EXHIBIT AND SPONSOR PROSPECTUS CHICAGO, IL · PDF fileEXHIBIT . AND SPONSOR PROSPECTUS CHICAGO, IL. SHSMD. CONNECTIONS 2016. 2. 64% . of SHSMD Connections attendees are director-level

SHSMD CONNECTIONS 2016 1

september 11–14, 2016 | hyatt regency chicago

EXHIBIT AND

SPONSOR PROSPECTUS

CHICAGO, IL


64% of SHSMD Connections attendees are director-level or above

AREA OF RESPONSIBILITY

48% Marketing

3% Physician Strategy

14% Planning

16% Public Relations/ Communications

13% Business Development

6% Other

Why SHSMD Connections? Are you looking to gain visibility, establish vital relationships, and position your products and services effectively with healthcare strategy leaders? SHSMD Connections is the best opportunity to deliver your message to key decision-makers in healthcare marketing, public relations and communications, and strategic planning. SHSMD offers a wide spectrum of opportunities to fit every budget and marketing plan.

Meet Leading Decision Makers. Connect to Your ROI!Put your company in front of decision-makers who have significant influence on the purchase of products and services for their organizations. A variety of title levels and disciplines will be represented, including:

LEADING HEALTHCARE STRATEGISTS into the future

CONFERENCE PROFILE

EXHIBIT DETAILS

EXHIBIT CONTRACT & APPLICATION

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP APPLICATION

EXHIBIT RULES & REGULATIONS

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2015 Participant Profiles (does not include exhibitors)

7½ hours of dedicated exhibit time

CONFERENCE PROFILE

– Business development

– Communications

– Customer relationship management

– Marketing

– Physician strategies

– Practice management

– Public affairs

– Public relations

– Sales

– Social media

– Strategic planning

– Web development

7% CEO/President

7% Senior Vice President

17% Vice President

4% Principal/Partner

29% Department Director

14% Department Manager

12% Department Staff

4% Department Coordinator

6% Consultant

1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on site

TABLE OF CONTENTS

CEO/President 7%Senior Vice President 7%Vice President 17%Principal/Partner 4%Department Director 29%Department Manager 14%Department Staff 12%Department Coordinator 4%Consultant 6%

o Marketing 48%o Physician Strategy 3%o Planning 14%o Public Relations/Communications 16%o Business Development 13%o Other 6%LEVEL OF RESPONSIBILITY


EXHIBIT DETAILS

Standard Exhibit Booth: $2,87510x10 ft. in-line booth 100 square feet Additional $350 fee per corner(s)

Island Exhibit Booth: $14,50020 x 20 ft. 400 square feet Corner fess included

New! Premium Booth: $10,87510 x 30 ft. 300 square feet Premium Locations

Limited availability. First-come-first-served for premium and island spaces.

INCLUDED IN YOUR EXHIBIT INVESTMENT

– NEW! Wi-Fi will be included on the Exhibit Hall Floor

– NEW! All standard booths are now 10’ x 10’

– Equipment provided includes 10’ back drape, 3’ side rails, 7x44” booth identification sign

– General perimeter security

– Over seven dedicated Exhibit Hall hours which include the Exhibit Hall welcome reception, breakfast, and networking reception

– Two exhibitor badges per 10x10’ booth

– Exhibit staff badge includes access to all concurrent educational sessions.

– Exhibitor staff badge also includes access to networking events at the conference hotel, including the Roundtable and Tuesday Luncheon (All Attendee Networking Ticket not included with exhibit staff badge, but is available for purchase)

– Additional booth staff may register at the exhibitor rate of $500 per person (limit of two additional staff badges per each 10x10 booth)

– Preconference attendee mailing list for one-time use (no emails or phone numbers)

– Exhibitor description and website link on the SHSMD conference website

– 75-word listing in the 2016 SHSMD Connections mobile app, which also includes an interactive Exhibit Hall map

– Recognized in the onsite guide brochure

Assignment of SpaceA point system is used to establish priority for the assignment of booth space that each exhibitor has requested on the Exhibit Contract & Application. Point allocation is as follows:

– 1 point for each 100 square feet of booth space

– 5 points if company exhibited at SHSMD Connections in 2015

– 1 point for each year preceding 2015 that the company exhibited with SHSMD

– Additional points received through SHSMD Connections sponsorship and bonus point programs

In the event of a tie, assignments will be made based on the date the payment was received. Initial space assignments will be announced in May 2016.

Bonus PointsIn order to be eligible for bonus points, deposit must accompany Exhibit Contract & Application:

– 10 points if payment is received by March 1

– 5 points if payment is received between March 2 and March 15

– 3 points if payment is received between March 16 and April 1

– 1 point if payment is received between April 2 and April 15

Points will be taken away for the following reasons:

– Early tear-down; dismantling your booth prior to the official closing of the show will lead to a loss of points for the year in which the violation occurs

– Solicitation of customers outside the booth area will lead to a loss of all points for the year in which the violation occurs; repeat violations can lead to the loss of all points

– Violations of any show rules will lead to the loss of points at the discretion of show management

SOLD OUT!

SOLD OUT!

SOLD OUT!


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E3 - ELECTRICAL 480A

AWD - AIR, WATER, DRAIN.

E1BUILDING COLUMN

LEGEND

BACK OF BOOTHS

September 10-14, 2016Hyatt Chicago

Riverside CenterChicago, Illinois

Exhibit Schedule (Tentative)Sunday, September 11

Installation 10:00 a.m.–5:30 p.m.

Exhibit Hall Welcome Reception 6:30–8:30 p.m.

