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DEAN RUNYAN ASSOCIATES PAGE II
EXECUTIVE SUMMARY
This report provides detailed statewide travel impact estimates for Washington from 1991
to 2012 and estimates of U.S. travel, derived primarily from the Bureau of Economic
Analysis Travel and Tourism Satellite Accounts. All estimates for 2012 are preliminary.
The Washington State travel industry continued to show improvement in 2012, following
the steep decline in travel in 2009 in the state and the nation. Perhaps most notably,
travel-generated employment grew by a substantial 2.7 percent. Employment should
continue to expand providing that visitation and spending continue to grow.
Total Spending. Travel spending in Washington State was $16.9 billion in 2012.
This represents a 4.4 percent increase over 2011 in current dollars and 2.6 percent
inf real dollars (adjusted for inflation). In real dollars, this is the greatest increase in
travel spending since 2005-06.
Visitation. Visitation to Washington State also grew in 2012. The total number of
overnight person-trips (36.4 million) increased by 2.1 percent. The preliminary
estimate of visitor air travel on domestic flights to Washington (5.9 million) also
increased by 2.1 percent. Room demand, as measured by Smith Travel Research
increased by 3.3 percent for the year.
Tax Receipts. As with the increase in travel spending, total local and state tax
receipts generated by travel spending increased by 4.9 percent from 2011 to 2012.
Lodging tax revenues increased by 7.8 percent. In 2012p, local and state tax
revenues supported by the travel industry amounted to amounted to more than $1
billion. This is equivalent to $390 for every resident household.
Employment. Travel-generated employment (153,300 in 2012p) increased for the
second consecutive year following the steep decline brought on by the 2008-2010
recession. The rate of increase was 2.7 percent.
International Travel. Spending by international visitors to Washington State was
$1.9 billion in 2012p. This represents over 13 percent of all visitor spending in the
state.
Average Spending. Overnight visitors to Washington State spent, on average $98
per person-day and $299 per person-trip. Overnight visitors that stayed in hotels,
motels and B&Bs spent $202 per person-day and $499 per person-trip. These
overnight guests accounted for one-half of all visitor spending in the state.
DEAN RUNYAN ASSOCIATES PAGE 1
I. U.S. TRAVEL
DEAN RUNYAN ASSOCIATES PAGE 2
$500
$550
$600
$650
$700
$750
$800
$850
$900
$950
00 01 02 03 04 05 06 07 08 09 10 11 12p
Touri
sm O
utp
ut
(Bil
lions)
Current
Real
$580
$600
$620
$640
$660
$680
$700
$720
09-2 09-4 10-2 10-4 11-2 11-4 11-2
Rea
l Touri
sm O
utp
ut
(Bil
lions)
Year-Quarter
All of the estimates in this section are preliminary. The estimates for spending and
employment were made by Dean Runyan Associates and are based on three
quarters of data. International arrival data was available only through August of
2012.
The following two graphs are derived from the Bureau of Economic Analysis Travel
and Tourism Satellite Accounts.1 Both graphs show direct tourism output for the
United States – spending by domestic and international visitors.
1 See www.bea.gov/industry/index.htm. Released December 17, 2012. Preliminary 2012 estimates
and constant (2012) travel spending estimates by Dean Runyan Associates.
Spending by domestic
and international visitors
was $856 billion in
2012(preliminary) in
current dollars. This
represents a 5.2 percent
increase over 2011.
When adjusted for
changes in prices
(constant dollars),
spending increased by
2.7 percent – compared
to a 3.2 percent increase
from 2010 to 2011. In
real terms, tourism
output has still not
recovered from the steep
decline from 2007 to
2009.
Real travel spending has
increased in every
quarter since the third
quarter of 2009. The
average quarterly rate of
increase during this
period has been 0.7
percent. The average
quarterly rate of decrease
from 2008-Q1 to 2009-
Q2 was 2.8 percent.
Annual Direct Travel Spending in U.S., 2000-12p
Direct Travel Spending in U.S.
