EXPERIMEDIA: Using Live Events to Drive SME Innovation

8/12/2019 EXPERIMEDIA: Using Live Events to Drive SME Innovation

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Using Live Events to Drive SME

Innovation

Michael Boniface([email protected])

IOT Week, London

19thJune 2014
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Schladming, Austria

Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2014


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CAR High Performance Sports Training Centre, Spain


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Live Events: Opportunities

Socio-Technical Economic

individual and community behaviours

scalingfor large-scale short-lived

communities

environmentconsidering physical,

social and ethical constraints

adaptation of content according toindividual and/or grouppreferences

real-time orchestration allowing for

adaptive narratives

unreliablesensors and devices for

detection and tracking of feature points

device capabilities both remote and ata venue

cooperative or collaborative

frameworks including dealing with

selfish or malicious users

access to a potential market, direct

sales

working with a customers customers

creation of high impact showcases,

indirect sales

engagement and collaboration withstakeholders, potentialpartners/

suppliers



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The Research and Innovation Dilemma

9

Knowledge

Money

Research

Innovation

Digital

Schladming

(SME)

Media

Connect

Pinpoint

Schladming

BLUEREENACT

NextGen

DigiDomes3D Media

In Sports

3D

Acrobatics

(SME)Live

Syncro

(Industry)

CONFETTI

Geoff NicholsonFormer VP, 3M

CARVIREN

(SME)

Qualisys

(SME)

Smart Ski

Goggles

(SME)

PlayHist

iCaCoT

Real world (production, markets)

15 Trials

5 SME, 1 IndustryEC

Funding


Socio-technical challenges Economic challenges


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Smart Ski Goggles Experiment

How can real-timeinformationdelivered to smartski goggles enhance

user experience forskiers?

What businessmodels make sensefor data andapplicationproviders?



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Data Value Chain

Lift

Waiting

Times

WeatherNotifica-

tions

Adverts &

OffersNavigation

Social

Media

Posts

App

Provider

Customer

Lift Operator Service Provider Local Authority Local Businesses Service Provider Social Networks

Closed

Data

Free

Data

Open

Data

Personal

Data



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Smart Ski Goggles | Screenshots 1/2

12 Copyright Evolaris and other members of the EXPERIMEDIA consortium, 2014


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Co-Creation Methodology

Focus groups

What features should be implemented and how?

Online survey

Which features would you use and when?

How much are you willing to pay to rent or buy asmart ski goggle?

Pilot Run 1

Usability aspects Pilot Run 2

User experience aspects



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Participant Recruitment

Living Lab database

Social Media + other communication channels(e.g. poster, flyer)

Online Panel

Local partners @ Schladming

Focus groups: n= 14

Online survey: n= 1005/382 Pilot Run 1: n= 15

Pilot Run 2: n= 54



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Smart Ski Goggles Conclusions

Experimentation of a real-time information systemimplemented into a wearable data ski goggles

Technically feasible with reasonable effort

Strong support by local stakeholders needed(depending on type of data)

Users have high expectations

Easy and clear UI is essential

Smart glasses in tourism and in general have hugepotential, but security and privacy aspects have to betaken seriously



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Three important socio-economic sectors

tourism and

entertainment

culture and education

high performance

sports

Five Future Media

Internet (FMI)

technology areas

social media user generated

content

professional content

augmented reality

3D Internet

EXPERIMEDIA

(www.experimedia.eu)

Ski Races

Mountain Holidays

Olympic Sports Training

Culture and Education Productions



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Get Involved

Launching Open Access call for further

experiments in September 2014

W: http://www.experimedia.eu

E: [email protected]

http://www.twitter.com/ictexperimedia

Documents

EXPERIMEDIA: Using Live Events to Drive SME Innovation