Monday, September 12

Refreshment Break with Exhibitors 10:45–11:45am

Exhibit Hall Networking Reception 3:15–5:15pm

Tuesday, September 13

Breakfast with Exhibitors 7:30–9:00am

Refreshment Break with Exhibitors 10:00–11:00am

Tear-Down 11:15 am

“I liked the opportunity to meet and network with people who are passionate about our industry.” SHSMD Connections 2015 Attendee

“This is just a must-attend conference.”SHSMD Connections 2015 Exhibitor

SEE PAGE 6 FOR THE EXHIBIT CONTRACT & APPLICATION.

For More InformationIf you have questions about exhibit space or logistics at SHSMD Connections, please contact Linda Griffin at 773.588.4692 or [email protected].

Location:Hyatt Regency Chicago 151 East Wacker Drive, Chicago, Illinois Riverside Exhibit Hall

www.chicagoregency.hyatt.com

Hyatt Regency Chicago is located in the center of downtown Chicago, just steps from Michigan Avenue shopping, celebrated Millennial Park, and wide selection of fine dining restaurants. Hotel reservation information will be available in June 2016.

SHSMD CONNECTIONS 2016 Show Dates: September 11–13

EXHIBIT SCHEDULE & FLOOR PLAN


2015 EXHIBITORS

Achieveit

Adspace Digital Mall Network

Air Methods Corp. (DirectCall Transfer Center)

American Well

Amperage Healthcare Marketing

Anderson, Niebuhr & Associates, Inc.

AVID Design, Inc.

Baird Group

Baldwin Publishing

Barlow/McCarthy

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BlueSpire Marketing

BrandActive

BrandEquity

Cardinal Pointe Communications, Inc.

Care Publications

Carena, Inc.

Clariture

Coffey Communications

Conifer Health Solutions

Connect Healthcare

ContextMedia: Health

Contrast Creative Inc.

Cooper Signage & Graphics

Corbin Design

Corrigan Partners

Curious Jane

Daniel Brian Advertising

DataBay Resources

DocASAP

Doximity, Inc.

Eruptr, LLC

Evariant

Franklin Street

Frederick Swanston

Geonetric

GLC

Greystone.Net

Halo Innovations

Hammes Company

HCCG, Inc.

Healthcare Success

HealthFair

Healthgrades

Echo, a HealthStream Company

Healthy Communities Institute

Huddle

Icon

Image.Works

IMS Health

In10sity Healthcare

Influence Health

Intellimed International Corp.

K2MD Health

Knox Marketing, Inc.

Krames StayWell

Laughlin Constable

Lift 1428

LinkMD, Inc.

LionShare

Localist

LVM Systems

magnetmailers.com

Manifest

Maricich Healthcare Communications

Market Insights by National Research Corporation

MarketWare Health Systems

Mayo Clinic

McMahon Custom Media

Mdnet Solutions

MedCenterDisplay

MedeAnalytics

Medicom Health Interactive

MedTouch

mms, inc.

MobileSmith

Monigle Associates

NewClients Direct

Nucleus Medical Media

Ocozzio, Inc.

On-Site Studios

Oracle Markeitng Cloud

Pandora

Partners & Simons

PatientPoint

Point Across Media

PRC/Professional Research Consultants

Primacy

Private Health News

ProHealth Staffing

Promo Logic LLC

RadioMD

ReachLocal

Remedy

Reputation.com

RR Donnelley

Saepio

Scorpion Healthcare, LLC

Sg2

Snap Shot Interactive

Socius Marketing

SpecWorks, Inc.

Spirit Health Group

SPM Marketing & Communications

Springboard Brand & Creative Strategy

Stericycle Communication Solutions

Strata Company

Stratasan

Strategic Health Services

Strategic Intellavance, Inc.

Streamworks

Swanson Russell

Tea Leaves Health

Telerik

Ten Adams

The Obrien Media Corp

True North Custom

Truven Health

U.S. News Hospital Data Insights

UltraScope

Valence Health

Vennli

Vericom

Vicki Lucas, LLC

Wainscot Media

Wax Custom Communications

Wolters Kluwer

Wunderman Health

WriterGirl & Associates

Xpressdocs

YourCare Universe

Zipzee


EXHIBIT CONTRACT & APPLICATION

Please type or print clearly, completing all sections. Sign and return the completed application with payment to our secure fax 312.422.3609. DO NOT SEND CONTRACTS AND CREDIT CARD PAYMENTS VIA EMAIL. If paying by check, please e-mail [email protected] the PDF application and mail the check to SHSMD, Reference 309EX16, PO Box 75315, Chicago, IL 60075-5315. Applications received on or prior to May 31, 2016, must include a $1,000 non-refundable deposit per 10x10 booth. Applications received after May 31 must include anticipated booth fee. No refunds will be made after May 31.

1. Company Information

Company Name Website

Street Address City State Zip

2. Primary Exhibit ContactContact Name Email Phone

3. Location PreferencesPlease indicate preferred booth numbers. Exhibitors are encouraged not to concentrate all space choices in one area of the floor plan. Placement is based onconference history points.

1st Choice 2nd Choice 3rd Choice 4th Choice

We DESIRE to be next to or across from: 1 2

We do NOT wish to be next to or directly across from**: 1 2 3

**Only 3 company names accepted, entire categories cannot be considered.

In the event that your choices are not available, please indicate which of the following is more important (check one)

Corner location Proximity to one of your booth choices

4. Preferred Configuration: Corner Perimeter In-line

5. Fee StructureBooth Fees — The Exhibit space rental charge is $2,875 per 10’x10’ in-line booth (exposed corners are $350 each). Island spaces are $14,500 per 20’x20’Island. Premium booths are $10,875 per 10’x30’.

Number of 10’x10’ booths: x $2,875 = $

Number of Corners: x $350 = $

Premium Booth: x $10,875 = $

Island Booth: x $14,500 = $

Total Booth Fee: $

6. Payment Information (Nonrefundable deposit required to secure space)Amount Enclosed: $1,000 x ____ Number of 10x10 booths = $

Final booth fee will be determined by actual booth placement. An invoice with the booth number and final fee will be emailed to the contact indicated above,due and payable upon receipt. Regardless of submission date, any booth balances are due and payable by May 31, 2016.

