M A R K E T I N GExceptional Property

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S I N C E 1 9 3 0

Harry Norman, REALTORS®

For more than eighty years, it’s been our honor to facilitate the sale of many of Georgia’s most unique and elegant homes. No other real estate company in the Atlanta area offers the depth of knowledge and experience that Harry Norman, REALTORS® does, especially when marketing luxury properties to a qualified audience of home buyers.

In 2010, Harry Norman, REALTORS® sold more homes priced $1 million and up than our next two residential real estate competitors combined! 35% of those million dollar sales were in-house transactions, where our company represented both the buyer and the seller. This enviable position is achieved only through the outstanding dedication and professionalism of Atlanta’s finest sales associates.

Thank you for trusting Harry Norman, REALTORS® and for giving us the opportunity to present our services. We look forward to exceeding your expectations.

Dan ParmerPresident & CEO

The best move you’ll ever make.™

Harry Norman, REALTORS® is the only residential brokerage firm in Atlantawith three internationally connected luxury real estate affiliations.

As an exclusive affiliate of Christie’s International Real Estate, Harry Norman, REALTORS® is among the world’s leading real estate firms handling the sales and marketing of distinctive properties. When you list your luxury residence with Harry Norman, REALTORS®, your home gains privileged access to an array of unique programs and services offered only through Christie’s International Real Estate that are designed specifically to capture the attention of qualified clientele from all over the world.

The Christie’s International Real Estate network is comprised of 134 real estate companiesin 42 countries, and includes more than 34,000 sales associates worldwide.

Harry Norman, REALTORS® is the Exclusive Affiliate of Christie’s International Real Estate in Atlanta, Georgia

Christie’s International Real Estate MagazineMore than 70,000 copies of each issue are delivered to 60 countries. Magazines are distributed at Christie’s auctions in such cities as Hong Kong, Dubai, London, and New York; sold internationally at newsstands and bookstores; and made available in first-class and private airport lounges.

A digital version of the magazine on christiesrealestate.comattracts tens of thousands of additional international readers.

More International Advertising Opportunities through the Christie’s International Real Estate banner advertising program. The combined distribution of the publications in the program tops 70 countries. The program also offers the opportunity for bonus Internet advertising to showcase properties to millions of Web visitors around the globe.

ChristiesRealEstate.com ~ Website International ComparativeAll Harry Norman, REALTORS® residential listings priced $1 million and above are featured on christiesrealestate.com. The Christie’s International Real Estate web site is the leader in attracting visitors from around the globe. Below is an independent analysis by www.alexa.com of the percentage of international visitors searching luxury real estate sites.

Reach the world through international marketing opportunities

www.christiesrealestate.com 64.9%www.luxuryrealestate.com 53.1%www.luxuryportfolio.com 52.8%www.sothebysrealty.com 36.2%

(As of 11/15/2010)

Additional Offerings

Property Videos with Professional Narration • Public Relations Opportunities

Internationally Distributed Custom Brochures • Online Listing Activity Reports

Email-friendly Property Brochures • Web Site Weekly Highlights Section Eligibility

By virtue of our Christie’s affiliation, your listing is also featured on web sites like

CountryLife.co.uk and the Wall Street Journal real estate site ~ RealEstateJournal.com

Christie’s Great estates

International Luxury

Real Estate Specialists

www.christiesgreatestates.com

Art for your home

Home for your art

If you are as passionate about your home as you are about your art collection, one company inspires

confidence and trust with its proven expertise. Christie’s Great Estates, a subsidiary of Christie’s,

reaches a global market for buying and selling the world’s most distinctive real estate.

