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Exhibitions«Childhood» & «Kid’s Fashion»
16-19 August 2018, Kazakhstan, Almaty
Г.Алматы, Ноябрь 2016
About «Childhood» & «Kid’s Fashion»
«Childhood» and «Kids Fashion» exhibitions is a key event in the marketof children's goods in the Republic of Kazakhstan. It is the only specializedB2B exhibition, which brings together representatives of children's productsindustry, from all over Kazakhstan.
The first "Childhood" exhibition was held in 2008. Since that time theexhibition has gained the respect and recognition among entrepreneurs ofKazakhstan and manufacturers from all over the world.
About «Childhood» & «Kid’s Fashion»
«Childhood» & «Kids Fashion» exhibitions is traditionally held in Almaty,at the International Exhibition Center "Atakent".
ALMATY city is Kazakhstan's largest metropolis, which concentrates thelargest number of registered enterprises in wholesale and retail trade.Through Almaty passes 2/3 imports of children's products to Kazakhstan.
International Exhibition Centre "Atakent" is the largest venue forexhibitions in Kazakhstan.
Index Almaty Astana Other Regions
The percentage of registered enterprises in wholesale and retail trade
33% 15% 52%
The percentage of imports of goods for children 69% 4% 26%The volume of retail trade in consumer goods 26% 10% 64%The volume of wholesale trade in consumer goods 50% 17% 34%
Поддержка выставки«Childhood» & «Kids Fashion» exhibitions every year supported by public authorities of the
Republic of Kazakhstan, as well as foreign partners.In 2017, for the first time participation in the official opening ceremony of the exhibition was
received by the Commissioner for Children's Rights in the Republic of Kazakhstan Baliyeva Z.Ya.Also, the recognition of exhibitions by foreign partners is growing. So, since 2015 the
Ministry of Industry and Trade of the Russian Federation has been organizing a collective standof Russian manufacturers.
Since 2013, the exhibitions "Childhood" and "Children's Fashion" have been included by theTurkish government in the list of recommended international exhibitions for the participationof Turkish producers.
Ministry of Investment and Development of
the Republic of Kazakhstan
Ministry of Education and Science of the
Republic of Kazakhstan
Ministry of Health of the Republic of
Kazakhstan
The Commissioner for the Rights of the Child
in the Republic of Kazakhstan
Akimat of Almaty cityKazakhstan Association of the Children's Goods
Industry
Official support
"Today, the role of children's exhibitions is very important, since the market of children's goods is one of thefastest growing. The purpose of these exhibition events is to demonstrate high-quality goods and services forchildren, designed to reveal great opportunities for modernizing the production of children's products, which havea direct impact on the physical and emotional health of the younger generation. "
Trade Representative of the Russian Federation in the Republic of Kazakhstan
"The holding of exhibitions provides an opportunity to demonstrate the best products for children, creates a platform for the successful exchange of new ideas, experience, and expansion of partnership relations."
Minister of Education and Science of the Republic of Kazakhstan
"My duty as the Commissioner for the Rights of the Child is to protect children in our country and provide themfull security, including in this area. I can say with certainty that the exhibitions Childhood and the Children'sFashion 2017 pursue the same goal, demonstrating high-quality goods and services for children that directlyaffect the physical, emotional health and development of the younger generation. "
The Commissioner for the Rights of the Child in the Republic of KazakhstanBalieva Z.Ya.
Sagadiev E.K.
Yakovlev A.V.
