THE EXPAT MAGAZINE 2014

7th floor, Syed Kechik Foundation Building, Jalan Kapas, Bangsar, 59100 Kuala Lumpur. Tel: 603-2094 9664 / 2093 9539 Fax: 603-2094 9690 E-mail: sales@theexpatgroup.com

ARTWORK FEE:• Charge will depend on work involved. • Ranges from RM300 – RM800 • There is no 10% prepayment discount for

classified adverts. • Three or less insertions must be paid in

advance.

ARTWORK SUBMISSION:• PDF format – 300dpi.• InDesign – save with high-res pictures

and fonts.• Illustrator – text must be outlined and

saved together with high-res pictures if pictures are not embedded.

• Photoshop psd/eps/jpeg – 300dpi.• Colour proof must be provided.• The Expat magazine (Borneo Vision

Sdn Bhd) cannot assume liability in the event of faulty artwork from client.

BOOKING DEADLINE: 1st of the month prior to publicationNB: All prices are subject to 6% government sales tax

8THE PUBLICATIONCOPIES: 11,000

• FREQUENCY: MONTHLY • SIZE: A4

The Expat magazine was launched in 1996 and in the last 18 years has become Malaysia’s best known and most widely read publication by the resident English speaking, expat community. It is the only publication which offers all expats a free subscription for as long as they live in Malaysia.

This has created a loyal following and 56% of subscribers say they do not read other expat magazines. In return we ask for demographic data so we know exactly who is reading it. Expats from over 100 different countries currently subscribe.

Expats know that advertisements in The Expat are targeted at them, making them much more effective. Over 50% of subscribers saying they read and sometime or often buy products and services advertised in the magazine. Some 70% of subscribers say they use The Expat as a source of information for their overseas visitors. The reading copies extend the readership beyond subscribers and reach many overseas visitors and affluent Malaysians.

Any business targeting the expat community will find it hard to find a more effective way to reach this affluent segment. The complete magazine is online and we can create marketing packages which include other digital communications - website advertising and sponsored editorial as well as e-mails and regular e-newsletters to increase the effectiveness.

8CONTENTSThe Expat magazine gives resident

expats essential and entertaining information about all things Malaysian.

The front section of the magazine covers topics from events, education, property, and feature articles that are of interest to the expat community.

The back section, The Expat – Information offers restaurants, shops and services that are expat friendly around the Klang Valley and Malaysia.

8DISTRIBUTIONThe widespread distribution means

we not only reach resident expats but also many visitors. The ‘reading only copies’ are clearly marked with a request not to take them away.

• Subscription copies (5000 to 6000)• ‘Reading only’ copies to: • Expat associations

8ADVERTISING RATES

• Hotel business centres/lounges • Foreign embassies • Selected food and beverage outlets • Selected retail stores • Onboard some MAS/Lufthansa flights • Airport VIP lounges

Complete magazine with advertisements online at www. TheExpatGroup.com

ADVERT FORMAT RATE (RM)THE EXPAT - ROPInside front cover DPS 12,000ROP DPS 10,000Text: 265mm (H) x 360mm (W)Trim: 297mm (H) x 420mm (W)Bleed: 305mm (H) x 430mm (W)Back cover 10,000Inside front cover 8,000Full page 6,900Text: 265mm (H) x 180mm (W)Trim: 297mm (H) x 210mm (W)Bleed: 305mm (H) x 215mm (W) Half page (Horizontal) 3,700130mm (H) x 180mm (W)Half page (Vertical) 3,700265mm (H) x 85mm (W)One third page (Horizontal) 2,60080mm (H) x 180mm (W)One third page (Vertical) 2,600265mm (H) x 55mm (W)Quarter page 2,000130mm (H) x 85mm (W)Panel 1,50045mm (H) x 180mm (W)THE EXPAT - INFORMATION SECTIONFull page 4,500Inside back cover 6,000Text: 265mm (H) x 180mm (W)Trim: 297mm (H) x 210mm (W)Bleed: 305mm (H) x 215mm (W) Half page (Horizontal) 2,500130mm (H) x 180mm (W)Half page (Vertical) 2,500265mm (H) x 85mm (W)Quarter page 1,300130mm (H) x 85mm (W)BULLETIN BOARDDouble box 70080mm (H) x 85mm (W)Single box 40040mm (H) x 85mm (W)

DIGITAL ADD-ON:EXPATGOMALAYSIA.COM (10% OFF WITH PRINT PURCHASE)• LEADERBOARD AD: RM1,750 per

month (Delivers 10,000 impressions per month)

• ISLAND AD: RM1,500 per month (Delivers 10,000 impressions per month)

• SPONSORED STORIES: RM4,000 per sponsored story (Delivers 400 unique visitor clicks per month)