EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX

EXECUTIVE MASTER IN LUXURY MANAGEMENT

EMiLUX2021

THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT

MILANO • DUBAI • ROMA • PARIGI • LONDRA • MUMBAISDABOCCONI.IT/EMILUX

Luxury requires you to be both highly imaginative and highly disciplined.

The industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends. The successful companies are those that preserve their heritage and fundamental values of beauty, creativity and exclusivity, but at the same time understand new trends and catch emerging opportunities. These are exciting times for luxury, a fascinating but challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity. I believe that EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry. GABRIELLA LOJACONO • EMiLUX Director, SDA Professor of International Strategy and Luxury Management

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX

Your SDA Bocconi EMiLUX will be a challenging life experience in a rich and diverse community. You will grow your talent in a downtown urban campus, the best location to empower your present and future self.GIUSEPPE SODA • Dean, SDA Bocconi School of Management

3EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX2

EMiLUX THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT

SDA Bocconi reserves the right to make modifications to what is contained in this publication. We thank our students and alumni for their contributions in terms of suggestions and photographs.

WHAT WILL YOU GAIN?

WHAT IS EMILUX?

IS IT YOU?

THE

PROGRAM

CLASS

PROFILE

LIFETIME ALUMNI

NETWORK

THE

SELECTION AND

ADMISSIONS PROCESS

KEY

FACTS


KEY FACTS

1 TO BECOME THE FUTURE GLOBAL LUXURY LEADERS

2 TO UNDERSTAND THE BLEND BETWEEN TRADITION AND MODERNITY

3 TO ENTER THE PROFESSIONAL NETWORK OF A PRESTIGIOUS BUSINESS SCHOOL

4 TO LIVE MILANO, DUBAI, ROMA, PARIGI, LONDRA, MUMBAI

5 TO HAVE THE BEST INSIGHTS FROM THE THINKING LEADERS OF THE INDUSTRIES

5 REASONS FOR EMiLUX


DRIVE YOUR CAREER ON THE ROAD TO LUXURYParticipants in EMiLUX will boost their skills and self-confidence, grow rapidly towards becoming more significant contributors in their companies and may create their own companies by taking advantage of the entrepreneurial projects as well as stronger and more internationally-oriented business leaders.

WHAT WILL YOU GAIN?

WHAT DO WE OFFER EMiLUX is a post-experience, modular executive program, taught over 12 months spread over 6 cities. Participants will, without much work disruption, start opening doors they never knew existed and acquiring know-how increasing their competencies, helping them successfully meet professional and personal goals. Participants will have the opportunity to do an optional orientation meeting with Head Hunters specialized in the world of luxury.

A JEWEL FOR YOUR CAREERThe Executive Master in Luxury Management aims to train managers and future leaders who want to know the codes of this specific landscape in different industries by providing them with a comprehensive framework of the luxury value chain.

When you arrive to EMiLUX,

you do not realize how close the friendships to your fellow students

will become. After just a few sessions, you feel as if you have known these

people for many years. The friendships and networks

created with a high level of trust will endure for many years.

HENRIK BJÖRCK Swedish • EMiLUX 2017/18


WHAT IS EMiLUX?The luxury industry has dramatically changed in recent decades, continuous evolution in digital technologies, international markets and consumer trends are forcing new and established companies to re-think their business models. Successful companies are those that stay true to their heritage and fundamental values of beauty, creativity, and exclusivity, but at the same time understand new trends and catch emerging opportunities.

Managers of luxury companies must be highly imaginative and highly disciplined at the same time. They must preserve the exclusivity that is typical of luxury products but also be inclusive in how they speak to new generations, recruit talents, and deal with different cultures across the globe. Innovation in luxury must be continuous and allow companies to maintain the cachet and the dream factor through time.


IS IT YOU?

IF YOU WANT TOBecome an executive

in luxury business with enlarged perspectives

Develop a deeper knowledge of international luxury market codes with a broadened mindset

Make a career switch towards the luxury sector

Experience top ranked School with connections worldwide

Nurture your entrepreneurial spirit

AND YOU HAVEA university degree

(in any discipline)

A minimum of 5-6 years of work experience (not necessarily in Luxury)

TOEFL or equivalent English proficiency test

IF YOUR GOALS MATCH OURS,

THEN YES, IT’S YOU!