2009-Q1 to 2011-Q3 Annualized Seasonally Adjusted in 2005 Dollars
DEAN RUNYAN ASSOCIATES PAGE 3
0
10
20
30
40
50
Q1 Q2 Q3 Q4
2010 2011 2012
0
5
10
15
20
25
30
35
00 02 04 06 08 10 12p
Europe Asia Other
$75
$85
$95
$105
$115
$125
$135
0%
5%
10%
15%
20%
00 02 04 06 08 10 12p
Inte
rnatio
nal Sp
en
din
g (B
illio
n)
Inte
rnatio
nal Sh
are
Share Spend
The following three graphs are concerned with international travel to the U.S. The
first graph is derived from the Bureau of Economic Analysis Travel and Tourism
Satellite Accounts and International Transactions.2 The following two graphs are
derived from the monthly (through August) international arrival data released by the
Office of Travel and Tourism Industries.3
2 See www.bea.gov/international/index.htm for quarterly international estimates of travel and tourism
exports (travel to the U.S. by international visitors). Preliminary 2011 estimates by Dean Runyan
Associates
3 See http://tinet.ita.doc.gov/research/monthly/index.html. Preliminary 2012 estimates by Dean
Runyan Associates.
International Direct Travel Spending in U.S.
Amounts in Real Dollars (Billions) International Share of U.S. Internal Travel*
Overseas Arrivals (Millions)
In real dollars, spending by
international visitors in the U.S.
increased by 8.2 percent from
2011 to 2012 (preliminary) – the
third continual year of growth.
The international share of U.S.
travel spending in 2011 was 15
percent – compared to 11
percent in 2003.
*Airfares for international flights on
U.S. air carriers are not included.
Much of the recent increase in
international visitor spending, has
been due to favorable exchange
rates with respect to the U.S. dollar.
Overseas arrivals to the U.S.
increased by 5.8% in 2011 and by a
similar amount in 2012.
It should also be noted that the
increased share of international
spending in recent years is in part a
function of the relatively modest
sluggish growth of domestic travel
spending.
DEAN RUNYAN ASSOCIATES PAGE 4
24.6
24.8
25.0
25.2
25.4
25.6
25.8
26.0
26.2
26.4
26.6
Q1 Q2 Q3 Q4
Avera
ge W
eekly
Ho
urs
2009 2010 2011 2012
5.0
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
5.9
6.0
08-2 08-4 09-2 09-4 10-2 10-4 11-2 11-4 12-2
Millio
ns
of Jo
bs
Travel industry employment has also exhibited modest growth since the second
quarter of 2010. The average quarterly growth (seasonally adjusted) has been 0.5
percent. This compares with an average quarterly decline of 1.6 percent from the
first quarter of 2008 to the first quarter of 2010. The fact that travel industry
employment has not recovered is a reflection of the trend in real travel spending
(see previous graph). It is also a reflection of the fact that changes in employment
typically lag changes in spending and business receipts – employers tend to
lengthen the hours of existing employees and improve their balance sheets prior to
hiring new workers following steep recessions.
U.S. Travel Industry Employment, 2008-Q1 to 2012-Q3 Seasonally Adjusted at Annual Rates
In this regard, average weekly hours have generally increased since the second
quarter of 2010. This suggests that employment in leisure and hospitality will
continue to expand with moderate growth in travel activity.
U.S. Leisure & Hospitality Sector Average Weekly Hours, 2009-Q1 to 2012-Q4
Source: Bureau of Labor
Statistics Current Employment
Survey. The Leisure and
Hospitality sectors include all
businesses in arts,
entertainment and recreation
(NAICS 71) and
accommodation and food services (NAICS 72).
Source: Bureau of
Economic Analysis
Travel & Tourism
Satellite Accounts.
