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10 | CONTROL ENGINEERING ASIA January-February 2013 COVER COVER STORY Will it be a Lucky ’13? Economic forecasts; business investments in Asia; hot new products and projects; technology trends such as analytics, the cloud, M2M, mobile, industrial wireless; and much, much more – 50 automation industry executives, analysts and commentators reveal their plans and predictions for 2013. The market environment was challenging in 2012, with uncertainty around the future of the euro, the pace of growth in China and the continuing overcapacity in parts of the power transmission sector. However, the good news was that customers postponed rather than cancelled their planned investments and ABB managed to deliver steady results despite the volatile business environment. In the Southeast Asia region, we continued to grow and our focus was on boosting competitiveness and profitable growth. Ensuring our organization is agile for this growth was a top priority, as we focused on hiring and keeping the right people, and improving project execution and service capabilities. While we made decisions to invest more in growing economies, we are also careful not to expand ahead of demand. For process and manufacturing industries in 2013, I see an accelerating convergence of power and automation, as customers are under increasing pressure to deliver productivity and energy efficiency. This will drive investments in our automation and energy saving technology such as motors, drives and control systems, as well as consultancy and other services to ensure that customers are getting the most out of their industrial plant. From a market viewpoint, demand for energy, resources, urban infrastructure and rapid digitization of information will drive industry segments like offshore, mining, transport, power generation and data centers. These segments will continue to be important markets for ABB. Haider Rashid Region President, South Asia ABB Ming-Chin Wu President, IAG Advantech Focused on project execution and service capabilities. Boom in Internet of Things (IoT) applications. Owing to market uncertainty, 2012 was a relatively challenging year for Advantech’s Industrial Automation Group (IAG). However, we did see growth in the power & energy, industrial wireless, remote I/O sectors as a result of the boom in Internet of Things (IoT) applications. Notable initiatives during the year included the building of an enhanced alliance partnership with our worldwide sales channel partners in a model we call AASECO (Advantech Automation Sales Eco-System Partnership). With mutual business cooperation and common business visions and goals, the aim of AASECO is to take Advantech’s automation device and computing business to a new level. In addition, a WebAccess Plus (WA+) alliance program was established to help system integrators improve time-to-market. In 2013, IAG is making key initiatives in product development as well as sales and marketing. With core competence in IoT technologies and automation & control, we shall aggressively develop solutions to enable intelligent infrastructure and smart manufacturing. On the sales and marketing side, as well as continuing to promote the AASECO and WA+ models, we will aggressively establish vertical solutions development teams in China to further improve our position in the market.

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Page 1: Expect Another Excellent Year for Emerson Process Management in

COVER STORY

10 | CONTROL ENGINEERING ASIA • January-February 2013

COVERCOVER STORY

Will it be a Lucky ’13?Economic forecasts; business investments in Asia; hot new products and projects; technology trends such as analytics, the cloud, M2M, mobile, industrial wireless; and much, much more – 50 automation industry executives, analysts and commentators reveal their plans and predictions for 2013.

The market environment was challenging in 2012, with uncertainty around the future of the euro, the pace of growth in China and the continuing overcapacity in parts of the power transmission sector. However, the good news was that customers postponed rather than cancelled their planned investments and ABB managed to deliver steady results despite the volatile business environment.

In the Southeast Asia region, we continued to grow and our focus was on boosting competitiveness and profitable growth. Ensuring our organization is agile for this growth was a top priority, as we focused on hiring and keeping the right people, and improving project execution and service capabilities. While we made decisions to invest more in growing economies, we are also careful not to expand ahead of demand.

For process and manufacturing industries in 2013, I see an accelerating convergence of power and automation, as customers are under increasing pressure to deliver productivity and energy efficiency. This will drive investments in our automation and energy saving technology such as motors, drives and control systems, as well as consultancy and other services to ensure that customers are getting the most out of their industrial plant.

From a market viewpoint, demand for energy, resources, urban infrastructure and rapid digitization of information will drive industry segments like offshore, mining, transport, power generation and data centers. These segments will continue to be important markets for ABB.

Haider RashidRegion President, South AsiaABB

Ming-Chin WuPresident, IAGAdvantech

Focused on project execution and service capabilities.”

Boom in Internet of Things (IoT) applications. ”

Owing to market uncertainty, 2012 was a relatively challenging year for Advantech’s Industrial Automation Group (IAG). However, we did see growth in the power & energy, industrial wireless, remote I/O sectors as a result of the boom in Internet of Things (IoT) applications.

Notable initiatives during the year included the building of an enhanced alliance partnership with our worldwide sales channel partners in a model we call AASECO (Advantech Automation Sales Eco-System Partnership). With mutual business cooperation and common business visions and goals, the aim of AASECO is to take Advantech’s automation device and computing business to a new level. In addition, a WebAccess Plus (WA+) alliance program was established to help system integrators improve time-to-market.

In 2013, IAG is making key initiatives in product development as well as sales and marketing. With core competence in IoT technologies and automation & control, we shall aggressively develop solutions to enable intelligent infrastructure and smart manufacturing. On the sales and marketing side, as well as continuing to promote the AASECO and WA+ models, we will aggressively establish vertical solutions development teams in China to further improve our position in the market.

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2012 was a strong year for AspenTech, with the company continuing to achieve financial and operational growth targets. One of our key differentiators is innovation and we continue to invest heavily in our product portfolio. In 2012, a year in which 16 percent of revenue was spent on R&D, new features included search for process optimization, the first display of real-time data on simulation flowsheets, carbon capture process modeling, and online training embedded inside products.

In 2013, we will continue to work closely with our customers, building new functionality that helps them take advantage of IT trends. With aspenONE, new and occasional users become proficient faster, and experienced users can do more. This addresses the critical issue of process industry companies facing workforce development and skills shortages. Usability and visualization enhancements in the software enable users to collaborate more easily, shortening project times and increasing productivity.

While some automation suppliers enjoyed strong growth last year, most reported smaller revenue gains and, in some cases, declines, as the overall automation market experienced weaker growth. Economic uncertainty in the US, especially due to fiscal cliff concerns toward the end of the year, the continuing European debt crisis, and the more modest performance of China, once the growth engine of the automation market, help explain the slowdown.

However, on the plus side, automation suppliers still reported strong activity in the key power, oil & gas, and mining sectors, particularly in North America and Latin America. US auto sales of 14.5 million were up 13 percent versus 2011, the highest since 2007, which provided an increased demand for automation.

Looking to 2013, the level of optimism is very cautious and guarded. A lack of solutions regarding the US debt ceiling and government spending has left much hiring and CAPEX spending in the US on hold pending resolution. And economies of the European countries most affected by the debt crisis remain sluggish. However, the slowdown in China’s manufacturing in 2012 reduced inventory, which should help to increase growth versus 2012.

Technology trends that will create opportunities for additional automation expenditures include an increased demand for wireless mobile devices on the factory floor, a greater acceptance of cloud-based technologies and solutions, more collaborative intelligence solutions being deployed to address the increasing demand for analytics, and additional virtualization solutions to reduce server counts and the associated support costs.

Craig ResnickVice President, ConsultingARC Advisory Group

Henry Lau Managing Director,AspenTech APAC

Increasing demand for analytics. ”

Process industry companies facing skills shortages. ”

In 2012, despite the slight slowdown from the middle of the year in some of the Southeast Asia countries, we closed at double the growth rate compared to year 2011. This was mainly contributed by new customers from relatively stable sectors like the packaging industry. We also engaged more system integration partners in the region, to bring us broader market coverage, more sales, technical and application force, and closer support for global end-user customers.

This year, we will continue to expand our team in the region, as well as the partner network, to cover more countries and segments. More integrated technologies will help our customers in the area like vision, energy monitoring, condition monitoring, integrated drive motors, etc.

