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MISSION STATEMENT

At Romanio Café, it is our passion to provide customers not only the finest food but the most

enjoyable dining experience. We believe that: “Dining is and always was a great artistic

opportunity”-Frank Wright

Product

Service

Romanio café provide our customers various choices of food from: Italian Pasta,

French pastries, Japanese sushi and sashimi, Italian ice-cream, hot drink (tea,

espresso, hot chocolate…), cold drinks (pops, bubble tea…) and cocktails.

Phone-free deliver (pastries and dessert for parties)

Internet order (pastries, dessert and drinks for parties)

Off-site catering (Weddings, birthdays, home gathering…)

Location 720 Fifth Ave, New York City

“Fifth Ave is ranked number one as the most expensive street in the world”-Forbes

Magazine

Market According to the NRA’s 2009 Restaurant Industry Forecast: (www.restaurant.org):

New York restaurants are an increasingly important part of the state’s

economy.

State economy: Every $1 spent in New York’s restaurants generates an

additional $.98 in sales for New York economy

Each additional $1 million spent in New York’s eating-and-drinking places

generates an additional 23.4 jobs in New York

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Opening

Date

August 13th

2010.

FUNDING

40%: Personal Saving

$ 30%: Loan from Bank of America

30%: Loan from Chase Bank

Tax deduction for new business through Stimulus Package

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SUCCESS FACTORS

1.Restaurant is

a growing

industry in New

York City

According to the New York State Restaurant Association, New York

restaurants’ share of the food is rising and will register 27.8 billion in sales

by 2009

2.Tourists Tourism is a huge industry in New York City estimating about 47 millions

foreign and domestic tourists each year (www.nycgo.com). According to

www.businesstourismpartnership.com: “Business tourism is worth over $100

Billion in terms of its wide economic impact through associated delegate

expenditure on travel, entertainment, shopping, pre-and post-conference

tours”

3.Constant

Events

Local events draw traffic to the city and our business in particular. New York

City has tremendous amount of small and big events constantly happen every

month:

Sport Games: Yankees baseball game, Knicks basket ball game,

Ranger Hockey game, Giants football game…

Cultural events: Chinese New Year, Columbus Day Festival,

St.Patrick Day Parade on Fifth, Easter Parade…

Food Events: Chocolate Show at Metropolitan, Ninth Ave

International Food Festival…

Fashion Events: New York Fashion week, Designer fashion shows...

4.Traffic from

surrounding

business

Romanio Café has many advantages in drawing traffic from surrounding

businesses:

Retail stores: Abercrombie, Juicy Couture, Valentino…

Hotels: Peninsula, Central Park, Courtyard…

Restaurants & Café: Starbucks, Antique, Otto, Trump…

Attractions: Rockefeller Center, Ground Zero, Times Square..

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5.Romanio

offers an

interesting mix

of international

flavors since

New York is

such a diverse

city in cultures

A)White Hispanic

B)Black Hispanic

C)White-non Hispanic

D)Black non Hispanic

E)Native American

F)Asian, Pacific Islander

G)Others

H)Multiracial