Payment Method Check Visa MasterCard American Express

Card # Expiration Date Name as it appears on the card

Cardholder’s Signature

I have read and agree to abide by all rules and regulations governing the exhibition included herein and which are part of this application. Acceptance of this application by show management constitutes a contract and agreement to pay the above total.

Signature: Date:

Exhibit Questions? Contact Linda Griffin at

773.588.4692 or [email protected]


Build Your Own Annual Conference Sponsorship PackageThe SHSMD Connections sponsorship program offers levels of recognition that allow you to connect with attendees at the price point that fits your marketing budget.

1. Select the events/items you wish to purchase from the Sponsorship Opportunities table below.

2. Total the dollar amounts at the bottom to determine your sponsorship level.

3. Review the Sponsorship Levels table (see page 10) for a list of additional benefits you will receive.

Need help deciding? Contact Ann Marie Bell at [email protected], or call 312.422.3730 for assistance selecting a sponsorship package that will help you best achieve your company’s goals.

Opportunities

SPONSORSHIP KEY BENEFITS COSTQUANTITY AVAILABLE

Thought Leader Forum Sunday, September 11

Logo on signage and e-blasts plus the opportunity to have a sponsor representative participate

in the facilitation$24,000

All-Attendee Networking EventTuesday, September 13

Logo on signage, e-blasts, table cards, and napkins plus the opportunity to have a sponsor

representative address attendees for three minutes$24,000

Mobile App Recognition as the exclusive sponsor with company logo on every applicable page of SHSMD

Connections Mobile App$15,000

Hotel Room Keys Logo included on each hotel room key for the headquarters hotel $15,000 SOLD!

Exhibit Hall Welcome ReceptionSunday, September 11

Includes logo on signage, table cards, and napkins (includes one drink ticket per attendee) $12,000 SOLD!

Exhibit Hall Networking Reception Monday, September 12

Includes logo on signage, table cards, and napkins (includes one drink ticket per attendee) $12,000

Badge Lanyards Logo on lanyards for all attendees, exhibitors, and speakers $12,000

Hydration Station Logo on SHSMD Connections Water Bottle and signage at water stations $12,000 SOLD!

Opening Ceremony and General SessionSunday, September 11

Logo on signage and projection screen plus the opportunity to place flyers on attendees’ seats

and have a sponsor representative address attendees with a scripted introduction $12,000

Tote Bag Logo on the official SHSMD Connections Tote Bag distributed to all attendees $12,000 SOLD!

Wireless Internet Connection Logo on Wi-Fi login page and signage $8,500

Twitter Feed Logo on Twitter monitor signage stationed in a prominent location at the conference $8,500 1

Monday Breakfast General Session Monday, September 12


and have a sponsor representative address attendees with a scripted introduction$8,500

Roundtable Luncheon Monday, September 12

Logo on signage, table cards, and projection screen plus the opportunity to place

flyers on attendees’ seats and have a sponsor representative address attendees with a

scripted introduction.

$8,500

Tuesday Luncheon and Keynote PresentationTuesday, September 13

Logo on signage, table cards, and projection screen plus the opportunity to place

flyers on attendees’ seats and have a sponsor representative address attendees with a

scripted introduction

$8,500

Onsite Program Guide Features your full-page, four-color ad on outside back cover $8,500 SOLD!


Key: Speaking Opportunity Food Function

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!



Registration Brochure Features your full-page, four-color ad on the inside front cover $8,500

Scholarship Program Logo on signage and preconference e-mails; Program supports up to ten

conference scholarships $8,500 SOLD!

Conference Evaluations Logo on evaluation webpage and recognition of company in evaluation e-mails $8,500

Storyboard Display & Refreshment Break Logo on signage, emailed invitation and on conference website promoting storyboard

entries. Storyboards will be on display from Sunday through Tuesday, including a dedicated

presentation time with refreshment break

$8,000

President’s Reception Sunday, September 11

Logo on mailed invitation sent to industry leaders, onsite signage, table cards, and napkins $8,000

Regional Networking ReceptionSunday, September 11

Includes logo on signage, table cards, and napkins (includes one drink ticket per attendee) and

have a sponsor representative address attendees with scripted introduction$6,000 SOLD!

Tuesday Afternoon General Session Tuesday, September 13



Wednesday Breakfast General SessionWednesday, September 14

Logo on signage and table tent cards plus opportunity to place flyers on attendees’ seats $6,000

Closing General Session Wednesday, September 14



Electronics Charging Station Logo on charging station structures located in prominent locations of conference $6,000

ROCK Giveaway Logo on giveaway items for SHSMD’s Random Opportunities of Conference Kindness (ROCK)

program $6,000 1

Schedule-at-a-Glance Tower Logo featured on four-sided towers listing the conference daily schedule $6,000

NEW! Conference Pens Logo on SHSMD Connections pens given to each attendee $6,000 1

Virtual Conference Logo on SHSMD Connections Virtual Conference webpage for one year and recognition of

company in multiple promotional e-mails$6,000

NEW! Sunrise YogaMonday, September 12

Logo on signage and yoga mat cases $5,000 1

Breakfast with Exhibitors Monday, September 12

Logo on signage and table cards $5,000 1

Session Tracks Monday, September 12 Tuesday, September 13 Wednesday, September 14

Logo on signage and the opportunity to have a sponsor representative address attendees with

a scripted introduction$3,500

each

Keynote Q&A Sessions Logo featured on invitations and signage for Invitation Only Q&A Sessions with

Keynote Presenters Ranging

from $2,500- $5,000

NEW! Mini General Sessions Logo on signage and the opportunity to have a sponsor representative address attendees with a

scripted introduction$2,500

each

New Member/First Time Attendee Event Sunday, September 11

Logo on signage, table cards, and napkins plus the opportunity to have a sponsor

representative address attendees for three minutes$2,500


SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

SOLD!

