53

Expert Advice on Building Successful Mobile Apps

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The app economy is thriving with an estimated annual revenue of $25 billion and over a million apps across app stores, however one of four downloaded mobile apps is never used, then discarded, according to a study by Localytics. This eBook contains advice on building successful apps, from some of the most important app development companies out there. In this eBook, you will discover: - How they work with their clients from the idea to launching an app - Insights on whether to build your app for Android or iOS first - Key industries or areas where mobile apps could have a big impact in the next period

Citation preview

Page 1: Expert Advice on Building Successful Mobile Apps

ANSWERS FROM TOP MOBILE APP DEVELOPMENT FIRMS

A publication of

EXPERT ADVICE ON

BUILDING SUCCESSFUL

MOBILE APPS

Produced by

Flavius SaracutFollow him on Twitter FlaviusSaracut

Flavius Saracut is co-founder and marketing manager

at Mobiversal He is responsible for creating content

about mobile apps blogging networking and creating

social media campaigns in order to generate leads and

grow reach Before starting Mobiversal he co-founded

several startups including Titan Backup a software solu-

tion acquired in 2009 by GFI

Contents

INTRODUCTION

APP IDEA

APP DESIGN AND UX

iOS VS ANDROID

APP LAUNCH amp MARKETING

THE FUTURE OF MOBILE APPS

CONCLUSION CONCLUSION

04

06

16

24

33

42

51

INTRODUCTION

Since we started Mobiversal in 2011 wersquove served over 30

clients and our apps have been downloaded more than 15

milion times Even though we have extensive experience we

thought it would be useful to find out how other top mobile app

development companies are working to turn client ideas into

successful apps What follows is a consolidation of the advice

these successful companies shared with us about their devel-

opment process plus our own answers on the subjectopment process plus our own answers on the subject

04

ParticipatingCompanies

Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian

Interscope Records NBA

wwwappetizermobilecom

wwwmobierscom

Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House

Graham Group CTS Capital Group Bricks Mobile

wwwfueledcom

Key Clients Ducati Porsche PampG Hallmark Fashism Malibu

Bulova Chicago Bulls Effen Vodka UrbanDaddy

wwwmobiversalcom

Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo

Paymo Letrsquos do it CallFlakes CraveEat Shelfster

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

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in

rdquo

Share this EbookShare this Ebook

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inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

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inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 2: Expert Advice on Building Successful Mobile Apps

Produced by

Flavius SaracutFollow him on Twitter FlaviusSaracut

Flavius Saracut is co-founder and marketing manager

at Mobiversal He is responsible for creating content

about mobile apps blogging networking and creating

social media campaigns in order to generate leads and

grow reach Before starting Mobiversal he co-founded

several startups including Titan Backup a software solu-

tion acquired in 2009 by GFI

Contents

INTRODUCTION

APP IDEA

APP DESIGN AND UX

iOS VS ANDROID

APP LAUNCH amp MARKETING

THE FUTURE OF MOBILE APPS

CONCLUSION CONCLUSION

04

06

16

24

33

42

51

INTRODUCTION

Since we started Mobiversal in 2011 wersquove served over 30

clients and our apps have been downloaded more than 15

milion times Even though we have extensive experience we

thought it would be useful to find out how other top mobile app

development companies are working to turn client ideas into

successful apps What follows is a consolidation of the advice

these successful companies shared with us about their devel-

opment process plus our own answers on the subjectopment process plus our own answers on the subject

04

ParticipatingCompanies

Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian

Interscope Records NBA

wwwappetizermobilecom

wwwmobierscom

Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House

Graham Group CTS Capital Group Bricks Mobile

wwwfueledcom

Key Clients Ducati Porsche PampG Hallmark Fashism Malibu

Bulova Chicago Bulls Effen Vodka UrbanDaddy

wwwmobiversalcom

Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo

Paymo Letrsquos do it CallFlakes CraveEat Shelfster

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

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inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 3: Expert Advice on Building Successful Mobile Apps

