone is looking for it. SECRET: the MORE good stuff you have tosell the MORE you are a perceived authority Selling is ________: Explain what you have,how it solves problem, why its a goodvalue, and what people must do to get it.

All you have to do is ________ people onwhy they should buy your information.Marketing for experts is really just temporaryor teased training! (YAY!)

NOTES


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NOTES


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Sell


Increase your number of________ Increase your________ in the niche Sell deep for________________ Broaden to ________ expert But dont stray too far

NOTES


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NOTES


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Sell


________ like dinner depended on it

Answer questions within the day Have a live person option Provide________ Over-deliver with four surprises Handle returns________ Say______ ______ ALOT

NOTES


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NOTES


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Become a millionaireWRITINGMake millions onstage SPEAKINGCreate million-dollarSEMINARSSell your expertise for millions ONLINEGenerate millions by COACHING


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Become a millionaireWRITING


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50,000+copies ofThe Student

LeadershipGuide

72+ sales ofThe StudentLeadership Guide

Instructor Guide

$550,000+ inforeign advancesales ofLifes

Golden Ticket,breaking 12 outof 16 foreignsales

180,000+downloads ofThe Leaders

Guide toInnovation


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Only great writersget published and make money.



Maddeningly Common Author Myths

It takes forever towrite a good book.

A publisher willmake me successful.

My book willmake me credible and rich.


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Author Mind Games

How do I best

promote mybook?

What backend

should I create?

What should I do

1st and continueto keep in mind?

What makes a

great book?

Self-Publish or

Major Publisher?

How do I get an

agent andpublisher?


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NOTES


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NOTES

Why NOT to self-publish by Scott Hoffman


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Why NOT to self-publish by Scott Hoffman,Folio Literary Agency

Your_____________will never, ever be asgood as a good traditional publisher.

You will never, ever get the publicity andearned media that you can get if yourepublished by a publisher reporters and

reviewers have heard of.

You wont get the automatic assumption of________that comes with being publishedby a household name.

If you ever want to work with a traditionalpublisher (unless you can sell _______copies through regular trade channels).

_____________.

Self-Publish or

Major Publisher?

NOTES


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NOTES

Who should self-publish by Scott Hoffman


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Who should self-publish by Scott Hoffman,Folio Literary Agency

_____________ Control Freaks People whose expertise is in a highly

esoteric subject and/or those whose

expertise is too expensive for thegeneral public

(Maybe) People whose_____________sales are going to be higher than theirtrade sales

(Maybe) People whose access to retailvalue chains is better than a traditionalpublishers

(Maybe) 1%-ers

Self-Publish or

Major Publisher?

NOTES


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Realities of Self-Publishing

Self-Publish or

Major Publisher?

Concept design Cover design Editing Interior text layout File setup Printing Pricing strategy Distribution (Ingram, Baker&Taylor,

Amazon, BN, Borders) Warehousing Order fulfillment & backoffice Bibliographics and barcodes Marketing Consulting PR release Sales information and reporting Returns handling

NOTES


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NOTES


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Finding Your Agent

First, do you want an agent? ________________from other books

and Literary Market Place

Create your pitches and queries:Heres what_____________Heres what_____________Heres who_____________Heres why_____________Heres why__________ & ___________

Heres how________________

How do I get an

agent andpublisher?

NOTES


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C i Y B k P l


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Creating Your Book Proposal

Agents and publishers (and you)NEED a_____________

Book proposal structure(see your resource guide for examples)

1 Page Summary Book Overview Praise for Book Author Bio Praise for Author, Work Previous Works (if applicable)Audience Promotions/Partnerships Comparative Titles Contents & Chapter Summaries Sample Chapters

How do I get an

agent andpublisher?

NOTES


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B t B k P ti


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Best Book Promotions

_____________ from your website Amazon best-seller affiliate campaign Special sales _____________ Youtube channel / Facebook videos Press tour (radio, tv) Free_____________ _____________

with backend offerings

Incorporated sales Desktop/mobile apps

How do I best

promote mybook?

NOTES


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Th B k i th B i i !


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The Book is the Beginning!

Bare Minimum Backend: _____________program ($47-$197) Low-tier_____________program

($29-$97 per month)

Mid-tier product ($197-$997) _____________upsell ($49-$1500) Keynote speech ($5,000-$10,000)

What backend

should Idevelop?