Given my technical background and general managerial skills,

my goal in joining EMiLUX was to strengthen my strategic understanding of the luxury world

to help in the creation of additional value from idea to launch.VALERIA BORRI BRUNETTO • Italian • EMiLUX 2017/18


FEBRUARY 2021 - NOVEMBER 2021 You will attend 7 face-to-face residential modules and take part in distance-learning sessions, in-between modules. A final exam at the end of each face-to face module will assess your learning achievements.

12 MONTHS

7 FACE-TO-FACE MODULES

6 DISTANCE LEARNING ONLINE MODULES

LUXURY AND RETAIL TOURS + COMPANY VISITS + GUESTS FROM INDUSTRIES

ENTREPRENEURIAL PROJECT

THE PROGRAM

SDA BOCCONI COLLABORATIONSSTRENGTHENING OUR OFFER SDA Bocconi works with various companies to strengthen its offering to ensure that it is in the forefront of trends and insights into the luxury industry. The EMiLUX Executive Masters collaborates with these companies to create exclusive content and tools to better support our candidates in their future endeavours in the luxury industry.As a reference in the world of luxury, Cartier will act as a main partner. The international luxury Maison is strongly committed to contributing to cultural, artistic and social changes. It’s why, we are delighted with Cartier collaborating in an an entire module in Paris: Cartier’s executives will share their insights on key luxury issues. Lectures and guest speakers will deep dive into the “Crafting Brands through Arts and Culture.

IN PARTNERSHIP WITH

ENTREPRENEURIAL PROJECT (EP) Is a Capstone Project that runs throughout the program. EPs by definition are interdisciplinary. The EP allows each participant, as a part of a small project team, to think through, exercise creativity, rigor and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales, technology management sustainability and more) and contents to real business problems. The project lets the participants understand the entrepreneurial process which they can use in both their personal and professional life.

EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX14 15

More FACE-TO-FACE AND DISTANCE LEARNING

THE FACE-TO-FACE MODULES

You will enhance your understanding of luxury through theory and practice.

You will interact with accomplished executives outside the school, and taking advantage of opportunities to get to know and work with fellow participants from a multitude of backgrounds and nationalities.

As part of the learning experience you have the privilege to participate in luxury tours & company visits.

The Distance Learning consists of online lectures & group assignment on specific topics (e.g. creativity and design thinking, sustainability, supply chain and more) as well as faculty advising on Entrepreneurial Projects.

DISTANCE LEARNING

Our Master programs create new knowledge through a continuous exchange with the Business Community.

MARCO TORTORIELLO • Master Division Director, SDA Bocconi School of Management


http://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux/program/learning-model#content

7 MODULESAs the world economy embraces globalization, liberalization of markets and increased complexity in managing companies, this innovative Executive Master in Luxury Management encompasses a creative way to manage key strategic issues.

The 7 modules will discuss and debate the following main areas.

1 MILANO 8-13 FEBRUARY 2021

VALUE CREATION IN LUXURY MARKETSTHE CHANGING FACE OF THE LUXURY LANDSCAPE

CULTURAL MODELS OF BRAND BUILDING

UNDERSTANDING AND MANAGING BRAND IDENTITY

THE GROWTH CHALLENGE AND KEY DILEMMAS

CREATIVITY IN LUXURY

BUSINESS MODELS & STRATEGY

THE LAUNCH OF ENTREPRENEURIAL PROJECTS (EPS)

Luxury Tour: Automotive

Design Thinking Project with:

3 ROME19-21 APRIL 2021

MANAGING GROWTH AND EVALUATING PERFORMANCECORPORATE VALUATION

FINANCING GROWTH

DATA SOURCES AND DECISION MAKING TOOLS

HR & EMPLOYER BRANDING

A FOCUS ON FOOD & BEVERAGE AND FASHION

Study tour in Tuscany and Rome

2 DUBAI22-27 MARCH 2021

GO TO MARKET*DOING BUSINESS IN MIDDLE EAST

INTERNATIONAL GROWTH OF LUXURY BRANDS

RETAIL SAFARI

RETAIL TECHNOLOGY: THE GREENHOUSE, CHALOUB

BUYING & MERCHANDISING LOCATION DECISIONS AND KPIS

COUNTRY OF ORIGIN

Hospitality & Retail Tour in Dubai

* Held in AUD, American University in Dubai

4 PARIS17-22 MAY 2021

CRAFTING BRANDS THROUGH ARTS AND CULTURE ARTS & CULTURE

LUXURY VALUES AND HERITAGE

BRAND MANAGEMENT & ANALYSIS

TRENDS & CONCEPTS OF HARD LUXURY

LUXURY BRAND COMMUNICATION AND SEMIOTICS

In partnership with:

6 MUMBAI13-18 SEPTEMBER 2021

STRATEGIC DIAGNOSIS AND EXTERNAL ENVIROMENTLEADERSHIP SEMINAR

CORPORATE GOVERNANCE IN LUXURY COMPANIES

THE NEW COMPETITIVE LANDSCAPE: INDIA AND SOUTHEAST ASIA

SUPPLY CHAIN MANAGEMENT & COUNTERFEITING

SUSTAINABILITY

Deep dive into indian luxury

7 MILANO15-19 NOVEMBER 2021

NEW FRONTIERS & LOOKING AHEADSOCIAL MEDIA & CRM IN LUXURY

LUXURY TRADEMARKS & DESIGN

NEW TECHNOLOGIES (AI, AUGMENTED REALITY ,..)

THE FUTURE OF LUXURY INDUSTRIES

A FOCUS ON YATCHING

Design & Beauty Tour

EPs presentation and GRADUATION

5 LONDON

21-26 JUNE 2021

APPROACHING CUSTOMERS WITH LUXURY SERVICES* THE IMPORTANCE OF STORYTELLING

DIGITAL TRANSFORMATION AND THE “CONNECTED STORE”

FUNDAMENTALS OF GREAT SERVICE

UNDERSTANDING LUXURY SERVICE

CUSTOMER EXPERIENCE & RECOVERY

* Held in Dorchester Collection Academy


DEDICATED FACULTYThe EMiLUX Faculty represents the love of teaching and dedication to a high-end quality of life that characterize the program. The work of the EMiLUX faculty is grounded in research, publishing, teaching and consultancy with some of the most famous luxury companies in the world.

PAOLA CILLO • SDA Bocconi Professor, teacher of Innovation and Luxury Products Ideation

GABRIELLA LOJACONO EMiLUX Director,

SDA Bocconi School of Management


http://www.sdabocconi.it/en/faculty/lojacono-gabriella

http://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux/master-experience/faculty#content

COUNTRIES REPRESENTED 20

ALBANIA, BRASIL, CHINA, GERMANY, GREECE, HUNGARY, INDIA, IRAN, ITALY, MEXICO, NETHERLANDS, PAKISTAN, RUSSIA, SAUDI ARABIA, TAIWAN, TURKEY, UKRAINE, USA.

EMILUX PAST EDITIONCLASS PROFILEWORKING EXPERIENCE5-6 YRS 10%

7-9 YRS 10%

10-12 YRS 39%

13-19 YRS 32%

>19 YRS 9%

AGE<31 YRS 16%

31-33 YRS 27%

34-36 YRS 6%

37-40 YRS 22%

>40 YRS 29%

GEOGRAPHIC ORIGINAFRICA & M.EAST 10%

ASIA 17%

EUROPE 29%

ITALY 35%

LATIN AMERICA 6%

NORTH AMERICA 3%

SECTORFASHION, DESIGN & LUXURY 32%

FIN. SERV/CONSULTANCY 17%

DISTRIB. & COMMERCE 16%

PROFESSIONAL SERVICES 10%

INDUSTRIAL PRODUCTS 10%

FOOD & BEVERAGE 6%

MEDIA & COMMUNICATION 6%

HEALTH & BIOM. PRODUCTS 3%

ARTS & CULTURE 3%

TRANPORTS 3%

DEGREEECONOMICS 54%

HUMANITIES 31%

SCIENCES 6%

LAW 6%

ENGINEERING 3%

EMiLUX is an amazing professional life changing experience that will

position you on the top range of luxury management professionals.