Contents

INTRODUCTION

APP IDEA

APP DESIGN AND UX

iOS VS ANDROID

APP LAUNCH amp MARKETING

THE FUTURE OF MOBILE APPS

CONCLUSION CONCLUSION

04

06

16

24

33

42

51

INTRODUCTION

Since we started Mobiversal in 2011 wersquove served over 30

clients and our apps have been downloaded more than 15

milion times Even though we have extensive experience we

thought it would be useful to find out how other top mobile app

development companies are working to turn client ideas into

successful apps What follows is a consolidation of the advice

these successful companies shared with us about their devel-

opment process plus our own answers on the subjectopment process plus our own answers on the subject

04

ParticipatingCompanies

Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian

Interscope Records NBA

wwwappetizermobilecom

wwwmobierscom

Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House

Graham Group CTS Capital Group Bricks Mobile

wwwfueledcom

Key Clients Ducati Porsche PampG Hallmark Fashism Malibu

Bulova Chicago Bulls Effen Vodka UrbanDaddy

wwwmobiversalcom

Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo

Paymo Letrsquos do it CallFlakes CraveEat Shelfster

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

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inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 4: Expert Advice on Building Successful Mobile Apps

INTRODUCTION

Since we started Mobiversal in 2011 wersquove served over 30

clients and our apps have been downloaded more than 15

milion times Even though we have extensive experience we

thought it would be useful to find out how other top mobile app

development companies are working to turn client ideas into

successful apps What follows is a consolidation of the advice

these successful companies shared with us about their devel-

opment process plus our own answers on the subjectopment process plus our own answers on the subject

04

ParticipatingCompanies

Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian

Interscope Records NBA

wwwappetizermobilecom

wwwmobierscom

Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House

Graham Group CTS Capital Group Bricks Mobile

wwwfueledcom

Key Clients Ducati Porsche PampG Hallmark Fashism Malibu

Bulova Chicago Bulls Effen Vodka UrbanDaddy

wwwmobiversalcom

Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo

Paymo Letrsquos do it CallFlakes CraveEat Shelfster

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

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inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 5: Expert Advice on Building Successful Mobile Apps

ParticipatingCompanies

Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian

Interscope Records NBA

wwwappetizermobilecom

wwwmobierscom

Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House

Graham Group CTS Capital Group Bricks Mobile

wwwfueledcom

Key Clients Ducati Porsche PampG Hallmark Fashism Malibu

Bulova Chicago Bulls Effen Vodka UrbanDaddy

wwwmobiversalcom

Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo

Paymo Letrsquos do it CallFlakes CraveEat Shelfster

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 6: Expert Advice on Building Successful Mobile Apps

Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme

ADMERICA

wwwlembergcouk

wwwsavvyappscom

Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek

Network Solutions BrainScope CaptureAudio

wwwraizlabscom

Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales

EMC SolidWorks MIT RunKeeper HubSpot

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 7: Expert Advice on Building Successful Mobile Apps

Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas

APP IDEA

07

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

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fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 8: Expert Advice on Building Successful Mobile Apps

APP IDEA

Jordan Edelsonwwwappetizermobilecom

One of the companyrsquos core values is to foster a ldquothink freelyrdquo

mentality during collaboration with clients and staff There

is no such thing as a bad idea - our job is to evolve an idea into something

amazing even if the idea comes from ldquohumblerdquo beginnings With clients

ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its

unique approach to collaboration creativity and success

rdquo

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in

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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in

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 9: Expert Advice on Building Successful Mobile Apps

APP IDEA

Ryan Matznerwwwfueledcom

When a client has a bad idea I just tell him your idea sucks

heres why I think most clients are open to criticism you just

need to explain to them why so I explain them either theres another com-

pany that already tried this and they failed the failure was for this reason

and its the same problem youre gonna have or the market is not ready for

that and heres why Its really just a discussion with the client to educate

them about why you feel that way Sometimes is tough but ultimately youre

really building an MVP so youre gonna start out with the first version and

thenthen sort of work on it and work on it so youll get to validate the idea that

way as well Clients usually come with a pretty clear idea in their minds but

once you start talking to them and you start asking some hard questions

about how theyre gonna do certain things then suddenly theyre like OK

I dont know and its ok its part of the job to work these things out with

them

rdquo

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APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