While integrated automation technologies are nothing new in the industry, B&R brings these to a new level by providing deliverable systems such as integrated robotics control and integrated machinery safety. Our customers can leverage these integrated technologies to keep themselves ahead of the waves.

Expand our team in the region to cover more countries and segments. ”

Mark MengBusiness Development ManagerB&R Industrial Automation

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The past two years were quite challenging for Beckhoff Singapore as we commenced our operations in this region. Nonetheless, we have been able to stay on track with good focus and strong support from our customers. Automation is the fundamental of productivity growth and this will not be put on hold indefinitely. Beckhoff is positioned as an open platform provider and this continues to give us the opportunity to extend our reach in multiple vertical markets.

In 2012, Beckhoff introduced notable innovations in the controller series and, particularly, the motion series. The eXtended Transport System (XTS) won numerous awards and drew significant interests from major customers in machine construction. The software platform TwinCAT 3.1 is now available and has convinced many with the convergence of IT and automation engineering.

In the previous years, there was a lot of “wait and see” in the market but we believe this should end soon. We are confident of the domestic growth in Southeast Asia countries like Indonesia and Thailand, and we will move strongly into these markets based on collaboration with strategic System Partners. So although 2013 may still be challenging, we are hopeful for good year for Beckhoff.

David ChiaManaging Director,Beckhoff Singapore

We will move strongly into Indonesia and Thailand. ”The Belden business in 2012 once again experienced strong double digit growth in the region, led by key wins in industrial sectors such as oil & gas, mining, transportation, and renewable energy. One contributing factor was the ability to execute on our stated goal of being a communications infrastructure provider for mission critical applications – increasing the types of products that were designed into the applications, including Hirschmann Industrial Networking products and Belden industrial cable and fiber solutions. We also experienced high growth in Enterprise, Broadcast and AV applications as a result of the increasing construction and infrastructure development throughout Southeast Asia.

In 2013 we will continue to invest in resources to recruit and retain associates who are a great fit to Belden. The success Belden has had in the region in recent years is due in large part to our talented and dedicated local teams and partners. This key to success is not taken for granted as we plan for future growth.

We will position ourselves to take advantage of the opportunities brought about by the growing demand for energy, energy conservation and resources. Whether the application is a data center or process automation, the requirement for reliable and technologically superior communications infrastructure is critical to our customers’ success. Throughout the region, investments in critical infrastructure and demands of growing economies put us in a position to expect strong growth in 2013.

Keith Mauck, Vice President, Asia Pacific,Belden

Technologically superior communications infrastructure is critical to customers’ success.”

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eric ByresCTO, Tofino Security, Belden

Last year I predicted that there would be “no big messy security events” in 2012. Well, I could not have been more wrong! Flame and Shamoon hammered the energy industry in the Middle East. I also predicted that over 500 vulnerabilities in automation products would be disclosed by freelance “researchers”. The actual number was 248 for 2012. This was still very high compared to the pre-Stuxnet era, and it requires strong cyber security measures to counteract.

My first prediction for 2013 is that tablets (iPad and Android) will start to be used in SCADA and ICS for industrial applications. We won’t see a full invasion of iDevices on the plant floor in 2013, but the wall will be breached. Maintenance and support applications will lead the charge, and ensuring security will be a challenge.Secondly, international security standards will start to mature and become more usable. This will reduce the confusion caused by so many SCADA and ICS security standards. Last year the security committees at ISA and IEC joined forces and the result was the ratification of IEC/ISA 62443. I also predict that 2013 will be the year we see the release of certifications for SCADA/ICS professionals. The best will be independent of both vendors and the various training companies and will focus on testing subject matter expertise only.

My fourth prediction is that the industrial safety world will make security a priority and that IEC safety standards will start to be reevaluated in terms of security. And my final prediction is that there will be at least one major security event that will impact industrial systems. However, this time it will be in either Europe or North America.

For Cognex, 2012 was a year marked by achievements as we introduced a number of technological advances for different industry needs. The In-Sight 7010, for example, was developed to target a market segment where the applications are less complex. It is an entry-level system for inspection tasks where vision sensors are too limited and a standard vision system may not be cost effective. We developed an ID reader specifically for traceability applications in solar panels production. This features integrated blue illumination for reading 2D barcodes on photovoltaic (PV) wafers, and it is designed to read laser-marked ECC-200 Data Matrix codes that that comply with the SEMI PV29-0212 standard. Our ongoing development efforts over the years also culminated in the release of an industrial vision system that held the world’s fastest acquisition speed – especially important for manufacturers that need to inspect parts on fast production lines.

The beginning of 2013 sees the launch of an ID reader that answers the call for high read rates, reliability and real-time image feedback for more complex industry applications. We believe that this device represents the future of product traceability. And overall, Cognex will continue to develop technologies for major market verticals such as pharmaceuticals, food & beverage, automotive and electronics.

Didier LacroixSenior Vice President,Cognex

Real-time image feedback for more complex industry applications. ”

At least one major security event will impact industrial systems. ”

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2012 was a significant one for DNR Process Solutions as we marked 10 years of serving customers with our process automation solutions. Indeed, we can look back on a decade of successful execution of major automation projects in sectors such as wastewater, solar cell manufacturing, and oil terminals and tank farms, as well as development of software solutions to connect plant automation with business systems in our market niches.

And this year is set to be another exciting and busy one for DNR, in engineering & system integration, software product development and market expansion. Southeast Asian countries will provide future growth in process automation given the continuing expansion of plant capacities and the need for integrated real-time monitoring of information and control system. We recently won a DCS project (using Siemens PCS 7) for a speciality chemical plant in Malaysia and have several more, also based on Siemens hardware and software, in the pipeline.

DNR is launching game changing technology in Southeast Asia, moving markets from level to volume measurements with the application of 3D APM Scanners for bulk solid material storage silos, open bins and warehouses in cement, grains, power, mining, flour, feed mills and other bulk solid applications. Another milestone in product development will be ERIMS, a software solution which monitors and manages assets distributed in hundred of locations in telecoms, health and power related industries.

Significant events for Dassault Systèmes during 2012 included the acquisitions of Netvibes in February and Gemcom Software International in July. We also established a partnership with Hydrochina Chengdu to provide hydropower engineering industry solution experiences. Overall, Dassault continues to increase focus in Asia, especially the emerging markets of China, India and Southeast Asia.

3DExperience innovations for target verticals included: Single Source of Speed for the industrial equipment industry; Smart, Safe & Connected Car for the transportation & mobility Industry; and Licensed to Cure for the life sciences industry. In addition, we unveiled SolidWorks Electrical Applications in August, SolidWorks 2013 in September, and announced new capabilities for five key Geovia mining applications at MINExpo 2012 in September.

Looking ahead, vertical market opportunities include energy, process & utilities, life sciences, high tech, and natural resources – in Singapore, Malaysia, Indonesia, Vietnam, and the Philippines. We look to enhance our 3DExperience Solutions footprint in Thailand, especially in transportation & mobility. Also expect consolidation of our footprint in aerospace and defense and expansion into the financial & business services sector.

Samson Khaou, General Manager Asia Pacific South, Dassault Systèmes

Market opportunities include energy, process & utilities, life sciences. ”

Dinesh SharmaPresident & CEO,DNR Process Solutions

Launching game changing technology in Southeast Asia. ”

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At Emerson Process Management Asia Pacific we again posted double digit sales growth in 2012. A focus on innovation and customer solutions and services helped us overcome an unusually weak economic climate. We surpassed high growth milestones across all valve, instrument and system components of the integrated solutions we delivered to our customers. A hallmark of Emerson Asia Pacific is that our people continue to solve problems and create solutions that help our customers succeed.

