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E & V Expansion Presentation
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Engel & Völkers - AustraliaLicensing System
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Content
1. The Future of the Real Estate Business Slide 3 - 5
2. Engel & Völkers at a Glance Slide 6 - 15
3. The Licensing System Slide 16- 33
4. Marketing Concept Slide 34 - 49
5. Our Licensing System proves to be successul Slide 50 – 55
6. Investment Slide 56 - 57
7. Roll-out - Australia Slide 58 - 59
8. Summary Slide 60 - 62
Engel & VölkersLicensing System
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1. The Future of the Real Estate Business
Engel & VölkersLicensing System
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North America 1990
Real Estate market Real Estate market
Regional Brokers
Development
Century 2I
x
North Amercia 2008
y
Royal Lepage
International Brokers, Franchise Brokers
Real Estate Business
Engel & VölkersLicensing System
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A service and brand oriented estate agency company
A high number of highly qualified employees
Specialisation in key areas of expertise, with the synergy effects of an all-round estate agency company
Brand forms central focus, linked to other aspects of service provision, e.g. project sales
Local presence with access to global property markets
Investment opportunities in future technology, e.g. web-oriented estate agency program
Professional marketing
Standardised service concept
The Real Estate Agent of the future
Engel & VölkersLicensing System
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2. Engel & Völkersat a Glance
Engel & VölkersLicensing System
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We link together the aspirations of discerning individuals around the world, be it in a private or a business context. With total passion.
Engel & VölkersLicensing System
Engel & Völkers Vision
Christian Völkers, Founder & CEO
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Our Core Values
Exclusivity Competence Passion
Engel & VölkersLicensing System
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Elbchaussee 414, 22609 Hamburg, Germany
Origins of Engel & Völkers
Engel & VölkersLicensing System
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Engel & Völkers
Private Office
Residential Commercial Yachting
GG
The Engel & Völkers Organisation
Engel & VölkersLicensing System
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Established 1977 Over 3500 employees/partners More than 500 Engel & Völkers shops around the world
- More than 450Residential Shops- More than 50 Commercial Offices
Over 600 licences signed Represented in 37 countries on 5 continents In-house academy and own training system Standardised service system Innovative IT systems Ongoing growth of the network
The Engel & Völkers Global Network
Engel & VölkersLicensing System
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Our Success 2009Engel & Völkers worldwide expansion
Countries / USA States where one can acquire / sell property Countries where one can acquire new licence regions
More than 450 open Engel & Völkers offices / shops
Currently 590 licenceesin 37 countrieson 5 continents
More than 3,350 agents worldwide
2009 total transaction volume nearly 7 billion USD
Engel & VölkersLicensing System
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Our SuccessEurope
Countries / USA States where one can acquire / sell property Countries where one can acquire new licence regions
Locations in Europe (322)
Andorra (1)Austria (8)Belgium (13)Croatia (2)Denmark (1)Czech Republic (1)France (5)Germany (176)Greece (3)Hungary (4)Italy (7)Liechtenstein (1)Luxembourg (1)Montenegro (1)Netherlands (1)Portugal (7)Romania (1)Russia (1)Slovenia (1)Spain (48)Sweden (1)Switzerland (34)Turkey (1) UK / Ireland (3)
Engel & VölkersLicensing System
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Our SuccessMiddle East and Asia Pacific
Countries / USA States where one can acquire / sell property Countries where one can acquire new licence regions
Locations in Asia Pacific (5)China / Macau (2)Thailand (3)
Locations in Middle East (15)Bahrain (1)Qatar (2)United Arab Emirates (11)Jordan (1)Oman (1)
Engel & VölkersLicensing System
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Our SuccessUSA
Locations in USA (26)California (2)Florida (14)North-East (10)
Engel & VölkersLicensing System
Locations in Africa (29)
South Africa
Locations in South America (10)Argentina (2)Chile (7)Peru (1)
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3. The Licensing System
Engel & VölkersLicensing System
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Structure
Seller / Buyer
License partnerLicense partner License partner License partner
A A A A AA A A A AA A
Master License Partner Master License Partner
Engel & Völkers
Engel & VölkersLicensing System
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Brand Network Know How Virtual World
Market leading broker of exclusive property Clear and consistent
Corporate Identity
Standardised Corporate Design Presence and transparency through introduction of shop systems
Licensing System - Brand
Engel & VölkersLicensing System
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E&V is a strong brand
Engel & VölkersLicensing System
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Proven appeal to the best/desirable buyers & sellers
Designed for optimum brand, service and communication
Shop Concept
Engel & VölkersLicensing System
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Brand recognition due to Shop uniformity
Engel & VölkersLicensing System
Argentina
Spain
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Brand recognition due to Shop uniformity