2 SOLD! 1 Left!

NEW! Full-Day Intensive Session: Influencer TrainingSunday, September 11

Sponsor representative may address attendees for 2-3 minutes, and introduce speaker/faculty.

Sponsor receives 1 waived session fee, logo on signage and projection screen, opportunity to

place flyers on attendees’ seats.

1 - EXCULSIVE$7,500

SOLD!

SOLD!

Not Available



Coffee/Refreshment BreaksMonday, September 12 Tuesday, September 13 Wednesday, September 14

Logo on signage and table tent cards at coffee and refreshment tables $2,500 each

Directional Signage Logo on directional signage placed in high-traffic areas of SHSMD Connections $1,000 each

Multiple

Preconference WorkshopsSunday, September 11

Logo on signage and the opportunity to have a sponsor representative address attendees with a

scripted introduction$500 each

10

Enhancements Available Exclusively to 2016 SHSMD Connections Exhibitors and Sponsors* Enhancements offerings do not count towards sponsorship levels.


NEW! Solution Spotlights Monday, September 12 Tuesday, September 13

Showcase your company’s products and services in front of industry decision-makers during a

sponsored session on the Exhibit Hall Floor. Sessions are 25 minutes.$3,500 Limited

Promotional Item for Conference Tote Bag Logo-branded item of your choice in the conference tote bag $3,500

NEW! Free Standing Panels Company name, logo and booth number displayed on free-standing advertising panel

prominently placed in conference hotel.$2,500

NEW! Advertisement inside the Passport to Prize Game Piece

Add value to your Passport to Prize Game Square by advertising on an inside panel of the

game piece$1,000

Hosted Luncheon TableTuesday, September 13

Invite your clients and guests to your front row VIP table at the Tuesday Lunch Keynote

Presentation. Each table seats 10$750

Post-Conference Mailing List Post-conference mailing list includes names and addresses of all attendees.

List available in late September$500 Multiple

Passport to Prizes BACK BY POPULAR DEMAND! Attendees will receive a game board at registration and must

visit all participating vendors on the exhibit hall floor, during exhibiting hours. All completed

entries will be eligible for prize drawings at the SHSMD Booth. Drawing will take place at

Tuesday, September 13th during the last exhibit break.

$500 Limited

*Some restrictions apply. Contact Ann Marie Bell at [email protected] to learn more.


5 SOLD!

3 SOLD!

3 SOLD! 7 Left!

5 LEFT!

2 SOLD! 1 Left!

1 SOLD! 9 Left!

2 SOLD!

SOLD!

Not Available


2016 SHSMD Connections Sponsorship LevelsWhen purchasing multiple sponsorships, additional benefits will be determined by the total of all annual conference sponsorships purchased and not on a per-sponsorship basis.

ADDITIONAL BENEFITS DIAMOND ($20,000+)

PLATINUM ($15,000-$19,999)

GOLD ($10,000-$14,999)

SILVER ($7,500-$9,999)

BRONZE ($5,000-$7,499)

PATRON ($2,500-$4,999)

Inclusion of your company’s logo and brief company profile in the mobile app and on the conference website

• • • • • •

Inclusion of your company’s logo in the conference registration brochure (if secured by May 1), onsite guide and on signage throughout the conference

• • • • • •

Exhibitor points toward booth assignment (if sponsorship is purchased before April 1) More Bonus Points in 2016!

10 points 8 points 6 points 3 points 2 points 1 point

One-time use of the preconference attendee mailing list (e-mail addresses not included)

• • • • •

50% discount on conference registration fee (one discount per registration; cannot be combined) $647.50 value

5 4 3 2 1

Waived conference registration fee $1,295 value

5 3 2 1

One-time use of the SHSMD membership mailing list (e-mail addresses not included) $650 value

• • •

Opportunity to include promotional literature about your company in the canvas tote bag (up to 8.5 x11”)

• • •

One dedicated preconference e-blast to registered attendees (sent by SHSMD)

• •

One-month ad on the SHSMD website homepage $1,000 value

•



SPONSORSHIP APPLICATION

Please type or print clearly, completing all sections.

A detailed contract and invoice for payment will be sent to the e-mail address provided within five business days. Sponsorship benefits will not begin until payment is received in full. No refunds will be made after SHSMD’s receipt of the signed Sponsorship Contract.

1. Sponsorship OpportunitiesPlease list all sponsorship opportunities selected (and quantities, if applicable):

Quantity

Quantity

Quantity

Quantity

2. Sponsorship Total

3. Company Information

Company Name: Contact Name:

Address City State Zip

Phone E-mail

Signature: Date:

Sign and return the completed application to [email protected] or fax to 312.278.0883



The Society for Healthcare Strategy & Market Development of the American Hospital Association and its authorized representatives are hereinafter referred to as “Show Management.”

SHSMD Connections exhibitors must adhere to the following rules and regulations:

1. Eligibility to Exhibit New companies requesting exhibit space during Connections 2016 must submit an overview of their company product and/or service for approval to SHSMD Show Management. The review process is completed within 24 hours of submission.

Products and services must be related to the Strategic Healthcare industry and companies must be in good financial standing with SHSMD. SHSMD reserves the right to refuse space to any company who has failed to fulfill its financial obligations to SHSMD, and/or whose products or services, in the judgment of SHSMD, do not meet the educational or practice needs of our members.

2. Payment and Refunds Applications submitted prior to May 30, 2016, must be accompanied by a $1,000.00 non-refundable deposit per booth space. Applications received without such payment will not be processed nor will the space assignment be made. Once the final booth size/location is assigned, and all fees are calculated, an invoice with the balance of the space rental charge will be emailed to the main exhibitor contact identified on the contract. This balance becomes due in full upon receipt of invoice.