Continued expansion of Life Cycle Services close to customers saw, for example, a service center opened in Tianjin amid plans to expand dedicated service and sales regionally across Australia, China, India, Japan, Korea and Singapore. South Korea opened a marine industry Ocean Oil & Gas office and a Rosemount quick ship facility. And an Indochina Regional Office was opened in Bangkok to better serve growing industries in Cambodia, Laos, Myanmar, Thailand, and Vietnam.

On the technology front, wiring and installation savings of 50 percent were achieved by customers adopting Emerson’s electronic marshalling with CHARMS. Emerson’s Smart Wireless technology, which continues to help customers to replace wiring and its associated costs, has enabled our selection as main instrument vendor on the largest wireless project in Asia. And new wireless, pre-engineered asset management solutions expand 24/7 monitoring to help owner-operators increase production capacity and safety, save maintenance and energy costs.

Looking ahead, our strong process automation industry position and continued project activity in oil and gas, chemical, power, and LNG/FLNG is expected to drive another excellent year for Emerson Process Management in Asia.

Michael Ziesemer Chief Operating Officer, endress+Hauser

Vidya RamnathVice President, Wireless & Marketing,emerson Process Management Asia Pacific

Expect another excellent year for Emerson Process Management in Asia. ”

2012 was another good year for Endress+Hauser. We will most probably report a double digit growth in revenues, and, notably, our automation solution business is showing growth above 30 percent. The owned operation in Saudi Arabia performed well in the first year, and on January 1, 2013, Endress+Hauser Indonesia commenced operation. We founded this company in cooperation with Grama Bazita, our representative for many years in this fast growing market. One reflection of our success is the number of people working for us around the world, which has now reached 10,000.

A very significant business development in 2012 was the move we made into gas analysis by the acquisition of Spectra Sensors in the USA. Tunable Diode Laser (TDL) is a very innovative technology and our customers can expect a lot of benefits from it when it comes to difficult applications.

When it comes to projects I think it is worth mentioning the first orders out of the SADARA project which arrived from different EPC around the world. This project is a JV between Aramco and Dow and we assume that it will keep us busy in the years to come.

But not everything was bright. When it comes to the economy, there was a slowdown in the second and third quarter 2012. Fortunately, the fourth quarter showed more stabilization, and we are positive at the start of 2013. Indeed, the project pipeline is full and we expect even more to come.

The project pipeline is full. ”

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16 | CONTROL ENGINEERING ASIA • January-February 2013

EPlan Software & Services had an upstream growth of more than 35 percent in total in 2012. The EPlan Malaysia office, which encompasses Malaysia, Singapore, Thailand, Indonesia, Australia, New Zealand, Philippines, Vietnam and Cambodia, had a good year with the growth in these countries averaging around 22 percent.

At EPlan, we believe that efficiency is the key to manage product design project timelines and cost. Thus, under an open system approach, we have introduce API integration to ERP systems such as SAP and Oracle to enable bill of materials and quotation to be available once the designs are done and confirmed in EPlan. In addition, the acquisition of Wire Harness, now renamed as Harness Pro-D, allows us to provide our customers with a complete end-to-end, efficient engineering solution.

With these factors in place and with given last year’s positive performance, EPlan Malaysia is forecasting growth of 52 percent for 2013 on top of the 2012 achievement. We will be focusing on major industrial players in the market and the main industrial strength countries.

After many years of operating through distributors, the Epson Factory Automation division finally opened the first regional headquarters for robot sales in Singapore in April last year. This was in response to the rapid growth of the region’s economies – especially in manufacturing, where India and Southeast Asian markets (especially Indonesia and Vietnam) are increasingly popular locations for MNCs to set up factories over the old favourite destination of China, which has seen labour costs increase significantly over the last few years.

The new regional Factory Automation Division HQ in Singapore allows us to bring direct sales and service support to existing and new Epson robot customers, address concerns in any sales or service issues in the shortest possible time, and execute trial installations in a shorter period of time, with less hassle. In the last few years, Asian customers have begun to see the benefits of robotization and automation; so there is a good opportunity for using robotics technology to improve not only safety, but also productivity and quality in this region.

For Epson, we hope to maintain our strong position in SCARA robots by further increasing our market share in this region. Significantly, we were the first light- payload (<20 kg) SCARA robot maker to establish a direct regional presence. Our greatest hurdle remains the common perception by potential customers that robotization of a production line is complicated and that it is costly – a mindset that we are constantly trying to change.

Frank LiewCountry Manager,ePlan Competence Center SeA Forecasting growth of 52 percent for 2013. ”

Ho Kok Koon Regional Sales Manager,epson Factory Automation Division The first light-payload SCARA robot maker

to establish a direct regional presence. ”For Festo, 2012 was a remarkable year, particularly in Southeast Asia. Our offer of pneumatics, electric drive technology, and controls, for both factory and process automation, has convinced many of our key customers. Notably, training has been in high demand.

In July we moved into our new building in Jakarta. This investment underscores our long-term commitment to Indonesia, where we started operations in the early ‘90s

Despite the fact that the general market outlook is mixed, we expect 2013 to be successful for Festo in Southeast Asia. We have launched a number of new and innovative products and solutions for factory and process automation. These, in combination with a close alignment with customers and improved support, will enable us to move ahead this year.

Christian BurdinManaging Director – South East Asia,Festo

Long-term commitment to Indonesia. ”

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Foundation fieldbus is an evolving standard, and we continue to do bring the specification forward to incorporate new technologies and make things easier for end users and developers. Foremost on our list of new developments for 2013 are our Foundation for Remote Operations Management (ROM) field demonstrations. Foundation for ROM allows wireless devices on ISA 100.11a and WirelessHart networks to integrate into the Foundation fieldbus infrastructure along with conventional remote I/O and wired Hart devices, It targets remote applications like pipeline SCADA and offshore platform automation.

We are also involved in a concerted continuous improvement effort at the Foundation to improve the user experience with the technology and increase ease of use, interoperability, and interchangeability. The recent update to the specifications, released in December 2012, aims to help automate the task of device replacement and enable backwards compatibility among different revisions of Foundation devices used in plant automation systems.

Along with the FDT Group, Hart Communication Foundation, OPC Foundation, and Profibus International, the Fieldbus Foundation has formed FDI LLC in order to complete the FDI specification. FDI combines EDDL and FDT technology to create a single solution for managing the information from intelligent field devices.

Finally, Fieldbus Foundation will also be hosting our annual General Assembly in Asia this year, at the Portman Ritz Carlton Hotel in Shanghai. The real highlight of this event is the end user seminar on March 14 when we will present several end user case studies, technology and marketing updates, and everything new in the world of Foundation fieldbus.

Larry O’Brien,Global Marketing Manager,Fieldbus Foundation

Concerted effort to improve the Foundation fieldbus user experience. ”Strong global headwinds made their impact on the automation markets in 2012. The hope for a recovery in North America and Europe eluded us and the situation was compounded by a marked slowing of the economy in China and India. The result was a subdued growth in automation business for almost all the major players and, more importantly, a lowering of order books through the year.

The impact of this will be felt in 2013. The macroeconomic indicators in most markets remain mixed with limited visibility. While companies will try to increase short cycle business, it will not completely compensate for the decreased economic sentiment and order books. Growth in 2013 is expected to be moderate.

Automation companies are likely to focus on cost control, organizational productivity and flexibility in the coming year. A well balanced and diversified sector portfolio also gains importance for sustained growth, with specific product and service solutions focused on high growth sectors. Power, specialty chemicals, renewable energy and water will see higher growth potential in the coming years.

