Exhibitor Prospectus

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWFEBRUARY 5 - 7, 2020

TEXAS

inthe

To provide an opportunity for the beef industry & NCBA members to set policy, provide educational and informational sessions and host/attend the largest industry trade show.

The NCBA Trade Show is the leading, most prestigious show in the cattle industry. If you are in this business, then this is one show you can’t afford to miss!

Each year, over 8,000 cattlemen gather together for this important event. This annual event is the largest cattle industry event in the country, and the 2020 convention and trade show will offer more education, entertainment and excitement than ever.

Cattle Industry Convention & Ncba Trade showPURPOSE OF THE

Who should

exhibit?The NCBA trade show attracts over 350 companies providing all types of products, services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:

• Animal Health Products• Animal Identification• Associations/Organizations/Government• Breeders/Ranches/Feedlots/Marketers• Computer/Software Packages• Consulting Services• Equipment/Trailers/Watering• Feed/Feed Additives & Accessories• Fencing Equipment & Accessories• Hay Equipment & Accessories• Herd Management/Chutes/Scales• Information/Education• Publications/Media/Broadcast Media• Retail/Art/Furniture/Accessories• Seed Products/Weed/Pest Control/Herbicide• Structures/Buildings• Veterinary/Breeding• Genetics/DNA • Processor/Packer

For a complete list of current exhibitors visit NCBA.org.

Mark your calendarNCBA Trade Show DAtes & Location

NCBA Trade Show • February 2-7, 2020Henry B. Gonzalez Convention Center

900 East Market St.San Antonio, TX 78205

SHOW HOURSWednesday, February 5

3:30pm – 7:30pm – Welcome Reception

Thursday, February 69:00am – 6:00pm

Friday, February 79:00am – 5:00pm

MOVE-INSunday, February 2

1:00pm – 5:00pm – Oversized Equipment/Trailers ONLY

Monday, February 38:00am – 12:00pm – Oversized Equipment/Trailers ONLY

1:00pm – 7:00pm – General Exhibitors (including squeeze chutes)

Tuesday, February 48:00am – 7:00pm – General Exhibitors

Wednesday, February 58:00am – 1:00pm – Last Minute Move-in

MOVE-OUTFriday, February 7

5:00pm – 10:00pm

Saturday, February 88:00am – 12:00pm

Your customers will be here. Make sure you are too!

Exhibit Boothinformation

YOUR BOOTH SPACE INCLUDES• Three Complimentary Registrations per 10’ X 10’ booth • Access to food and networking events in the Exhibit Hall• Access to the General Sessions & CattleFax Outlook Session• Online Directory listing, including a company description • Exclusive exhibitor benefit to rent Pre or Post-Convention Attendee Mailing

List (upon acceptance of terms of agreement). Including phone, fax and email (unless opted out)

• Exposure on Convention Mobile App featuring floor plan and exhibitor directory

• Exclusive access to Exhibitor Lounge, with refreshments each day• Exclusive exhibitor benefit to be a Convention Sponsor • Draped 8’ back and 3’ side walls (in-line booths only) • 7” X 44” sign identifying your company’s name and booth number • Professional floor management and daily security in Exhibit Hall• Invitation to the complimentary Exhibitor Summit, the Official Site Inspection

Tour• Access to meeting room rentals in the host hotels• Access to our Exhibitor Marketing Toolkit including promotional text, logos,

banner ads and more• Access to our online Exhibitor ROI & Success Center

CONSTRUCTIONExhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman Decorating.

in the

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWFEBRUARY 5 - 7, 2020

TEXAS

EXHIBIT SPACE RATESOne booth (10x10)$23 per square foot or $2,300 per 10x10 space

Corner booth locations are an additional $250/corner (corner fees are added after discounts have been applied)

ISLAND SPACEIsland exhibit space locations will pay an island premium fee in addition to the booth space price.Island Exhibit Space (includes corner and island fees):

HOW TO RESERVE • Booth Contract is online at convention.beefusa.org• Email the completed contract to:

showmgmt@ncbatradeshow.org

CANCELLATION & REFUND POLICYNCBA reserves the right to cancel exhibit space if full payment on a contract has not been received by August 1, 2019, or within 30 days of invoice, whichever comes last. Written notice of space cancellation must be submitted to NCBA prior to September 1, 2019, for a 50% refund of the monies paid. No refunds will be made for cancellations after September 1, 2019.

PAYMENT DEADLINESFull booth rental amount is due August 1, 2019.Booth space reservations and contracts will be accepted after the August 1 deadline; however, a full payment must accompany the space contract.