Applications submitted after May 30, 2016, must include the total anticipated space rental charges. Applications received without such payment will not be processed nor will space assignments be made.

Any Cancellation or reduction of booth size request must be made in writing. A refund for the booth or portion from reduction (minus a $500 administrative fee per booth space) will be made prior to May 30, 2016.

No Refunds will be made after May 30, 2016.

It is expressly agreed by the exhibitor that in the event he fails to pay the space rental at the times specified or fails to comply with any other provisions contained in these rules and regulations concerning his use of exhibit space, Show Management shall have the right to reassign the booth location shown on the face of the contract or to take possession of said space and lease same, or any part thereof, to such

parties and upon such terms and conditions as it may deem proper. In the event of a default by the exhibitor, as set forth in the previous sentence, the exhibitor shall forfeit as liquidated damages the amount paid by him for his space reservation regardless of whether or not the Show Management enters into a further lease for the space involved.

In case the exposition shall not be held for any reason whatsoever, then and thereupon the rental and lease of space to the exhibitor shall be terminated. In such case the limit claim for damage and/or compensation by the exhibitor shall be the return to the exhibitor of the prorated amount already paid for space for this specific event.

3. Space Rental and Assignment of Location SHSMD adheres to the hierarchy of a priority point system for booth assignment requests through May 30, 2016; after this date all booths are assigned on a time/date stamp of receipt. Whenever possible, space assignments will be made by Show Management in keeping with the preferences as to location requested by the exhibitor. Show management, however reserves the right to make the final determination of all space assignments in the best interests of the exposition.

4. Use of Space, Subletting of Space No exhibitor shall assign, sublet, or share the space allotted with another business or firm unless approval has been obtained in writing from Show Management. Exhibitors are not permitted to feature names or advertisements of non-exhibiting manufacturers, distributors, or agents in the exhibitor’s display, parent or subsidiary companies excepted.

Exhibitors must show only goods manufactured or dealt in by them in the regular course of business. Should an article of non-exhibiting firm be required for operation or demonstration in an exhibitor’s display, identification of such article shall be limited to the usual and regular nameplate, imprint, or trademark under which same is sold in the general course of business. No firm or organization not assigned exhibit space will be permitted to solicit business within the Exhibit Areas.

5. Use of Space – GeneralA. No exhibitor will be permitted to display or

distribute literature or any promotion outside the confines of the assigned booth space in the Exhibit Hall unless written permission is given by SHSMD. Distribution or display of promotional material in public areas or education session rooms is strictly prohibited. Additionally, the direct promotion of products and/or services is prohibited during educational presentations. Vendor exhibit hall and/or special product demonstrations are the only exceptions.

B. Exhibitors are prohibited from possessing, displaying or depicting any products or components or company names in their booth which could be interpreted as being a promotion of another company.

C. No exhibit will be permitted which interferes with the use of other exhibits or impedes access to them or impedes the free use of the aisles.

Show Floor Aisles must remain a clear pathway for attendees at all times. Solicitation/Sales Presentations/Stopping or blocking passage in the aisles is prohibited.

D. Helium balloons or lighter-than-air or other objects designed to be airborne will not be on display or permitted as) handouts/souvenirs. Distribution by exhibitors, or their agents, of any printed materials, souvenirs or other articles shall be restricted to the exhibitor’s booth space.

E. Any special promotions, music or stunts planned for the Exhibit Hall, must be cleared with SHSMD. SHSMD desires to avoid major disruption to the flow of the exhibition, and reserves the right to refuse special events, and/or designate specific days and hours during which special promotions may be conducted, if they are permitted at all. Additional fees may be imposed by SHSMD to cover floor management and/or security staffing.

F. Exhibitor-Sponsored Hospitality/ Entertainment Functions

No entertainment, meetings, or similar activities for SHSMD attendees can be scheduled during official show or program hours, including social events.


Exhibitors are to conduct social and hospitality functions in a manner that is consistent with the professional and educational nature of SHSMD.

Exhibitors sponsoring any type of function are required to adhere to the following guidelines:

All planned social or hospitality functions as well as company functions/meetings must be cleared through SHSMD’s Manager of Meetings prior to booking meeting space and must not conflict with the official Connections program.

The final hours will be outlined on the Exhibitor Function/Sponsored Hospitality Request Form (available upon request) and must be submitted in order to gain approval. Non-exhibiting companies are prohibited from hosting hospitality functions, market research or focus groups during the meeting. Host companies must make it clear that their event is not an official SHSMD function (although it’s OK to tie somehow to the SHSMD event….how do we say that??). Host companies agree to assume all liability arising out of or in connection with such functions and agree to indemnify

SHSMD against any and all liability, claims and demands arising or in connection with such functions.

G. Exhibitors must abide by all of the facility rules and regulations of the hotels participating in the SHSMD housing block. A detailed list of all hotel rules and regulations are included in the Exhibitor Services Manual, made available to exhibitors ninety (90) days prior to the show opening.

H. The SHSMD logo and SHSMD conference logo may not be used without the express written permission of SHSMD. SHSMD will distribute an official

SHSMD exhibitor logo to all exhibitors for their use prior to the exhibition. Exhibitors agree to abide by the guidelines included with the SHSMD exhibitor logo.

I. Exhibitors must have a floor covering in the entire space rented if the exhibit hall is not already covered. If no covering is installed by end of exhibitor set-up, SHSMD will order carpet for the space at the exhibitor’s cost.

J. Any exhibitor wishing to provide food or non-alcoholic beverages in their booth during exhibit hours must receive permission from SHSMD Show Management. Exhibitor further agrees to abide by any rules and regulations governing food service provided by the hotel/facility.