Frost & Sullivan has been analyzing the megatrends impacting the automation industry over the last few years. For the evolving Factory of the Future, the major influencers on automation product and solutions will be manufacturing flexibility, integrated enterprise ecosystems and energy efficiency. We also foresee important convergence megatrends with wireless communication, cloud computing and cyber security driving the configuration of automation products. As automation companies plan their growth strategies, they need to continuously review such long term megatrends and incorporate them in business plans.

Satish Lele, Vice President, Industrial Technologies,Frost & Sullivan Asia Pacific

Wireless communication, cloud computing and cyber security driving the configuration of automation products. ”

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Jody MarkopoulosPresident and CEO,Ge Intelligent Platforms

In 2012, GE Intelligent Platforms furthered our mission to provide high performance platforms for a connected world. Our customers looked to us to transform manufacturing and infrastructure operations to enable them to meet the demands of a challenging global economy. We continue to focus on solutions that improve application uptime with minimal cost, increase efficiency and satisfy user demand for high performance, distributed systems.

Last year we launched the ProficySCADA mobile application, an Apple iPad app that frees plant managers from control rooms and gives them new productivity tools to optimize operations. Mid-year, we launched our PACSystems RXi next generation control platform, a rugged design delivering high performance, greater uptime and lower total cost of ownership. Late in the year, we launched Proficy for Manufacturing, an integrated technology platform that will help users manage the entire manufacturing lifecycle.

The GE Intelligent Platforms team is focused on enabling the Industrial Internet. We are hard at work, developing solutions for Industrial Big Data, creating new predictive analytics, enabling cloud computing, and going mobile to help customers optimize their assets wherever they may be located in the world.

In 2013, we look forward to working closely with our global customers to solve their toughest problems with high performance solutions that keep them competitive and profitable.

Focused on enabling the Industrial Internet. ”

The year 2012 was a successful year for Fuji Electric in Asia Pacific in spite of the very bleak economic situation in Europe and America. There was overwhelming response from clients for new products focusing on commercial HVAC and industrial UPS. Sales of these products were also much higher than the previous years.

We also spent 2012 setting up a base for future business by establishing sales subsidiaries in Indonesia and Vietnam, a new power electronics factory in Thailand, an engineering center in Singapore, and expanding our offices in India.

This year, in line with the brand statement “Innovating Energy Technology”, Fuji Electric shall launch new energy efficient products in UPS and premium drive, thereby contributing to the society and also reducing the operating cost of various industries and commercial users.

We also intend to further enhance our presence in Asia Pacific and build stronger relationships with customers in the region, by setting up offices in Myanmar and by strengthening the engineering center in Singapore to provide system solutions. As for target sectors, we will mainly focus on industrial infrastructure, industrial automation, building HVAC, solar PV, and data centers.

Muthuraman PalaniappanDirector,Fuji electric Asia Pacific

Launch new energy efficient products. ”

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Thanks to the historical focus on connectivity and communications enablement, there is now, more than ever, almost universal recognition of the potential benefits of connecting devices to the internet…but this market has never been one to rest on its laurels. In 2013, we expect the M2M and Internet of Things opportunities will continue to expand rapidly and move ever closer to the tipping point for dramatic growth.

We believe the M2M and smart systems opportunity will continue to shift away from its legacy focus on basic connectivity enablement towards more valuable managed services opportunities. Smart services like data management, analytics and intelligence activities that flow from the data themselves will be the new profit drivers, forcing players to rethink how they define their ecosystems, growth strategies and partnerships.

Based on our analysis and interactions with players, we believe the market will also adapt a natural preference for strong ecosystems and value adding communities. Intelligent devices – sensors in particular – and services will continue to increase in intelligence, applications and functionality. As the options available to them increase, consumers will continue to grow ever more demanding, placing special emphasis on adaptability and interoperability.

Another subtle shift we expect that will have profound impact is the ability of this digital nervous system to engineer individual solutions. Whether it’s advances in artificial intelligence or an automatically-adjusting car seat, self-adapting protocols will be the final step that makes the network of service to users, and not the other way around.

Glen AllmendingerPresident,Harbor Research

Ron Helson,Executive Director, Hart Communication Foundation

M2M at tipping point for dramatic growth. ”

Rapidly growing demand for Hart communication in Asia Pacific. ”

Responding to the rapidly growing demand for Hart communication in Asia Pacific, in 2012 the Hart Communication Foundation expanded our operations and intensified our educational programs throughout the region. For instance, to better support the application of Hart technology in China, we relocated our offices to central Shanghai, increasing our capabilities to provide Hart application assistance, training and technical support. We also increased our educational activities in China and Japan with local language training seminars, workshops, industry trade shows and conferences. Over 35 million Hart-enabled devices are now installed in process plant applications worldwide. And WirelessHart provides added capabilities that can benefit both existing wired applications and new monitoring and control applications. Widespread acceptance by users and suppliers has established WirelessHart as the international standard for wireless communication in the process industry.

In 2013, the Hart Communication Foundation celebrates 20 years serving the process automation industry. For the next 20 years and beyond, we expect continued growth in the adoption and application of Hart technology. We will continue to focus on industry education and technology enhancements that add value and assure that Hart communication remains the simple, reliable, secure solution to improve and modernize plants for globally competitive, sustainable operation.

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20 | CONTROL ENGINEERING ASIA • January-February 2013

Although the high level of growth of previous years could not be repeated, 2012 marked another successful year for Harting, globally as well as in Asia Pacific. Indeed, the lower growth rates were expected and became reality for certain geographic markets in Asia Pacific. Stagnation in certain regional key industry markets like rail in China and renewables in India had an additional effect. However, Harting clearly continues its path to concentrate on the mid and long term opportunities by launching new product solutions, diversifying product range, strengthening worldwide customer support, engineering and manufacturing, and concentrating on emerging markets.

Notable launches in 2012 included the Industrial Ethernet Fast Track switch family Ha-VIS FTS, which allow protocols and messages that require real time or determinism to be prioritized beyond the automation level, and the smartPN-unit, which controls the consumption and use of energy in a plant environment. This active management approach based on Ethernet ensures energy is only used when really needed. Additionally, we inaugurated a technical training center at our production site in China, and started our own manufacturing operation in India.

For 2013, which we are approaching optimistically although cautiously, the broad field of automation, rail, renewables, machinery & robotics, to name a few, will provide various opportunities to work with customers. Backed up by our established operational, engineering and customer service support infrastructure, we are positioned to turn potential business into realized business.

Soeren Montag,Managing Director – Southeast Asia,Harting

Ashish GaikwadGeneral Manager – Advanced Solutions (Asia Pacific),Honeywell Process Solutions

Active energy management approach based on Ethernet. ”

Cyber security, virtualization, remote collaboration, wireless. ”

In 2012, customers in the process automation industry were looking to maintain costs yet be flexible and adaptable to changing market conditions. For Honeywell Process Solutions, our key focus then was on sustainability, helping our customers push for growth and development through the use of technology for operational excellence, asset effectiveness, and business efficiency.

We delivered a number of innovations that will help our customers achieve operational excellence. These new products include Intuition Executive – for better decision-making; PlantCruise by Experion – an extension for mid-sized applications in China and India; and Experion Orion, the latest version of our DCS.

For 2013, we believe that customers continue to want to stay agile, dynamic and be able to respond to market changes. As such, we have been making strategic investments in technology, products and our people so that we can better help them attain their business goals by providing services via a global delivery model; developing innovative software products; and enhancing our after-market service infrastructure. Key technologies that will resonate with customers in Southeast Asia include cyber security, virtualization, remote collaboration, and wireless.