990 Hammond Drive Suite 300

Atlanta, GA 30328

+1 770 394 5400 • www.jennypruitt.comExclusivE AffiliAtE of christiE’s GrEAt EstAtEs

Web Statistics for www.ChristiesRealEstate.com• Average list price: $4 million • Number of properties posted: 7,606

• Number of countries with active listings: 42 • Average hits per month: 8,960,000

• Visitor sessions per month: 211,500 • Unique visitors per month: 78,000

Christie’s International Real Estate Quick Facts

• The Christie’s International Real Estate network is comprised of 134 companies with 1,000 offices in 42 countries

• Admittance to the network is by invitation-only to companies with proven records of success in high-value home sales

• It’s the only real estate network owned by a fine art auction house

• Affiliates of Christie’s International Real Estate currently represent the personal home of entertainment royalty Candy and Aaron Spelling, and recently sold The Ingmar Bergman Estate in Sweden

Christie’s International Real Estate is the largest network of real estate brokers dedicated to the marketing and sale of important properties. The Christie’s name is synonymous with quality, integrity, and customer satisfaction. This leadership position is reflected in the following comparative summaries between Christie’s International Real Estate and Sotheby’s International Realty®.

Source: Christie’s International Affiliate Network; Sotheby’s Press Release, November 2010

$128.5 billion

1,030

34,000

$26.5 billion

509

10,200

Sotheby'sInternational Realty

A Network Comparison for 2010

VS.

Aggregate Annual Sales

Number of Offices

Number of Sales Associates Worldwide

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

Christie’s International Real EstateMagazine

Christie’s International Real EstateOnline

$8,920,000

$4,000,000

*Sotheby’s Realty

$1,600,000

Average Listing Price

Listing Price: Online Properties by Price Range

$50M and above

$25-$50M

$20-$25M

$15-$20M

$10-$15M

Total Listings $10M and above

Christie’s International Real Estate

13

94

43

263

487

74

Christie’s International Real Estate *Sotheby’s Realty

2.5%

7.2%

Percentage of Online Property Ads >$10M

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Christie’s International Real Estate *Sotheby’s Realty

44.5%

92.3%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Percentage of Online Property Ads >$1M

Christie’s International Real Estate *Sotheby’s Realty

14.2%

37%

Percentage of Online Property Ads >$3M

0%5%

10%15%20%25%30%35%40%

Source: www.christiesrealestate.comwww.sothebysrealty.com

■ AS A MEMBER OF LEADING REAL ESTATE COMPANIES OF THE WORLD® we receive inbound clients of our fellow 150,000 network associates in 35 countries…clients who may be interested in purchasing your home.

■ AS SOON AS YOUR HOME IS POSTED TO OURWEB SITE LOCALLY, it is immediately accessible from the web sites of the top real estate firms in the world throughRELOHomeSearch.com, with access to nearly 2 millionlistings online and high Google rankings.

■ LEADING REAL ESTATE COMPANIES OF THE WORLD® is a pedigree denoting the very best companies with the most qualified clientele, who wish to do business with similar firms in their new destination locations, attracting potential buyers for your home as a result.

As an affiliate of the prestigious Leading Real Estate Companies of the World® network, we are proud that our organization produced more home sales volume in 2010 than any national real estate network, nearly $225 billion representing 800,000 transactions. Those connections make us a national and global — not just local — real estate company working on your behalf.

More u.s. hoMe sales voluMe in 2010 than any national real estate brand Volume shown in billions of dollars

* Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2010 production.

leading

real e

state Com

panies of the W

orld®

250

200

150

100

50

0

$222

$172

$117

$101

$96

$53

$17 $17$9 $6

$176

n leading real estate Companies of the World®

n Coldwell bankern re/MaXn Prudentialn Century 21n Keller Williamsn sotheby’sn eran realty executivesn better homes & Gardensn real living

LoCAL STREngTh.

gLobAL PoWERhouSE.

MAxiMuM ExPoSuRE.

550 Firms

4,600 oFFices

140,000 associates

30 countries  

$225 billion in

annual home sales

© 2011 Leading Real Estate Companies of the World.® All Rights Reserved.

