EXCEPTIONAL & DIVERSEBRINGING CUSTOMERS BACK TO HOTELS

MISSION STATEMENTTo be a leading family resort hotel management and asset advisory company that will operate in Europe, Africa, Asia and the Middle East.

The focus will be on family hotels, resorts, residential units and mixed use developments. Our hotels will be fully inclusive family orientated autism friendly hotels.

OUR GOALThrough our partnership with Leading Family Hotels and Ernie Els with his Center of Excellence we shall assist owners and developers of resort hotels to achieve higher than average returns on investment while maintaining risk awareness and being unique in product and service quality.

We believe in flair, ingenuity and providing the point of difference in an absolutely safe environment.

MANAGEMENTPROFILES

ERNIE ELS I FOUNDING PARTNER

Els design - is a full-service golf course design company wholly

owned by its principal, four-time major champion and world

golf hall of famer Ernie Els.

The international scope of Ernie’s 70 professional career victories

is mirrored in the increasingly global reach of his designs, with

signature courses and renovations making an impact in emerging

and established golf markets alike. Currently there are 12 Ernie Els design

courses open for play, another 10 in various stages of planning and construction,

with many more exciting projects in the pipeline.

Albany, Bahamas Four Seasons Anahita, Mauritius Wentworth West Course, UK Mission Hills, China Whiskey

Creek, USA Hoakalei Country Club, Hawaii Desaru North Coast, Malaysia Nordelta, Argentina Cabo del Sol, Mexico

The Els Club, Dubai The Els Club Desaru, Malaysia The Els Club Teluk Datai, Malaysia

MANAGEMENTPROFILES

MIKE SCULLY I MANAGING DIRECTOR

Mike Scully heads First & Foremost Hotels and Resorts, a

bespoke hotel asset, development and operations company.

The company formed with golfing legend Ernie Els.

With a career spanning 30 years and three continents, Michael has played an instrumental role in the development and Management of 10 major 5 star hotels and over 70 original food & beverage outlets, including an unsurpassed array of themed concepts. His professional travels have taken him to the largest hospitality groups in the world, including Sun International, Accor, Crowne Plaza, Forte, Le Méridien and Starwood.

Driven by innovation, Michael’s management style focuses strongly on achieving a high return on investment for the groups clients, as well as building long term sustainable growth with minimal risk.

Michael is also a founding partner of Coffee Planet, the Middle East’s fastest growing coffee company, with over 350 on-the-go outlets.

“Our aim is to respect and nourish local culture, while being the heart and soul of a city.”

THE

HEART & SOULOF THE DESTINATION

OUR STRENGTHS

Our team with over 30 years working in three continents (Africa, Europe and

Middle East) we are able to leverage a huge number of value proven

experiences and attractive contacts. We have built and developed hotels,

restaurants and mixed–use developments that involved families, business,

sport and leisure.

WE ARE REVENUE AND ASSET MANAGEMENT SPECIALISTS

FandF’s team have built and developed some of the Middle East’s most

spectacular and profitable resorts and developments that range from the most

successful bars all the way through to designing the busiest restaurants whilst

managing and developing these locations to ultimate success. Not restricted

to Africa and the Middle East our experience has increased the value of a

cornerstone boutique London hotel by over 20% in less than two years.

OVERVIEW

We lead an owner or developer through all stages of the proposed project from

incubation of the project right through to completion.

Having designed, developed and managed over 70 successful restaurants & bars

we have the blueprint secured for success, repeatedly proven on three continents.

Our record of developing profitable resort and business hotels alike makes us

unique in our ability to turnkey multi-use developments.

Valuable partnerships and strategic alliances with designers, builders, brands; as

well as tour operators, airlines and other affiliated organisations.

These partnerships include Leading Family Hotels, Bespoke Hotels for our city

and business hotels and recently with Thomas Cook Hotels for our beach and

holiday offering.

BUSINESS CONCEPT

Whether we work with “influence” in Europe, “wasta” in the Middle East or

“guanxi” in China, F&F recognize the need to not simply understand the local

culture, but also the way they think, their customs and the way they do business.

Our success has always been predicated on the support of the local community.

With the region’s tremendous growth and our international market knowledge

and experience in tourism development and new openings, we are more than

confident in our ability to establish ourselves in the proposed market.

We assist real–estate developers and hotel owners with requirement specifications

for their purchasing, while always acknowledging the necessity to clearly support

the local businesses community, and in the same manner they will reciprocally

support us.

REVENUE DRIVERS

Driving revenue is the key to a successful business, we believe this starts with the

correct concept, design, product and management however it is then down to:

Booking systems

Search engines and the GDS (global distribution systems)

Web page design

On line travel agencies

Search Engine Optimisation

Sales and Marketing – particularly to local and regional markets

Rate policy and pricing strategy

Market knowledge

Social media

Dynamic pricing

Service

PROJECTSWe like to draw on the experience of our previous successes which is why we

are developing our own themed family resorts. We will specialise in families and

children’s entertainment where we believe there is a great opportunity due to

undersupply and above average return on investment.