DEAN RUNYAN ASSOCIATES PAGE 5
Washington State
II. WASHINGTON STATE TRAVEL
DEAN RUNYAN ASSOCIATES PAGE 6
Spending Earnings Employment Tax Receipts ($Million)
($Billion) ($Billion) (Thousand) Local State Federal
1991 7.3 2.1 134.6 99 294 414
1992 7.6 2.2 134.0 103 305 430
1993 7.9 2.2 135.4 111 321 440
1994 8.1 2.3 136.5 118 333 450
1995 8.5 2.5 140.3 128 355 474
1996 9.0 2.6 137.9 146 371 498
1997 9.4 2.7 139.2 165 388 519
1998 9.8 2.8 139.9 182 404 543
1999 10.2 3.0 144.1 197 424 577
2000 11.2 3.4 149.2 220 445 644
2001 10.9 3.4 148.2 224 443 645
2002 10.8 3.4 143.7 229 448 658
2003 11.2 3.6 145.7 236 468 670
2004 12.0 3.7 146.1 255 498 714
2005 13.0 3.9 149.8 276 529 756
2006 14.2 4.1 152.6 321 569 792
2007 14.9 4.3 154.5 352 599 827
2008 15.4 4.3 155.6 360 613 828
2009 14.7 4.3 149.5 331 593 830
2010 15.4 4.3 146.6 350 614 846
2011 16.2 4.6 149.2 368 645 800
2012p 16.9 4.7 153.3 388 674 831
Annual Percentage Change11-12p 4.4 4.3 2.7 5.5 4.5 3.9
91-12p 4.1 3.9 0.6 6.7 4.0 3.4
Washington State Travel Trends, 1991-2012p
SUMMARY OF WASHINGTON STATE TRAVEL
Recent travel trends in Washington State have been similar to national trends. Visitor
spending in the state increased by 4.4 percent from 2011 to 2012 (preliminary). In real
dollars (adjusted for inflation, travel spending increased by 2.6 percent (see first graph,
page 7).
Local and state tax revenues, which are primarily comprised of sales taxes, grew by 5.5
percent and 4.5 percent, respectively.
The preliminary estimate of travel-generated employment shows a 2.7 percent increase
from 2011 to 2012, following a 1.8 percent increase the previous year. The growth in jobs
is encouraging given the sharp decline in employment during the recent recession and
moderate increases in travel spending over the past three years. Travel-generated
employment should continue to expand as visitation to destinations within the state grows.
DEAN RUNYAN ASSOCIATES PAGE 7
Real
Current
$10
$11
$12
$13
$14
$15
$16
$17
$18
00 01 02 03 04 05 06 07 08 09 10 11 12p
Trav
el
Spe
nd
ing
(Bill
ion
s)
4.0
4.2
4.4
4.6
4.8
5.0
5.2
5.4
5.6
5.8
6.0
00 01 02 03 04 05 06 07 08 09 10 11 12p
Vis
itor
Arr
ival
s (M
illi
ons)
30
31
32
33
34
35
36
37
00 01 02 03 04 05 06 07 08 09 10 11 12p
Ove
rnig
ht
Per
son-T
rips
(Millio
ns)
WASHINGTON STATE TRAVEL TRENDS
Visitor Air Arrivals to Washington State
Domestic Flights
Washington State Overnight Visitor Volume Person-Trips
Travel Spending in Washington State Real and Current Dollars
The first graph expresses travel
spending in Washington State in
current dollars (no adjustment for price
changes) and inflation-adjusted real
dollars. Real travel spending is now
slightly above the previous high in
2007.
Note: Travel spending was adjusted with a composite of price indices for the West Urban CPI, and, for Washington State, lodging rates from Smith Travel Research, gasoline prices reported by the Energy Information Administration and airfares from the Department of Transportation.
Visitor volume, as measured by the
number of overnight person-trips to
Washington State shows a similar
pattern. Differences are due to the
composition of visitor volume (about
one-half stay overnight in the unpaid
accommodations but contribute
proportionately less to spending), the
effect of price changes, and the
measure of visitor volume (trips versus
nights).
Note: Visitor volume estimates calculated by Dean Runyan Associates. See appendix for data sources.
Finally, visitor air arrivals also reflect
the overall trend in real travel
spending. Most visitors that travel by
air stay in commercial lodging or have
long lengths of stay in private homes.
Note: Estimates of visitor arrivals calculated by Dean Runyan Associates from Department of Transportation Origin and Destination Survey.
DEAN RUNYAN ASSOCIATES PAGE 8
Washington34%
Other U.S.55%
International11%
0% 20% 40% 60% 80%
*All Trips
Nights
Other U.S.
Washington
7%
8%
9%
10%
11%
12%
13%
14%
15%
$0.8
$1.0
$1.2
$1.4
$1.6
$1.8
$2.0
00 02 04 06 08 10 12p
Inte
rnat
ional
Shar
e
Inte
rnat
ional
Spen
din
g
(Bil
lions
of
Rea
l 2012 $
US) Spending Share
INTERNATIONAL TRAVEL TO WASHINGTON STATE AND VISITOR ORIGIN
Visitor Spending in Washington
State by Origin (2007-2011 Average)
Domestic Travel to Washington State (2007-2011 Average)
International Travel Spending in Washington State
In recent years, residents of other
states and countries have accounted
for about two-thirds of all visitor
spending in Washington State –
eleven percent international and
fifty-five percent other states in the
U.S. (See pie chart, left.)