TAREK AL HAMMOUD Lebanese • EMiLUX 2017/18

NUMBER OF PARTICIPANTS

30 40

AVERAGE AGE

37yrs

AVERAGE WORK EXPERIENCE

12yrs

WOMEN

71%


ALUMNI NETWORKSEVERYONE MATTERSEMiLUX participants develop an international professional network second to none - being Alumni from a prestigious international Business School, they enhance their worldwide reach.

BOCCONI ALUMNIThe Bocconi Alumni network is available to the over 110,000 Alumni who have received a degree from Bocconi – more than 16,000 of them from the MBA and Master SDA Bocconi programs – and to the Graduate, PhD and Master students.

The Community’s main objective is to spread the value of a shared experience and culture, and strengthen the ties among all Alumni.


http://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux/master-experience/alumni#content

TH E SELECTION AND ADMISSIONS PROCESSAdmission to the Executive Master in Luxury Management is based on a rigorous selection process. Candidates are selected according to a specific set of admissions criteria devised by the Schools and designed to guarantee participants and companies a high-quality educational experience.

SELECTION CRITERIAUNIVERSITY DEGREE

IN ANY DISCIPLINE

SIGNIFICANT WORK EXPERIENCE (AT LEAST 5-6 YEARS)

HIGH LEVEL OF ENGLISH PROFICIENCY

ONLINE & POST - SDA BOCCONIFill out and submit the online application through our website and send all required documents. For further clarification on individual applications and to send all documents related to your application, please contact the Admissions Service at: [email protected] University degree certificate must be sent to:SDA Bocconi - Masters Division, Recruiting and Admissions ServiceVia Sarfatti, 10 - 20136 Milan - Italy, Tel. +39 02 5836 3176Fax. + 39 02 5836 3272


http://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux/admission/costs-and-funding#content

http://www.sdabocconi.it/en/specialized-master-full-time-executive/emilux/admission/requirements-process-application#content

* An “Early Bird Fee” of € 33,000 (VAT exempt) will be granted to candidates that have been admitted and paid the deposit fee before 15 December 2020. Travel expenses and accomodation are not included.

KEY FACTS

TUITION FEES*€ 39,000 (VAT exempt)

START 8 February 2021

APPLICATION DEADLINE 8 January 2021

CONTACT: SDA Bocconi +39 02 5836.3167 - 3177 [email protected] www.sdabocconi.it/emilux

EMILUX. THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT.


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SDA Bocconi School of Management has been a leading institution in management training for over 40 years.

The School’s mission is to help individuals, companies and institutions grow by promoting managerial culture, knowledge and innovation. MBA Programs, Executive and Specialized Masters, Executive Programs, Custom Programs, Applied Research, Research Labs and Knowledge Centers all contribute to this - a wide offering aimed at professionals from all over the world and from all sectors of the economy.

SDA Bocconi is among the leading Business Schools in Europe and is among the few to have gained the triple accreditation - EQUIS, AMBA and AACSB - which puts it in the élite of Business Schools worldwide.

Choosing to study at SDA Bocconi in Milano means choosing a stimulating environment in Italy’s entrepreneurial, industrial and financial capital - a gateway to Europe with a wealth of connections and opportunities. Milano is also synonym for culture, fashion, design, taste and the art of living.

SDA Bocconi has also launched the pan-Asian hub with the opening of SDA Bocconi Asia Center, which aims to enhance the School’s global presence.

SDA BOCCONI SCHOOL OF MANAGEMENT

FOLLOW SDA BOCCONI ON:

SDA Bocconi School of Management • Masters DivisionRecruiting and Admissions Service Via Sarfatti, 10 - 20136 Milano, Italy Tel: +39 02 5836 3167 - 3177 • [email protected]

THE NEW BOCCONI CAMPUS The new Campus is designed by Kazuyo Sejima and Ryue Nishizawa of the international architectural firm SANAA.The area includes a residence, the new SDA Bocconi headquarters, a park and multi-purpose center open to the city and featuring an Olympic swimming pool. EMiLUX students will have access to these facilities, as the School fosters personal well-being as much as professional growth.The new buildings are part of a broader development project that is also forward-looking in the areas of environmental sustainability, energy saving and optimal landscaping in the context of Downtown Milano.


https://www.sdabocconi.it/en/about/our-locations/milano

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EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX