MANAGEMENT SCHOOL ST.GALLEN

INHOUSE | CONFERENCES

E X E C U T I V E E D U C AT I O N

It might seem absurd to compare businesspeople to artists. But only at first glance. In both art and man-agement, ultimately it’s the same qualities that make the difference between a master and a pretender: the inner urge to make new things happen, the ability to see the world from different perspectives, and a tire-less striving for perfection.

MANAGEMENT SCHOOL ST. GALLEN

BETTER BUSINESS

WELCOME

8 Executive Summary 10 Corporate Mission 12 Expertise 14 Special Programs

SPECIAL PROGRAMS

16 Inhouse Programs 18 Corporate Conventions 20 ChangeDay 22 Impetus Programs 24 Assessments and Audits 26 Personal Coaching

OPEN PROGRAMS

28 Offering and Areas of Expertise

VALUES AND STRENGTHS

30 Quality Statement 32 Faculty Board St.Gallen 34 Partnership 36 Client Experience 38 Return on Education 40 Contact

Management School St.Gallen | www.mssg.ch | office@mssg.ch | Phone (41) 071 222 51 53

MANAGEMENT SCHOOL ST. GALLEN

Excellence, but how?

Excellence has never been the subject of more discussion. Unfortunately, the debate is generally too abstract to be of any great practical use.

At Management School St. Gallen we don’t just talk about excel-lence. Our aim is to work with you to put excellence into practice. In recent years we have developed a very efficient means of doing so in the form of our special programs: educational models developed for specific organizations or individuals that we offer in addition to our open programs and seminars.

What exactly does excellence mean for you? Because the answer is different for every organization and every individual, our special programs cover a broad selection of bespoke solutions:

From comprehensive in-house programs for staff development to innovative conventions for a broad range of audiences.

From an award-winning change and innovation meth-odology to powerful impetus programs helping you keep your knowledge up to speed. From management assessments and audits for organizations and teams to personal coaching for individual career develop-ment.

Whatever your ideal of excel-lence, talk to Management School St. Gallen and you’ll discover new ways of getting closer to your goal. Want to get to know us? That’s an excellent idea.

The images in this brochure are of

sculptures by the Swiss artist Alberto

Giacometti (1901 – 1966), whose

works have inspired Management

School St. Gallen for many years.

Giaco metti spent a lifetime struggling

with the limitations of his material

in an attempt to show human beings

in all their depth.

Executive Summary

Mac J.Rohrbach, Head of Executive Education

Corporate Mission

Management: You can read hundreds of thousands of books on the subject, and countless millions of websites. The more there are, the less use they seem to be. So success isn’t just the art of knowing what’s important. It’s also the ability to ignore what’s use-less. It’s not just a talent for learning the right thing, but the ability to forget what’s irrelevant or out-moded. Management School St. Gallen helps you and your organization learn these skills so that man-agement is transformed into something even more valuable: leadership.

Expertise

Where will your opportunities lie in the future? Today more than ever, management is the art of managing the flood of information to identify relevant trends early on, and make quicker and better decisions than the competitors. Management School St. Gallen will help you stay on top. On the basis of the St. Gallen management framework, a model that has influenced major developments in European business for over thirty years, we deliver practical knowledge and know-how to enable you to manage a world of ever more rapid change. We transform management into leadership – and leadership into excellence.

Open Programs Leadership – Leadership Behavior Leadership – Leadership Methods

Special Programs

Corporate Conventions ChangeDay

Assessments and Audits

Your organization has specific needs. Our special programs pro-vide specific solutions. We offer customized in-house programs and academies for tailor-made staff development; corporate conven-tions to enhance your knowledge transfer and networking; change days to accelerate the process of transformation; impetus programs for targeted innovation; assess-ments and audits for more secure development; and personal coaching to ensure harmony between individual career goals and career paths.

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Special Programs

Inhouse Programs

Turn our expertise to your advantage. We give you the tools and know-how to successfully exploit your knowledge resources. From single events to corpo-rate academies and universities, we’ll find the right people in our international network who can realize your learning objectives most effectively.

Comprehensive offeringThe executive education offered by Management School St. Gal-len not only covers all the rele-vant issues and themes, but can be tailored precisely to your requirements – from knowledge transfer in specific areas to set-ting up and running corporate academies.

Pragmatic approach When organizations ask for support with internal manage-ment development, we work with them closely to plan, de-velop and implement targeted and practical measures to improve the quality of their management and leadership.

