Expert Accelerator - Benjamin HArvey

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Expert Accelerator Benjamin HarveyMay 8th 2012

How much income is enough to do what I love?

What does my heart desires most?

What is it in my heart?

People are trapped inside their belief systems

Business systems beat belief systems

Need a system strong enough that you can trust

Visions requires decisions

The sign of a new decision is a new actionIf there is no action, there is no decision

What do you believe to be true that isn't?

What is true that you aren't aware of yet?

Money is a gift of appreciation (Self-appreciation)

Why am I here?

learn something that I don't know yet and that I can use to accomplish my mission andexpand my business

If you are on the right path, what's the rush!

Need a cause bigger than yourself to get over yourself

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1.Message

2.Mystique

3.Method

4.Market

5.MasterActionPlans


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Mystique your attractor factor, your uniqeness, you Wow factor, X-factor.This is what draws people around you.

Core problems of starting a business:

1. Don't have a system

2. Unrealistic sense of fear (the byproduct of fear is resistance)3. Lack of persistence

#1 regret:I wish I had the courage to live a life true to myself and not the life othersexpect me to live.

You have the greatest success when you are on a mission

What is your mystique?

What is it about you (the missing ingredient)?

What is it that says this is me and that makes all the difference?

Everything in life has an ultimate strategy

Be authentic to who you are, and therefore also vulnerable too...

Method = How you deliver your message to the market place

Expert = branding term created by marketing to give a perceived value

Expert activities:

1. Discover more about what you love (Discovery expert)2. Deliver results make them an expert3. Do people want to learn from doers.

Olivier = Discovery expert

Life rewards actions

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Meaning(based on values, find something

that brings you meaning)

Message

Mission


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The thing that stops you moving is what kills your dreams

Expert delivery methods:

1. Coach/consulting

2. online educator (audio/video)3. Trainer4. Speaker5. Author

Olivier = consulting/author/speaker

if you do 1+2+3 => webinar

1. Generate a list (online + offline)2. Use the law of incomplete (teaser) use that to Relationhsip Mastery program

3. Don't need to be a public figure to be an expert

ex:free webinar (90 min) got 34 people onlinethen got 9 customers bought $1,997 porgram workshophave a compelling offer

Price is how much you value yourself

Your mission need to be big enough to leave a legacy beyond your time

People always return to the source of inspiration

Follow a systemIf you can trust the system, you can trust the results

Everybody needs a coach

Market 3 steps:1. Locate your customers (who is your avatar? Your ultimate raving fan)

Communicate with him in your mind, personnify it, give it a name, your avatar

loves everything about you (all your aspects)

2. Captivate: the hierarchy of attention

Dangerous Important Pleasurable neutral

3 Rules:1. No shame2. No guilt3. No judgment

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Shadow values:1. Superiority ( wants to be superior to others)2. Control3. Attention4. Validation5. Belonging

6. Importance7. Money

The shadow values are coded into your brain.

Market through shadow values, because it is what drive people to move

How to find them?

Ask yourself: What frustrates me the most?

3. Elevate your customers

Right/wrong Do something good or prevent the end of something good

Improve somebody's life

The part of the brain that makes decisions ( limbic system) = imagery + energy(connection/feeling)

Fulfilled people don't get angry

Tranfer imagery + energy to the purchaser

People buy based on:1. Energy (connection = trust, good feeling)2. Importance (according to their values, meaning)

3. Structure (order = certainty)

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Energy

Images

Language


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People make decisions based on imagery and energy

What is it that you can do to get yourself redy to tranfer energy?

#1 emotion that people purchase is RELIEF

Pain Pleasure ( relief is the link between the two)Moving from pain to pleasure brings relief

People buy emotionally and justify rationally

Morning Q: What am I doing to discover more about what I love doing?

Contribute (altruistic) Being Create (narcissistic)

4. Unplug:Continue to do what you do but continue to work on your missionSlowly, your work life will model your love life

Often people use financial security to not live their love

You need to learn more to earn more And Applied education is the key

Expert Money map:

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CreateDiscover

InspireEducate

MarketMessage

Method

Heartcenteredfortune


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Do what you love and let the world know it

What is my shadow value?

Olivier = superiority

Own every bit of yourself (values + Shadow values)

New way of explainig why to use the Demartini Method (own the shadow values)

Mentor turn fear into action byr providing a system

Whan you follow your heart and intuition, everything is secondary Steve Jobs

When will I start livig my mission?

You can't serve without sellingMoney is great way to keep score to how

many people you served

Was I born for something greater?

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Expert Accelerator - Benjamin HArvey