Products category
Baby food Children's clothes
Games and Toys Children's footwear
House and street articles Clothes for pregnant women and nursing mothers
Nursing and care products Accessories for children
Children's creativity and school articles
Education and development
Children's furniture
Sport articles and goods for active recreation
List of Exhibitors"Perun Korporeyshn", ANEX, Avonessa, BABY LINE , Button, D&P perfumum company, Deppa, DETKI.kz, G.T. Paper Co.,Ltd Putian Fujian,
Gercules Games, HEAVEN, IS AGENCY, Kalor Group, IP, Leka, MI&KO, SEVI BEBE.KZ -TOO AyRu, Shop.Kid-Trade, SuperSunny TK, Team Toys(IP Kilimova N.B.), Ucmas, AVTO BEBI fato, Admiral barbarossa, Azbuka IP, Akos teks, ANO "Tsentr eksporta Yaroslavskoy oblasti", ANO«Tsentr podderzhki eksporta» Kirov, AO «Grindeks» (Grindeks) v RK , AOr «MD NP «KRASNAYA ZVEZDA», Artel', BAYRAMUKOVA MOYANGELOK, Bachorov Shamil' Bogatovich/Indigo, Blossom, BEBI DIZAYN, VESNA, Virtualiti, ZAO "Step Pazl", Zarateks, Igrulya IP, IP Reindeer,IP Akimdzhanova Zhanat Tanabekovna "Umka", IP GOLYUKOVA FOX-CUB, IP MOROZOV HOH-LOON, IP TISHCHENKOV SANDSTOL, IPUspekh, Kabrita, KARNAVALOFF, Kitet Frantsiya, Kosmeta Aziya, lyuks bebi premium, Magaziny BROSH, Mayoral, Maksi Mini, MALEK BEYBI,MAMA SVET, MANYUNI, Masterskaya podarkov, MIR KUKOL, Mir sharovMishanya, Davrenbekova, Mul'tibrend, NESKUCHNYYe IGRY, Novoye TV,OMSKAYA FABRIKA IGRUSHEK, OOO "BelEmsa", OOO "BIBIKOL' RUS", OOO"Doloni", OOO "Montessori-Piter", OOO "Favorit" Sil'versan, OOO «TIGRES»,OOO KOLORIT, OOO Planeta, OOO Plastmaster, OOO ROKSI, OOO TorgovayaKompaniya Leo, OS'MINOZHKA, Postnikova BalaBalo, RIBIS, ROSSIYSKIYEKSPORTNYY TSENTR, SOOO "Volshebnyy ostrov", SOOO "Poles'ye",STELLAR, STROLLERS, TD KHIZ, TOYMART, TOO " TRADE ALM HOUSE", TOO"Baby Room", TOO "LUCKY PARENTS" (LAKKI PARENTS), TOO "TN Group"(TNGrupp), TOO "MIKRON" sirius, TOO «TAMISH TEXTILE» , TOO «TAMISHTEXTILE» kafe, TOO «Magazin knigi» / VITA/, TOO «Meditsinskiy tsentr«KHAK», TOO «Resmi Treyd», TOO «Sport Esteyts Menedzhment» fideliti,TOO «Torgovyy dom «Gradum», TOO AVVIVA, TOO"Torgovaya set' ICP",UST' LYUGA, FANTAZER, KHOKHLOMSKAYA ROSPIS', KHUPPA, CherepashkaPK, Yaponiya mik farm and other
Categories Ex-sBaby food 2Juvinile 7Goods for feeding and care 18Toys 29Children's sports goods and play complexes 3Children's and educational literature 1Office and school supplies 4Children's clothing and footwear 21Children's furniture 8Others 14
Feedback from exhibitors"I have participated in many exhibitions in Russia, but Kazakhstan won me over with its quality organization of the event, as well as hospitality and its cultural program.It is very important when there is an opportunity to take closer look with the participants of the exhibition, their achievements and successes.I wish good luck!!! "
"Grand Toys', Russia
"An important part of the exhibition is its organization moment. As we participated for the first time, we had many questions during preparation to the show, to which the organizers answered at any time . "
LLC "Istok", Russia
“We are thankfull to the organizers for the excellently arranged exhibition. We were pleased to meet with the Kazakh toy traders. We will be happy again to take part at "Childhood" exhibition in Almaty next year. "
Lamagic S.L, Spain
"Impressive exhibition scale, advantageous location, original design and well thought-out decoration. Sophisticated accommodation, cultural program, business meetings and presentations.The event was very positive, effectively and adequately. We get enough contacts necessary to further work. "
LLC "Istok", Russia
Attendance of exhibitionsB2C VISITORS:8464 people
B2B VISITORS:1 797 people
B2B VISITORS FROM CITIES OF KAZAKHSTAN:Almaty, Astana, Karaganda, Semey, Pavlodar, Atyrau, Balkhash, Taraz, Baikonur, Ridder, Ust-Kamenogorsk, Shymkent
B2B VISITORS FROM OTHER COUNTRIES:Russia, Kyrgyzstan, Belarus, Germany, Ukraine
Дет
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Това
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ушки
Дет
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мпл
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Канц
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Дет
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меб
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Дет
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оде
жда
Дет
ская
обу
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Оде
жда
для
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5,0% 11,9% 8,2% 20,3% 8,2% 5,7% 4,5% 7,7% 15,8% 9,2% 3,7%Гипермаркет / Супермаркет 8,7% 8 18 13 32 13 9 7 12 25 14 6
Магазин у дома 2,2% 2 5 3 8 3 2 2 3 6 4 1Отдел / Бутик 10,1% 9 22 15 37 15 10 8 14 29 17 7
Детский магазин 31,4% 28 67 46 115 46 32 25 43 89 52 21Аптека 4,5% 4 10 7 16 7 5 4 6 13 7 3
Интернет-магазин 31,2% 28 67 46 114 46 32 25 43 89 51 21Производитель 1,2% 1 3 2 5 2 1 1 2 4 2 1
Казахстанский дистрибутор 2,7% 2 6 4 10 4 3 2 4 8 4 2Иностранное представительство 1,7% 2 4 3 6 3 2 1 2 5 3 1
Оптовик 3,2% 3 7 5 12 5 3 3 4 9 5 2Компани-франшизер 3,0% 3 6 4 11 4 3 2 4 8 5 2
Business program of exhibitions
(1) It is paid for an additional payment;(2) It is included in the program of the "Procurement Center";
Annually an official event is held in the format of a panel discussion or a roundtable with officials and authorized bodies.
