expertise - Marketo€¦ · Our customer’s success with marketing technology drives our rapid growth 100+ full deployments: Security, ... together toward common purpose. COMPLETE

expertiseDigital Pi Services and Capabilities Overview /

2 EXPERTISE: Digital Pi Services and Capabilities Overview / © 2017 Digital Pi, LLC. All rights reserved.

Marketing automation. Simplified. We’ve distilled the very best ideas drawn from thousands of hours of experience to establish a standard architecture that helps any company – from start-up to global enterprise – get the most from their marketing automation.

The Gold Standard. As marketing technologists, we knew there had to be a better way to infuse the experiences won through dozens of Marketo projects into a best-in-breed architecture, that we push ourselves to develop continuously.

Who we are

What we do

How we do it

Why it matters to our customers

working topics


Our customer’s success with marketing technology drives our rapid growth

100+ full deployments: Security, Healthcare, Biotechnology, Networking Hardware, Enterprise Software

30 employees and growing

“Top 10 Marketing Automation Solution Providers - 2016” – Marketing Tech Insights

Marketing Technology + Solutions

growth & sustainability

Ryan Vong, CEO, Digital Pi

“We help our clients define the business outcomes they want in clear language they can use with their peers, and then apply our knowledge of marketing technologies to help them achieve their goals. They quickly discover the benefits of leveraging the rich collective experience of our team to save time, reduce costs, and drive revenue.”



a few of our awesome clients


the funnelThe foundation to understanding marketing performance

recycle

nurture

lead scoring

conversion

4% 20% 80% 25%

TOP OF FUNNEL BOTTOM OF FUNNEL

Anonymous/Known

Prospect Marketing qualified

Sales qualified

Opportunity/Won

MIDDLE OF FUNNEL


the end-game

Creating a demand funnel

Forecasting demand: bottoms-up from programs to customers

The Digital Pi Demand Funnel

leadsprograms marketing funnel

customers revenue

15%

RAW

30% 60% 60% 30%

ENGAGED MQL SAL OPPORTUNITY CLOSED WON

CONVERSION FROM PRE VIOUS STAGE


the team

Digital Pi’s team includes highly skilled, industry experts and marketing professionals who are experts of marketing automation and demand generation.

All members have previously served in a marketing capacity and responsible for driving marketing. Experience matters.

All members working on projects have a deep understanding of the demand and marketing functions. Understanding the context of projects matter.

All members of the team are passionate about their discipline. Attitude matters.

All members on projects are Marketo Certified Experts.

CORE TENANTS


the Digital Piapproach

THE GOLD STANDARD.

Proven incredibly effective at dozens of companies like Brocade, Aerohive, FireEye and Snowflake to name a few, The Gold Standard always embodies

best-of-breed ideas that help Marketo users be the best they can be.


the gold standard

A framework to leverage the native capabilities of the Marketo platform, enabling a predictable approach to process, design and optimization of marketing automation.

It provides a rich set of metrics that helps marketers know which marketing tactics are working and which ones are not, while helping company executives validate strategic initiatives with trusted marketing data.

web analytics & CMS

data

foundation

automation platform

& applications

buyer journey

engagement m

ediums

• Lead Management• Sales Insight• Financial Management • Social Marketing• Revenue Cycle Analytics• Community

PARTNER APPS

ERP & Other Enterprise Apps

Customer Systems(CRM, E-Commerce,

Loyalty etc)


the gold standard

The Digital Pi Gold Standard provides 12 foundational processes that are key to adopting marketing automation.

INTEGRATEDAll components are designed to operate together toward common purpose.

COMPLETEAll core functionality is included from design to implementation.

DOCUMENTEDEnable or support new people, departments, or new requirements better and faster. web analytics & CMS

data

foundation

automation platform

& applications

Confi

guratio

n

Data

M

anag

emen

t

Naming &

Organization

BehavioralDemographic

Firmo

Lead Lifecycle

CRM

Sales Insight

Cont

ent

Program

Templates

Reporting & Analytics

Source Attribution

Channel

Definitions

buyer journey

engagement m

ediums


making adifference

Our full range of services is born from experience and iteration – what actually works for our clients, not just trends

or buzzwords. We focus on delivering tangible results and outcomes for our clients.


Outcomes from a DPI Engagement

Clean Marketo Architecture; a small team can more effectively manage, execute and scale marketing

Reliable data that feeds actionable, meaningful marketing analytics tied to sales

Seamless integration and flow between sales and marketing data/business processes

Documented architecture

Capitalize on Digital Pi’s deep knowledge for best practices for sales and marketing

what you get


Lead Lifecycle Reporting Sets Data-Driven Marketing Strategy at Availity

view case study

Simplified Marketing Operations Improves Measurement, Shortens Sales Cycle for Pepperdata

view case study

Lead Lifecycle Visibility Accelerates Sales Volume and Velocity for A10 Networks

view case study


Get started. It’s easy as pi.Headquartered in the heart of Silicon Valley with employees located across the US & UK, we assist Marketo clients worldwide.

(844) [email protected]

work with us

Graham Aristide, Marketing Operations Manager, A10 Networks

“Digital Pi helped us on both an execution level and on a strategic level. They worked to set our foundation and establish fundamentals. We couldn’t have done it without them.”

U.S. HEADQUARTERS5201 Great America ParkwaySte. 320Santa Clara, CA 95054

U.K. OFFICEOmega Metrics Ltd.8 Lincoln’s Inn FieldsLondon WC2A 3BP

why digital pi?

Digital Pi helps companies deliver rapid, meaningful value from marketing automation. We believe that marketing automation is at the intersection of every facet of marketing from content strategy to messaging. With our relentless focus on connecting revenue to pipeline, Digital Pi brings together marketing strategy, processes, data and applications to make marketing automation work for your business.

844.887.2669 / DIGITALPI.COM5201 Great America Parkway, Ste. 320, Santa Clara, CA 95054/

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expertise - Marketo€¦ · Our customer’s success with marketing technology drives our rapid growth 100+ full deployments: Security, ... together toward common purpose. COMPLETE