Executive SummaryThis assignment is given by the college related to Unit Advertising and Promotion in Business. In this assignment I did various tasks which are required to complete this report. I select Stone Age as a company to complete this report. In the start of this assignment I give brief introduction of Stone Age. In this report also includes segmentation, targeting and positioning analysis of Stone Age. In this report I also discussed the four Ps (Product, price, place and promotion) of Stone Age. After that I discussed the basic communication model and process of communication of Stone Age. After that I discussed the Advertising communication model of Stone Age. After that I discussed the Organization of Advertising and Promotion industry in Pakistan. After that I assess how promotion is regulated; in this task I discusses the PEMRA rules of Advertising. After that I Examine the current trends in advertising and promotion, including the impact of ICT; in this task I also dicuss different types of advertising like ambient advertisng, Global advertising and viral advertising etc. After that I explain the role of advertising in an integrated promotional strategy for the new product of Stone Age; in this task I also discuss role of advertising and different functions of advertising. After that I give New product proposal for Stone Age and Branding of the New Product of Stone Age; in this task I discuss brand equirt and elements of branding like brand name, logo and URL etc. After that I discuss creative Aspects of Advertising; in this task I discuss different advertising appeals like emotional appeal, social appeal etc. After that I suggested the TVC Campaign for the new product of Stone Age; in this I discuss the story lines of TVC campaign. After that I disscuss Media Planning and in this task I make a media plan for TVC campaing for the new product of Stone Age. In the end of this report I also give the conclusion of this report.