Even though residents of
Washington State generate only
about one-third of all visitor
spending, they comprise almost
two-thirds of all trips to destinations
within Washington State (bottom
bar, middle graph). Most spending
is attributable to overnight stays,
and out-of-state visitors tend to have
longer lengths of stay.
Note: The estimates for the first two graphs on this page were calculated by Dean Runyan Associates from TNS TravelsAmerica survey data.
As with the larger U.S. (see graph
preceding section), both absolute
international spending and the
international share of Washington
travel spending have increased
during the past three years.
Favorable exchange rates with
respect to Asia and Canada have
been factors as well as increased
visitation.
Note: Estimates by Dean Runyan Associates based on Bureau of Economic Analysis International Transactions and arrival data from the Office of Travel and Tourism Industries.
DEAN RUNYAN ASSOCIATES PAGE 9
Aerospace,
$11.8
Software,
$10.6*Other
Manf., $7.0
Food, $6.2
Travel, $4.6
Wood, $2.3
Micro-Elec.,
$2.1
80
90
100
110
120
130
140
150
2006 2007 2008 2009 2010 2011
Software
Agric. & Food Prod.
Forestry & Wood Prod.
*Other Manf.
Travel
Aero-Space
Micro-Elec.
WASHINGTON STATE EXPORT INDUSTRIES
Exports are not necessarily more important than locally traded goods and services.
However, diverse export-oriented industries in any economy are a source of strength – in
part because they generate income that contributes to the development of other local
services and amenities. Such industries characterize the “comparative advantage” of the
local economy within larger regional, national, and global markets.
As shown in the graph below, while the travel industry ranks in the middle with respect to
earnings growth since 2006, it has been more stable than most other industries.
Earnings of Washington State
Export-oriented Industries 2011 (Millions)
Earnings of Washington State Export-oriented Industries Year 2006 = 100
Export-oriented industries are those
industries that primarily market their
products and services to other
regions, states or nations.
Agriculture, extractive industries
(forestry, mining) and manufacturing
are the best examples of export-
oriented industries. In addition,
professional and business services
are often export-oriented. The travel
industry is also an export-oriented
industry because goods and services
are sold to visitors, rather than
residents. The travel industry injects
money into the local economy, as do
the exports of other industries.
Estimates calculated by
Dean Runyan Associates
from earnings and payroll
data reported by Bureau of
Economic Analysis and
Bureau of Labor Statistics.
*Other Manufacturing
includes all manufacturing
industries not included in
aerospace, agriculture/food,
forestry & wood, and
microelectronics. Food &
beverage processing
included in
Agriculture/Food category.
Wood and paper products
included in Forestry & Wood category.
DEAN RUNYAN ASSOCIATES PAGE 10
Federal
$831
Local
$388
State
$655
Local Sales
$187
State Sales
$489
Lodging
$145
Auto
Rental$30
*PFC
$27
Motor Fuel
$107
B & O
$59
$0
$20
$40
$60
$80
$100
$120
$140
$160
00 01 02 03 04 05 06 07 08 09 10 11 12p
Tax
Re
ceip
ts (
Mill
ion
s)
WA State Conv. Center
Tour. Promotion Area
Additional 2-5%
State-Shared 2%
Millions Percent
WA State Conv. Center $61.8 42.7%
State-Shared 2% $44.6 30.8%
Additional 2-5% $31.2 21.6%
Tour. Promotion Area $7.1 4.9%
Total Revenues $144.7 100.0%
Lodging Tax Revenues, 2012p
TRAVEL-GENERATED TAX REVENUE
Travel spending in Washington state
generated $1.9 billion in local, state, and
federal tax collections in 2012. The
estimated federal tax receipts are comprised
of the motor fuel excise tax, airline ticket
taxes, and payroll and income taxes.1
More than $1 billion local and state tax
revenues were collected in 2012. The largest
share of these tax receipts was attributable to
the state sales tax ($489 million). Receipts
from local sales tax receipts ($187 million),
lodging taxes ($145 million) and motor fuel
($107 million) were also significant sources
of tax revenue.