C–Sales Volume. 05.11

®

®

LUXURY PORTFOLIO CONNECTS WITH THE AFFLUENT REAL ESTATE CONSUMER

A cornerstone of Harry Norman, REALTORS® luxury marketing for your premier property is through Luxury Portfolio International. Leveraging the power of the internet, Luxury Portfolio’s primary purpose is to drive affluent customers to view your property on its web site, LuxuryPortfolio.com, which features more $1 million-plus properties than any other luxury real estate organization and has grown to over 15,000 of the world’s most remarkable properties and attracts over 1.2 million high net-worth visitors a year.

Harry Norman, REALTORS® has more $1 million-plus listings featured on LuxuryPortfolio.com than any other member company in the Southeast

Luxury Portfolio® International™ is the elite property component of Leading Real Estate Companies of the World®. Comprised of the very best independent real estate brokerages in the world with locations in North and South America, Europe, Australia, and Islands of the Caribbean, Mediterranean, and Pacific, it is designed to deliver unmatched national and international exposure to listings priced at $1 million and above. Branding campaigns target affluent buyers who have the means & desire to purchase upper tier properties. Advertising in Wall Street Journal, Town & Country, Veranda, Forbes, duPont Registry, Architectural Digest and other publications in the finest hotels and clubs.

Largest advertiser on RealEstateJournal.com (Wall Street Journal web site)

Aggressive online media campaign encouraging traffic to LuxuryPortfolio.com

harrynorman.luxuryportfolio.com

View your home on our co-branded web site with Luxury Portfolio exclusively showcasing Harry Norman, REALTORS® listings priced at $1,000,000+

• Each property features a slideshow function, Google satellite mapping capability and sales price conversion into 22 international currencies and 9 languages

• Features over 13,000 listings from around the world

• 52% of their online traffic comes from the high net worth print publications they advertise in

• All properties also appear on the Wall Street Journal site: www.realestatejournal.com

Additional Benefits Include

• LuxeAnalytics™ monthly listing activity reports - see how many hits your listing has received and what countries people are searching from

• Optional online exposure with a LuxeTour™, including syndication to YouTube.com - automatic for listings priced over $5 million

• Potential website exposure on the Luxury Portfolio home page Superlative photography is required to qualify

Luxury Portfolio InternationalB R A N D I N G C A M P A I G N A N D A D V E R T I S I N G

• Advertise your property in the Wall Street Journal co-op ad along with other Luxury Portfolio network member listings

• Primary purpose is to drive qualified buyers directly to your property on the Luxury Portfolio web site

• Annual placement of $1 million in magazine ads targeted to luxury consumers

Luxury Portfolio places over $1 million in ads annually in magazines targeted at luxury consumers to drive traffic to the LuxuryPortfolio.com website.

Advertisements feature one or more premier listings through the United States as well as international destinations served by member brokerage firms.

Luxury PortfoLio Branding CamPaign

M E M B E R O F

Who’s Who in Luxury Real Estate

• Network of more than 1,557 brokerages of luxury real estate in 62 countries• Membership is based on the company’s established reputation for performance, experience with high end properties and superlative service• Annual hard bound directory lists all affiliated brokers

• Harry Norman, REALTORS® is the exclusive Board of Regents member for Atlanta, an honor extended, by invitation only, to one leading real estate firm per market• This designation represents leadership within the industry and includes only the best in the business• Harry Norman, REALTORS® listings are eligible for rotating featured placement at the top of each property search on LuxuryRealEstate.com• Exclusively, Harry Norman, REALTORS® listings priced $500,000+ are also posted on Regents.com

For more than 20 years, Who’s Who in Luxury Real Estate™ and its trademark lion head logo have been synonymous with the finest firms in the real estate industry. Each member is carefully selected based on the company’s established reputation for performance, experience with high-end properties and quality service.

Who’s Who in Luxury Real Estate™ represents a network of more than 1,813 top brokerages of luxury real estate from around the world. The network includes 5,815 sales offices and 120,998 agents in 65 countries.

