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7/23/2019 Expectations-disconfirmation Theory (Oliver, 1980)
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A congitive model of the antecedents and consequences of satisfaction decisionsOliver, Richard LJMR, Journal of Marketing Research (pre-1986);Nov 1980; 17, 000004; ProQuestpg. 460
7/23/2019 Expectations-disconfirmation Theory (Oliver, 1980)
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