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Dr William LeeSenior Research Manager, IDC Manufacturing Insights

Automation and autonomation as enablers of productivity gain and cost reduction. ”

Rising labor costs and labor shortages have raised the premium for automation as a way to sustain the industrial base competitively, especially in China manufacturing. Relocation of factories to lower-cost regions or countries is not a good option as it brings about several challenges: low availability of skilled workers; poor productivity of workforce; lack of supporting infrastructure; disruption in distribution and supply networks.

As such, despite the rising costs and the attractiveness of lower-cost countries in the region, the automation and autonomation option is more viable than the relocation of manufacturing facilities. Automation reduces the variability of human operators and improves reliability and precision in the performance of standard tasks to achieve economies of scale advantages. Autonomation, meanwhile, captures the value of automation for productivity and efficiency gain and at the same time provides the advantage of human flexibility for non-standard tasks.

Typically, robots have been predominantly manufactured for the automotive industry and for material handling. But there has also been an increase in the use of robots for manufacturing processes, such as welding. And the increasing utilization of robots is also evident in other industries, such as high-tech (e.g. Foxconn) and consumer packaged goods. Thus, as Asia manufacturers continually seek to reduce the costs of manufacturing, we will see the resurgence of automation and autonomation as enablers of productivity gain and cost reduction.

Ian VerhappenDirector,Industrial Automation Networks

Encourage the two main industrial wireless camps to reach consensus. ”

Given that the automation industry tends not to make “step changes” in the adoption or use of technology, 2013 will continue to see increased digitization of control systems which will enable more and better integration of control and business systems in the future. Industrial wireless will continue to increase in use with the adoption of the ISA100.11a standard by the IEC in Q1, which will hopefully encourage the two main industrial wireless camps to reach consensus (as started by the London Group) on a cooperative resolution that will benefit everyone – users and manufacturers.

Another example of such cooperation will be the release of FDI (Field Device Integration) compliant devices that will make it easier to integrate any EDDL field devices (Hart, FF, Profibus PA) from field level to asset management system. Other initiatives to assist with integration will be the release of FDT 2.0 and the work of the ISA108 Intelligent Device Management standards committee.

Increased integration also comes with the risk of more exposure to external vulnerabilities and when this is combined with the increased adoption of Ethernet based and other open standards, cyber security also rises in importance, so this too will be an area of constant vigilance.

While the pace of adoption of digital technology in the industrial sector may not be undergoing a step change, the rate of such adoption will continue to increase as people continue to recognize the resulting benefits and contributions to improved plant operations.

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22 | CONTROL ENGINEERING ASIA • January-February 2013

Intergraph Process, Power & Marine (PP&M) achieved strong growth in the Asia-Pacific region in 2012, particularly in the energy sector for both offshore and onshore projects. This dynamic region continues to thrive; for example, Australia and Southeast Asia combined are poised to be the largest LNG producers in the world. Intergraph technology covers the entire project lifecycle, and is used by almost all mega-projects in the Asia-Pacific region by major engineering companies and owner operators alike.

In 2013, we expect to see a continued trend to sustain competitiveness in the industry. Intergraph is forecasting solid growth again this year, but we will carefully monitor the economic situation in Europe and USA, which could dampen overall performance. While the mining and shipbuilding industries remain stagnant, the energy, offshore, and power sectors will offer us the strongest growth opportunities.

To strengthen global competitiveness, integrated project execution is critical. Intergraph will continue to support this important customer requirement with our enterprise engineering solutions, complete with automated and integrated workflows for engineering, materials management, construction planning, change management, and other key business processes.

This will apply not only to capital projects, but also for existing facilities. Notably, we have launched a new product, SmartPlant Fusion, which is an information management solution that can be integrated with laser scanning technology and leveraged by brownfield facilities for the intelligent management of unstructured information.

Franz KufnerSenior Vice President, Process, Power & Marine, Asia-Pacific,Intergraph

Mark JonesManaging Director,ifm electronic

To strengthen global competitiveness, integrated project execution is critical. ”

Extended range sensors are where we see most product innovation. ”

What an exciting year 2012 was for ifm electronic, as we expanded our sales and support operations in Singapore, Malaysia and Vietnam, and continued to experience respectable growth in every Southeast Asian country. As well as relocating our regional Hub Offices within Singapore’s German Centre, we opened Technical Training Centers in all major offices in the region, including Singapore, Kuala Lumpur and Ho Chi Minh City. These facilities allow for and enable practical application training for customers in those countries.

In the world of industrial sensors and control products, where ifm electronic remain one of a small core of market innovators, we launched literally hundreds of new products in 2012, such as robust steel-faced inductive sensors, programmable door opening “hand” sensors, IP69k M8/M12 cables connectors, and a revolutionary CAN Bus “basic” controller for mobile machines.

Generally, extended range sensors that work reliably in adverse conditions and classified areas are where we see most product innovation. I/O-Link continues to grow in popularity in Europe, but in Southeast Asia “cost” remains the biggest concern for most users, so the technology has yet to take off.

The challenge for a German manufacturer like ifm continues to be producing and exporting cost effective solutions into ultra low cost Asian markets. Our strategy is to shift up to ever higher levels of automation in our own manufacturing facilities, in order to combat the “low cost labor” advantage of many of our major Asian competitors. And as we continue to expand manufacturing capabilities across our product portfolio, we continue to ensure that quality and reliability achieve the necessary high levels our customers expect.

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As the year 2013 arrives, new technology developments will bring new growth opportunities for industrial automation. The Internet of Things (IoT) – literally monitoring everything – will result in significant growth as end-users recognize the productivity benefits of effective IoT data utilization. Cloud computing is growing rapidly in commercial business, and for industrial automation, the cloud fundamentally changes how masses of IoT-generated data can be used for real-time interaction.

The Wintel-based PC-centric period is winding down. Traditional industrial computers are now being replaced with thin clients – no hard drives, no cooling fans, no storage space, no programs to upload or update, and, in many cases, not even a resident operating system. Software that orchestrates how, when and where these devices operate is the key to growth in this arena.

Smartphones and tablets are everywhere and most automation companies are now offering support utilities using iPad, iPhone and Android apps. More factory and plant equipment diagnostics and service functions are becoming accessible via mobile equipment to aid troubleshooting and service procedures.

After being bogged down in the confusion of emerging standards, industrial wireless is finally starting to generate significant revenues for several market participants. Meanwhile, the cyber-attack trend continues to spread, which is a major concern for industrial end-users at all levels of hardware and software.

I am continuing to predict that the automation supplier top 10 lineup will change, with mergers, acquisitions and divestitures. The question remains – which company will acquire whom? As China and India keep advancing, expect major acquirers to come from that direction. When the new growth inflection points arrive, the leadership lineup will surely change.

Mike MullerVP & GM,Intermec Asia Pacific

Intermec performed strongly as a business across the Asia Pacific region in 2012. Markets like Australia, Singapore and Malaysia continue to develop for us, and we are also increasing our reach into emerging markets in the region – where we see countries like Indonesia offering growth opportunities.

We completed the rollout of our full range of bar code scanners in the region with the launch of the general purpose SG20 for the mid-market segment, where there is a demand for superior 2D bar code scanning products. We also saw strong demand for our new range of printing technologies such that feature the fastest time to first receipt in their class. Intermec’s Vocollect division continued to be a strong performer across the region in 2012 as voice technology becomes increasingly sought after in the warehouse environment. Intermec has a positive outlook for the regional business environment in 2013. We see the regional supply chain sector expanding modestly over the year, which presents local and regional opportunities for us to grow and expand our business. There are a number of exciting planned product launches aimed at the transport and logistics, retail and warehouse environments

One of the main challenges in our space in 2013 is around businesses trying to manage tighter budgets through deploying smartphones or consumer grade devices in industrial environments. This may not yield any savings over the long term as the non-ruggedized devices break down or need servicing more often due as they are not designed to operate in harsh conditions.