Engel & VölkersLicensing System
Belgium Spain
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Examples of Products
Uniformed Corporate Identity
Engel & VölkersLicensing System
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Brand Network Know How Virtual World
Market leading broker of exclusive property
Clear and consistentCorporate Identity
Standardised Corporate Design
Presence and transparency through
introduction ofshop systems
Licensing System - Network
Referrals of buyers
Synergy effects through cross selling
Groupmarketing
IT networking
Referrals of sellers
Engel & VölkersLicensing System
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Currently over 26 000 properties
worldwide in marketing
Almost 400 000 active searching clients
Over 1 Million active client contacts per year
Standardised referral system
up to 15 % of all contacts are generated through the Engel & Völkers network
Rockster Villa sold through the E&V Network: price € 7.550.000; Commission: €453.000
The E&V Network
Engel & VölkersLicensing System
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Brand Network Know How Virtual World
Market leading broker of exclusive property
Clear and consistent Corporate Identity
Standardised Corporate Design
Presence and transparency
through introduction ofshop systems
Licensing System - Service Concept
Synergy effects through cross selling
Group marketing
IT networking
Professional and personal seller/buyer service
Secures the optimum
acquisition as well asmarketing of
properties Market processing
In-house training and
sales system
Referrals of buyers
Referrals of sellers
prof. Marketing (i.e.GG)
Engel & VölkersLicensing System
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Setting up a qualified employee structure
More than 1 400 seminar days p.a. at the Engel & Völkers Property Academy
Offering expert seminars
Constantly updating Engel & Völkers training concept
Global Academy
Master License Partner
License Partner
Local Academy
Agents
Assistants
Follow-up education
The E&V Academy
Engel & VölkersLicensing System
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Ongoing Support
Engel & VölkersLicensing System
First Contact to License Partner
Administrative support
Coordinaton of marketing support
Product and service support
License Partner
Relationship Management
Strategic planning
Sales support
Commercial support
Business development
Head of Real Estate
Master License Partner
Ongoing Support
Ongoing Support
Ongoing Support
Ongoing Support
Ongoing Support
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1.2. Shopsystem
Brand Network Know How Virtual World
Market leading broker of exclusive property
Clear and consistent Corporate Identity
Standardised Corporate Design Presence and transparency
through introduction of shop systems
Virtual World
Synergy effects through cross selling
Group marketing
IT networking
Professional and personal seller/
buyer service Secures the optimum
acquisition as well asmarketing of properties
Market processing
In-house training and
sales system
Global Office(real estate software)
Real estate portal E & V
Co-operation
E & V Marketing and Real estate expertise
accessible through intranet
Referrals of buyers
Referrals of sellers
prof. Marketing (i.e.GG)
Engel & VölkersLicensing System
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Internal communication tool for licencing partners and co-operation partners / estate agents
E&V content, marketing and real estate expertise accessible
Form letters
Advertisements (CD models)
Marketing tools
Standard contracts
etc.
Virtual World - E&V Life
Engel & VölkersLicensing System
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Virtual World - Print Shop
Engel & VölkersLicensing System
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Real Estate Software
Complete sales solutions for client, activity and property management
Internet-based software
Virtual World - Global Office
Engel & VölkersLicensing System
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Global Site
Country Sites
Regional Sites
Agent and Project- Sites
.com
.ch .es co.za .au.fr
…www.engelvoelkers.com/mallorca
…www.engelvoelkers.com/garveyfox www.engelvoelkers.com/chateauallaman
…www.engelvoelkers.com/palmaLocal/Shop Sites
Online - The Domain Structure
Engel & VölkersLicensing System
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4. Marketing Concept
Engel & VölkersLicensing System
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Engel & VölkersResidential Marketing Tools
DirectMarketing
PrintTools
GGMagazine
OnlineTools
Marketing Tools
Engel & VölkersLicensing System
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Direct Mailing
Engel & VölkersLicensing System
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Direct Mailing
Engel & VölkersLicensing System
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Print - Service Brochure for Acquisition
Engel & VölkersLicensing System
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Private Residences
Home Away from Home
Print - Brochures
Engel & VölkersLicensing System
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Image &
Property
Advertisements
Print - Classical Advertisements
Engel & VölkersLicensing System
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Print - Group Marketing
Engel & VölkersLicensing System
Image &
Property
Advertisements
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Print - Outdoor Signage
Engel & VölkersLicensing System
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Print - Market Reports
Market Report contains
trends and figures from the
local real estate market
Engel & VölkersLicensing System
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2-Page
Exclusive Expose
Print - Exclusive Expose
Engel & VölkersLicensing System
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Pencil Set „Flaglabel“Notebook „Flaglabel“
Credit Card holder „London“
„Flaglabel“ Pencil
Drinking Bottle
Key Ring „New York“
Ballpoint Pen „Paris“
Print - Merchandising Tools
Engel & VölkersLicensing System
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since 1988
… has reflected the success story behind the E&V brand for more than 20 years … can be read in German, English, Spanish, French and Flemish … has a total print circulation of 130,000
copies and is distributed by more than 450 E&V shops around the world
Global Guide (GG) - Lifestyle, Personalities & Real Estate
Engel & VölkersLicensing System
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Classical Real Estate Advertisement
Global Guide (GG) - Lifestyle • Personalities • Real Estate
Engel & VölkersLicensing System
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Online - Homepage
www.engelvoelkers.com
Engel & VölkersLicensing System
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Online - Subdomains
www.engelvoelkers.com/fortlauderdale
Engel & VölkersLicensing System
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5. Our Licensing System proves to be successful
Engel & VölkersLicensing System
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Engel & VölkersLicensing System
Engel & Völkers is ranked at number 39 (one of only 2 real estate franchises and one of 4 European companies)
„Franchise Direct“ compiled information on over 5,000 franchises worldwide, regardless of their size or country of origin, judged all the companies on the same objective merits, e.g.:
number of units worldwide
number of expanded countries
years the company has been franchising
„Franchise Direct“ was established in 1998 and is one of the world‘s leading portals for franchise and business opportunities today. They are operating a suite of 6 multilingual sites targeting Northern America and Europe.
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Our SuccessPenetrating new countries (Residential and Commercial)
0
5
10
15
20
25
30
35
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Engel & VölkersLicensing System
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Our SuccessResidential Shops and Commercial Offices worldwide
0
50
100
150
200
250
300
350
400
450
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Engel & VölkersLicensing System
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Our SuccessResidential and Commercial Real Estate Licences Sold
0
100
200
300
400
500
600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Engel & VölkersLicensing System
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0
30,000,000
60,000,000
90,000,000
120,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Our SuccessDevelopment of Commission Turnover in EUR (Residential only)
Engel & VölkersLicensing System
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6. Investment
Engel & VölkersLicensing System
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Initial license fee
Ongoing Royalty
Service fee based on service scope
Investment for the property shop
Capital for start-up phase
Engel & VölkersLicensing System
Engel & Völkers
Investing into a brand that is operating in the franchise business is a good investment,
as you can easily sell yourrunning business at a later stage.
Your Investment
Investment by Licensee
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7. Roll-out plan : Australia
Engel & VölkersLicensing System
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7. Roll–out Plan : Australia
Phased roll-out :
To ensure the delivery of quality our roll-out will be strategically phased in.
Head Office & State Offices:
Australia head office is located in Perth, WA and our first State Office in the Sunshine Coast , QLD
1st Shop Opening :
25 Aug 2010 – Mooloolaba . Followed by Brisbane, Gold Coast and Western Australia.
Our Focus :
Focus will be Residential Sales & Property Management.
Engel & VölkersLicensing System
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8. Summary
Engel & VölkersLicensing System
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Summary
Engel & VölkersLicensing System
Challenges to real estate company success are growing!
Agent pressure – higher expenses – cost of branding – cost of technology
Demands of the Internet and need for international network
Act local, think global
Tremendous Growth (over 30% within the last years)
Local estate agents with access to global property markets
Strength in the market due to a strong brand and outstanding network
Successfully proven Corporate Identity and Corporate Design
Service system a step above anything
Unmatched technology and professional marketing services
Shop system image – proven appeal to the right target market!
For sales agents – the right image, system and support means - higher opportunity – easy recruitment!
Engel & Völkers is a great International brand represented in 37 Countries on 5 continents
What better way to enter the market? Open a leading international brand Real Estate shop in the best locations in Australia
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Engel & VölkersLicensing System
Further Information
ENGEL & VÖLKERS, AustraliaE&V Australia (Pty) Ltd, Master License Partner of ENGEL & VÖLKERS International, Hamburg
Head Office (Perth) – Western AustraliaClaremont, Perth, WA, 6005Mobile (Martin) : +61 (0)438 058 102Fax: +61 (0)8 9286 4847
State Office – Queensland1 Brisbane Rd, Mooloolaba, QLD 4557Tel : +61 7 5444 4990Mobile (Karl): +61 (0)402 919 955
Internet: www.engelvoelkers.com.auMailto WA : [email protected] QLD : [email protected]