Expert advice, development and executionManagement School St. Gallen has the broad skills and expertise to work closely with organi-zations to implement the devel-opment measures best suited to their requirements.

Proven concepts and methodologiesOur in-house programs build on many years of experience and tried and tested instruments that will help you be even more successful when times are good and (just as importantly) find the right responses when press-ing challenges arise.

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Corporate Conventions

Create new synergies between knowledge and relationship management: We help you use individu-ally designed symposia and conventions to build innovative platforms for enriching and intensifying your dialog with stakeholders.

Events that add value Helping you recognize and own issues and trends as they happen Featuring top international speakers from the business and academic worlds Enabling differentiated deliv-ery of content thanks to inter-disciplinary concepts Reducing the workload by outsourcing organizational, communications and project management work

Possible applications Building customer loyalty, e.g. exclusive study tours for key accounts Customer acquisition, e.g. fringe events at trade and industry fairs Managing relationships with partners, e.g. networking events Staff recruitment, e.g. guest speakers at career conventions Investor relations, e.g. key-note addresses at shareholder meetings Public and media relations, e.g. media symposia on current issues

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ChangeDay

Don’t put off change till tomorrow. With ChangeDay, an integrated solution offered by Management School St. Gallen and nextpractice, you can launch organi-zation-wide change and innovation programs on one day to make sure they are firmly instilled in your employees’ thinking and behavior.

A broad range of applicationsThe ChangeDay methodology has been applied successfully to change processes of all types, from team-specific innovation projects to global change initiatives.

www.changeday.comVisit our website for full details.

Get everyone involvedChangeDays start where most change initiatives fail to deliver, by using innovative tools and processes to connect feedback from hundreds of influencers.

Bring about lasting changeCustomized approaches and targeted staff development ensure that change objectives are translated into a navigable path with clear milestones.

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Impetus Programs

Systematically enrich your existing capabilities by injecting new knowledge. Our impetus programs are short events on specific themes where pioneer-ing researchers and businesspeople give you insights into decisive developments.

Some examples The dragon’s leap: China’s path into the future The creative code: How creativity can give you the edge in business Take a trip into the world of tomorrow: Recognizing trends in market-ing and sales Crazy world – crazy business: Strategies for success in hypercompetition Mission possible: Successfully mastering change

Benefits of the methodology More convincing: Charismatic experts provoke creative, inclusive dialog for the maximum learning effect. More differentiated: Impetus programs help you see issues and trends from new perspectives as the basis for developing innovative strategies. More responsive: Impetus programs are designed to help you recog-nize market and corporate trends early on, and harness them profitably.

Give your business a

K i c k

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Assessments and Audits

Tap into the full potential of your team. Winning the war for talent requires highly professional executive recruitment and training. Our management assess-ments and audits are a powerful aid to intelligent personnel development and succession planning.

Return on assessmentWith neutral consultants assessing candidates’ skills and personalities to give a more objective and fully rounded pic-ture, an assessment is not only a helpful aid for organizations recruiting executives, but also a useful tool for individuals evalu-ating their own personal and professional situation.

Main modules Assessments of aptitude for specific functions Personality analysis, for example as part of realign-ment or succession planning 360° feedback from all relevant stakeholders Management audits of teams and individuals

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Personal Coaching

Discover the power of personal management coaching. Leadership means reflecting on yourself and your role, and changing what needs to be changed. Management School St. Gallen’s personal coaches are there to give help and guidance, especially in phases of reorientation and additional stress.

Coaching processTogether with one of our coaches you will define your objectives, strategy and con-crete approach. You then imple-ment your strategy with the help of tools, methodologies and know-how provided by your coach, reviewing and opti-mizing your progress in con-stant dialog.

Issues addressed Behavior and presentation skills Communicating in complex situations Personality development Managing relationships Managing and being managed Creativity and inspiration

Tools and methodologies Solutions-oriented, short-term advice Role playing Mental techniques Systemic coaching Organizational constellations Work with personality traits

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Open Programs

Our range of seminars in English and German covers the really crucial management disciplines. Added to this are our proven St. Gallen management and finance programs, designed to deliver indispensable knowl-edge in concentrated form. For each of our theoretical and practical modules we choose the most appropri-ate didactic approach to match the backgrounds and development objectives of the people participating.

Leadership – Leadership BehaviorLead yourself and your team to success. Our seminars on leadership behavior help you optimize your own perfor-mance and your ability to inspire other people.