NOTES


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O It Y A th


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Own It: You are an Author

Block time and_____________! Write the book! _____________!

THEN create the website THEN go after agents, publishers

(or self-publish)

Prepare for the 60 day sadness andthe _____________

Promote like dinner depends on it _____________ at least a Pulitzer a year

What should I do


NOTES


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Make millions onstage SPEAKING

Maddeningly Common Speaker Myths


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Only ______ speakersget booked and make money.



Maddeningly Common Speaker Myths

It takes _______ tobuild a speaking career.

A_____________willmake me successful.

My_____________willmake me credible and rich.

NOTES


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Speaker Mind Games


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Speaker Mind Games

How do I

promote myspeaking

career?

What backend

should I create?

What should I do


What makes a

great speech?

How do I

structure a greatspeech?

How do I find

clients?

Elements of a Great Book Speech


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Elements of a Great Book Speech

Unique Voice Story

- Conflict, Character, Change

Structure- Linear, Looping, Case Building

Strategy- What to pay attention to, What thingsmean, How things might turn out, What todo next

Surprise- Turns, Transitions, Counter intuitiveness

Singularity- Staying tight with the message, andtrue to the characters and audience

What makes a

great speech?

NOTES


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Elements of a Great Speech


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Elements of a Great Speech

_____________ Clarity of_____________ _____________

Clear, relevant___________________

Emotional Rollercoasters Memorable_____________ Lasting________________

What makes a

great speech?

NOTES


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Sample Keynote Structure


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Sample Keynote Structure

Express_____________(plight and hope) Explain why they have to figure somethingout, what problems theyll avoid and_____________theyll receive

Share your woe to win and solutionsearch story Offer_____________

Offer case studies Expose common____________________ Share another_____________

(choose driver: either heart or action)

Sneak_________________into wrap-up

How do I

structure a greatspeech?

NOTES


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Clients are Everywhere if you LOOK


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Clients are Everywhere if you LOOK.

Spy and steal Zero in on conferences in magazines _________________and civic groups

Million-dollar_____________

Your list and friends Network like mad Add value like mad Start your own_____________

How do I find

clients?

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Clients are Everywhere if you CHASE THEM


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Clients are Everywhere if you CHASE THEM.

Forget brochures and demo DVDs! STOP thinking event planners and

executives are_____________!

_____________event planners andexecutives with_____________, then theywill see you as an expert!

_____________consistently, every month(See resource guide for campaign example)

_____________and help EVERYONE relevantin your industry and on your topic

How do I

promote myspeaking

career?

NOTES


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1. ________________

2. Target your clients

3. Create your campaign materials

4. Brand your website

5. Put up a ton of_____________

6. Campaign, campaign, campaign

7. Say no to a life on the road by building

out a_____________

What should I do


NOTES


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Create million-dollarSEMINARS

Maddeningly Common Seminar Myths


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The time to do a seminar isafter Ive ________.



Maddeningly Common Seminar Myths

Seminars are too__________for me to do.

I cant charge a lot forso Id better sell___________.

People dont like to be _____at seminars.

Big name speakers and celebritieswill help_____________.

NOTES


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Seminar Leader Mind Games


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How do I

promote aseminar?

What backend

should I create?

What should I do


What makes a

great seminar?

How do I create

content forseminars?

How do I get

guest experts tospeak at my

event?

Elements of a Great Book Seminar


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Unique Voice Story- Conflict, Character, Change

Structure- Linear, Looping, Case Building

Strategy- What to pay attention to, What thingsmean, How things might turn out, What todo next

Surprise- Turns, Transitions, Counter intuitiveness Singularity- Staying tight with the message, andtrue to the characters and audience

What makes a

great seminar?

NOTES


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Elements of a Great Book Seminar


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___________on your promotions Nail_____________ Set expectations Make content clear, easy to understand,

and_____________

Manage the________of the room Answer common questions before asked,

and keep Q&A tight

Engage with call-backs, goading, coupling,and group work

_____________what/when you sell

What makes a

great seminar?


