EXECUTIVE DYNAMICSEXPERTS IN EXECUTIVE & ORGANIZATIONAL EFFECTIVENESS

Andy Rich, PrincipalExecutive Dynamics Consulting Group

2100 Blackhawk Road, Suite 100Danville, CA 94506-2004 USAwww.executive-dynamics.com

Tel 01.925.362.0004Fax 01.925.362.0008

execdynamics@aol.com

BiographyAndy Rich is Principal of Executive Dynamics Consulting Group, an organization who’s mission is “helping leaders achieve their maximum potential”.

Andy has 25 years of very successful senior-level Human Resource leadership and executive management experience with high growth, high performance companies such as PepsiCo’s Frito-Lay and Taco Bell, Ingram Micro, Williams-Sonoma and, recently, Charles Schwab & Co. During his tenure at Schwab, Andy was Executive Vice President and Chief Human Resource Officer with worldwide responsibilities for leading and developing human capital strategies designed to reinforce the company’s substantial growth and enhance it’s employment brand in the marketplace. The company became recognized as a pre-eminent employer by Fortune, Catalyst, Working Women and others. In his role, Andy worked closely with the executive leadership team on developing their business strategies and personal leadership effectiveness.

His success has been built upon strong business acumen, interpersonal and leadership skills. Andy has been recognized for his analytical, problem assessment and solving ability, open and honest communications and high personal standards and integrity. Throughout his career he has hired and coached many high performing individuals who have achieved significant personal success. He has the reputation for being passionate about what he does and is highly regarded as a strong developer of people and business leader.

He currently serves on the boards of the Pacific Crest Outward Bound School and the Far West Ski Association, a division of the U.S. Ski Association. He is also an advisory board member for MarketTools.com and M3 Financial, and member of The Human Resources Planning Society.

Andy graduated from the Long Island University, where he earned MBA, MPA and BS degrees. He also holds an Executive Management Certification from the School of Industrial Relations and Labor Relations at Cornell University. Additionally, he has been certified in coaching by the Center for Creative Leadership.

He is married and has two children, one of whom is a nationally ranked junior skier. Andy shares his son’s passion for skiing and, also, is an avid golfer.

References“I have been most fortunate in working with Andy Rich as he counseled me both as a business advisor and candid colleague. His insights and contributions impacted not only our human capital efforts but helped guide the strategic direction of the company during its most vulnerable period. Andy's vast experience with companies such as PepsiCo, Williams-Sonoma and Charles Schwab has provided him a unique set of competencies that he offers as an executive coach. Additionally, Andy Rich is a pioneer in attacking the big issues virtually all corporate executives confront, namely retaining key employees.”William H. SchlegelFounder and Former Chief Executive OfficerMarketTools Inc.

“Andy and I have known each other for a number of years during which I held various positions including a Senior Partner with a  big 5 consulting firm and a  CEO of a Technology Start-Up. Andy has an uncanny way of providing highly effective executive coaching and mentoring  resulting in ideas that can be put into practice and that produce results.  Moreover, his ability to tap a rich network of successful business executives enables him to go beyond generic consultation into the realm of pragmatic insight grounded in management practices and techniques that work.” Kevin M. FlemingEDS - San Francisco Managing Director

“Having worked by the side of a Prime Minister and some of the brightest people in the country on the Senate Watergate Committee prior to forming numerous business ventures I have had the opportunity to meet and know numerous professionals of the highest caliber. And yet standing out for his incisive perspectives and contributions, his unimpeachable integrity as a brilliant strategist and businessman stands Andy Rich. If Al Gore had known Andy, he’d be in the White House today.”Stephen LeopoldFormer Executive AssistantThe Right Honourable Brian MulroneyPrime Minister – Canada

“Andy brings an incredible work ethic to his practical approach to evaluating and solving human resource and organizational opportunities. When this is coupled with his strong character and  unparalleled experience, you can have confidence that you are working with a true human resourceprofessional. As a coach, Andy's forthright communication style, the effort he will undertake to learn the culture of the company, and the depth of his knowledge will give you a winning edge.”Steve ScheidFormer President Retail DivisionCharles Schwab & Co.