If a Food or Beverage item cannot be ordered from the catering department, Exhibitor must secure approval to offer the item from their booth from Show Management and the catering department of the facility before bringing the item onto the show floor.

K. SHSMD must approve all public relations, press and media-related activities of an exhibitor that will take place on the exhibit floor. All press must have a badge to enter the exhibit hall.

6. Use of Space - Audio/Video, Lights, Music, etc.A. No spotlight may be directed toward the aisles or so directed that it proves to be irritating or distracting to neighboring exhibit booths or guests.

B. Droplights or special lighting devices must be hung at a level or positioned so as not to prove to be an irritant or distraction to neighboring exhibit booths or guests.

C. No strobe light effects are permitted.

D. Projectors, computer screens or TV screens must not cause people to block the aisle. Computer screens and TV screens are considered part of the overall booth components and may not protrude into the aisle.

E. Loud speakers or operation of equipment which is of excessive sound volume to be annoying to neighboring exhibitors or guests is not permitted based on the 80/80 Rule: Any sound that consistently exceeds 80 decibels measured at the edge of an exhibitor’s booth or is clearly identifiable more than 80 feet from that booth is considered objectionable.

F. Exhibitors are prohibited from taking videos or photographs of any booths on the show floor, other than their own.

7. Exhibitor’s Authorized Representative Each exhibitor must name one person to be his representative in connection with installation, operation, and removal of the firm’s exhibit. Such representative shall be authorized to enter into such service contracts as may be necessary and for which the exhibitor shall be responsible. The exhibitor shall assume responsibility for such representative being in attendance throughout all exposition periods; and this representative shall be responsible for keeping the exhibits neat, manned, and orderly at all times. For their own safety and protection, children sixteen years of age and under will not be admitted to the Exhibit Halls at any time.

8. Exhibit StaffingExhibits must be staffed by qualified employees of the exhibitor at all times during the show hours. Each individual staffing an exhibitor’s booth is required to register and must wear the exhibitor badge furnished. Exhibitors are provided two (2) complimentary Exhibitor badges per 100 square feet of exhibit space purchased. Exhibitors may purchase additional full conference badges equal to the number of badges received with their booth fee (i.e., two full conference badges included with the booth allows the company to purchase two full conference badges.

Maximum number of sales persons per 10x10 booth: 3, at any one time. Additional sales personnel are not allowed to stand in the aisles preventing clear passage.

Dress: Business Casual attire

9. Company Description for Onsite ProgramEach exhibiting company will have information included in the onsite program (depending on date contract is submitted) or onsite program addendum as well as the mobile app. Information will include all or part of the following; Company name, Logo, URL, booth number and 75 word description.

A URL will be provided after payment is received in full for secure access to upload information.

SHSMD will make every attempt to collect the description from the primary logistics of the exhibiting company but if a timely response is not received, SHSMD reserves the right to use a description submitted in a previous year or to use information from the exhibiting company’s website.

10. CommunicationsA. Digital

Use of Mobile App — exhibitors will not post solicitous messaging, sales promotions, or unprofessional notations. It is the sole discretion of SHSMD to remove messages that do not comply with our guidelines and/or remove exhibitor privileges entirely.

B. Email

Exhibitor will not send excessively solicitous messages to conference registrants. SHSMD reserves the right to exclude that exhibitor from future conferences.

SHSMD prohibits vendors from sending any solicitous advertising (emails, mail, other) falsely conveying that they are representing SHSMD or endorsed by SHSMD



C. Solicitation

No exhibitor may call or invite a visitor out of one exhibit and into their own. Exhibitors must remain within their own exhibit space in demonstrating products, distributing literature, product samples, or other materials; other areas of the hotel and convention center or the aisles may not be used for this purpose.

11. Exhibit Hours and AdmissionAdmittance during non-show hours without permission from SHSMD Show Management is prohibited. Children under the age of 16 are not permitted on the exhibit floor at any time. SHSMD Show Management shall have the sole control over admission policies. All persons visiting the exhibit area, including exhibit booth representatives, will be required to register and to wear an appropriate badge.

12. Canvassing by Non-ExhibitorsConnections 2016 is limited to registered attendees as well as registered representatives of firms, professional organizations and dealers who have contracted with SHSMD for exhibit space and/ or sponsorship. No other persons or concerns will be permitted to demonstrate their products or distribute advertising materials at any time during Connections.

13. Installation and Removal Show Management reserves the right to fix the time for the installation of a booth prior to the Show opening and for its removal after the conclusion of the Show. Installation of all exhibits must be fully completed by the opening time of the exposition. Any space not claimed and occupied by 5:00 p.m., Sunday, September 11, may be resold or assigned without refund.

No exhibitor will be allowed to dismantle or repack any part of his exhibit until after the closing of the Show, Tuesday, September 13 at 11:30 a.m. Breaking down before the close of the show, will result in a loss of exhibitor priority points in future years.

Scheduled times are subject to change — Exhibitors will be notified in advance of any changes.

14. Arrangement of Exhibits Each exhibitor is provided an Official Exhibitors Kit via email from our decorator partner, The Expo Group. The Exhibitors Kit describes the type and arrangement of exhibit space and the standard equipment provided by Show Management for booth construction. All booth space must be arranged and constructed in accordance with the guidelines, provisions, and limitations contained in the Rules and Regulations. If, in the sole opinion of Show Management, any exhibit fails to conform to the guidelines, or the provisions set forth herein, such exhibit will be prohibited from functioning at any time during the exposition. SHSMD adheres to IAEE Guidelines.

Exhibitor Plan Review. Booth construction plans and layout arrangements for first-time exhibitors, island booth spaces, or involving other unusual construction features, must be submitted for approval at least sixty (60) days prior to the opening of the exposition. SHSMD reserves right to determine best booth layout and size for the exposition, it may differ from year to year

15. Booth Construction, all booth spaces are in multiples of 10x10’Standard Inline Booth Inline booths have only one side exposed to an aisle and are generally arranged in a series along a straight line. Individual booths may be combined to form a larger inline booth space. All inline booths are 10’ across the front and10’ in depth.