Travel-generate local and state tax revenues
represent roughly five percent of all local and
state tax revenues, exclusive of property tax
collections. Visitor spending generates
almost $400 in tax revenue for each
Washington household. Note: *PFC refers to the Passenger Facility Charges collected at Washington state airports.
Transient Lodging Tax Receipts in Washington State
Local, State & Federal Travel-Generated Tax Revenues, 2012p
Local & State Travel-Generated Tax
Revenues, 2012p
DEAN RUNYAN ASSOCIATES PAGE 11
2002 2004 2006 2008 2010 2011 2012p
Total Direct Travel Spending ($Million)
Destination Spending 9,283 10,358 12,120 13,255 13,129 13,819 14,457
Other Travel* 1,546 1,684 2,063 2,153 2,307 2,385 2,460
Total Direct Spending 10,828 12,043 14,183 15,408 15,436 16,204 16,917
Visitor Spending by Commodity Purchased ($Million)
Accommodations 1,412 1,564 1,953 2,223 2,038 2,158 2,303
Food Service 2,257 2,525 2,867 3,113 3,250 3,395 3,596
Food Stores 719 794 852 961 957 1,014 1,050
Local Tran. & Gas 1,186 1,543 2,044 2,465 2,237 2,521 2,623
Arts, Ent. & Rec. 1,285 1,388 1,498 1,534 1,518 1,557 1,613
Retail Sales 1,492 1,524 1,633 1,637 1,673 1,723 1,781
Visitor Air Tran. 932 1,020 1,274 1,323 1,457 1,451 1,491
Destination Spending 9,283 10,358 12,120 13,255 13,129 13,819 14,457
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv. 1,376 1,517 1,756 1,928 1,885 1,976 2,091
Arts, Ent. & Rec. 681 733 815 835 767 787 818
Retail** 320 349 374 390 392 403 419
Ground Tran. 202 214 237 253 256 263 273
Visitor Air Tran. 295 314 320 297 350 383 390
Other Travel* 556 595 635 610 672 739 755
Total Direct Earnings 3,431 3,724 4,138 4,313 4,323 4,550 4,747
Industry Employment Generated by Travel Spending (Thousand Jobs)
Accom. & Food Serv. 65.9 68.5 73.8 76.4 70.9 72.9 75.1
Arts, Ent. & Rec. 38.7 38.6 39.3 39.7 38.0 38.1 39.7
Retail** 14.7 15.3 15.7 15.5 15.3 15.4 15.6
Ground Tran. 9.1 9.6 9.4 9.2 8.9 9.0 9.1
Visitor Air Tran. 5.2 4.8 4.6 4.7 4.4 4.5 4.5
Other Travel* 10.1 9.4 9.7 10.0 9.0 9.3 9.3
Total Direct Employment 143.7 146.1 152.6 155.6 146.6 149.2 153.3
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts 229 255 321 360 350 368 388
State Tax Receipts 448 498 569 613 614 645 674
Federal Tax Receipts 658 714 792 828 846 800 831
Total Direct Tax Receipts 1,335 1,467 1,682 1,801 1,810 1,813 1,894
Details may not add to totals due to rounding.
Washington State Travel Impacts, 2002-2012p
*Other Travel includes resident air travel and travel agencies. **Retail includes gasoline.
DETAILED ECONOMIC IMPACTS
The detailed direct travel Impact estimates shown below do not include secondary (indirect
and induced) impacts. An estimate of one-way airfare to Washington State is included.
Total earnings include wage and salary disbursements, other earned income, and
proprietor income. Employment includes full- and part-time payroll employees and
proprietors.
