User Experience (UX) and Customer Experience (CX) driven approaches are now a major requirement for pharma and life sciences companies as they digitally advance. Experiences and patient-centric models hold the key, and the companies need to focus their efforts on building deeper, more personalized relationships with their audiences including healthcare providers, patients, researchers, scientists, employees and other stakeholders.

Here’s where UX/UI based methodologies deliver. From improving the UX of clinical trials, enhancing UX of the website that seamlessly connects providers, patients and other stakeholders, to ensuring an app that works on a wearable device, experience-driven designs can set the platform of patient-centricity and provide the necessary ‘experiences edge’ the sector needs.

Take the case of clinical trials, a UX based approach holds great potential for scientific software design as it could turn out to be the key differentiator, helping businesses reap substantial benefits for the discovery pipeline. When you have the best of minds working on discovery of a new drug, you cannot afford to provide them with a software that is slow, hard to use, unattractive and less engaging to solve extremely complex problems. Even during the discovery process, when the applications are anchored around real users by creating ideal patient personas that acknowledge behaviours and lifestyles, the results can be more accurate and significant.

Realising this potential will only become possible by deploying the right-fit UX/UI technology, best-practices, and practices that are specially designed to address the nuances of the sector.

Experience-Driven Design Servicesfor Pharma and Life Sciences sector

User Experience (UX) and Customer Experience (CX) driven

approaches are now a major requirement for pharma and life

science companies as they digitally advance. Experiences and

patient-centric models hold the key, and the companies need to

focus their efforts on building deeper, more personalized

relationships with their audiences including healthcare

providers, patients, researchers, scientists, employees and

other stakeholders.

Here’s where UX/UI based methodologies deliver. From

improving the UX of clinical trials, enhancing UX of the website

that seamlessly connects providers, patients and other

stakeholders, to ensuring an app that works on a wearable

device, experience-driven designs can set the platform of

patient-centricity and provide the ‘experience edge’ your

business needs.

The purpose of Experience-Driven Design is to focus the

software development process in such a way that the products

we deliver meet real user needs, are easy to use and make our

users (customers, employees, etc.) want to come back for

more. In other words, we use XDD to keep the entire

development process focused on the humans we serve with our

software.

Clinical Trials

Take the case of clinical trials, a UX-based approach holds

great potential for scientific software design as an accelerator.

When you have your best of minds working on the discovery of

a new drug, you want to provide them with software that is easy

to use, intuitively designed and focused on helping your team

move forward efficiently. When the applications are anchored

around real users and focused on helping them accomplish

their tasks, the results can be impactful.

Realizing this potential, though, is only achieved by deploying

UX processes and best-practices that are specially designed to

address the nuances of your user community.

“The more experience one has with UX design the more one realizes that it is primarily about making effective decisions on a product's intent with a clear eye on the audience for whom it is intended. UX design, therefore, is a process. It's a process with defined steps that require the involvement of uniquely skilled practitioners.” – Gartner, CIOs Must Push Vendors to Get Serious About

UX Design

HTC can help.

Better design = Better outcomes

Our HTC’s Experience -Driven Design (XDD) services enable pharma clients to keep patient-centricity at the core of their business, and deliver engaging experiences for their entire ecosystems of customers /users - be it patients, providers or employees. Backed by years of proven expertise in healthcare domain, we can collaborate with you, and ensure that your XDD effort is not just a set of enhancements, but remains the core of your business strategy, design ecosystem and culture.

Whether it is a software app or a website or any other form of a digital resource, our qualified team ensures that your business stakeholders are involved early, the best-fit strategy and technology deployed, and the designs remain simple, friction-less and engaging for users across all devices, channels and formats.

Adhering to best practices and industry standards such as HIPAA and GDPR, today, we can extensively cover all the facets of your User Experience and Design including:

• User Research

• Information Architecture

• Experience Prototyping

• Visual Design

• Web UI Development

• Usability Testing

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About HTC:Established in 1990 and headquartered in Troy, Michigan, USA, HTC is an Inc. 500 Hall of Fame company offering a range of information technology and business process services to Global 2000 organizations. HTC’s acquisition of CareTech Solutions and HTC Inc. (Currently HTC Global LLC) enables the company to provide highly focused IT services and solutions to the US healthcare sector and a wide range of IT and strategic staffing services to global conglomerates. For more information, visit https://www.htcinc.com/

Better design = Better outcomes

HTC’s Experience -Driven Design (XDD) services enable

pharma clients to keep patient-centricity at the core of their

business, and deliver engaging experiences for their entire

ecosystem of customers and users: be they patients, providers

or employees. Backed by years of proven expertise in

healthcare domain, we can collaborate with you, and ensure

that your development effort is not just a set of enhancements,

but something that becomes the backbone of your business

strategy, design ecosystem and culture.

Whether it is a software app or a website or any other digital

resource, our qualified team ensures that your business

stakeholders are involved early, the best strategy and

technology are deployed, and the designs remain simple,

friction-less and engaging for users across all devices,

channels and formats.

Adhering to best practices and industry standards such as

HIPAA and GDPR, today, we can address all your UX needs,

including:

• User Research

• Information Architecture

• Experience Prototyping

• Visual Design

• UI Development

• Usability Testing

HTC’s XDDServices

UserResearch

InformationArchitecture

ExperiencePrototyping

VisualDesign

Web UIDevelopment

UserStudies