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Details, details


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,

Book smaller hotels and room blocks thanyou think you need Overtrain assistants and volunteers Nail registration Brand the room and presentation Ask what the audience wants to learn Dont use smaller than 18pt on slides Go _____________ with content Do __________ or testimonials after breaks Schedule Q&A time to stay on time Do a VIP event Create emotional roller coasters EVERY hour! Show your expertise, over and over and over

Get tons and tons of_____________ _____________, water and energy! ________________to make the next onetwice as good

What makes a

great seminar?

NOTES


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Details, details, and MORE details


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What makes a

great seminar?

Rule 1: ALWAYS use an_____________ Work WAY in advance Get a________conference room than needed Dont get suckered into a_____________block Read the_____________fine print Set the expectation for future events Set the expectation they work for you

(they do!)

_____________!

NOTES


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Create and Structure Great Content


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How do I create

content forseminars?

_____________everything you know,research books and other seminars,discover customer FAQs and SAQs, andcreate a clear framework/process to train

Start with the dream Expose_____________ Share your woe to win story Share what they need to succeed Explain_____________with an overview,

then dive deep

Provide tons of___________and real-lifeexamples as you break down frameworks

NOTES


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Proof and Value are the Best Motivators


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How do I get

guest experts tospeak at my

event?

First, do an event_____________ Next, offer to_____________to the personbefore ever asking anything of them

Decide if you are going to pay them(_____________) or split sales with them

(platform_________, almost always 50%)

Ask 4-6 months in advance ALWAYS get a_____________

(see resource guide for example)

ALWAYS make sure their topic and trainingadds value to the audience

ALWAYS ask them to_________________

NOTES


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Promoting is Adding Value


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How do I

promote myseminars?

Do a_____________- 3 value add videos, then a sales video Do _____________ where you interview

speakers who will be speaking at yourevent to generate excitement

Do a_____________letter Get_____________to promote Require_____________to promote Traditional media, in general, is worthless

NOTES


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The Backend is THE Most Important $Measure


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What backend

should Idevelop?

Continuing education is a MUST Dont forget_____________profit

- Sponsorships/Exhibitors- VIP/Upgrade offers

10 common backends _____________ _____________ Guest speaker programs Mastermind _____________ Certification Continuity DFY services (Done For You) _____________ _____________

NOTES


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Beginning is Everything


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What should I do


1. _____________!

2. Research books and other events

3. Invite speakers

4. Create_____________(videos,

teleseminars, direct mail, etc)

5. Book hotel

6. _____________like crazy

7. Be BETTER than the other events!

8. WOW your audience

9. _____________

NOTES


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Sell your expertise for millions ONLINE

Maddeningly Common Online Myths


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Only savvy _________make money online.



I need a_________to makemoney with my info online.

I need highly branded, hugely_____________.

_____________

will make me rich.

NOTES


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Online Info Marketer Mind Games


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How do I get

affiliates topromote my

stuff?

What should I be

doing with socialmedia?

What should I do


What makes a

great website?

What should I be

doing online?

What should I

NOT be doingonline?

Elements of a Great Website


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What makes a

great website?

The ONLY point of an experts homepage is to:_________through content and community

In doing so, you position yourself as anexpert, show distinction, and build trustand rapport

_____________If you dont capture customer contact(ie. Email), you cant add more value afterthey leave or sell them in the future.

_____________If you create and feature your productsand services and offer them intelligently,people buy and you make money. Nothingto sale = No income.

NOTES


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If anything, do these 6 things online


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What should be I

be doing online?

Home Page ATM Monthly Value Training 90-Day Mini-launch 1-Page Membership Sites Affiliate Monthly Offers Video Traffic Drivers

Home Page ATM Wireframe/Components


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179Copyright 2009, 2010 The Burchard Group. All Rights Reserved.

Do not duplicate or distribute without permission. Visit ExpertsAcademy.com

BANNERIMAGE,TAGLINE

BenefitsHeadline

GetyournextFREEvideo

TitleofVideobyenteringyour

nameandemailbelow.

FirstName

Email

SomethingelseFREE

Headline

FirstName

Email

FEATUREDPRODUCT

FOLLOWYOUBlogand

Socialmedia

feed/links

MEETYOU

NOTES


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What should be I

be doing online?

Home Page ATM Monthly Value Training 90-Day Mini-launch 1-Page Membership Sites Affiliate Monthly Offers Video Traffic Drivers

Monthly Value Training


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182

Every month send a content-only email to your list,including a link to a new video you created for them thatis posted on your blog.