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fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 10: Expert Advice on Building Successful Mobile Apps

APP IDEA

Michael Watsonwwwmobierscom

bull Demo- As per this step Mobiers sets up a meeting with the client so as

to take himher through the apps which have already been developed The

sole purpose of doing this is to give a real feel of what the client can expect

after sealing a deal with the Mobiers team

bull Requirement Gathering- As per this second step our Project Managers

have a discussion with the client in person or via phoneemail to understand

hisher business and the app requirements Here we guide the client by of-

fering himher innovative ideas in terms of app design and functionality We

also ensure to convince the client on getting rid of any badirrelevant ideas

which may hamper the yet-to-be-developed app We do this by making the

client aware about all ill-effects which a particular app has had on a busi-

ness due to lack of proper functionality andor design

bull Setting Milestones- Once wersquore done with gathering the project require-

ments and expectations the next big step is presenting the client with a

Statement of Work (SOW)

rdquo

Mentioned below you can find

brief insights on the steps which

mark as stepping stones towards iterative development of mobile apps

The steps have been elaborated as below

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in

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 11: Expert Advice on Building Successful Mobile Apps

APP IDEA

This is actually the roadmap outlining the milestones and costs associated

with the project implementation We ensure to make the client understand

everything thatrsquos been mentioned within this document

bull bull Wireframes- Framing wireframes is considered to be the final step prior to

starting with the actual app design and development process Here a skele-

tal framework is being drafted for the app thereby marking the foundation

of the app development work The clientrsquos approval is essential for these

wireframes

rdquo

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in

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 12: Expert Advice on Building Successful Mobile Apps

APP IDEA

Alin Mercheswwwmobiversalcom

Clients approach us from all kinds of

sources such as email social media

phone etc First step is to ask them to

explain in detail their app ideaproject Unfortunately we rarely find custom-

ers who really know what they want So at this stage we try to discuss with

them to better understand what their plans are what their budget is etc If

their expectations are sky rocketing but their budget is limited they auto-

matically exclude themselves from a possible collaboration In most situa-

tions we dont tell clients their idea is bad or not they come from various

markets and niches and its hard for us to judge whether their idea will be

successful What we can do though to encourage is ask questions compli-

cated questions that open up clients mind and realize another perspective

And then (s)he can change something pivot a little bit etc

In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves

or simply put if after several discussions with the customer s(he) insists on

having that app done we do it If we dont believe in that idea we simply

dont list it in our portfolio We are not yet in that exclusive club of develop-

ing only the very top notch ideas for mobile apps

rdquo

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in

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

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inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

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in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 13: Expert Advice on Building Successful Mobile Apps

rdquo

APP IDEA

Olha Musakovskawwwlembergcouk

At Lemberg we believe there are no entirely lsquobadrsquo ideas If

there is a need to be met any idea if presented properly can be a success

If an idea has something fresh to it mix in some great UIUX design add

skilled coding and sufficient testing and then dash generously with excel-

lent marketing strategy - and you have a meal to behold

HoweverHowever this does not mean Lemberg takes on all app requests it receives

We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant

idearsquo request or a comprehensive document with some basic mockups or

anything in between We give highest priority to those clients who can pres-

ent their idea in the fullest way which means they have put in their own time

and effort into their idea doing research into the apps market This makes

us think they are more serious about their idea than those who lsquojust dreamt

of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo

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in

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

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in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

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in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

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in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

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in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

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in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

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iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

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in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

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in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

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inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

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inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

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in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

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in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

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fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 14: Expert Advice on Building Successful Mobile Apps

rdquo

APP IDEA

Greg Raizwwwraizlabscom

There are no bad ideas All ideas are valid some ideas are

positioned for technical success and market success and

some are not We work with clients to understand their business and how

our skills matched with their ideas can position a product for success This

is an iterative process across the product lifecycle Were always pushing to

figure out how we can execute on the ideas that take the product furthest

14Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

15Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

17Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

18Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

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fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

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iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

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in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

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in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

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in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

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fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

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in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

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in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

