EXECUTIVE PROGRAM INDIGITAL MARKETING

STRATEGIES15 WEEKS | ONLINE

In collaboration with

Ronnie ScrewvalaCo-founder,

The last few years have seen a fundamental change in the way people consume information, interact with each other and communicate with brands. The digital world is no longer fiction or future, but reality for all of us and for all consumers across the globe.

To become a successful business leader in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve your business goals in the process.

If you are reading this, you may wish to upskill yourself in digital and build a network of digital enthusiastic leaders across the globe.

With more than 800 years of history in educating leaders, University of Cambridge is one of the most prestigious universities in the world.

Established in 1990, Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high impact transformative education. The School works with every student and partner or client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge. Reflecting this consistency and mission to create impact, CJBS MBA Programme has been ranked 5th globally by Financial Times in 2017.

With a proven record of educating global leaders, Cambridge Judge Business School Executive Education programmes are developed to help executives and organisations from both public and private sectors achieve operational excellence and results.

Dr. Kishore SenguptaDirector of Executive Education,

Cambridge Judge Business School

CJBS' academic rigour and expertise in collaboration with UpGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At Cambridge Judge Business School, we want to empower individuals to create impact on the world we work and live in. Become part of this change.

PROGRAMHIGHLIGHTS

Global SeniorNetwork

Anytime, AnywhereLearning

Feedback &Assessment

Certificate onCompletion

Local IndustryLearnings

Mentorship& Live Projects

LearnLearn concepts from theCambridge JudgeBusiness School FacultyStudy real-life cases and getinsights from industry leadersfrom Facebook, HCLTechnologies & more acrossIndia, SEA, UAE and beyondGet the right mix betweenglobal faculty insights andlocal industry experience

This program is designed to cover all vital aspects of Digital Marketing Strategies and it will make yourlearning journey enriching, engaging and professionally fulfilling.Quick highlights below.

NetworkNetwork and collaboratewith the best marketingminds in the worldBe an integral part ofmeet-ups, group projectsand peer to peer reviewsParticipate in exclusivemeetups in select citiesacross the globe

MasterGet profound experiencein strategising, managing &executing digital campaignsthrough simulations, casestudies and projectsLearn how to allocate budgetsand lead in the age of DigitalTransformation

WHO IS THISPROGRAM FOR?This program is designed for individuals who want to be a part of the digital revolution. If you aspire to learn marketing in the modern times from world's best faculty, network withglobal leaders in business& marketing and applythese learnings to your business - then this courseis what you are looking for.

SENIOR MARKETING PROFESSIONALS:If you are an account manager, a brand/marketing manager, or a category head, learn how you can integrate Digital Marketing and Traditional Marketing to get best results for your campaigns.

ENTREPRENEURS:Understand how digital has transformed the way businesses reach out to their consumer and how you can achieve the best ROI on your investments.

MANAGEMENT PROFESSIONALS:Understand the impact of the digital transformation on marketing and how to lead in these days

The program focuses on learning and applying digital strategies & solving real industry businesschallenges.

Identify the user motivation to create a specific communication for your brand. Analyze how new-age digital technologies and consumer behaviour can impact your business

DIGITAL CONSUMER BEHAVIOUR & THE DIGITAL LANDSCAPE

Strategise and supervise the execution of Search Engine Optimisation and Search Engine Marketing marketing plans, with a measurable impact on the business. Learn in depth how to leverage Google and other platforms

DIGITAL MARKETING ESSENTIALS: SEARCH

Build strategies to engage users via Social Media Marketing and Content Marketing to keep them hooked onto your brand. Learn in depth to leverage Facebook, LinkedIn, Twitter and other platforms

DIGITAL MARKETING ESSENTIALS: ENGAGEMENT

Nurture your leads with the help of Email Marketing, Remarketing, Display Marketing and Mobile Marketing to push your users along the consumer funnel

DIGITAL MARKETING ESSENTIALS: NURTURING

Design a marketing framework and begin with segmenting the market and e�ective targeting using STP methodology

MARKETING FRAMEWORK IN THE DIGITAL WORLD

PROGRAMCURRICULUM

Identify the right data sets and metrics in order to e�ciently measure the impact of your campaigns. Leverage tools such as Google Analytics in order to create meaningful dashboards and learn how to analyse and adjust campaigns to maximise impact

DIGITAL ANALYTICS

Integrate all your channels, business and marketing e�orts together across branding and aware-ness, customer acquisition and nurturing as well as budgeting. Leverage all channels in order to create business impact

INTEGRATED MARKETING STRATEGY

Analyze the competition using porter's 5 force model; 3 Cs; 4Ps framework to come up with a strong branding & marketing strategy

POSITIONING AND BRANDING IN THE DIGITAL WORLD

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MEET THECAMBRIDGE FACULTY

INSIGHTS FROMINDUSTRY EXPERTS

KHURRAM HAMIDChief Digital O�cer -Africa and Middle EastPfizer

APURVA CHAMAIRAHead- Corporate MarketingHCL

SAKHEE DHEERHead - Digital MarketingFacebook APAC

Jaideep Prabhu is the Professor of Marketing, Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at theUniversity of Cambridge, England. He is a member of the editorial boards of the Journal of Marketing, the International Journal of Researchin Marketing and the Journal of Management Studies.

He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK's Department of Trade and Industry(DTI), IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other organisations.

JAIDEEP PRABHUProfessor of MarketingCambridge Judge Business School

Shasha Lu is a University Lecturer in Marketing at Cambridge Judge Business School, where she teaches Digital Marketing and StrategicBrand Management to MBA students.

Trained in both computer science and marketing, Shasha is passionate about combining the state-of-art machine learning and computervision techniques with marketing models to gain better customer insights and improve business practice. Her research interests are in thearea of Digital Advertising, Visual Product Design and Marketing, and Entertainment Marketing and Innovation.

SHASHA LULecturerCambridge Judge Business School

Ahmed Khwaja is a Reader at the Cambridge Judge Business School, and also a Visiting Faculty Fellow at the Yale Center for CustomerInsights. His research interests include dynamic strategic games, consumer choice dynamics, asymmetric information & incomplete markets,and simulation based econometric methods.

His research has been published in several leading journals including Marketing Science, RAND Journal of Economics, Journal of Econometricsand many more.

AHMED KHWAJAReaderCambridge Judge Business School

FRANCESCO ORLANDINOSr. Digital Marketing Manager -Latin AmericaAdidas

PROGRAMDETAILS

COMPANY INFORMATIONUpGrad Education Private LimitedNishuvi, 75, Dr. Annie Besant Road,Worli, Mumbai – 400018

CONTACT INFORMATIONWebsite: www.upgrad.comE-mail: info@upgrad.comPhone No: +91 22 6156 2111 / 22 6156 2153

PROGRAM DURATION15 Weeks

PROGRAM FEE$2,250 (inclusive of all taxes)

FOR ADMISSIONVisit: https://upgrad.com/digital-strategies/Email: digital-strategies@upgrad.com

Flexible Payment Options Available

ELIGIBILITYBachelor's degree in any field2 years' experience in any field

SELECTION PROCESSApplication submission with a Statement of Purpose (SOP) to assess your fit for the program and itscommunity of global leaders

PARTH SANGHVIChief Admissions Counsellorparth@upgrad.com

For further details, contact:

MARIUS WESTHOFFVertical Headmarius@upgrad.com