No selling Ask your list to post comments on the video on the blog.

Ask FOUR times:

1st: In the PS of the email saying, Please post acomment and tell me what you think of the video and

feel free to answer any questions. Ill be answeringquestions and reviewing comments personally. 2nd: On the blog above the video

3rd: In the actual video 4th: Under the actual video in text

Copyright 2009, 2010 The Burchard Group. All Rights Reserved.


NOTES


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Monthly Value Training EXAMPLESubject:howtoX


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j

ohn,

EveryoneisalwaysaskingmehowI...[overcomeproblem]

So,IcreatedanewtrainingvideoonexactlyhowI[achievedresults].

Iposteditonmyblogforyou.Watchitnow:

hp://www.YOURLINK.com

InthiscomplimentaryvideoIteachyou:

topicthatlookslikeabenefit/secret/contrarian



Oh,IllalsotellyouhowI[result]

Learnhowbyclickinghere.

Enjoyyourtrainingohn!

Brendon

Ps.PleasepostacommentandtellmewhatyouthinkofthevideoandfeelfreetoansweranyquesJons.IllbeansweringquesJonsandreviewingcommentspersonally.SubmityourquesJonshere:

hp://www.YOURLINK.com

[FOOTERWITHYOURADDRESSANDUNSUBLINK]


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185

NOTES


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What should be I

be doing online?

Home Page ATM

Monthly Value Training 90-Day Mini-launch 1-Page Membership Sites Affiliate Monthly Offers Video Traffic Drivers


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NOTES


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Mini-Launch EXAMPLE: EMAIL #1Subject:Speaking?ImportantREyourmessage


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What'sthebestwaytohelpothers,shareyourmessageandgrowyourbusiness?

MymosteffecJvestrategy,whileitsoundsbasic,isthroughSPEAKING.

Throughpublicspeaking(onstageandonvideo)youreachthousands,ifnotmillions.

AndyoucanearnaSERIOUSincomedoingit.Butonlyifyoudon'tbuyintothemythsaboutthespeakingworld.

Here'sacomplimentarytrainingonthestupidmythsoftheindustryandhowtobecomeahighlypaidpublic

speaker:

hp://www.worldsgreatestspeakertraining.com/myths

DISCLAIMER:ThiswillbecontroversialtrainingbecauseIreallyexposetheproblemswiththespeakingindustry,

butIknowyou'lldigit.

IstartedfromscratchandwithinnoJmeatallmademillionsofdollarsandsharedthestagewithTonyRobbins,

SirRichardBransonandtheDalaiLamatonameafew.ThiswasonlypossiblebecauseofhowIapproached,and

completelychanged,theindustry.Ifyou'veeverwantedtogetpaidtoshareyourstory,thenthisisamustwatch.

Brendon

Ps.LastweekIaskedwhatquesJonspeoplehadaboutspeakingandIansweredmostinthisvideo.Besureto

postanyquesJonsonthecommentssecJonbelowthevideoandI'llpersonallyrespond.

BrendonBurchard

Founder,ExpertsAcademy

Author,Life'sGoldenTicket


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191

Mini-Launch EXAMPLE: EMAIL #2Subject:WhataGREATday!!


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Ihopeyou'reenjoyingyourLaborDayholiday!Isuream.YesterdayIwashonoredtobetheofficiantat

oneofmybestfriend'swedding.

It'samazingwhatyou'reaskedtodowhenpeopleknowyou'reapublicspeaker.

I'vebeenaskedtospeakatweddings,graduaJons,rallies,grandopenings,conferences,retreats,

expos...thelistgoeson.

I'vealsobeenthrilledtosharethestagewithluminariesandlegendsliketheDalaiLama,SirRichard

Branson,BillClinton,TonyRobbinsandmore.

EliteorganizaJonslikeTheNaJonalSpeaker'sAssociaJon,theTransformaJonalLeadershipCouncil

andTheSpeakerAuthorNetworkingGrouphaveallaskedmetotraintheirmembers.How'ditall

begin?HowcanYOUbecomeaskilled,indemandandHIGHLYPAIDpublicspeaker?

Here'stheanswers:hp://www.worldsgreatestspeakertraining.com/success

Someverygreatspeakinglessonsthere.

Enjoythetrainingandtherestofyourday.