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in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 15: Expert Advice on Building Successful Mobile Apps

rdquo

APP IDEA

Ken Yarmoshwwwsavvyappscom

One of the earliest indicators if a startup prospect is going

to be a good fit is if they can succinctly describe what they

are trying to do If we have to see a thirty-page slide deck or have an hour

long conversation they arent focused enough If you cant grab our atten-

tion in fifteen seconds then youre not going to be able to do the same with

investors And much like an investor we need to see a clear market oppor-

tunity for the app and understand the business plan

We like startups who already may have had some success with early proto-

types or proof of concepts and have partnerships or other relationships that

will help with marketing the app Ultimately we want to work with winners

If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in

the sales process

15Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

17Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

18Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

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fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 16: Expert Advice on Building Successful Mobile Apps

What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX

APP DESIGN AND UX

16

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

17Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

18Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

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in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

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inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

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in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

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in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 17: Expert Advice on Building Successful Mobile Apps

APP DESIGN AND UX

Jordan Edelsonwwwappetizermobilecom

App design itself is an iterative process that continuously

evolves throughout the project lifecycle In the first few meet-

ings with clients our goal is to be open to the full bandwidth of ideas no

matter how ambitious or out of this world Using the clientrsquos dream list as

our starting point our first task is to identify a transparent business model

that can be easily pitched to future partners and investors Next we address

technical feasibility and draft a Statement of Work that describes to what

extent our company will bring the clientrsquos vision to life Sometimes the client

onlyonly needs a proof of concept other times the client is looking for a full fea-

tured app with a marketing strategy in place on app launch Giving the client

options on how far they want to take their idea allows us to work with virtual-

ly any budget

rdquo

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fShare this EbookShare this EbookShare this Ebook

in

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

18Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 18: Expert Advice on Building Successful Mobile Apps

APP DESIGN AND UX

Ryan Matznerwwwfueledcom

Wireframes and then mocks I think just having really talented

designers is the key part its not about a magical process or

anything I really like the design of Ribbon and Elevatr you should definitelly

check them out Also see Just Landed WunWun Dark Sky IFTTT and

Sunrise

rdquo

18Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 19: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Michael Watsonwwwmobierscom

bull Using printable templates- With iPhone app development and An-

droid app development being our specialties the app design team at Mo-

biers conducts quick iterations with the paper UIUX prototypes so as to

eliminate any flaws encountered in the design

bull Creating UIUX application wireframes- Although wireframes lack a

visual design theyrsquore an excellent means of getting into the depth of func-

tionalities that form a crucial part of the yet-to-be-developed mobile app

After the above 2 steps have been crossed successfully the actual de-

signing of app is being undertaken (which has already been explained in the

former write-up)

Talking about the apps Mobiers loves in terms of design and UX I would like

to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health

iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-

plication Mobiers team believes these apps have truly helped the society by

an appreciable level

rdquo

Workflow at the mobile app

design stage

19

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 20: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Alin Mercheswwwmobiversalcom

Only for a third of the apps we build

the app from scratch meaning design

included For the ones we make the design

for usually we have discussion meetings with the designer (the project

leader together with the designer and sometimes our marketing specialist

as well) and we give some ideas Afterwards the designer makes some

sketches and then wireframes Then together with the customer we discuss

what is to be added changed etc And step by step we finalize the design

Regarding some apps I do like (disclosure I am an Android user) I could

name the new Facebook Messenger - its just awesome Feedly Linkedin

Concerning an app we designed in-house and we are proud of I would men-

tion a yard sale app that will be launched soon

rdquo

20

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 21: Expert Advice on Building Successful Mobile Apps

rdquo

APP DESIGN AND UX

Olha Musakovskawwwlembergcouk

As a technological supplier for design and marketing agency

Lemberg does not create UIUX design We concentrate on

building and QA and let our partners do the creative This does not make us

in any way inferior to full-cycle agencies we just think that it is better to

master one stage of the process ideally rather than be jack-of-all-trades

Lemberg partners up with specific high-profile design vendors from the

US or the UK always ready to provide a developerrsquos perspective to the de-

signer We particularly love the apps created in partnership with Komarov

Mobile this is the latest of them httplembergcoukshowcasesjustme

21Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 22: Expert Advice on Building Successful Mobile Apps