20x20 .......... $10,40020x30 .......... $15,10020x40 .......... $19,800

20x50 .......... $24,50030x40 .......... $29,20030x50 .......... $36,250

40x40 .......... $38,60040x50 .......... $48,00050x50 .......... $59,750

WHY EXHIBIT?• It’s the leading, most prestigious trade show in the cattle industry!• Provide solutions to and develop long-term mutually beneficial relationships

with cattle producers.• Establish hundreds of highly qualified sales leads in just 2.5 days!• Increase your brand awareness and public awareness. Attendees are actively

seeking new products that will improve efficiencies and solve problems. • Put your product or service in front of the cattle industry’s most influential

leaders and decision makers to maximize your marketing dollars and ROI.• Analyze the competition.• Strengthen your business relationships with valuable customer feedback.

1-49 head: 15%

50-99 head: 9%

100-499 head: 41%

500-999 head: 16%

1,000-4,999 head: 14%

5,000 + head: 5%

COW CALF

FARMER/FEEDER/FEEDLOT< 1,000 head: 25%

1,000-3,999 head: 15%

4,000-14,999 head: 17%

15,000-31,999 head: 15%

32,000 + head: 28%

< 1,000 head: 35%

1,000-3,999 head: 27%

4,000-14,999 head: 16%

15,000-31,999 head: 10%

32,000 + head: 12%

STOCKER/BACKGROUNDER

ATTENDEE BY SEGMENT

ATTENDEE BY JOB TITLE/FUNCTION60%

12%

6%

4%

1%

17%

Ranch Owner/Manager

Feedlot Owner/Manager

Spouse/Family Member

Ranch/Feedlot Employee

Dairy/Veal Owner/Employee

OtherMaleFemale

62% 38%

GENDER

Average Age:53

Under 40:33%

Facts & Figures

ATTENDEE BY BUSINESS49%

13%

9%

6%

6%

2%

2%

2%

11%

Commercial Cow/Calf

Feedlot

Seedstock/Purebred

Farmer/Feeder

Stocker/Backgrounder

Retail/Packer

Vet/Consultant

Dairy Operator

Other

Reach your target market at the 2020 NCBA Trade Show

*Source 2018 Attendee Survey

AI Equipment ............................7%ATV/utility vehicle .....................7%Chutes or scales ..................... 14%Computer ..................................3%Computer software/technology ................................9%Dewormer .............................. 17%Electronic ID tags ................... 15%Feed or forage ...........................7%Feed supplements/additives .. 17%Fencing supplies .................... 15%Financial or consulting services .4%

Genetics, tracking tools .............7%Hay baling equipment ................5%Health insurance .......................2%Life insurance ...........................1%Livestock handling equipment ............................. 14%Livestock insurance ...................2%Livestock trailer .........................6%Livestock watering tanks/system ...........................12%Mixers/Feeders .........................3%Pest control ...............................8%

Pickup truck ..............................4%Property insurance ....................1%Satellite Dish.............................1%Seed .........................................5%Steel farm building ....................2%Swather/Mowing equipment ......2%Tractor ......................................4%Vaccines ................................ 26%Western Apparel ..................... 15%Wheel loader / Payloader ..........3%

ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS

ATTENDANCE HISTORY

Total: 6,665

2016SAN DIEGO

Total: 8,246

2015SAN ANTONIO

2017NASHVILLE

Total: 9,335

2018 PHOENIX

Total: 7,578

89% of all attendees have net buying influences

82%of attendees play a

role in their company’s purchasing decisions

7.2Average number of hours spent on show floor

72% of attendees are more likely to purchase from exhibiting companies

71%of exhibitors rate the

quality of attendees as excellent

91%of exhibitors rate the NCBA Trade Show as

the leading show in the industry

MEMBERSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES

ALLIED INDUSTRY PARTNER MEMBER BENEFITS

• Priority sign-up for prime location at NCBA’sannual trade show and discounted exhibit space(excluding island booth space)

• Access & assistance with key issues by leadershipin D.C.

• Special listing in the Beef Resource Guide• Listing in every issue of the National Cattlemen• A complimentary link on NCBA.org, representing

the entire beef industry• Opportunity to utilize the Allied Industry logo• Fifteen subscriptions to the National Cattlemen• Special Convention & Summer Business Meeting

recognition• Partner annual investment $3,000

Make an impact on the 2020 Cattle Industry Convention & NCBA Trade Show attendees with your sponsorship. Your company can be one of the first to interact with future customers before, during and after the show!

By committing to one of our sponsorship opportunities today, you can join this group of exhibitors who have chosen to take their brand presence to the next level.