DEAN RUNYAN ASSOCIATES PAGE 12
2002 2004 2006 2008 2010 2011 2012p
Visitor Spending by Type of Traveler Accommodation ($Million)
All Overnight 7,283 8,132 9,578 10,469 10,369 10,899 11,423
Hotel, Motel 4,520 5,098 6,098 6,670 6,484 6,863 7,273
Private Home 2,237 2,472 2,840 3,083 3,192 3,316 3,416
Other Overnight 527 561 640 715 693 720 735
Campground 369 394 460 521 497 516 527
Vacation Home 158 168 181 194 196 204 208
Day Travel 1,999 2,227 2,543 2,787 2,760 2,920 3,034
Destination Spending 9,283 10,358 12,120 13,255 13,129 13,819 14,457
Washington State Visitor Spending, 2002-2012p
Party Length of
Day Trip Day Trip Size Stay (nights)
Hotel, Motel $458 $1,152 $202 $499 2.3 2.5
Private Home $122 $430 $55 $189 2.2 3.5
Other Overnight $156 $521 $57 $189 2.7 3.3
All Overnight $225 $697 $98 $299 2.3 3.1
Average Expenditures for Overnight Visitors, 2012p
Travel Party Person
2010 2011 2012 2010 2011 2012
Hotel, Motel 33.6 34.6 36.0 14.8 15.3 15.9
Private Home 60.9 61.4 62.0 27.5 27.8 28.1
Other Overnight 12.9 12.7 12.7 4.7 4.6 4.6
All Overnight 107.4 108.7 110.7 47.0 47.6 48.5
2010 2011 2012 2010 2011 2012
Hotel, Motel 13.6 14.0 14.6 5.9 6.1 6.3
Private Home 17.7 17.9 18.1 7.8 7.9 7.9
Other Overnight 3.9 3.8 3.8 1.4 1.4 1.4
All Overnight 35.2 35.7 36.4 15.1 15.3 15.6
Overnight Visitor Volume, 2010-2012p
Person-Nights (Million) Party-Nights (Million)
Person-Trips (Million) Party-Trips (Million)
OVERNIGHT VISITOR VOLUME AND AVERAGE SPENDING
The following three tables are inter-related. The first, Visitor Spending by Type of Traveler
Accommodation, reports the total annual spending estimates for each type of visitor. The
second, Average Expenditures for Overnight Visitors, reports the average daily and average
trip expenditures for each type of visitor for 2012p. The third table, Overnight Visitor
Volume, reports annual visitor volume for each type of visitor. Volume is broken out in
terms of trips and nights and visitors (persons) and travel parties. In general, multiplication
of an average spending numbers with the appropriate volume number will yield the annual
total spending number for that type of visitor. (See appendix C, page 20.)
DEAN RUNYAN ASSOCIATES PAGE 13
2.6 2.6
4.7 4.7
9.6
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
Spending ($16.9) GDP ($7.4)
Billio
ns
$9.6 Inputs
$4.7 Earnings
$2.6 Surplus & Taxes
WASHINGTON STATE TRAVEL INDUSTRY GROSS DOMESTIC PRODUCT
Gross Domestic Product (GDP) is often used as a measure of an industry’s economic size
or value. In concept, industry GDP is equal to gross output (sales or receipts) minus
intermediate inputs (the goods and services purchased from other industries). GDP is
always smaller than output or sales because GDP measures only the “value added” of an
industry and does not include the cost of the inputs that are also necessary to produce a
good or service.
More than half of all travel spending in Washington can be attributed to intermediate
inputs and goods resold at retail. Intermediate inputs cover a range of goods and services
that are purchased by travel industry businesses for the purpose of creating a product or
service for the traveler. For example, lodging establishments purchase cable television
services. Restaurants purchase food and beverages from vendors. In both cases, these
inputs are classified as the GDP of other industries. In addition, travel spending occurs at
many retail establishments where the goods purchased from the retailer are purchased as
finished goods from suppliers. These resold goods are also counted as products of other
industries. This would include motor fuel, groceries, and most of the commodities sold at
retail establishments.
Estimates of travel spending and travel industry GDP are shown in the chart below.
Washington travel industry GDP amounted to $7.4 billion in 2012p. In recent years, the
state travel industry GDP has represented more than two percent of total state GDP.
Sources: Dean Runyan Associates and Bureau of
Economic Analysis. Details may not add to totals
due to rounding.