Who’s Who in Luxury Real Estate™’s annually published hardbound membership directory includes contact and other information of the member firms, brokers and agents from all over the world. For two decades, the directory has provided a valuable resource for luxury real estate professionals worldwide.

member: wHo’s wHo iN luxury real estate™

Created by Who’s Who in Luxury Real Estate™, the Board of Regents™ is Luxury Real Estate’s exclusive network of 115 leading brokerage firms throughout the Americas, Canada & Europe. The Regents is the governing body of Who’s Who in Luxury Real Estate™. The group was developed from a need within the industry for leadership among the best firms in the business. Brokers with this distinction provide the highest level of personal service and commitment to their clientele. The Board of Regents™ network provides connections with the most successful real estate professionals worldwide, resulting in increased referral potential.

Membership in the Board of Regents™ is by invitation and exclusive to one firm per market area. Each member has a defined territory in the United States or abroad. Harry Norman, Realtors® is the exclusive Atlanta Regent.

As the exclusive Atlanta Regent, Harry Norman, Realtors® listings priced at $500,000 and higher are included on Regents.com based on your FMLS listing information. FMLS listing data should include a property description.

In addition to offering another online vehicle for your listings, the Board of Regents™ allows an added benefit on LuxuryRealEstate.com. While listings from other local firms appear on LuxuryRealEstate.com, the listings for the market area’s Regent firm are eligible for First Search. First Search randomly promotes properties to the top of each search on LuxuryRealEstate.com when the listing meets the search criteria.

• World’s largest searchable database of properties for sale priced $500,000+

• “Best of the Web” and “Forbes Favorite” for eight consecutive years

• Capabilities include side by side property comparisons, enhanced image slide shows, ability to text message listings to a mobile phone, MyLRE for creating membership accounts & saving properties

Luxury reaL estate Magazine

Luxury Real Estate Magazine is a premier publication published three times a year. Each issue features approximately 350 exclusive properties throughout the world, as well as features and columns tailored to the discerning tastes of the upscale homeowner.

Ad cost is only $2,195 for a full page featuring one to four properties. This price reflects Harry Norman, Realtors®’ discount. Full page advertisers receive 250 postcards at no cost featuring one of the properties on their page.

Professional quality multi-media DVD presentations showcasing every property featured in Luxury Real Estate Magazine are also available.

Luxury Real Estate Magazine’s total distribution is 50,000 copies per issue. Those copies are circulated as follows:

x 20,000 copies direct mailed with Unique Homes magazine to subscribers x 8,000 copies sold on international newsstands in 40 countries x 6,000 provided to Delta and US Air shuttles serving New York, Boston and x Washington, D.C. x 5,000 copies mailed to select list of high-net-worth individuals x 500 mailed to the top CEOs in the U.S. x 75 copies distributed to each participating brokerage firm

Copies are mailed to members of Who’s Who in Luxury Real Estate™ and key press contacts.

Additional information about Luxury Real Estate Magazine and upcoming deadlines are available online at luxuryrealestate.com/magazine.

• Premier publication published three times per year

• Features approximately 350 properties from around the world

• 50,000 total distribution circulated to targeted affluent individuals and participating brokerage firms

• Drives traffic to LuxuryRealEstate.com

L U X U R Y R E A L E S TAT E M A G A Z I N E

LuxuryRealEstate.com is the most viewed luxury real estate website in the world and the #1 organic Google search result for key phrases like: “luxury real estate”, “million dollar homes”, luxury developments”, and more!

PROPERTIES LISTED ON LUXURYREALESTATE.COM ALSO APPEAR ON THE FOLLOWING WEBSITES

dupontregistry.com* • eleganthomes.com • fivestaralliance.com

• google.com/base • justluxe.com • oodle.com • realestate-

journal.com* • trulia.com • uniquehomes.com* • zillow.com

1townandcountry.com • 77greatestates.com • adamscameron.com • agentmarylou.com

allprimerealty.com • arizonabest.com • bahamasrealty.bs • beachcastles.com

bigmountainrealestate.com • blockislandproperty.com • bluerealty.us • boltonjohnston.com

borengrouprealestate.com • bradleygolfproperties.com • brantsrealtors.com

capecodassociatesrealestate.com • casait.it • cbhk.com • chaseinternational.com

chaylaimmobilier.com • chestnutpark.com • classicatlantaproperties.com • coleyreed.com