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP DESIGN AND UX

Greg Raizwwwraizlabscom

We have a very integrated approach to our design and development

process Our design organization works collaboratively with our develop-

ment team to ensure that the things that we design are supported by great

technology decisions This happens throughout the product cycle starting

with the concept wireframing and composition stages The only way weve

found to create world-class products is to have a tight design and develop-

ment methodology

22

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 23: Expert Advice on Building Successful Mobile Apps

rdquo

APP DESIGN AND UX

Ken Yarmoshwwwsavvyappscom

With the release of iOS 7 its been fun watching many apps

re-launch with their new designs But on the iOS side of the

house I believe were in a transition period for what an iOS 7 application

really is Many of our favorite apps are too white too flat and too Apple-like

Its going to take some time for designers and developers to live with iOS 7

before we see truly inspired iOS 7 applications

23Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 24: Expert Advice on Building Successful Mobile Apps

Android has gained a lot of marketshare lately should people choose Android or iOS first

iOS vs ANDROID

24

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 25: Expert Advice on Building Successful Mobile Apps

iOS vs ANDROID

Jordan Edelsonwwwappetizermobilecom

Androidrsquos market share is ever increasing but iOS still dominates in

terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there

should be a budget allocated for developing for both platforms but if we

were to pick and choose we prefer to launch with iOS first

rdquo

25Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 26: Expert Advice on Building Successful Mobile Apps

iOS vs ANDROID

Ryan Matznerwwwfueledcom

You just look at where the users are whos gonna be using

this product and then you just look at the research in terms of

what the distribution of the operating systems is among those users Most

of the time in US if were just gonna build one platform first its iOS

rdquo

27Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 27: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Michael Watsonwwwmobierscom

Creating an app for Android means taking in stride the inconsistency in

hardware calibration as there is a huge diversity in the Android market in

terms of the brands that sell Android phones Contrarily building an app for

iOS would require a qualitative analysis of the exclusive iOS hardware only

Apparently that makes it easier to develop an app for iOS since the devel-

oper is not being pulled in different directions Moreover the APIs of An-

droid are bulky (for lack of a better word) and there is still a long way to go

in matching up to the sophistication of iOS tools Android 4 has surely made

giant strides forward but the glaring truth is that most SmartPhones are still

using Android 2x So developers canrsquot use the improved Android because

it wonrsquot be supported on the phones that run old APIs

Also it holds the development company in good stead by gauging the

market response to the app by creating it on a platform that facilitates sim-

pler development If the app is happily lapped up by the iOS customers it

can be migrated to Android

Whilst it canrsquot be argued that Android is

making some serious headway looking

at it from the developerrsquos point of view

the current scene still advocates building apps for iOS first And you can

owe it to the fragmentation that Android-based phones bring along

rdquo

27

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 28: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

Alin Mercheswwwmobiversalcom

Worldwide market share of Android

is 80 iOS is 16-17 from the last

stats (strictly speaking about smart-

phones ) Now even though the Android marketshare is huge that doesnt

automatically mean that this is where the money flows in and out Thats

why we ask our customers first what idea app they have and what is the

PURPOSE of the app Is it the purpose of brand awareness among multiple

people across the globe Then definitely Android first is the option as a free

app Is it to make money on a certain youngsters - Y generation market

ThenThen iOS would be the choice Do you want a game What kind of game

In-app purchase business model Etc etc All these questions help us

decide what to choose first so there is not a short and simple solution to

this debate

But from my perspective seeing the history of requests in our company

I can say without a doubt therersquos a change from 2 years ago when people

barely had budget for the Android version not many of them chose Android

first And as a final note customers from US still choose iOS first because

US is among the few countries where iOS has a big chunk of market share

rdquo

28

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 29: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