Jim PintoAutomation Analyst, Author and Commentator

Voice technology increasingly sought after. ”

The automation supplier top 10 lineup will change, with mergers, acquisitions and divestitures. ”

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24 | CONTROL ENGINEERING ASIA • January-February 2013

Madanmohan RaoEditor, Author and Consultant

Norbert Hauser Executive Vice President Marketing,Kontron

Industrial wireless experts should keep an eye on the amazing spread of the Internet of Things, especially issues of address management, device connectivity options, and emerging intelligence. While consumer data explosion is leading to the rise of Big Data, machine intelligence will lead to an even greater wave of analytics. Challenges of fragmentation and standards management will continue to be roadblocks, however.

With the growth of data as well as its ubiquitous availability (through cloud) and on multiple user devices (especially mobile), serious change management initiatives will be needed in organizations. This is needed to help them deal with sense-making and consequences such as decision-making based on real-time data.

Machine intelligence will lead to an even greater wave of analytics. ”

A major step forward in 2012 was the strategic entry of Kontron into the ARM business. As part of our successful efforts to develop this new COTS market segment, we created a new computer-on-modules standard called SMARC, which has been adopted by SGET – the new Standardization Group for Embedded Technologies. The SMARC standard is characterized by its pure ARM/SoC orientation with a clear differentiation towards standard SFF x86 processor designs. We have already introduced three new module product lines and the corresponding development kits.

We will continue to extend our ARM offerings but will also enhance our x86 portfolio massively. Though it is too early to reveal all the upcoming innovations, one thing can already be disclosed: we will push CompactPCI towards a new platform speed with PCI Express as well as 10 GbE bandwidth. This will be backed up by system designs which already integrate boards on the hardware and software level.

Kontron is focusing its service orientation towards becoming a development partner for OEM customers, providing all hardware related integration services from a single source. So this represents more than just standard boards: it sets standards and provides services for most efficient individual system designs. And this is exactly the enhanced roadmap we have in both sectors – the x86 as well as the ARM/SoC sector.

We will push CompactPCI towards a new platform speed. ”

2012 marked another year of growth and development for Metso’s automation business. While our market share in the pulp and paper industry is over 60 percent, the majority of our growth now comes from the energy and hydrocarbon industry in which we have about 350 customers, such as Dow Chemical, PraxAir, Shell, Petronas, Pertamina, ThaiOil, Indian Oil Corporation Limited and PetroChina.

As part of our investment to improve our product and service offering, we acquired Valstone Control, a South Korean globe valve technology company. Globe valves are an important addition to Metso’s portfolio of control valves. In addition, we opened a new valve supply and service center in Vadodara, India. This investment is in line with our strategy to strengthen our global presence. Metso Automation now has 55 automation service hubs and over 30 valve service centers around the world.

In 2013, we will continue to develop our offering and services. We are confident that investments will continue at a good pace for our services as well as for our flow control and process automation solutions. The main drivers of this growth are the constant needs of companies to improve their process and business performance while simultaneously reducing raw material consumption, energy usage and environmental impact.

See Hoe Lau Vice President Sales and Service, Asia Pacific, Metso Automation

Strategy to strengthen our global presence. ”

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Tan Choon HockDirector, Factory Automation & Industrial Division,Mitsubishi electric Asia

Indonesia and Vietnam are priority markets. ”

2012 was definitely a challenging year for Mitsubishi Electric Asia (MEAP). We were optimistic at the beginning of the year, but unfortunately, at the middle of the year the demand took the turn for the worse, especially for the Factory Automation (FA) business, due to weakening in the global economy and consequent dwindling manufacturing output. Despite these setbacks, MEAP was still able to secure some significant projects in Process Automation (PA), Building Automation (BA) and Infrastructure for Transportation (MRT) greenfields to fill the void.

We established two new offices in Indonesia and Vietnam for business expansion of automation products with solutions. Commencing operation this April, these offices being nearer to the market will provide stronger support to our sales routes through distributors and system integrators in these countries, which are priority markets for Mitsubishi Electric for the coming years. At the same time, MEAP is establishing a central logistics hub to better manage the supply chain to our regional customers.

For the past two years, the Southeast Asia economy has proven to be resilient despite the economic slowdown encountered in most part of the world. As a global supplier of automation products, we will continue to exploit our expansive product range and technology further to reach out to more users. We expect the demand for automation products to further expand in 2013.

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26 | CONTROL ENGINEERING ASIA • January-February 2013

Scott SaundersCOO and VP,Moore Industries

Justin Kao, General Manager,Moxa Asia & Russia

Throughout 2012, Moore Industries expanded our product line to reflect the changing needs of our customers in Asia and worldwide. Distributed and remote I/O solutions continued to be a focus for the company with our NCS NET Concentrator System showing strong sales across the board.

Wireless strategies are becoming increasingly popular with customers as they look to remove expensive wiring and simplify their communications strategies. Moore Industries brought multiple products to market in 2012 to help customers develop and improve their wireless communications strategies. These included a network module that provides an accurate and reliable wireless communications link between controls systems and remote field sites, and a WirelessHart adapter developed from a partnership with MACTek.

We anticipate that distributed I/O solutions will continue to be an area of industry growth in 2013, particularly as engineers continue to embrace the advantages offered by wireless I/O solutions. We also expect continued expansion and use of technologies such as Hart and fieldbus in the next year. Moore Industries has also made safety-related applications a priority, and we plan on launching new, safety-rated products in 2013 as part of our Safety Series.

Distributed I/O solutions will continue to be an area of industry growth. ”

Industrial networks have grown bigger and more complex. ”

Although 2012 provided some tough challenges for many Asian economies, Moxa continued its strong economic performance in the region. Our biggest success resulted from our participation – with key partners ABB, Siemens and Alstom – in significant power substation and advanced metering infrastructure (AMI) projects in Indonesia and Thailand. In addition, industrial Ethernet switches remain a major contributor to our business success in all major countries across Asia.

Our marketing event, Moxa Solution Day, continues to strengthen our brand awareness around our product line and also allows us to develop closer customer relationships. Equally important, it provided us with a deeper understanding of the business and technological requirements of our customers. The Solution Day tour will continue in 2013.

As industrial networks have grown bigger and more complex, we have continued to develop Industrial Ethernet Solutions (IES) through integration with multiple network layers, including serial and wireless LANs. In addition, we provide our partners with IES training in order to enhance networking design ability. For more unique requirements, we have established an IES Lab and Professional Industrial Networking Services (PiNS) in order to provide customized infrastructure.

We are optimistic about the industrial automation businesses sector – power, rail, ITS and FA industries – in all emerging countries. And we also look to further expand our development in the rail and power sectors.

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Katherine VossExecutive Director,ODVA

Chandran NairManaging Director, Southeast Asia,National Instruments

2012 reflected a continued strong trend in adoption of EtherNet/IP across manufacturing industries – discrete, hybrid and process. Increased participation in ODVA by leading global automation companies – like Endress+Hauser, which became a principal member of ODVA in 2012 – reflect the broad scale and robust adoption of ODVA technologies, especially EtherNet/IP.

In 2013, the application of EtherNet/IP is expected to continue to expand in application and geographic reach. Technology services to manage network access control and support peer-to-peer network architecture are growing in importance to users and are readily supported by EtherNet/IP. Further, the wide range of interoperable products will ensure that users can deploy best-in-class solutions for all of their automation applications.

ODVA also expects that the rate of convergence between industrial and business network technologies to accelerate, raising the importance of solutions for cyber security in industrial platforms and protocol-neutral data models that promote the flow information across manufacturing, business and infrastructure systems. To support the convergence of applications and systems, ODVA will support focused activities related to process automation, machine integration, energy and cyber security for users of ODVA technologies and EtherNet/IP in particular.