We have multiple sponsorship packages to choose from for every price range — put your brand on a unique and unforgettable marketing component/event at the 2020 Cattle Industry Convention & NCBA Trade Show. Contact us for a customized sponsorship package: sponsorships@ncba.org303.694.0305 • www.ncba.org

Expand your brandIncrease your exposure and make the most out of your exhibiting experience at the 2020 NCBA Trade Show. Take advantage of these exclusive opportunities to reach over 8,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.

PRE AND POST REGISTRATION LISTSMake a splash before or after convention with the purchase of a registration list. Highlight the new products or activities going on at your booth or follow up with a thank you and reminder to look for your company or product(s) throughout the year.

• INVESTMENT: $500 PER LIST

PROMOTE YOUR BOOTH• Mobile App Promotion - $400• Mobile App + Website - $1,000• Mobile App + Website +Email - $2,500• Sponsor logos included

SPOTLIGHT PACKAGEWant to feature or debut a product in San Antonio? The Spotlight Package is the perfect way to promote a new, rebranded or existing

product. Sponsorship includes promotion in the mobile app, mentions in the Beef Resource Guide, a floor sticker with the Product Spotlight logo and listing in the National Cattlemen. • INVESTMENT: $2,000• AUDIENCE: 8,000+ CONVENTIONPARTICIPANTS

AISLE SIGNDrive traffic to your booth by sponsoring an aisle sign. Your company name and logo will hang from the directional aisle signs in the trade show. This is an excellent way to get your brand name high above the show floor and in front of the participants you want to see!

• INVESTMENT: $2,000• AUDIENCE: 8,000+ CONVENTION

PARTICIPANTS

CATTLEMEN TOCATTLEMEN

PRODUCT FEATUREThe Product Feature is a 2-4 minute segment filmed onsite in San Antonio by television host Kevin Oschner. Your segment can include interviews and product highlights. The feature will air in one episode, for a total of three airings.

• INVESTMENT: $2,500 - $3,500• AUDIENCE: 1.14 Million Cattlemen to Cattlemen viewers

Stand out on the show floor!

Maximize your impact!

DID YOU KNOW THAT

OF CONVENTION ATTENDEES SAID THAT THE NCBA

TRADE SHOW IS THE MOST IMPORTANT SHOW THEY

ATTEND ALL YEAR?

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWFEBRUARY 5 - 7, 2020

TEXAS

inthe

SEPTember 3 - 4, 2019

Exhibitor Summit2020 NCBA TRADE SHOW

#CattleCon20

The Exhibitor Summit is an informational meeting that will allow you to meet with the NCBA planning team, the Convention Center exhibitor services team, key suppliers, tour the convention center, and learn about any rules and regulations that could affect your exhibiting experience. The exhibitor summit will give you great planning ideas.

We encourage everyone to join us at the Exhibitor Summit and get a head start on your planning for the 2020 NCBA Trade Show!

AT THE EXHIBITOR SUMMIT, YOU WILL: + Get Exhibitor Education from a leading trade show expert + Review the 2020 convention schedule and get an overview of all events with

NCBA staff + Meet with exhibitor suppliers (Freeman, catering, electrical, etc.) + Tour the hotels, see suites + Tour the convention center including the exhibit space and

outside space + Tour off-site venues for meetings/dinners with your customers + Review sponsorship opportunities + Much more…

QUESTIONS?Contact: Lorie Liddicoat at lliddicoat@beef.org or 303-850-3330.

Save the DateSEPTEMBER 3-4, 2019 | SAN ANTONIO, TX

“National Cattlemen’s Beef Association is a wonderful organization and I look forward to the annual convention every year. Convention is always a great experience, due to the coordination and expertise of the entire NCBA team. It is an excellent opportunity to network with cattle producers across the entire country and have a chance to thank cattle producers for all that they do as stewards of the land! I am already looking forward to next year!”- NCBA Trade Show Exhibitor

“The NCBA Trade Show is a must attend event for every cattle person. The vast amount of information and trade show activity is like no other event. It is a great place for industry networking and educational information.”- NCBA Trade Show Exhibitor

WHAT THEY ARE SAYING

“I have been exhibiting at the NCBA convention for 11 years, as the lead for my program. It is by far the best trade show and convention that we have the privilege of participating in. The leadership and planning committees do an outstanding job!” - NCBA Trade Show Exhibitor

CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOWFEBRUARY 5 - 7, 2020

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ACCOLADES The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.

CONTACTNCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone: 303-694-0305showmgmt@ncbatradeshow.org