PS Watch out for the Windows Mobile Phones in many countries in West-

ern Europe they have almost the same market share as iOS so next year we

already expect to have more and more requests from European customers

for this platform

rdquo

29

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 30: Expert Advice on Building Successful Mobile Apps

rdquo

iOS vs ANDROID

Olha Musakovskawwwlembergcouk

Yes Android has just taken over 80 of the smartphone

market and it means that we should pay more attention to the

Android OS However it depends what countries and generations you are

targeting For example if we are talking about the USA more than 40 of

smartphones in the country are iOS powered Also as recent studies show

youth is trending toward to iOS

Due to the huge device defragmentation our first pick would be Android

Simply because it requires more testing on many devices For clients that

want to launch both Android and iOS app at one time Android should go

first because itrsquos easier to catch up with iPhone which does not require

such extensive testing This way launching Android first reduces the time-

frame between the pilot app and runner-up app

BesidesBesides Android users have been neglected by so many app makers who

always went with iPhone first Handing Android the baton can finally bring

some justice into the equation

30Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 31: Expert Advice on Building Successful Mobile Apps

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

iniOS vs ANDROID

As many companies opt for iOS and Android at the same time itrsquos really

essential to handle the QA process properly In terms of QA we consider

testing on real devices essential Using emulators only will result in multiple

bugs (especially when we are talking about Android as there are so many

different OS versions screen resolutions and other properties)

31

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 32: Expert Advice on Building Successful Mobile Apps

rdquo

iOS vs ANDROID

Greg Raizwwwraizlabscom

It depends on the app and the target market Android has a lot

of market share but it tends to be with customers that are more price sensi-

tive There are some products that would be more successful on Android

and others that would be more successful on iOS We work with our clients

to help them make these decisions because ultimately we want the product

to succeed

32Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 33: Expert Advice on Building Successful Mobile Apps

rdquo

iOS vs ANDROID

Ken Yarmoshwwwsavvyappscom

It varies based on the application requirements and the goals

of the company needing the apps There are some cases where

Android must be used especially when dealing with deep hardware integra-

tions or customized ROMs There are other instances where theres simply

not enough funding to build on both platforms at once Our general guid-

ance is that if the resources are available to do so and its beneficial to be

on both platforms build for both in parallel

33Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 34: Expert Advice on Building Successful Mobile Apps

What advice can you give in regards to launching and marketing an app

APP LAUNCH amp MARKETING

34

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 35: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Jordan Edelsonwwwappetizermobilecom

A marketing strategy is crucial to the success of an app We

can build the most beautifully designed app in the world but

the app may still fail if people donrsquot know about it Our headquarters in Time

Squares and our relationships with PR firms Record Labels and celebrities

gives us a distinct advantage As developers itrsquos important to understand

and cultivate relationships across different industries

rdquo

35

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 36: Expert Advice on Building Successful Mobile Apps

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inAPP LAUNCH amp MARKETING

Michael Watsonwwwmobierscom

bull Press Release- Itrsquos always beneficial to announce the launch of your

mobile app via a press release Carefully plan the release date and ensure to

choose a weekday instead of a Saturday or a Sunday

bull Tweet away- Create the necessary buzz for your app by tweeting about

it Get people to talk about your product

bull Get Blogging- Spread a word about your mobile app by writing blogs

about it Maintain your blog and update it regularly to gather the attention of

potential customers

bull Send out Newsletters- Doing this would help you reach maximum cus-

tomers whorsquove been looking for an app thatrsquos exactly similar to the one you

plan to launch

bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you

can easily improve the visibility of your app among other apps available in

the market

For launching a mobile app

For marketing a mobile app

Here Irsquom focusing on tips (if followed

seriously) that can prove advantageous

for launching and marketing a mobile application

rdquo

36

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 37: Expert Advice on Building Successful Mobile Apps

APP LAUNCH amp MARKETING

bull Opt for paid promotions- Make sure the paid campaigns for your app are

functional within a few days of its launch

bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app

it is advised to keep the reporters posted about all the latest features that

you tend to add in the forthcoming days

bull Enter into partnership with other app developers- Integrate your app with

other popular apps This is recommended for expanding the capabilities of

your app

rdquo

37Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 38: Expert Advice on Building Successful Mobile Apps