Raising the importance of solutions for cyber security. ”

Improving the productivity of engineers and scientists. ”

2012 was an exciting year for National Instruments. Despite a continuous stream of negative economic expectations in the US and Europe, the company reported record revenues. This was primarily due to high growth in the emerging markets and continued expansion of market share in the developed world, with particularly strong growth in our modular instruments, RF test and embedded platform product lines. Here in Southeast Asia (which also saw record revenues), the semiconductor, infrastructure, energy, and mobile devices industries were well-performing verticals for us.

Aligned with our tradition of continuous innovation, National Instruments introduced the world’s first Vector Signal Transceiver, combining a vector signal analyzer and vector signal generator with a user-programmable FPGA for real-time signal processing and control. Meanwhile, our flagship software platform NI LabVIEW continues to be widely adopted in companies and colleges around the world.

Looking ahead, 2013 begins with a strong sense of optimism at National Instruments, tempered by caution due to the economic uncertainties in the West. The optimism comes from the increased adoption of our Graphical Systems Design platform in the test, measurement and control markets around the world. We believe that we are well positioned to increase our market share by improving the productivity of engineers and scientists. We are also expecting to see strong growth in the semiconductor, defense, and electronics test and mobile devices market, as these industries will continue to require high-end, use-defined test systems that our platforms are designed for.

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28 | CONTROL ENGINEERING ASIA • January-February 2013

eddie HabibiCEO,PAS

Shane ParrDirector Process Automation Division, Asia Pacific,Pepperl+Fuchs

PAS experienced another outstanding year in 2012, with double-digit growth in revenue and increased demand for its automation systems optimization solutions. Capitalising on this, PAS expanded its market reach by opening new offices in Belgium and Australia, doubling the number of personnel in Singapore, and signing up a new reseller partner in China.

Process safety and production optimization continued to top the list of challenges and opportunities for industrial companies in 2012. In particular, alarm management and high performance operator interface design were in great demand as effective means for improving plant safety. Going forward, cyber security and control systems migration present significant challenges to the industry. Collectively, these create considerable opportunities for PAS’ Integrity software.

We believe 2013 will be a revival year for the energy industry worldwide, with the United States leading the charge. The driver for this economic resurgence is shale gas, which will provide an abundant source of low-cost hydrocarbons for the industrial sector. Key global PAS clients such as BASF, Aramco, Dow, ExxonMobil, Shell and others kicked off a number of projects in 2012 to expand production capacity, and PAS solutions are scoped into many of these projects. Looking further ahead, PAS is projecting an annual revenue growth of more than 25 percent over the next three years.

2013 will be a revival year for the energy industry worldwide. ”

The acquisition of Govan Industries Australia will allow us to expand our solutions business in Exe, Exd and Exp related products. ”

During 2012, the Pepperl+Fuchs Group continued to build upon our previous record performance. Here in Asia Pacific, it was somewhat of a rollercoaster ride as the year saw unusual highs and lows in our day-to-day business activities; and this makes 2013 rather unpredictable.

We continued to invest to ensure an adequate position for future growth opportunities. We opened a new facility in Birmingham, UK, to support our explosion protection equipment product portfolio. The acquisition of Govan Industries Australia was concluded, and this will allow us to expand our solutions business in Exe, Exd and Exp related products. Finally, we opened our fully automated European Distribution Center, which will facilitate rapid reaction to market demands.

Pepperl+Fuchs will continue this investment into 2013. Our year will start by breaking ground on our new 10,000 sq m dedicated Global Distribution Center facility in Jurong, Singapore, expanding on our current facilities in Singapore. Overall, although we face a challenging business environment, we are confident we have the investments in place and the right technology to enable us to continue our growth throughout the year.

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Bernd Lieberth, President,Profibus/Profinet Association South east Asia

Andrew AngVice President,Phoenix Contact (SeA)

The Profibus/Profinet Association (PI) South East Asia successfully conducted its final seminar of 2012 in Vietnam, Ho Chi Minh, which attracted a total of 120 participants. This completed the year’s series of five seminars in Southeast Asian countries by the Profibus/Profinet Association. In total, over 600 participants attended.

Furthermore, the Multivendor Demo was complete and used on all seminars for live demonstrations. We achieved this high participation rate thanks to the support of all our members over the year. For 2013, PI Southeast Asia will continue with the seminar series and introduce some new topics to the program, such as Profienergy and Profidrive profiles.

As for developments in the technology, the first products with Profinet V2.3 and 31.25 µs performance update are expected to become available. The range of Profienergy products is also increasing in the market, and the first applications are expected in 2013. For the process automation market, we are also expecting more products, especially for the integration of existing fieldbus systems, such as Profibus-PA into Profinet.

The first products with Profinet V2.3 and 31.25µs performance expected. ”

Do the right things and do things right. ”

With a region that depends highly on exports, we were, like everyone else, affected by the economy of Europe, China and Japan. Given the dynamics of the economy in 2012, I would grade our performance as above satisfactory with steady growth for the organization.

Our new corporate structure, transforming five business units to 12 business units, was designed to enable a more customer solution driven organisation. And the acquisition of the companies APtronics and Pressmaster were among some of the key internal growth highlights of the global organisation. 2012 also saw us in the limelight of innovative product awards: the Hermes Award 2012 at Hannover for our Lightning Monitoring System (LMS), and the Asian Manufacturing Awards 2012 for the Best Industrial Network Provider, among some of them.

For 2013, putting aside the crystal ball of predicting the economy, our focus remains in two key areas: to do the right things and to do things right. The right thing refers to the increase in value-added services to our customers and the increase of our knowledge-based solutions in the area of urban infrastructure with three key competence technologies – Protection, Connection, and an added “zest” of IQ technologies in the electrical and automation system. By focusing on doing the right things and doing things right, we shall surf the peaks and troughs of any economy.

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30 | CONTROL ENGINEERING ASIA • January-February 2013

Robert ButtermoreRegional Director, Southeast Asia Region,Rockwell Automation

Lenus Hong,Managing Director Asia Pacific,ProSoft Technology

As 2012 came to a close, there were no surprises: our customers remained uncertain about the global economy. Every region has its own story and its own areas for growth, and we are keeping uncertainty in perspective. Even with Asia Pacific’s macroeconomic conditions creating significant headwinds into 2013, we anticipate that in developing countries, consumer spending will continue to expand and energy consumption will increase.

For Rockwell Automation, power control in OEM, process, and heavy industry markets will provide significant growth potential in the region. The oil & gas industry continues to grow as energy needs increase, and mining is active as demand for coal and iron ore remains high across Asia Pacific. Growing with the consumer, automotive and tire industries is an important part of our strategy as a burgeoning middle class will require investments across the region. Essentially, our strategy is to diversify our industry focus to align with changing market dynamics, maintain a leadership position and grow in the industries we serve.

We will also continue our momentum with machinery OEMs – last year we saw 51 percent growth here as OEMs discovered our strengths and ability to help them reduce their total cost to design, develop and deliver equipment. Of course, we must execute our plans, and that includes finding new ways to introduce current and potential customers to the breadth and depth of our solutions.

Our market access model and our partners are critical to our long term growth. As always, we will continue to build our talent pool. Our exceptionally skilled people make us who we are; this is one of our strongest differentiators.

Diversify our industry focus to align with changing market dynamics. ”

Increasing adoption of the IEC 61850 communication protocol. ”

In 2012, although the global business environment was buffeted by financial crisis, ProSoft Technology rode through the waves and achieved another milestone: US$50 milion in global sales. Significantly, half of this business was contributed by regions outside of North America.