In 2017, there was a panel discussion on "Business and the protection of the rightsof the child", devoted to the state regulation of the protection of children's rights.Panel discussion was held under the supervision of the Commissioner for the Rights ofthe Child in the Republic of Kazakhstan Baliyeva Z.Ya.
Network Purchase Center
A key event for B2B, allowing to establish the first contacts withmanufacturers with retail networks in the territory of the Republic ofKazakhstan.
Reports and seminarsFor the market participants, various reports and seminars are held on
current topics. In 2017, the topic of the seminar was the automation ofbusiness. Also, an annual review of the children's goods market in Kazakhstanis conducted.
Festival MOTHER + CHILDHOOD
The key theme of the exhibitions "Childhood 2017" and "Children'sFashion 2017" was the establishment of communication betweenbuyers and businesses. For this purpose, the first InternationalFestival MOTHER + CHILDHOOD was organized for the first time.
Within the framework of the festival, the participants demonstrated their novelties atthe defile, showed their novelties and toys on the island of children's creativity, and, inthe framework of the contest "The First Transport of the Baby", future mothersselected the best strollers in 7 categories.
In parallel with the games and competitions, many master classes and lectures forfuture and real mothers were conducted from specialists in the field of pediatrics andgynecology.
Thus, participating in festivals, exhibitors were able to get acquainted not only withB2B representatives, but also to communicate directly with buyers and parents, whichhad a positive impact on the understanding of the children's goods market inKazakhstan.
Information support«Childhood» & «Kids Fashion» exhibitions has big information support
in Kazakhstan as well abroad.
Participating conditions in
«Childhood» and«Kids Fashion»
exhibitions
Date and venue
DATE:16-19 august 2019
VENUE:Kazakhstan, Almaty city«Atakent expo center»
Participation conditions Registration fee includes:
- Placement of information about the participant in the exhibition catalog;- Participation up to 2 people in the banquet;- Badges
Configuration of the stand (please ask pricelist to organizer) :1) Shell scheme;2) Raw space;
Additional charges depending on the location of the stand:1) Corner +10%;2) Peninsula +20%;3) Island +25%;
Stand dimentions
Extra furniture*If necessary exhibitors of "Childhood" and “Kid's Fashion" may order
additional equipment: shelves, tables, chairs and more.Below are the pictures of the additional equipment (please ask pricelist to organizer)
* Extra cost
Indirect participation at exhibitions
• Placing information in the catalog;• Placing the advertisement page in the exhibition catalog;• Placing a banner on the website;• Distribution of the leaflets at the exhibition;
Advertisement opportunities
You can place additional advertising in the official exhibition catalog.
Format - A5 (148x210 mm);Circulation - 2000 copies;
The cost depends on the placement of the module (please ask pricelist to organizer):
2nd, 3rd cover;Inner page ;
Partner program
Bring potential visitors to your stand, participate in an affiliate program. Theessence of the partner program is that the Exhibitor provides a special offer for theB2B visitor for the registration of the application, the Exhibition Organizer in turnprovides special conditions for the Exhibitor. Terms of participation are negotiatedindividually with the manager, based on the following options:
Exhibitor
B2B visitor
Organizer
Possible conditions provided by the exhibitor for B2B visitor:• Or the granting of a% discount for the order of the goods (in the days of the exhibition, the amount of the discount at the
discretion of the commodity producer), formed, until 01/09/2018;• Or granting bonus products on% of the amount of the application formed before 01/09/2018;List of possible conditions provided by the organizer for the exhibitor:• Or 3% discount for participation in the exhibition;• Or the placement of the logo in digital and printed promotional materials of exhibitions;• Or placement of the partner program marker in the exhibition catalog;• Or providing an advertising page in the catalog;• Or personalized E-mail distribution on the basis of B2B visitors in time not later than 01/07/2018;
Additional services and facilities *
At the request of participants, exhibition company AlExpo DS Trade Group provide the following additional services: Search for hotels or apartments; Logistic services; Visa support; Rent of conference rooms; Branding of the conference room; Distribution of leaflets; Find promoters;
* Extra costs
Accommodation
Atakent Park Hotel (****)-Best Western Hotel
Distance to the IEC "Atakent" - located in theterritory of expo center.