APP LAUNCH amp MARKETING

Alin Mercheswwwmobiversalcom

We love projects that disrupt certain industries think of what

HotelTonight did for last minute hotel reservations it totally

changed the landscape So the best marketing is your product however

thats not enough You need to prepare the way for the big launch so its

best to start marketing as soon or even before you start development on the

app First thing is to build a landing page you can do this easily with ser-

vices like LaunchRock or using Wordpress and start building an email wait-

ing list

Apps are not different from other products people want to sell online

so general advice applies to apps as well start blogging about your domain

become an expert on your field engage potential users on different chan-

nels like Twitter or Facebook in order to draw traffic to your bloglanding

page Another thing you can do before launch is to gather a list of bloggers

on your niche with whom you can set certain promotional campaigns once

you launch

rdquo

38Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 39: Expert Advice on Building Successful Mobile Apps

APP LAUNCH amp MARKETING

Picking up a good app name keywords and having an awesome icon

are also essential You can find useful information on this subject in a nice

interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja

and founder of Release my app The truth is that theres no easy way to suc-

cess the mobile landscape is very competitive it takes an exceptional app

backed by hard work and patience while promoting it

rdquo

39Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 40: Expert Advice on Building Successful Mobile Apps

rdquo

APP LAUNCH amp MARKETING

Olha Musakovskawwwlembergcouk

We can guide our client through the process of app launching

and marketing and we always take steps to make sure that the

project is fully prepared for launch That means checking whether there are

necessary resources prepared market accounts marketing materials (for

uploading App Stores) We advise our clients about developer licenses

(which to choose etc) suggest ideal launch date and more

40Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 41: Expert Advice on Building Successful Mobile Apps

rdquo

APP LAUNCH amp MARKETING

Greg Raizwwwraizlabscom

Mobile is becoming more important then your website For some

of our clients weve been able to generate 100s of millions in rev-

enue with an increasing portion coming from mobile Doing things correctly

is becoming critically important Large companies will sometimes try to take

shortcuts in development to produce a product at lower cost In our experi-

ence its the difference from a three star app and a five star app and that dif-

ference can be 100s of millions

41Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 42: Expert Advice on Building Successful Mobile Apps

rdquo

APP LAUNCH amp MARKETING

Ken Yarmoshwwwsavvyappscom

Ive spoken on and written on this topic extensively and

would encourage people to check out my book App Savvy

or my interview in Appville magazine The short answer is that marketing

starts the same day that development does Simply creating an app will not

lead to fame and fortune Its just the quickest way to launch an appmdashpossi-

bly even a great onemdashthat no one cares about

42Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 43: Expert Advice on Building Successful Mobile Apps

What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about

THE FUTURE OF MOBILE APPS

43

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 44: Expert Advice on Building Successful Mobile Apps

THE FUTURE OF MOBILE APPS

Jordan Edelsonwwwappetizermobilecom

Wersquore super excited about augmented reality and the possibilities that

Unity Game engine opens up in this space

rdquo

44Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 45: Expert Advice on Building Successful Mobile Apps

THE FUTURE OF MOBILE APPS

Ryan Matznerwwwfueledcom

We like ecommerce anything thats making money right away is always

nice We like products that have a clear and early route to monetization

thats sort of our favorite But anything disruptive thats ultimately what de-

fines a product that we get involved with Its not all ecommerce its just

anything disruptive people that are bringing some sort of disruptive element

to an established market is exactly what we love to see

rdquo

45Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 46: Expert Advice on Building Successful Mobile Apps

As per Mobiers the industries where

mobile apps could have a big impact in

the coming years include the ones men-

tioned below

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Michael Watsonwwwmobierscom

bull E-Commerce- It has been predicted that in the year 2015 simple mobile

apps would allow customers to check in to a store by simply taking the

phone into the premises In addition to this apps would also allow the retail-

ers to offer promotions via mobile devices

bull Travel- It is interesting to know that now we have a mobile app that helps

passengers know about the arrival time of different trains and the stations

theyrsquore arriving at The coming years would witness major improvements in

the travel industry with innovative mobile apps coming into the market

bull Sports- With mobile apps already available for getting news and sched-

ules for various sports events the Sports industry will definitely witness a

huge success with the introduction of new and improved mobile apps

Comprised of a lively app development team Mobiers is excited about

areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or

lsquoBIGrsquo app development challenge that comes its way

rdquo

46

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 47: Expert Advice on Building Successful Mobile Apps

