Expert2 guru mitchell levy - marketing camp

TRANSFORMING YOURSELF FROM EXPERT

TO GURUMitchell Levy, CEO & Author, THiNKaha

Chief Evangelist Gurus4Media

http://gurus4media.comCopyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved.

Today’s Speaker

Mitchell Levy


Our Agenda:•L

et’s define Expert and Guru

1

•How can you Transform into a Guru?

2

•What Steps can you Take to Start?

3


Textbook Definitions:

What is an Expert? Defined as a person who

has a comprehensive and authoritative knowledge of or skill in a particular area. (Oxford Dictionaries)

Experts have a prolonged or intense experience through practice and education in a particular field. (Wikipedia)

What is a Guru? A trusted counselor and

adviser; a mentor. * A recognized leader in a

field: the guru of high finance. *

An acknowledged and influential advocate, as of a movement or idea.*

(*The Free Dictionary)


Mitchell Levy’s Definition

You are a guru when others recognize you as an expert in your space and seek you out for help…

You are one of the key “go-to” people in your space.


Poll Question

Assuming you are ok with that Definition, then how can you be the “go-to” person in your space?– Be a Thought Leader?– Heavy Social Media Activity?– Write Case Studies/White Papers?– Write a Book(s)?– Be Omnipresent?


Let’s start with what NOT to do!

Doing one thing and expecting it to be all you have to be known in your field.– Pay a publicist a hefty retainer of

$5-$10K/mth to make you an expert.– Writing a book and expecting

it to be a New York Times Bestseller.

Talking more about yourself instead of the benefits you bring to your clients.



What It Takes to Transition from Expert to Guru:

H is for a healthy following.

E is about execution, you need to execute well.

L is for thought leadership.

P is platform.


H = Healthy Following

You need to be an expert and have a following who know that you are an expert and seek you out.


E = Executing Well

Every time you interact, whether it is speaking or delivering a promise, you need to execute well.

Deliver on your promises and ensure you deliver on the implied benefit of your brand.

Jason Alba


L = Thought Leadership

Grow and deliver your brand, then share that wisdom with others.

Think about becoming a book author, and exploring media such as TV, radio, blogging, webinars, social media, and more.

Pam Fox Rollin


P = Platform

Need a robust platform – inside and outside your organization – to share your leadership, knowledge and continuous learning.

Stoke the fire and grow your network of followers.


Getting Started Today (or Tomorrow)


What are the three things that you can do to start your journey?



Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market.

1.



Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share their thought leadership with others.

2.



Define and put a plan in place to give yourself month-to-month HELP. That plan should include:

a. Setting up media engagements.b. Writing/ Crowdsourcing one or more

books.c. Allocating time each day to touch key

folks in your field.

3.


What are the three things that an expert can do starting tomorrow on that journey?

1. Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market.

2. Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share thought leadership with others.

3. Define and put a plan in place to give yourself month-to-month HELP. That plan should include:a. Setting up media engagements.b. Writing/ Crowdsourcing one or more books.c. Allocating time each day to touch key folks in your

field.


Turning Experts into Gurus….

Wayne Turmel


Is This Journey for You?

Do you want customers coming to you or do you want to work hard to get them?

Are you ready to put the time, energy and resources necessary to be a “guru”?

When you get there, do you want to grow your organization or do you want to be a “solo” practitioner?


Introducing Gurus4Media

Free web-based service to share your wisdom with others: http://gurus4media.com

Use it to find media interested in you speaking on the air or writing for their platform.

Connect with other experts interested in writing in your platform.

Paid for services also available for radio tours, blog writing, social media, webinar support, marketing and strategic consulting.

http://gurus4media.com/


My gift to you for your transformation….

Two eBooks (at no charge)

http://happyabout.com/42rules/books-drive-success.php

http://thinkaha.com/crowdsourcing-tweet-book01

To download:

• Go to the book URLs and click on “Purchase eBook”

• In the coupon code field, type in “Author”.

• This will zero out the cost.




http://thinkaha/crowdsourcing-tweet-book01



OPEN DISCUSSION!GOT QUESTIONS?

Mitchell [email protected]

(408) 257-3000

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Expert2 guru mitchell levy - marketing camp