corabettthomas.com • costaricaluxuryestates.com • country-living.com • cowanandzellers.com

cynthianaumes.com • danielgale.com • darrylbaskin.com/luxury_homes • daveperrymiller.com

davewong4.com • davidlkraftrealtyco.com • davidlyng.com • diamondbarsland.com

eleganthomes.com • elegantpropertiesrealty.com • exclusivemountainretreats.com

ezrarealty.com • finehomesnetwork.com • firsthamptonrealty.com • fr.lequipelouisetardif.com

gi l l ianstewart .biz • gracebayreal ty.com • gul fcoast internat ionalpropert ies.com

hallandhunter.com • hbrinfo.com • hill-co.com • hobsonrealtors.com

horizondurango.com • houlihanlawrence.com • islandiarealestate.com • jackandcarolriggle.com

jegge.com • jelleyproperties.com • johndaugherty.com • jprealtor.com • judychace.com

kurfiss.com • laclassicestates.com • lakeshorenw.com • langrealty.com

lawrencerealty.com • liladelman.com • limitedtoluxury.com • loisschneiderrealtor.com

luici.com • luxeglobal.com • luxuryboston.com • luxurydestinationproperties.com

luxuryfloridahomes.com • luxury-places.ch • luxuryrealestatenh.com • luxuryrealtygroup.com

luxuryteam.ca • luxuryvalleyhomes.com • macrealty.com • mainstreetrealtors.com

* Your property listing must be included in one of LuxuryReal-Estate.com’s partner publications in order to appear on this website.

** Listings appear on other company websites by virtue of Luxury-RealEstate.com’s global broker reciprocity program

PROPERTIES LISTED ON LUXURYREALESTATE.COM ALSO APPEAR ON THE FOLLOWING WEBSITES**

dupontregistry.com* • eleganthomes.com • fivestaralliance.com • google.com/base • justluxe.com oodle.com realestatejournal.com* • trulia.com • uniquehomes.com* • zillow.com • 1townandcountry.com 77greatestates.com • adamscameron.com • agentmarylou.com • allprimerealty.com • arizonabest.com bahamasrealty.bs • beachcastles.com • bigmountainrealestate.com • blockislandproperty.com • bluerealty.us boltonjohnston.com • borengrouprealestate.com • bradleygolfproperties.com • brantsrealtors.comcapecodassociatesrealestate.com • casait.it • cbhk.com • chaseinternational.com • chaylaimmobilier.com chestnutpark.com • classicatlantaproperties.com • coleyreed.com • corabettthomas.com costaricaluxuryestates.com • country-living.com • cowanandzellers.com • cynthianaumes.com danielgale.com • darrylbaskin.com/luxury_homes • daveperrymiller.com • davewong4.com davidlkraftrealtyco.com • davidlyng.com • diamondbarsland.com • eleganthomes.com elegantpropertiesrealty.com • exclusivemountainretreats.com • ezrarealty.com • finehomesnetwork.com firsthamptonrealty.com • fr.lequipelouisetardif.com • gillianstewart.biz • gracebayrealty.com gulfcoastinternationalproperties.com • hallandhunter.com • harrynorman.com • hbrinfo.com hill-co.com hobsonrealtors.com • horizondurango.com • houlihanlawrence.com • islandiarealestate.com jackandcarolriggle.com • jegge.com • jelleyproperties.com • johndaugherty.com • jprealtor.com judychace.com • kurfiss.com • laclassicestates.com • lakeshorenw.com • langrealty.com lawrencerealty.com • liladelman.com • limitedtoluxury.com • loisschneiderrealtor.com • luici.com luxeglobal.com • luxuryboston.com • luxurydestinationproperties.com • luxuryfloridahomes.com luxury-places.ch • luxuryrealestatenh.com • luxuryrealtygroup.com • luxuryteam.ca • luxuryvalleyhomes.com • mainstreetrealtors.com • malvinagodoy.com • marmin-immobilier.com • marquetteturner.com.aumasonmorse.com • mcbrideagency.com • mccaffreyrealty.com • mcguiganpepin.commiamirealestate.com • miloffaubuchonrealty.com • mlsazluxury.com • mybrokers.com newjerseygoldcoast.com • norrisandcompany.com • nycondos.us • ourdistinctivehomeshop.com oxfordrealty.com • pacunion.com • pattwhite.com • pedlerrealestate.com • perryandco.com playarealtyexecutives.com • pointsne.com • portfoliorealtygroup.com • premierdoorcounty.com premierestateproperties.com • preusser.com • prudentialsantafe.com • rachelthomasrealty.com realestatesequim.com • realliving.com • realnetgroup.com • realty3ny.com realtyassociatesmoves.com • realty-guild.com • remaxcondosplus.com • ricottarealestate.com rodeore.com • rondavisrealtors.com • rubiola.com • sakamotoproperties.com • sandiphillips.comsandpiperrealty.com • santafeproperties.com • saundersassociates.com • scottlawrencerealtor.com scottsdalefineproperties.com • seatoskypremierproperties.com • sedonaluxuryhomes.com sellingsflifestyles.com • sharondonohue.com • signatureresidencesworldwide.com • simmsteam.com • sixesriverlandcompany.com • smithandassociates.com • stoutrealty.com • sunislerealty.com suzikarrrealty.com • tateandfoss.com • teamweekly.com • thefloridaauthority.com timothyfuller.com • trghome.com • turnquistpartners.com • tuxedopark-realestate.com usvi-realestate.com • villageassociates.com • vipproperties.com • visionrealtors.com watermarknw.com • wayzatalakesrealty.com • westusagallerycollection.com • wfp.comwilliamsawyer.com • wilshirepalmbeach.com • winecountrygroup.com • worldrealestate.it