Brendon

Ps.ThisweekI'llopenregistraJontoWorld'sGreatestSpeakerTraining.Watchforit.

Only40peoplewillgetin.

BrendonBurchard




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193

Mini-Launch EXAMPLE: EMAIL #3Subject:headsup


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Heythisisaheadsup.

TomorrowIwillofficiallyopenregistraJontomyWorld'sGreatestSpeakerTraining.

Butsinceyou'reonmylistI'mgivingyouearlynoJce.Only40peoplewillbeallowedtoregisteronlinebecausewealready

presoldJcketsbywordofmouth.Iwantedyoutohaveashotatoneofthosespots.

Watchthisvideoforfulldetailsontheprogramandforachancetoregisterearly:

hp://www.worldsgreatestspeakertraining.com/start

Thisprogramisexactlywhatitsnameimplies:...Theworld'sbesttrainingforspeakersonhowtomakemoneyandmakea

differencewiththeirmessage.

Ifyou'veeverwonderedhowtopromote,performandpersuadeonstageandonvideo,thenthisistheadvancedtrainingyou

need.

Forthefirst40:Don'tworry,asanearlybirdregistrantyou'llgetALLtheinsanebonusesmenJonedinthevideo.

It'sthebesttrainingI'veevercreatedandit'saridiculouslypricedofferforthevalue.Here'syourearlyregistraJonlink:

hp://www.worldsgreatestspeakertraining.com/start

Ihopetoseeyouthere.BrendonPs.PleasewatchtheenJrevideosoyouknowwhatI'mgivingyou.

Also,ifthe40spotsgobeforethemorning,thenIsimplywon'tbeopeningittothepublic.Nowisyourchance.Today'stheday.

BrendonBurchard




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195

Mini-Launch EXAMPLE: EMAIL #4Subject:IMPORTANT


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Here's10reasonsIthinkthisemailisimportantforyou:

1.Iknowyoucanhelpotherswithyourstoryandadvice.It'sJmeyoumoJvateandhelpothersinabigway.

2.Thebestwaytogetyourmessageoutthereisviaspeakingonstageandonvideo.

3.Thehighestpayingprofessionintheworldisthespeakingbusiness.

4.Theonlyreasonyou'renotmakingseriousmoneyspeakingrightnowisthatyoudon'tknowHOW.

5.IjustopenedpublicregistraJontoWorld'sGreatestSpeakerTraining.

Checkitout:hp://www.WorldsGreatestSpeakerTraining.com/start

6.IknowthatWorld'sGreatestSpeakingTrainingisjustthatthebesttrainingintheworldforspeakers.

7.IknowthatIcanhelpyoubeerposiJonandpromoteyourselfasaspeaker,starJngrightnow.

8.MycotrainersandIcanhelpyouBRINGITonstageandonvideo.(TheseguystrainohnMayer,Eminem,effBridges,ReeseWitherspoon,etc)

9.I'vemadeover$6millionspeakingandIWISHsomeonerevealedtheirsecretstomebeforeIbegan.

10.I'mgivingawayover$65,000ofbonusestopeoplewhosignupTODAY.

Youcangetpaidtospeakatconferences,colleges,corporaJons,associaJonsandmore.Allyouhavetodois:

A.PosiJonyourselfintelligentlyasaspeaker.(We'llteachyouthat).

B.Promoteyourselfintelligentlyasaspeaker.(We'llteachyouthat).

C.Performonstageandonvideolikeapro.(We'llteachyouthat).

D.Persuadewellonstageandonvideotosellyourideasandproducts.(We'llteachyouthat).

E.Profitinyourspeakingbusinessbymanagingthebusinesssidewell.(We'llteachyouthat).

F.Careaboutyouraudiencesomuchthatyoukeepthemissionalive.(Wecan'tteachyouthat).

Ihopethathelps.Weirdemailformat,Iknow,butIdobelieveit'simportant.YourMESSAGEisimportant.Helpothersbysharingyourlessons.Speak!

Lessthan30spotsremain.Seeyousoon!

Brendon

PS.Idon'tthinkthiswillbeopenlong.It'salsoworthwatchingthevideojusttoseemegiveaway$65,000worthofbonuses.Notsureanyonehasdone

thatbefore.