Leadership – Leadership MethodsHone your communication skills. Our seminars on leader-ship methods equip you to deliver presentations with impact, manage effective dia-log, and capitalize on ideas.

General Management Learn to see the whole picture. Our seminars on general man-agement impart core knowl-edge and current information on all the relevant areas of management.

Strategic ManagementMake decisions that shape the future. Our seminars on strate-gic management help you seize the potential of innovation, process design, and other stra-tegic opportunities – early on.

Financial Management Understand what the figures are telling you. Our seminars on financial management show you how to use corporate finance as a strategic instru-ment.

St. Gallen ProgramsPosition yourself for success. Our St. Gallen programs deliver management, leadership, and financial knowledge in a practi-cal and concentrated form.

English Programs Learn to think more globally with an international executive education: We also offer our seminars and programs in English.

E-Learning – Blended LearningFind the optimum blend of learning and working: Our Leadership in Project Manage-ment program effectively combines flexible online study with team workshops.

www.mssg.chVisit our website for full details of our current program.

Quality Statement

Management School St. Gallen wants to stand out from rival education providers by having the clearest voice, not the loudest. Our response to an increas-ingly complex business world is clear principles and a future-proof offering of knowledge whose efficacy we are constantly questioning and improving. For many years our work has been driven by the same unshakeable passion for successful management – and for leadership that is worthy of the name.

Tailor-made rather than mass-produced. The main thing for us is not what our competitors are doing, but how we can help bring you and your business forward.

Human rather than technocratic. In St. Gallen we prefer to think in terms of systems rather than checklists – and in terms of a good balance between strategy, culture, and processes.

Practical rather than theoretical.We value dialog with the aca-demic world very highly. But the most important thing will always be how to apply the insights to the day-to-day problems of business.

Innovation rather than repetition.We don’t just talk about change. We aim to put it into practice as systematically and quickly as possible.

Team players rather than individual all-rounders. We don’t want to do every-thing ourselves – we want to do it right. That’s why we work with first-class partners from the worlds of business and research.

Faculty Management School St.Gallen

Eduardo Schindler Willi Fehlmann Lydia Thea Blau Heiner Birrer Hasibe Shala Peter Hirt

Hildegard Wolf Thomas Schmitt Wulf Niestendiedrich Stephan Möller Sybille Schönfeld

At Management School St. Gallen excellence is not an individual achievement. Our executive education is delivered by a well-coordinated interdisciplinary team. Besides a wealth of technical, methodological, and communications know-how, one thing in particular marks out our faculty board: a sure sense of the needs and goals of our clients and the people who partici-pate in our programs.

Martina Rummel Reinhard Fuchs Stefanie Uhlenbrok Martin Strobel Ildikó Mueller

Nadine Bienefeld René Marchand Heidi Bohren Burkhard Krenkel Desirée Müller Valéry Rohrbach

“Research and experience show us that change and interconnectedness are two sides of the same coin. In Management School St. Gallen we’ve found a partner who not only shares this conviction, but who also has the profound understanding of manage-ment and leadership to help put this insight success-fully into practice.”

Partnership

Prof. Dr. Peter Kruse, nextpractice, Bremen

Effective executive education is not a matter of the size of the business, or the industry, or nation in which it operates. Management School St. Gallen is a meet-ing place for ambitious people: people who want to build and capitalize on knowledge systematically rather than by chance; people who want to anticipate crucial developments rather than play catch-up; and people who are committed to their own future and the future of their business.

Client Experience

A SELECTION OF OUR REFERENCES

Degussa | Sunrise | E.ON | Holcim | Lilly | Metro | Winterthur | Swiss Re | Hypo-