Astana International Hotel (***)Distance to the IEC "Atakent"– 10 min by car
For exhibitors of «Childhood» и «Kids Fashion» we have special conditions at the following hotels.
The market children's products
in Kazakhstan
Population
The population in Kazakhstan isgrowing rapidly. At the same time, theshare of children under 14 increases,which has a positive effect on themarket of children's goods.
4 03024,5%
4 15424,9%
4 30225,4%
4 45826,0%
4 63226,6%
4 79627,1%
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
2011 2012 2013 2014 2015 2016
чел.
x 100
0
Население всего Из них детей 0-14 лет
0 500 1000 1500 2000 2500 3000 3500
АкмолинскаяАктюбинскаяАлматинская
АтыраускаяЗападно-…
ЖамбылскаяКарагандинская
КостанайскаяКызылординская
МангистаускаяЮжно-Казахстанская
ПавлодарскаяСеверо-Казахстанская
Восточно-…г. Астана
г. Алматы
x 1000
Fertility
More than 15 years in a row, there is apositive dynamics in the number ofnewborns.
The number of newborns reached400,000.
The birth rate per 1000 people is alsohigh and is 22.96 newborns.
Incomes
In Kazakhstan, there has been a steadygrowth in the incomes of the populationin the national currency, but, in dollarterms, a sharp decline, due to a changein the exchange rate of the nationalcurrency against $ USD in 2014 and2015 and the transition to a floatingrate in 2016. 0
2
4
6
8
10
12
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
2012 2013 2014 2015 2016
USD
x 10
00
KZT
x 10
00
KZT USD
Import volume
The volume of imports of children'sgoods in Kazakhstan in 2015 accordingto the evaluation of KAIDT was 89billion tenge (-9%).
For the first time, a decrease involume was registered, which is due tothe devaluation of the nationalcurrency in August, and as a result, adecrease in pre-New Year deliveries. 0,00
( )
25 079,48(+0%)
30 837,60(+23%)
43 011,00(+39%)
72 593,95(+69%)
84 773,31(+17%)
99 129,39(+17%)
89 888,02(-9%)
0
20 000
40 000
60 000
80 000
100 000
120 000
2008 2009 2010 2011 2012 2013 2014 2015
млн
.$US
D
Импорт детских товаров
Market structure
The bulk of imports accounted forclothing and footwear (31% and 6%),a sharp increase in which occurred in2011-2012. This is due to the activelegalization of the market and therapid development of civilized retail.
Baby food and care markets inKazakhstan have the longest history ofdevelopment and the most establisheddistribution network.
The toy market in 2015 - the only oneshowed a positive trend.
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
Детское питание
Кормление и уход
Товары для дома и улицы
Игрушки Обучение и развитие
Обувь Одежда
mln
.KZT
Импорт детских товаров
2009 2010 2011 2012 2013 2014 2015
About Kazakhstan
Population
In 2015, the first time inten years, registered a declineof population growth, and thepopulation has not changed much andamounted to 17,417,673 people.
The largest cities are Almaty,Astana, Karaganda, Shymkent.
1,0%
1,2%1,1%
2,6%1,4%
1,5%1,4%
1,4%1,5%
1,5% 0,0%
13 500 000
14 000 000
14 500 000
15 000 000
15 500 000
16 000 000
16 500 000
17 000 000
17 500 000
18 000 000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Численость населения на начало года
736 605822 522
1 922 107581 473
629 9511 098 740
1 378 298881 456
753 148606 892
2 788 404755 778
571 7591 395 324
852 8821 642 334
0 500 000 1 000 000 1 500 000 2 000 000 2 500 000 3 000 000
Akmola regionAktobe regionAlmaty regionAtyray region
West Kazakhstan regionDjambyl region
Karaganda regionKostanai region
Kyzylorda regionMangistau region
South Kazakhstan regionPavlodar region
North Kazakhstan regionEast Kazakhstan region
Astana cityAlmaty city
Population by region
Birthrate
More than 15 years in a row, thepositive dynamics of the number ofnewborns.
Newborn population rate reached400,000.
The birth rate per 1000 people is alsohigh and amounts to 22.96 births.
Income of the population
In Kazakhstan there is a steadyincrease in the average monthly salary.
In 2015, it reached 126’021 tenge ($676 USD) which is 4% higher than in2014.
At the same time, in 2014, a decreaseof the average GP in dollar terms wasregistered for the first time in 5 years,which is associated with a change rateof the national currency against the $USD.
2009 2010 2011 2012 2013 2014 2015Average salary 67 333 77 611 90 028 101 263 109 141 121 021 126 021
15%
16%
12%
8%
11%
4%
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
KZT
Среднемесячная заработная плата