Washington State Travel Industry Gross Domestic Product, 2012p
DEAN RUNYAN ASSOCIATES PAGE 123
Visitor Spending Impacts (2011p)
Amount of Visitor Spending that supports 1 job $78,100
Employee Earnings generated by $100 Visitor Spending $34
Local Tax Revenues generated by $100 Visitor Spending $2.70
Visitor Volume (2011p)
Additional visitor spending if each resident household encouraged
one additional overnight visitor (in thousands) $40,060
Additional employment if each resident household encouraged
one additional overnight visitor 513
Visitor Shares
Travel Share of Total Employment (2010)* 3.5%
Visitor Share of Taxable Sales (2010)** 6.7%
Ratio of Overnight Vistors to Resident Population (2011p) 4 :1
Travel Indicators
0% 20% 40% 60% 80%
Hotel-Motel
Private Home
Percent of All Overnight, 2011p
Person-Nights
Spending
Person Person Visitor
2011p Trips Nights Spending
(Thousands) (Thousands) (Millions)
Hotel, Motel 1,201.5 2,350.1 $373.5
Private Home 1,301.7 3,548.7 $144.2
Other Overnight 74.4 222.8 $11.5
All Overnight 2,577.6 6,121.6 $529.2
SPOKANE COUNTY TRAVEL IMPACTS AND VISITOR VOLUME
*Source: Bureau of Economic Analysis
and Bureau of Labor Statistics. Estimates
by Dean Runyan Associates.
**Source: Washington State Department
of Revenue Quarterly Business Review.
Visitors that stay in private
homes typically comprise the
largest share of overnight visitor
volume. Visitors that stay
overnight in commercial
lodging typically have the
greatest economic impact.
There is substantial variation
among counties, however.
Most rural and suburban
counties have high shares of
private home visitation. Urban
counties tend to have greater
shares of hotel/motel stays.
Overnight Visitor Spending and Volume
PAGE 124 DEAN RUNYAN ASSOCIATES
Spending Earnings Employment
($Millions) ($Millions) Local State Total
1991 515.0 131.6 8,980 7,179 19,444 26,623
1992 542.5 137.0 8,990 7,556 20,286 27,842
1993 586.6 141.5 9,120 8,099 21,614 29,713
1994 614.9 147.1 9,250 8,519 22,364 30,883
1995 644.6 154.1 9,290 8,913 23,263 32,176
1996 702.2 163.6 9,300 9,998 24,722 34,720
1997 692.9 163.9 9,060 9,946 24,867 34,813
1998 704.8 170.0 9,090 9,986 25,794 35,780
1999 712.0 173.3 8,560 10,013 25,962 35,976
2000 697.8 175.0 8,060 9,993 25,085 35,078
2001 715.9 189.9 8,470 10,322 27,014 37,336
2002 714.8 191.4 8,380 11,100 27,600 38,700
2003 788.9 216.7 9,130 12,281 31,000 43,281
2004 855.1 224.8 9,040 13,943 32,885 46,828
2005 910.0 232.4 9,010 15,584 33,752 49,336
2006 996.5 245.4 9,380 16,392 35,789 52,181
2007 1,063.0 265.5 9,620 18,062 38,843 56,905
2008 1,081.1 263.5 9,570 17,969 39,087 57,056
2009 1,088.5 253.1 9,290 16,828 37,644 54,472
2010 1,174.9 254.6 9,240 18,239 38,692 56,931
2011p 1,096.8 253.2 9,060 17,603 38,406 56,009
Annual Percentage Change
10-11p -6.6% -0.6% -2.0% -3.5% -0.7% -1.6%
91-11p 3.9% 3.3% 0.0% 4.6% 3.5% 3.8%
Tax Receipts ($Thousands)
Spokane County Travel Trends, 1991-2011p
Notes: Spending includes visitor spending and other travel spending (travel agencies and
transportation related to travel to other destinations). Earnings include wage and salary
disbursements, benefits and proprietor income. Employment includes full- and part-time
payroll employees and proprietors. These direct travel impacts do not include secondary
(indirect and induced) impacts. The multiple year percentage change refers to the average
annual change.
