4what.com

1040 Collier Center Way #15, Naples, FL 34110 | Toll Free: 1-888-Go4What | Phone: 239.495.3010 | Fax: 866.422.7579 | Email: info@4what.com

®

Jim Cossetta

Co-Founder, President & CEO

Jim Cossetta is an established business entrepreneur with over 15 years of experience working with start-

ups to Fortune 500 firms worldwide. As President and CEO of 4What Interactive since 1995, Cossetta has

successfully directed a team of creative business professionals in the creation of innovative marketing,

training and communication solutions that continue to improve the way companies do business.

Cossetta's ability to identify business opportunities, and then successfully implement usable technologies

throughout a company's entire business life cycle, has uniquely position 4What as the industry's leading

provider of innovative business solutions that generate a true and measurable return on investment.

In 2001, Cossetta helped champion the development of 4What's first product line the VoIPTrainer. Today the

VoIPTrainer is considered the industries leading end user training and support solution for IP Telephony,

and Cossetta has successfully built a team of in-house and industry resellers to continue to grow it's success.

Reid Atwood is a creative marketing, design and advertising specialist with over of 15 years experience in

working with companies ranging from start-up, SMB and Fortune 500. Atwood co-founded 4What Interactive in

1995 with a vision of delivering cutting-edge business solutions through the unique combination of video,

graphics and interactivity.

Atwood leads a creative team at 4What that has been recognized in the industry with numerous national

awards. Atwood's unique approach to each 4What solution is focused on exceeding the client's expectations

and creating a solution that builds long-term success. As a result, he has driven 4What's creative reputation in

the industry, securing long-term business relationships with some of the industries leading corporations.

Reid Atwood

Co-Founder, Senior Vice President and Chief Creative Officer

Executive Bios

4what.com

1040 Collier Center Way #15, Naples, FL 34110 | Toll Free: 1-888-Go4What | Phone: 239.495.3010 | Fax: 866.422.7579 | Email: info@4what.com

®

Wade Mastro

Co-Founder, Senior Vice President and Chief Production Officer

Wade Mastro has over 15 years of experience as a videographer, director, editor and program manager and

has worked with companies ranging from start-up to Fortune 500. Mastro co-founded 4What Interactive in

1995 as the firm's videographer and quickly helped establish 4What as a leading provider of video-

enhanced media in the marketing and training industry.

Mastro leads a production team that continues to push the limits of technology by creating innovative

solutions that are easy-to-use and enhanced with humanizing video content. Mastro is also responsible for

managing 4What's state-of-the-art video "green screen" studio, editing bays and entire production team.

Executive Bios