Asia Pacific saw some very encouraging business achievements, contributing a strong 18 percent to global sales, mainly supported by the emerging economy countries such as in the Southeast Asian region. While many analysts may be skeptical about the economy this year, in the typical ProSoft way, we expect to turn it into an exciting 12 months with new products and solutions.

The acquisition of Canadian wireless technology developer Global Blue strengthened our as a solution provider in the industrial wireless market. With the latest wireless technology, a strong support team and local partners, we have seen success in many applications in the mining & metals, ports, oil & gas, and power sectors. We are releasing new wireless technologies in early 2013, which we anticipate will fuel stronger interest and demand. Indeed, it should be an exciting year for wireless in the automation industry.

We have also seen the increasing adoption of the IEC 61850 communication protocol in the power industry in many countries. It has taken a while for this complex, powerful protocol to gain traction among customers. IEC 61850 connects Intelligent Electrical Devices (IEDs) together, and the ProSoft IEC 61850 gateway connects these IEDs to automation systems and controllers for seamless integration.

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Raimund KleinExecutive Vice President, Siemens ASeAN

C M LimHead of Electronics Marketing, Asia PacificRS Components

Across industries, we have a growing confidence in Southeast Asia’s emerging economies. With urbanization and greater infrastructure demands, we believe that investments in various industries, such as chemical and food and beverage, will be well supported.

We are excited about the new year of opportunities in this region and believe that we have the capabilities to take on the growing demand. As our operations and solutions are formed to be more wholesome for individual industries, we are able to provide better end-to-end support for our customers.

An innovation that we are extremely proud of is the Totally Integrated Automation (TIA) Portal. The launch of the concept and technology has drawn the attention of engineers worldwide and the integrated approach to managing engineering tasks has revolutionized the industry. This technology will be launched in Southeast Asia in 2013 and we are looking forward to that.

Growing confidence in Southeast Asia’s emerging economies. ”

Making processes greener and more energy efficient will continue to drive the agenda. ”

It was a challenging year all round for RS Components, but we are thankful for a strong team that has managed to keep us in positive territory this year with some standouts markets like Southeast Asia where we still saw robust growth. And although there may be uncertainties, in the industry, we have a longer term strategy in place and took the opportunity to restructure last year so that we can be better positioned for the upturn. In the product areas, we continued with launch plans and put in stock more than 15,000 lines of products.

We are cautiously optimistic as the country political leadership changes in Asia Pacific are mostly complete and the US appears to have turned around. We expect to see our customers growing again more evenly across the region and have seen some uptick just in the last few months.

As the business environment improves, we do feel investments will start flowing again in basic industries like food, energy, transportation and manufacturing. The popular trend of making processes greener and more energy efficient will continue to drive the agenda across many different industries.

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32 | CONTROL ENGINEERING ASIA • January-February 2013

Francois GuibertExecutive VP,STMicroelectronics

Rajiv Ghatikar Vice President and General Manager, Siemens PLM Software, ASeAN/Australasia

As a global technology supplier of power-related, sensor and automotive ICs, STMicroelectronics introduced a number of new cutting-edge solutions in power management devices, microcontrollers, sensors and automotive in 2012. A portfolio of such technologies has positioned us well to address the needs of the market in Asia and elsewhere.

A major growth area for ST is automotive, especially in Asia, with China emerging as the largest market in the world. The company’s automotive-grade devices provide solutions in engine-management systems, safety, car body, convenience, and infotainment.

Going forward, we see energy distribution, automotive and industrial applications as key growth areas in Asia’s dynamic markets. Energy distribution is moving to add “smart” in all facets – starting with smart meters and eventually moving to smart grids. Asia’s large population base and high energy-consumption growth presents a potentially huge addressable market.

Energy distribution, automotive and industrial applications are key growth areas in Asia. ”

Manufacturers must perform more complicated engineering, design, analysis and production tasks – all at a lower cost. ”

2012 was a good year for Siemens PLM Software. Boeing signed a new 10-year global agreement to extend the use of our technology at Boeing Commercial Airplanes as well as Defense Space and Security, while General Motors awarded us the prestigious Supplier of the Year Award. Siemens PLM Software technology was also used throughout the development process to digitally design, simulate and assemble the latest Mars Rover.

Siemens expanded its portfolio of industry software by acquiring Kineo CAM and LMS International. With these acquisitions, we will be able to further enhance the computer-aided motion capabilities of our software and become the first PLM software company to provide a closed-loop, systems-driven product development solution that extends all the way to integrated test management.

The ASEAN region experienced consistent growth and we continued to work with customers to look at the best ways to increase productivity and improve quality while reducing cost in their product lifecycle. This is crucial as the unpredictability of the global economy climate has resulted in companies being under pressure to remain competitive, and so manufacturers must improve their ability to perform more complicated engineering, design, analysis and production tasks – all at a lower cost.

This year we will be working closely with the new Advanced Remanufacturing & Technology (ARTC) Centre in Singapore to bridge technological gaps in remanufacturing. This is a technology that manufacturers can look into as it translates end-of life products into “good as new” ones for the market through a sustainable process, leading to greater cost and materials savings and, potentially, higher profit margins.

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Prasad C N NVice President, Marketing Operations,Yokogawa engineering Asia

Christian WolfManaging Director,Turck Group

We started 2012 expecting growth to be in line with the macroeconomic conditions but it actually turned out to be an exceptionally remarkable year for Yokogawa. We obtained large-scale LNG orders from the Pacific region and expanded our presence in the power market with significant orders from India, Malaysia and Singapore. We also continued to secure major refurbishment projects replacing legacy systems. And we ended the calendar year on a high note by winning the Best Process Control Systems Provider and Best Energy Management Technology categories at the Asian Manufacturing Awards.

In terms of product innovations, Yokogawa now has available industrial wireless devices to enable highly reliable, large-scale plant networks and to support full redundancy for control applications. We also launched the world’s smallest Coriolis flowmeter with a dual bent tube for achieving high accuracy and stability in low flow applications. Enhancements were also made to our pressure transmitter, SCADA and safety system offerings.

Although we are a quarter away from financial closing, we have already achieved double digit growth for both top and bottom line in this region. And in 2013, we expect robust growth with opportunities in the oil and gas, petrochemical, chemical, and power and utilities markets.

There will be a strong focus in delivering large scale projects, reinforcing Yokogawa’s reputation as a main automation contractor (MAC). We expect significant business from the rejuvenation of older plants and value added services from our large installed base. With our commitment towards high R&D investments, customers can also expect more innovative technology products that help them achieve operational excellence.

Expect significant business from the rejuvenation of older plants. ”

Indonesia and Malaysia as potential new subsidiary locations. ”

After two very successful years with increases in worldwide turnover of 25 to 30 percent, in 2012, Turck’s target markets underwent a market consolidation phase which turned out to be more considerable than originally expected. Despite that, we saw a positive single-digit increase in most Asian markets. Only China reported a slight decrease in revenue, mainly because of a business decline in several industries including wind, solar energy and steel.

This year, Turck is confident of getting back on track. We expect a double-digit growth for the Asian markets, especially for China, Turck’s biggest market in Asia. We believe that the new government will take steps to ensure economic stability and increase demands in the weak industries.

The Asian markets, especially China, are very solution oriented. As Turck runs its own system integrator company in China, we can satisfy this continuously rising demand for complete solutions. Already, Turck employs more than 20 percent of its staff in Asia, roughly 700 out of 3,200 people, and we will further expand our activities in Asia.

We have already established subsidiaries in China, Korea, India and Japan, and in the context of our international expansion strategy, are already analyzing Asian countries like Indonesia and Malaysia as potential new subsidiary locations in the coming years. Close contact with customers has always been important to us and will continue to be a road to success that we will follow.

CEA