Use of Space Regardless of the number of inline booths utilized, e.g. 10’ by 20’, 10’ by 30’, etc., exhibit construction and fixtures should be arranged in such a manner as not to obstruct sight lines of neighboring Exhibitors. The maximum height of 8’ is allowed in the rear of the booth space, with a 4’ height restriction imposed on all exhibit inclusions (monitors, computers, signage, marketing materials, etc.) within 5’ of an aisle.

Corner Booth A corner booth is an inline booth exposed to aisles on two (2) sides. All other guidelines for inline booths apply.

Perimeter Booth A perimeter booth is an inline booth that backs up to an outside wall of the exhibit facility rather than to another exhibit. All guidelines for inline booths apply to perimeter booths with the exception that the maximum back wall height is 12’.

Island Booth An island booth is any size booth exposed to aisles on all four (4) sides.

Any Exhibitor occupying an island booth is required to submit a detailed floor plan with dimensions, including height, of all items in the booth, including hanging signage (if allowed in the current exhibition hall), to SHSMD Show Management for review and approval thirty (30) days prior to the show opening.

16. Exhibits and Public Policy Each exhibitor is charged with knowledge of all laws, ordinances, and regulations pertaining to health, fire prevention, and public safety, while participating in this exposition. Compliance with such laws is mandatory for all exhibitors and the sole responsibility is that of the exhibitor. Show Management and service contractors have no responsibility pertaining to the compliance with laws as to public policy as far as individual exhibitor’s space, materials and operation is concerned. Should an exhibitor have any questions as to the application of such laws, ordinances, and regulations to his exhibit or display, Show Management will endeavor to answer them.

All booth decorations including carpeting must be flame-proofed and all hangings must clear the floor. Electrical wiring must conform with National Electrical Code Safety Rules. If inspection indicates any exhibitor has neglected to comply with these regulations, or otherwise incurs fire hazard, Show Management reserves the right to cancel all or such part of his exhibit as may be irregular, and effect the removal of same at exhibitor’s expense.

Exhibitors will not be permitted to store behind their booth background any excess material such as cardboard cartons, literature, etc. Excess supplies must be stored in areas which will be made available for such purpose.

If unusual equipment or machinery is to be installed, or if appliances that might come under fire codes are to be used, the exhibitor should communicate with Show Management for information concerning facilities or regulations.

Exhibitors must comply with local union guidelines and jurisdictions as well as City and State fire regulations.



17. Storage of Packing Crates and Boxes Exhibitors will not be permitted to store packing crates and boxes in their booths during the exhibits period, but these, when properly marked, will be stored and returned to the booth by service contractors. It is the exhibitor’s responsibility to mark and identify his crates. Crates not properly marked or identified may be destroyed. Show Management assumes no responsibility for the contents of crates or boxes improperly labeled as “empty.” Because of the lack of storage facilities, it may be necessary to store empty crates and cartons outside the building. Every effort will be made to protect the crates from the elements, but neither Show Management nor its service contractors will assume any responsibility for damage to them. The removal and return of large crates that cannot be handled by hand trucks will be charged for at prevailing rates. Crates, boxes or other exhibit materials unclaimed by the exhibitor after the Show will be removed at the exhibitor’s expense. Exhibitors will be billed by Show Management for removal time and materials at prevailing rates.

18. Operation of Displays Show Management reserves the right to restrict the operation of, or evict completely, any exhibit which, in its sole opinion, detracts from the general character of the exposition as a whole. This includes, but is not limited to, an exhibit which, because of noise, flashing lights, method of operation, display of unsuitable material, are determined by Show Management to be objectionable to the successful conduct of the exposition as a whole. Use of so-called “barkers” or “pitchmen” is strictly prohibited. All demonstrations or other promotional activities must be confined to the limits of the exhibit space. Sufficient space must be provided within the exhibit space for the comfort and safety of persons watching demonstrations and other promotional activities. Each exhibitor is responsible for keeping the aisles near his exhibit space free of congestion caused by demonstrations or other promotions.

Direct Sales. No retail sales are permitted within the exhibit area at any time, but orders may be taken for future delivery.

Contests, Drawings, and Lotteries. If, in your role as an exhibitor (VENDOR), you choose to promote a sweepstakes, contest, or giveaway, you (VENDOR) are solely responsible for compliance with all sweepstakes, contests, or other promotional laws and regulations; and you (VENDOR) are responsible for creating your

own OFFICIAL RULES for the sweepstakes, contest, or other promotion that you plan to conduct. Any promotion of the activity to conference attendees must include the following language. Such language is required anywhere and anytime any promotion of the activity is undertaken, including on flyers, posters, websites, etc. : “The [Sweepstakes, Contest, Promotion] (“Promotion”) is not affiliated with, sponsored by, approved by or provided by the [American Hospital Association and/or SHSMD] (“Conference Host”). Conference Host has not marketed or advertised, has not reviewed, does not administer, and is not otherwise involved in any aspect of the Promotion. The Promotion and any prizes to be awarded pursuant to the Promotion are the sole and exclusive responsibility of [INSERT NAME] (“Vendor”). No purchase necessary to enter or win. A purchase will not increase your chances of winning. Odds of winning will depend on the total number of entries received. Contest only open to SHSMD Connections 2016 Conference attendees who are residents of the 50 U.S. or D.C., 21 years and older. Contest begins on or about __/__/__ at _______ a.m. Central Standard Time (CT) and ends at _______ p.m. CT on __/__/__. [COMPLETE]. Subject to full Official Rules [INSERT LINK]. Vendor: [INSERT].”