Vereinsbank | Masterfoods | Roche Diagnostics | Deutsche Telekom | ABB |

ThyssenKrupp | VW | Boston Consulting Group | GTZ | Otto Group | Credit

Suisse | Altana Bayer | SKF | Daimler AG | Phonak | One | Tchibo | Porsche

| Baxter | Deutsche Post | ECR | SR Technics | Züblin | Ergo | Deutsche Bank

| Media Markt | BMW | RWE | Datev | Primion | Hermes | Audi | Ferring | 4C |

Siemens | Sika | Cremer Gruppe | Endress + Hauser | Continental | DKV | Heidel-

berger Druckmaschinen | Leica | Schering | Bayer | Gedas | Commerzbank |

Schenker | Friedhelm Loh Group | Hilti | Gruner + Jahr | Phoenix | Kaba

| PWC | Swatch Group | UBS | Dornier | Migros | Henkel | BASF | HDI Versiche-

rungen | Haushahn | Generali | Reemtsma | Benteler | Valeo | General Motors |

AFG | Strabag | Axel Springer | Coop | BP | Keiper | Hirschmann | IWKA | ATU |

Wal-Mart | Hornbach | MAN | AVA | Thomas Cook | Lanxess | Cargill | Bertels-

mann | SAP | Microsoft | Airbus | Knauf | Lufthansa | Dresdner Bank | Schott

| Rathscheck | Adidas | Nestlé | Remondis

| Bauhaus | Sanofi | Infineon | ZF Lenksy-

steme | Jenoptik | Bosch | Texas Instruments | Corusgroup | Pari | Balcke-Dürr |

Rheinmetall | John Deere | Primagas | Engelhard | Douglas Holding | Wolford |

RAG | Lurgi | Boehringer | Fresenius | AOL | EADS | KraussMaffei | Verseid |

Badischer Verlag | Hagleitner International | Bankgesellschaft Berlin | Freuden-

berg | BBBank | Firmenich | Delton | Philips Consumer Electronics | Renolit |

Swisscom | EnBW | WestLB | Deutag | Faurecia Autositze | System Alliance |

Bertrandt | Bewag | Werner & Mertz | Telegate | RHI Glas | Gelsen wasser |

Advanced Medien | Gretsch-Unitas | Beiersdorf | Siller | Werzalit | Sulo | Impress |

Heidelberg Cement | Baumann Dekor Austria | ECE | Chemische Fabrik Buden-

heim | Glockenbrot Bäckerei | Intalliance | Konrad Hornschuch | AB Elektronik |

Uhlmann Pac-Systeme | DeTeImmobilien | Steris | Océ | MHK Verbundgruppe |

Linz Textil | Molex | Hochtief | MöllerGroup | Zollner Elektronik | DuPont de

Nemours | Betty Barclay | Lucia | Creation Gross | Leineweber | Xenium |

Disetronic Medical Systems | EWZ | Viollier | SBB | Livit | Sasol | Ringier

| Sulzer | Zschokke | Philips Licht | RWTÜV | Parfums Givenchy | BioMérieux |

Mondaine Watch | Roche Vitamins | Brechtbühl | Estée Lauder | Peugeot | Migros

Bank | Skyguide | F. Hoffmann-La Roche | Mobilezone | Coca-Cola | Virbac

| MCH Messe Basel | Hanro | Celanese | Ricola | Mundipharma | Elotex | BEB

| Novartis | Vibracoustic | Ilford | Danfoss | SMS Demag | Swarovski | Sankyo

Pharma | Technaflon | Mowag | Baloise Insurance | Volvo | Mandlbauer |

Siemens | FinanzIT | MicroColor | Richard Herrmann | Cornelsen Verlag

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Return on Education

What knowledge and skills will enable you and your organization to take the decisive step into the future? This is the question underlying the tailor-made special programs offered by Management School St.Gallen. Rather than interchangeable know-how, we deliver concrete answers to the pressing issues that face your business – and a demonstrable return on your invest-ment in management and leadership.

“Only you” rather than “me too”Bespoke in-house programs have a direct impact in terms of executing your strategy.

A tradition of business excellenceYou benefit from our wealth of experience in the practical appli cation of the highly influ-ential St. Gallen management model.

Knowledge partnership and guidanceWhether we’re giving one-off advice or setting up an acad-emy, we can help you develop your human resources more efficiently.

Practical and theoretical leadershipYou are assured exclusive access to leading academic and business experts.

From knowledge transfer to successful dialogNew types of convention strengthen your relationships with customers and other stakeholders.

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Do you have clear objectives in terms of knowledge and know-how development, and want to reach them as quickly and reliably as possible – but prefer to take the path less trodden? We can deliver tailored content, methodologies, and processes to help you achieve these objectives – all in a language that you understand.

Phone us on (41) 071 222 51 53, e-mail office@mssg.ch, or visit www.mssg.ch

Advice and Contact

Management School St.Gallen | St.Leonhardstrasse 7 | CH-9001 St.Gallen, Schweiz | office@mssg.ch | www.mssg.ch

WHAT IS YOUR PROGRAM?

MANAGEMENT SCHOOL ST.GALLEN

INHOUSE | CONFERENCES

E X E C U T I V E E D U C AT I O N