Exotica Fruit Bar Draft 12

7/30/2019 Exotica Fruit Bar Draft 12

1/19

Doctor: Have fresh juice in the morning, your haemoglobin level islow. Please do not have packed/tinned Juices as sugar level inthose products is very high.

Me: Is there no one to serve me Fresh Juice at my meal table.

What to do now..?...........................................

EurekaExotica!!!!

Lets open up Exotica

But Whats that ???

Origin of the Idea!!!


2/19

ExoticaSqueeze the best out oflife!

TM


3/19

EXOTICA

Flow of the PresentationAbout the Company

Objective and Vision

About the Founders

Market ResearchBusiness Model

Finances

Operations

Human Resources

SWOT Analysis

TM

Squeeze the best out o

life!


4/19

EXOTICAAbout the C mpany

EXOTICA is going to be one of the firstcompanies in India to offer 100% natural freshlysqueezed juices. The business plan is to launcha chain of juice bars in the country like neverdone anywhere else in India.

The Differentiating Factor is that we want tobe in the business of home delivery of FreshJuices so as to provide a alternative to peoplewho do not want to consume Tinned Juiceswhich has excessive Sugar and additives.

TM

Squeeze the best out of

life!


5/19

EXOTICA

B ECT VE

To be the most sought after single stop for all the

healthy natural Juice.

VISI N

To be biggest & most valued healthy natural food chain

in India.

Missi nInvolve our stakeholders in our best growth path for

Healthy-Societal development along with business

proposition.

TM

Squeeze the best

out of life!


6/19

EXOTICA

Products/ Services of the Company Exotica stems from a simple fact that more than

95% of the Juice consumed at home is a packed

Juice which is not fresh.

Exotica want to make the natural juices available atthe Meal table whenever it is required.

Exotica would deliver its products to the homeswhere they can be consumed fresh withoutworrying about the additives added to the juice

as preservatives. We would also break free from the traditional juices

and deliver the variety that is not available in

packed/tinned juices.

TM

Squeeze the best out

of life!


7/19

EXOTICATM


life!About the Fo nders

Keval Desai

Founder,

Managing Director

Mansi Doshi

Founder,

Head- Operation

manager

Indrajeet Darji

Founder,

Head - Finance manager

Vikas Jani

Founder,

Head HR Department

Ankit Mistry

Founder,

Head-Marketing Department

Lets Squeeze them out..!!!!!!


8/19

EXOTICATM

Squeeze the best

out of life!Business Model

Positioning:

Pitted against Tinned Juices / Unhygienic

vendorsHome Delivery at the Breakfast time/ Evening

Parties.

Special Juices for Diabetic/ High BP/ Low BP

Customers

3 Broad Ranges : Standard, Power, ExoticSubscription Based Model (e.g. Milk) + Available

at Shops


9/19

EXOTICATM

Squeeze the best

out of life!Business Model

Segmentation:

Middle/Upper Middle Class Families

Standard/Exotic

Health Conscious Individuals Power

Patients (Diabetes, Obesity, High BP etc)Health Club/ GYM Members

Working Couples, High Income Youth -

Standard/Exotic


10/19

EXOTICATM

Squeeze the best out

life!

Roadside thelas/cartsAverage sales per day

Tier III 230 es

Tier

II 350 esTier I 420 es (Mumbai Lies Here)

Avg price per glass of juice Rs 20 - Rs40 (depending on size & mix)

Traditional juice-parlors

Average revenue per dayTier III Rs 15,000 - Rs 20,000Tier II Rs 20,000 - Rs 25,000Tier I Rs 30,000 + (Mumbai Lies Here)

Market Research


11/19

EXOTICATM

Squeeze the best out o

life!

Operations

Unit Operation Result

Procurement On the Regularly basis

Mass transfer Fruit delivered, dry cleaned

Extraction Washed

Separation Sized, graded

Separation Peeled, cored and de-seed

Size reduction Crushed

Pressure application Juice extracted

Juice Presentation/ Packaging Delivery to the Customer

Juice

Processing

Procurement

Delivery


12/19

EXOTICATM


life!Human Resource

5 Partners

3 Master Chef

10 Assistant Chef20 Administrative staff

5 Marketing personnel

5 Distribution Manager

30 Permanent Delivery Boys

15 Temporary Delivery Boys


13/19

EXOTICATM


life!Finances

Required Startup Funds

Salary and Wages

Fixed Operating Expenses

Projected Sales Forecast

Income Statement up to 3 years

Cash Flow Statement

Balance Sheet up to 3 years


14/19

EXOTICATM

Squeeze the best ou

life!

MenuCard

The Body Cleanser - E The Cholesterol Buster - P Super Breath - E

The main benefits of

this juice include

revitalization of the

body, good for cold

and glowing skin.

Beauticians usually

prescribe this juice

because of its

extremely good

effects on the skin.

A juice made from Applecucumber and celery is

known to fight cancer

and reduce cholesterol.

It also improves any sort

of stomach upset and

headache. This juice is amust have once you

have crossed your 30s. If

you have this juice every

other day, then you will

not have to worry about

your cholesterol level

any more.

This juice isspecifically for people

who want to improve

their skin complexion.

The ingredients are

Apple, Carrot and

Tomato. For bettereffect use Green

apples. This juice also

had an added

advantage of

eliminating bad

breath. This is due to

the Apple, Tomato

combination.


15/19

EXOTICATM

Squeeze the best ou

life!Super Cooler - E Super Skin - E The Wild Thing - E

A combination of

Bitter gourd milk and

Apple is used when

one generates lots of

internal body heat.

This juice will instantly

cool down your

internal body heat

and make you more

comfortable. It also

fights bad breath just

like our previousrecipe.

It is a very well knowfact that orange and

cucumber are the most

vital things to have if

one is concerned about

the skin. A combination

of these two combinedwith ginger will act as a

supper supplement for

your skin. Its combined

effect will improve the

skin texture and

moisture content in the

skin. It is also a body

heat reducing drink.

Now, this one is oneof my favorites. Apple,

Pineapple and

Watermelon blends

together to form a

wonderful mouth

watering juice whichis excellent for you

kidney and bladder. It

also helps dispelling

excess salts from your

body. Some people

use a tint of salt with

this juice but I like to

drink it as it is without

the salt flavor.

MenuCard


16/19

EXOTICATM

Squeeze the best ou

life!Strength Weakness

Unique Idea Seasonal availability of fruits

Low Entry barrier Perishable CommodityHigh Demand-Rising Health

Consciousness Non-perinial consumption pattern

Professional Tie-Ups for Selling Points Endorsement dependentOrganized & professionally run

Business

Strong Backward & forward value

chain

Threats Opportunity

Un-organized Juice vendor High Demand-Rising Health Consciousness

Rising Cost of Raw Fruits More avenues for tie-ups

Fall in Demand due to heck tick time

schedule Rising Youth demand

Seasonal Variations High Density of Customers at single place

Strengthening storage Capability/SCM

More availability of fruits from diff.

Location


17/19

EXOTICATM


life!

Advertisement on television

Hoardings on roadsAwareness through radio

Visit at schools & colleges

Advertisement in Print Media

Free sample

Advertisement through internet

Marketing Strategy


18/19

EXOTICATM


life!Web Marketing

Facebook Twitter

Creating a community on

facebook.

Creating a Fan page on

facebook, This will enable thebrand to keep its TA engaged

and updated on the introduction

of new flavours and events

Creating an active account on a

micro-blogging site such as

twitter, where regular tweets on

product and event updates willensure interactivity Followers will

be encouraged to tweet their

suggestions on new flavours.

In order to reach out to the Target Audience and ensure that they feel more

connected with the brand it is necessary to start making conversation

through our website i.e. www.exotica.com, well also contact our customers

through following public networking sites.
http://www.exotica.com/http://www.exotica.com/


19/19

EXOTICATM


life!

FUTURE OUTLOOK

Target of capturing 5% of the market share within a year and

30% by 2016-end

Initially we would be outsourcing the processing of fruits, but

after 3 years we would check the feasibility of starting our own

processing plant.

R&D Department to be set up by 2013 early, in order to

facilitate innovation in existing products.

We would open Satellite Branches in Major Cities to facilitate

product training & improve on Market Share.

Documents

Exotica Fruit Bar Draft 12