Literature Distribution. All demonstrations or other activities must be confined to the limits of the exhibitor’s booth space. Distribution of circulars may be made only within the space assigned to the exhibitor distributing such materials. No advertising circulars, catalogs, folders, or devices shall be distributed by exhibitors in the aisles, meeting rooms, registration areas, lounges, grounds of the host facility. Trade publishers are prohibited from soliciting advertising during the Show. Trade publications may be distributed from their booth, but automatic distribution is prohibited.

Live Animals. Live animals are prohibited.

Models. Booth representatives, including models or demonstrators, must be properly and modestly clothed. Excessively revealing attire is prohibited.

Sound. Exhibits which include the operation of musical instruments, radios, sound projection equipment, public address systems, or any noisemaking machines must be conducted or arranged so that the noise resulting from the demonstration will not annoy or disturb adjacent exhibitors and their patrons, nor cause the aisles to be blocked. Operators of noisemaking exhibits must secure approval of operating methods before the exhibit opens.

19. Liability and Insurance All property of the exhibitor remains under his custody and control in transit to and from the Exhibit Hall and while it is in the confines of the Exhibit Hall. Neither Show Management, its service contractors, the management of the Exhibit Hall, nor any of the officers, staff members, or directors of any of the same are responsible for the safety of the property of exhibitors from theft, damage by fire, accident, vandalism, or other causes, and the exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage to or loss of any property of the exhibitor.

It is recommended that exhibitors obtain adequate insurance coverage, at their own expense, for property loss or damage and liability for personal injury.

20. Indemnification Exhibitor agrees that it will indemnify and hold and save Show Management whole and harmless of, from and against all claims, demands, actions, damages, loss, cost, liabilities, expenses, and judgments recovered from or asserted against Show Management on account of injury or damage to person or property to the extent that any such damage or injury may be incident to, arise out of, or be caused, either proximately or remotely, wholly, or in part, by an act, omission, negligence, or misconduct on the part of exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees, or invitees or of any other person entering upon the Premises leased hereunder with the express or implied invitation or permission of exhibitor, or when any such injury or damage is the result, proximate or remote, of the violation by exhibitor or any of its agents, servants, employees, contractors, patrons, guests, licensees, or invitees of any law, ordinance or governmental order of any kind, or when any such injury or damage may in any other way arise from or out of the occupancy or use by Exhibitor, its agents, servants, employees, contractors, patrons, guests, licensees, or invitees of the Premises leased hereunder. Such indemnification of Show Management by exhibitor shall be effective unless such damage or injury may result from the sole negligence, gross negligence, or willful misconduct of Show Management. Exhibitor covenants and agrees that in case Show Management shall be made a party to any litigation commenced by or against Exhibitor or relating to this lease or the Premises leased hereunder, then exhibitor shall and will



pay all costs and expenses, including reasonable attorney’s fees and court costs, incurred by or imposed upon Show Management by virtue of any such litigation.

Property Damage. Neither Show Management nor exhibitor shall be responsible for any loss of or damage to property of the other party hereto, including, but not limited to, loss or damage occasioned by theft, fire, smoke, acts of God, public enemy, riot, civil commotion, or other insurable casualty, and Show Management and Exhibitor expressly waive any claim for liability against the other party hereto with respect to any such loss or damage. Accordingly, it shall be the responsibility of Show Management and Exhibitor, respectively, to secure its own insurance or otherwise protect itself and its property against such loss or damage.

21. Care of Building and Equipment Exhibitors or their agents shall not injure or deface any part of the exhibit building, the booths or booth contents, or show equipment and decor. When such damage appears, the exhibitor is liable to the owner of the property so damaged.

22. Other Regulations Any and all matters not specifically covered by the preceding rules and regulations shall be subject solely to the decision of Show Management. Show management shall have full power to interpret, amend, and enforce these rules and regulations, provided any amendments, when made, are brought to the notice of exhibitors. Each exhibitor, for himself and his employees, agrees to abide by the foregoing rules and regulations and by any amendments or additions thereto in conformance with the preceding sentence.

23. Union Labor Exhibitors shall be bound by all contracts in effect between service contractors, the Hyatt Regency Chicago (HRC), Chicago, IL, and labor organizations.

24. Booth Accessibility/ADA Compliance Exhibitors shall be responsible for compliance with the Americans with Disabilities Act of 1992 with regards to their booth space, including, but not limited to wheelchair access. Further information regarding ADA compliance is available via phone at 800.514.0301 or at www.ada.gov/infoline.htm.

25. Meetings/Events/Promotions Outside of the Exhibit Hall Host companies must contact SHSMD to request approval of any function space usage. Times may not conflict with official conference hours. Companies not sponsoring or exhibiting are prohibited from hosting hospitality functions, market research, or focus groups during the SHSMD 2016 Annual Conference. Exhibitors and sponsors are to conduct social and hospitality functions in a manner that is consistent with the professional and educational nature of SHSMD Connections 2016. Host companies must make it clear that their event is not an official SHSMD function. Host companies agree to assume all liability arising out of or in connection with such functions and agree to indemnify SHSMD against any and all liability, claims, and demands arising out of or in connection with such functions.

26. Attendee and Member Mailing List Privacy All SHSMD mailing lists are for one-time use only and do not include phone numbers or e-mail addresses. The preconference attendee mailing list will be sent approximately three weeks prior to the conference and must be used in reference to the SHSMD Connections conference, and not to promote another event. Mailings must occur by December 31, 2016. Multiple uses and transfer to / sharing with other companies are subject to a penalty of $2,500 per mailing.


Documents

EXHIBIT AND SPONSOR PROSPECTUS CHICAGO, IL · PDF fileEXHIBIT . AND SPONSOR PROSPECTUS CHICAGO, IL. SHSMD. CONNECTIONS 2016. 2. 64% . of SHSMD Connections attendees are director-level