Executive Director’s Report 2013 PADDLE CANADA ANNUAL GENERAL MEETING 2013 APRIL 24, 2014

Executive Director’s Report 2013

Paddle Canada Annual General Meeting 2013April 24, 2014

Highlights from 2013

Pacific Paddling Symposium – Victoria, BC May 31 – June 2, 2013Sold out event : hosted over 160 participants including 30 sea kayaking instructors from across Canada and the US Pacific Northwest, 30 volunteers and 100 participants

2014 Pacific Paddling Symposium on May 30–June 1 is already sold out again.

Paddle Canada Executive Director's Report for 2013 AGM- April 24, 2014

• National Trade Shows: National Trade Shows: • Toronto Outdoor Adventure & Fall Cottage Life Toronto Outdoor Adventure & Fall Cottage Life • Calgary & Vancouver Outdoor Adventure Calgary & Vancouver Outdoor Adventure • Ottawa Outdoor Adventure Ottawa Outdoor Adventure (thanks to Ontario Tourism and National

Search and Rescue Secretariat)


Media and on site support with Canadian Safe Boating Council’s Safe Boating Awareness Week May 18-24, 2013

• MEC Paddlefests: MEC Paddlefests: Halifax, Toronto, Barrie, Halifax, Toronto, Barrie, Winnipeg, EdmontonWinnipeg, Edmonton

• Welcomed director Jim Coffee for Welcomed director Jim Coffee for Quebec region Quebec region filling interim vacancyfilling interim vacancy



• After a 2 year review process, PC canoeing is now included as an ORCKA training equivalent. All Ontario public school board phys ed teachers follow these guidelines.

• Kayaking inclusion is next for 2015 ..

• New Liability Insurance Policy of $5 million New Liability Insurance Policy of $5 million for instructors when teaching a registered PC course/clinic for instructors when teaching a registered PC course/clinic with added coverage for participants & volunteers. with added coverage for participants & volunteers.

• Member Sport Accident Policy of $50,000Member Sport Accident Policy of $50,000


• Paddle Canada now included in OPHEA Manual


Finalized A Strategic Plan : Paddle Canada’s Float Plan for Success 2013-15

• Continue to serve as a member of Continue to serve as a member of NRBAC and attended meetings in April NRBAC and attended meetings in April & November 2013 in Ottawa with & November 2013 in Ottawa with many other national water safety many other national water safety stakeholders. stakeholders.

Transport Canada National Recreational Boating Transport Canada National Recreational Boating Advisory Committee Advisory Committee

PC’s Float Plan for Success with PC’s Float Plan for Success with board and facilitator Tim board and facilitator Tim Fleming from Fleming from InnovationsWorks.com, with a , with a meeting in January 2013 in meeting in January 2013 in OttawaOttawa.


Annual Projects:

Waterwalker Film Festival – very successful for small

organizations and over $2000 earned in revenue

Bill Mason Scholarship – Awarded $1000 award to

student Lindsey Haist


Partnerships:Partnerships:


• AdventureSmart: National Search & Rescue AdventureSmart: National Search & Rescue SecretariatSecretariat• Introducing PaddleSmartIntroducing PaddleSmart• A $200 K A $200 K project from July to March 2014• Public outreach tools and trade shows• Layout and printing of Presenters Manual• Program launch at SARSCENE 2013 in

Chilliwack BC Oct 19-21 with PC Board of Directors and PDC Chairs.

• Train the Presenter Workshops nationally• Increased to full time hours for Dawn

Callan to co-ordinate project


Transport Canada Office of Boating Safety: wrapped up $50,000 funding project (April 2012 to March 31, 2013) to support PC events, program expansion and safety awareness and media

• Ontario Tourism – Ontario Tourism – Renewed a one year Renewed a one year contract April, 2013 – contract April, 2013 – March 2014 March 2014 forfor Outdoor Outdoor Ontario web portal content Ontario web portal content management, stories, blogs management, stories, blogs contract management contract management services - services - www.ontariooutdoor.comwww.ontariooutdoor.com






• Multiview – Multiview – revenue sharing contract to revenue sharing contract to manage digital web and enewsletter banner ads manage digital web and enewsletter banner ads along with management of Current Strokes along with management of Current Strokes EnewsletterEnewsletter

• National Paddling Week June 15-23, 2013 National Paddling Week June 15-23, 2013 - - producing partners: Canadian Canoe Museum, Rapid producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canada – 150 events & over 2000 Media and Paddle Canada – 150 events & over 2000 participants nationallyparticipants nationally22ndnd Annual planned for June 6-15, 2014 Annual planned for June 6-15, 2014 www.paddleweek.ca - goal of 200 events with 2500 participants.