NOTES


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Mini-Launch: Sales Page/Video Secrets

1. Get immediate interest with a powerful results headline


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1. Get immediate interest with a powerful results headline

2. Offer immediate proof/testimonial for believability3. Define the problem as a story4. Share your story of woe-to-win and finding the secret

solution known to no one else5. Detail the benefits of your solution6. List results and testimonials showing your solution

works7. Tell them the price relative to something more expensive8. Tell them why the price is so low9. Announce high-value bonuses for buying now10. Give a ridiculous guarantee11. Urgency!12. Clear Call to Action

13. Easy Payments14. Guarantee reminder plus testimonial15. Urgency plus bonus reminder

NOTES


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201/248



What should be I

be doing online?

Home Page ATM



202/248



The simplicity and GENIUS ofBrendon Burchards pioneering1 Page Membership Sites

_____________ _____________ _____________ _____________ ______________________

NOTES


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204/248



What should be I

be doing online?

Home Page ATM


Affiliate Monthly Offers

Once a month, from your affiliates


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204

Once a month,___________ ____from your affiliates Make sure the affiliates email works! Make sure your affiliate is giving something away for

free, so that you can say in your email youre hookingthem up.

Only mail for good products and promos that your listwill value and like.

This process allows you to make money that you donthave to really do anything for. Its NICE.

You should reveal to your subscribers that you will bepaid if they buy anything if sending someone to a directsales flow

Copyright 2009, 2010 The Burchard Group. All Rights Reserved.


NOTES


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207/248



What should be I

be doing online?

Home Page ATM



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NOTES


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Dont Do Everything

( l lik it)


210/248



What should I

NOT be doingonline?

_____________(unless you like it) _____________(unless you like it) Dont edit audio or video (ditto) Dont do_____________ Dont do anything _____________ Dont do it for_____________ Dont forget_____________ Dont_________to many affiliate promos Takeaway: Outsource unneeded skills and

run a good business youre___________

NOTES


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Affiliates and Mega Launches

Affiliate Mega Launch is BASICALLY the


212/248



How do I getaffiliates topromote my

stuff?

Affiliate Mega Launch is BASICALLY thesame thing as a Mini-Launch, except nowyou have JVs (joint venture affiliates)sending their people to your videos.

First, your affiliates send their people toyour OPTIN-PAGE.

Then, their people go to a blog, watchyour video, then the next day the samekind of mini-launch begins meaningyou just send them 3-5 more emails over3-5 days and on the last day you sell them

something.

NOTES


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214


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215

NOTES


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Getting Affiliates

To get affiliates, you have to or be


218/248




stuff?

To get affiliates, you have to_____________or bereferred to them through someone you know.(Thats why you should attend events and connect

within your industry).

You can also see who else is selling stuff to yourdesired audience by searching on google andvisiting sites like clickbank.com

Send potential affiliates an email like thisI have a really high-value free [video, webinar, report, etc] thatyou can give your audience. Ive charged $4,995 for this in thepast, so theyll really appreciate you hooking them up. If theyopt-in and like it, they might order my $2,000 new product. Ifthey do, Ill give you $1,000. So, youre giving super high-valuefree stuff to your list and making money for it. If youre game,

Ill send you a custom email and link to send your list. All youhave to do is hit send. Other bigshots like Brendon Burchard arein on this, so I know you and your audience will love it. Happy topromote your next launch too.

NOTES


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Making Affiliates Love You

Give affiliates all the emails and links


220/248




stuff?

Give affiliates all the emails and linksthey need in advance of the promotion,and during the launch

____ ___________with your affiliates Affiliates get______of the sale They also get a percentage of any

__________you offer

Give___________for affiliates who sellthe most, announcing the leaderboard

as the launch is live

Mail__________for your best affiliates


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Social Media Must Haves

IMPORTANT:


222/248



IMPORTANT:Do NOT believe the hype andDo NOT waste your time!

_____________ _____________page and comments boxes _____________ _____________(maybe)

What should I be

doing with socialmedia?

NOTES


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The greatest online secret: Sell something!

1. Create your


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1. Create your_____________

2. Create_____________

3. Create____________________

4. Create social media presence

5. Do a_____________

6. Get affiliates

7. Do bigger launches

8. Post___________________!

What should I do

1st and continueto

Documents

Experts Academy - Participant Slides - Oct2010.Pptx