DEAN RUNYAN ASSOCIATES PAGE 125
2002 2004 2006 2008 2009 2010 2011p
Total Direct Travel Spending ($Million)
Destination Spending 469.9 558.4 606.7 669.2 631.4 655.9 661.2
Other Travel* 244.9 296.7 389.8 411.9 457.0 518.9 435.6
Total Direct Spending 714.8 855.1 996.5 1,081.1 1,088.5 1,174.9 1,096.8
Visitor Spending by Commodity Purchased ($Million)
Accommodations 78.4 97.3 111.1 129.2 119.1 125.2 122.8
Food Service 123.6 148.8 161.0 177.1 174.2 180.1 180.6
Food Stores 43.4 51.1 53.2 60.8 58.4 59.5 61.6
Local Tran. & Gas 57.7 74.8 89.2 105.2 90.5 97.8 104.1
Arts, Ent. & Rec. 75.0 86.2 89.1 92.3 88.3 89.3 88.3
Retail Sales 91.7 100.1 103.1 104.5 100.9 104.2 103.6
Destination Spending 469.9 558.4 606.7 669.2 631.4 655.9 661.2
Industry Earnings Generated by Travel Spending ($Million)
Accom. & Food Serv. 79.8 96.0 103.9 115.9 114.1 115.6 117.3
Arts, Ent. & Rec. 59.0 67.6 71.8 74.5 69.7 67.7 66.3
Retail** 19.4 22.5 23.2 24.5 23.7 24.3 24.4
Ground Tran. 12.7 14.2 15.0 16.2 16.0 16.1 15.9
Other Travel* 20.4 24.6 31.4 32.4 29.6 30.9 29.2
Total Direct Earnings 191.4 224.8 245.4 263.5 253.1 254.6 253.2
Industry Employment Generated by Travel Spending (Jobs)
Accom. & Food Serv. 3,750 4,230 4,330 4,490 4,330 4,410 4,380
Arts, Ent. & Rec. 2,620 2,630 2,850 2,880 2,880 2,760 2,650
Retail** 870 940 930 920 890 910 900
Ground Tran. 570 630 590 590 570 560 540
Other Travel* 570 610 680 690 610 610 590
Total Direct Employment 8,380 9,040 9,380 9,570 9,290 9,240 9,060
Government Revenue Generated by Travel Spending ($Million)
Local Tax Receipts 11.1 13.9 16.4 18.0 16.8 18.2 17.6
State Tax Receipts 27.6 32.9 35.8 39.1 37.6 38.7 38.4
Total Local & State 38.7 46.8 52.2 57.1 54.5 56.9 56.0
Details may not add to totals due to rounding.
Spokane County
Travel Impacts, 2002-2011p
*Other Travel includes air travel and ground transportation impacts for travel to other Washington visitor
destinations, and travel agencies. **Retail includes gasoline.
PAGE 126 DEAN RUNYAN ASSOCIATES
2002 2004 2006 2008 2009 2010 2011p
All Overnight 374.2 447.9 487.5 538.3 507.3 527.1 529.2
Hotel, Motel 260.0 322.6 351.3 389.1 362.6 375.8 373.5
Private Home 106.7 116.6 127.2 138.2 134.4 140.5 144.2
Other Overnight 7.5 8.6 9.0 11.0 10.3 10.8 11.5
Campground 4.9 5.9 6.1 7.9 7.2 7.7 8.2
Vacation Home 2.6 2.7 2.9 3.1 3.1 3.2 3.3
Day Travel 95.7 110.5 119.2 130.9 124.1 128.8 131.9
Spending at Destination 469.9 558.4 606.7 669.2 631.4 655.9 661.2
Visitor Spending by Type of Traveler Accommodation ($Million), 2002-2011p
Spokane County Visitor Spending and Visitor Volume
Party Length of
Day Trip Day Trip Size Stay (nights)
Hotel, Motel $334 $675 $159 $311 2.1 2.0
Private Home $82 $236 $41 $111 2.0 2.9
Other Overnight $141 $423 $52 $155 2.7 3.0
All Overnight $179 $444 $86 $205 2.1 2.5
Average Expenditures for Overnight Visitors, 2011p
Travel Party Person
2009 2010 2011 2009 2010 2011
Hotel, Motel 2,378 2,409 2,350 1,127 1,147 1,117
Private Home 3,459 3,553 3,549 1,710 1,762 1,752
Other Overnight 215 218 223 79 80 82
All Overnight 6,052 6,180 6,122 2,916 2,989 2,951
2009 2010 2011 2009 2010 2011
Hotel, Motel 1,216 1,232 1,202 559 568 553
Private Home 1,269 1,303 1,302 597 614 612
Other Overnight 72 73 74 26 27 27
All Overnight 2,556 2,608 2,578 1,181 1,208 1,192
Overnight Visitor Volume, 2009-2011p
Person-Nights (000) Party-Nights (000)
Person-Trips (000) Party-Trips (000)