• Ottawa/Gatineau Sports Ecology ParkOttawa/Gatineau Sports Ecology ParkSome progress was made with Some progress was made with recommendations for both cities to adopt vision recommendations for both cities to adopt vision of a whitewater and ecology park in the vicinity of a whitewater and ecology park in the vicinity of the Chaudiere Dam, Ottawa River. of the Chaudiere Dam, Ottawa River. Organizations engaged now include:Organizations engaged now include:

• National Capital CommissionNational Capital Commission• Hydro Ottawa & Quebec HydroHydro Ottawa & Quebec Hydro• Windmill Development Windmill Development • Heritage CanadaHeritage Canada• Ottawa HeritageOttawa Heritage• Canadian Green Building CouncilCanadian Green Building Council• Paddle CanadaPaddle Canada• Canadian Wildlife FederationCanadian Wildlife Federation• Local First NationsLocal First Nations




• St Lawrence College Kingston, ONSt Lawrence College Kingston, ON• Marketing students (summer and fall) used Paddle Marketing students (summer and fall) used Paddle

Canada as their final class projectCanada as their final class project• Reviews, audit and future recommendations of PC’s Reviews, audit and future recommendations of PC’s

MediaMedia• In November a targeted Youth Leader digital media In November a targeted Youth Leader digital media

campaign was completed with great success. campaign was completed with great success. Paddle Canada@paddlecanadaReady To Become an Extraordinary Scouts Canada Super Leader? paddlecanada.com/programs/canoe… … #SuperLeader #ScoutsCanada pic.twitter.com/0tmuxeJmzlView on Twitter

Busy Office Staff (2013)

Replies to issue-based emails: 4350

• Social Media Blasts: Social Media Blasts: • Tweets: Tweets: 263263• Facebook: Facebook: 8989• Enewsletters: Enewsletters: 9 9

(27 issues will be sent in 2014)(27 issues will be sent in 2014)

• Social Media Friends & Followers Social Media Friends & Followers • Twitter: Twitter: 18401840• Facebook: Facebook: 1273 ( 451 new likes – 1273 ( 451 new likes – and 1500 April 2014)and 1500 April 2014)

(Avg Weekly Engaged Users 122 ) w/ 1076 total weekly reach(Avg Weekly Engaged Users 122 ) w/ 1076 total weekly reach• Enewsletters: Enewsletters: 1700017000

Website Visits (Monthly): Website Visits (Monthly): 25762576

Viewing 2.68 page each Viewing 2.68 page each visitvisit

56% are new visitors & 56% are new visitors & 44% returning44% returning

Website Visits (Monthly): Website Visits (Monthly): 25762576

Viewing 2.68 page each Viewing 2.68 page each visitvisit

56% are new visitors & 56% are new visitors & 44% returning44% returning

Paddle Canada Courses and clinics

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Course Participants by Discipline in 2013


Total Participants 7411 Instructor and Skill Course Combined

Participation in Courses / Clinics4 Year Comparison


Number of Courses/clinics offered by Discipline over last 4 year


Course/Clinic participation distribution (2013)Skill and Instructor combined


participation by type of canoe skill course/clinic (2013)


Canoe course participation by typeof Instructor course (2013)


Membership 4 Year Comparison


Instructors by Province / Territory (2013)


Executive Director’s Report 2013

Paddle Canada Annual General Meeting 2013April 24, 2014

Documents

Executive Director’s Report 2013 PADDLE CANADA ANNUAL GENERAL MEETING 2013 APRIL 24, 2014