THE FUTURE OF MOBILE APPS

Alin Mercheswwwmobiversalcom

For the short term or near future I still bet on games especially for the

creators of games who already have a successful title then I would say

many of SaaS web apps should have native mobile apps for their mobile

users I also see potential in healthcare apps and everything related to med-

ical equipment This is growing even in developing countries where mobile

technology is used to deliver health training enable more efficient monitor-

ing and data collection and ultimately improve the delivery of health ser-

vices

rdquo

47Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 48: Expert Advice on Building Successful Mobile Apps

Medicine

CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-

tors glucometers and pulse oximeters can transfer data to mobile or desk-

top devices via Bluetooth or Wi-Fi One use case of this is that patients can

be monitored distantly and doctors can monitor their state of health using

their iPads for example Traffic police can measure blood alcohol levels in

drivers and transfer the data onto a unified database Various sensors inte-

grated into armour can take soldiers vital signs on battlefield - looks like

Michio Kakursquos prediction about smart armour will be fulfilled well before

2050

Therersquos a long list of areas this technology can be applied in

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS

Olha Musakovskawwwlembergcouk

For one we have been keeping track of

how Bluetooth technology is evolving

Recent reports say that more medical devices

will make use of wireless technology over the next few years and Bluetooth

Smart will account for a third of these devices This means that Smart devic-

es (some call them appcessories) such as glucometers heart rate monitors

shoe sensors and more will push the limits of their capabilities

48

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 49: Expert Advice on Building Successful Mobile Apps

bull Lifestyle

Use your mobile phone to monitor your weight using data recorded from

your weight scales improve your posture with Smart posture sensors Soon

Smart watches and Notification devices like the Smart Clock will become

your everyday companions

bull Housing

From controlling you LED outdoor lights with your phone to smart homes or

hotels like the hub by Premier Inn

bull Sports

Smart devices like Fitness trackers and Cycling sensors will record your

sports activities onto your phone and post your achievements to say Face-

book

bull Gaming

From toy helicopters and cars to high-end augmented reality devices like

ARDrone

bull Automotive

Modern cars have full-fledged Bluetooth to work with and connect to your

phone but wersquore talking small accessory devices like tire pressure sensors

etc that will now send data to your phone

bull Security

A general example would be all sorts of anti-loss devices like bicycle

locksalarms a more specific example are camera remote timers

rdquo

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

inTHE FUTURE OF MOBILE APPS49

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 50: Expert Advice on Building Successful Mobile Apps

rdquo

THE FUTURE OF MOBILE APPS

Greg Raizwwwraizlabscom

Not sure I have a good answer here Were excited about world chang-

ing software and there are opportunities in mobile across all industries

50Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 51: Expert Advice on Building Successful Mobile Apps

rdquo

THE FUTURE OF MOBILE APPS

Ken Yarmoshwwwsavvyappscom

The last year savvy apps has seen a sizeable increase in developing

apps that will never get published on an app store Ranging from medical

devices to sales tools enterprise or in-house application development is

really starting to come into its own Of course everyone is talking about

driveables wearables and the connected home So while corporations are

just catching up inside the enterprise with custom smartphone and tablet

applications the consumer front is again pushing the edge forward We

expect an influx for both areas in 2014 expect an influx for both areas in 2014

51Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 52: Expert Advice on Building Successful Mobile Apps

rdquo Creating an app for a smartphone or tablet starts with a great idea

But once you have an awesome idea the app development process then

becomes a matter of weighing a number of options

To increase your chances of success you need to have the right tech-

nology partner a trusted advisor to help you make sound business deci-

sions and someone who can be there for you every step of the way

In this new wave of technology you cant do

it all yourself you have to form alliancesrdquo

- Carlos Slim Helu

CONCLUSION

52

Share this EbookShare this Ebook

fShare this EbookShare this EbookShare this Ebook

in

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project

Page 53: Expert Advice on Building Successful Mobile Apps

Let us help with your mobile app

We love taking ideas and

turning them into real apps

Simply click here to tell us

more about your project