Homes listed with Harry Norman, Realtors® receive unmatched internetexposure due to the power of our brand and through our membership affiliations.*

Visit www.harrynorman.com to put our expertise to work for you.

*Harry Norman, Realtors® is proud to be a member of Leading Real Estate Companies of the World, RELO Home Search, and affiliated withLuxury Portfolio and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.

Harry Norman, Realtors®places your home on over 500 websites.

Realtor.com

Trulia.com

LuxuryRealEstate.com

FrontDoor.com

RealEstateJournal.com

FMLS.com

LuxuryPortfolio.com

LeadingRE.com

GAMLS.com

ajchomefinder.com

www.HarryNorman.comRegents.com

ChristiesGreatEstates.com

90% Of HOme Buyers used THe InTerneT durIng THeIr HOme searcHSource: 2010 National Association of REALTORS® Profile of Home Buyers and Sellers

HARRY NORMAN HOME

Exclusive PublicationsHarry NormaN

H o m E

C E l E b r a t i N g 8 0 y E a r s o f s u C C E s s i N a t l a N t a

MagazineAn elegant showcase of

Harry Norman, REALTORS® most exceptional properties

Published bi-annually

30,000 copies are directly mailedto select residents throughout

Metro Atlanta, plus our nationwide network of luxury real estate affiliates

InsertHarry Norman, REALTORS® HOME is an oversized, stand alone publication featuring glossy, full color, professional photography.

Published three times annually

110,000 distributed as an insert throughout metro Atlanta within the Neighbor Newspapers

and The Atlanta Business Chronicle

Why the BestCall Harry Norman, Realtors® Home...

Sources: Trendgraphix, Top Broker Report, Areas 21 &22, January – July 2009, FMLS, sold properties, Areas 21 & 22, January – July 2009

Mission Stat ement

We will assist our customers in buying or selling a home with undivided attention, unparalleled professionalism and unsurpassed service.

We will strive to earn their loyalty by having a completely satisfied customer at the end of each transaction.

Because Harry Norman is the first and last name in Real Estate

The Best Move You’ll Ever Make™

www.HarryNorman.com