Projects the F&F team have developed and managed:

Holiday Inn Crowne Plaza Midland - Manchester – Management and refurbishment

Mina Seyahi Marina - Dubai - design, developed and managed

Le Meridien Mina Seyahi - Dubai - design, developed and managed

Westin Mina Seyahi - Dubai - design, developed and managed

Dukes Hotel - St James - London - managed

Ibn Battuta Gate Moevenpick - mixed use development, concepts and management

Moevenpick Diera - Dubai - mixed use development, concepts and management

Royal Amwaj the Palm - Dubai - mixed use development and concepts

Oceana the Palm - Dubai - mixed use development and concepts

FIRST CLASS HOTELSEXPERT MANAGEMENT

CORE EXPERTISE

The co-ordination and implementation

of concept, technical and design

elements during the development

and pre-opening phase’s.

PROJECT MANAGEMENT

The provision of total technical and

operational managerial expertise

and solid sales and marketing

infrastructures in order to maximise

on potential profit opportunities.

MANAGEMENT

The provision of concept, technical,

financial, managerial, sales & marketing

and public relations services to owners

on a consultancy basis.

CONSULTANCYProfessional management of club

houses and facilities.

GOLF & LEISURE CLUB & FACILITY MANAGEMENT

CORE EXPERTISE

Planning, implementation and supervision of all

marketing activities including public relations,

advertising, collateral production, social media

and market research.

MARKETING SERVICESUtilising our unique partnerships and

distribution networks in the implementation of

worldwide sales activities including attending

trade shows and conferences and appointing

strategic partners globally.

SALES SUPPORT

Full in-house training and

development programs.

Strategic partnerships with

various hospitality and leisure

learning institutions.

TRAININGThe provision of operational

financial management on behalf

of the property.

FINANCIAL SERVICESAssistance in sourcing

potential investors and

partners for owners and

new developments.

INVESTMENT

OPPORTUNITIES

There are regions that continue to foster a major investment and development

environment which includes resort and hotel mixed use opportunities.

In addition to the tremendous hotel & resort development opportunities, there is

also a key focus on entertainment, sports and activities. Many developers and

operators are entering the market with over-used, tired concepts, where we will

make the difference with our innovative strategies and multi-purpose offerings.

With positive economic growth both occupancy, average rates and revpar’s are

growing, opportunity is rife and development is encouraged. That being said the

same holds now as it will be in the future that it is the quality and timing of the

right product which is instrumental to success. Being ultimately flexible and

keeping firmly focused on staying ahead of the market trends will be vital in all

the projects we deem viable to undertake.

OPPORTUNITIES

It is recognised that mixed-use developments comprising of residential, retail

and hotel not only add value but are attractive to a worldwide market of

individuals who have a high degree of disposable income. F&F plan to add a

new dimension of leisure and refinement to that desired market.

Our partners have been an integral part of the leading family, sport & leisure

developments in the world, including Sun City in South Africa, major hotel and

tourism developments in Dubai to the design of the world renowned golf

courses. They also have qualified association with International Power Boating,

the Louis Vuitton and the America’s Cup, as well as a host of world renowned

concerts, tennis, rugby and football events.

OPPORTUNITIES

Each opportunity stated is an element that will result in long term, sustainable

growth in the hotel, hospitality & accommodation supply arenas.

With huge infrastructure development including air, sea and particularly high-

speed rail there is an even greater occasion to bring hospitality with leisure to

an ever more discerning market.

F&F are revenue generating specialists and we see in the regions the market

presents an even more diverse opening for both branded and unbranded

properties to be just as successful as previous ventures and potentially far more

so. Our belief in our ability to enter this enormous economic market is rooted in

our comprehensive understanding of the world-wide booking engine and how

to properly monetise it to drive business to individual properties and home-

owned brands.

OPPORTUNITIES

The Middle East has already demonstrated the need to move on from the

established international hotel giants and has very successfully invited new

brands into the market. We can benefit from this opportunity.

A union with an established hotel brand brings undoubted benefits to the

effective management of a hotel, but it comes with a price whether in the fees

paid or the control held in the relationship.

F&F assists owners and developers in the early most important stages of

concept and design thus ensuring no major cost variations later in the project,

this is through our in depth knowledge of major hotel chains standards and

requirements.

RESTAURANTS CONCEPTS

Our team have created, developed or managed over 70 renowned bars and restaurants:

Sakura – Japanese – concept, design and managed

Al Tanoor – Lebanese – concept, design and managed

Traders Vic’s – Polynesian – managed

Retro – Conran inspired – concept, design and managed

Barasti Bar – Beach Bar – concept, design and managed

Tang – El Bulli inspired – concept, design and managed

Blue Orange – International – concept, design and managed

Bussola – Italian – concept, design and managed

Hunters Grill Room – Steakhouse – concept, design and managed

Spice Emporium – Thai – concept, design and managed

Oeno Wine and Cheese Bar - Jazz Bar – concept, design and managed

Chor Bazaar – Indian - concept, design and managed

Shanghai Chic – Chinese - concept, design and managed

HOW CAN WE HELP OWNERS?

F&F WILL DRIVE PROFITABILITY OF YOUR HOTEL

Today’s world of high industry growth means finding managers that know the market and understand and recognise local business

opportunities are more difficult to find. We will:

Assist your management and asset management teams in recognising opportunities for revenue growth in all areas of your business

Keep you up to date with new concepts, booking patterns and revenue opportunities

Through our partners we will drive business from source markets

full cost analysis of all areas of your hotel to ensure that the bottom line reflects true potential

REVENUE STREAMS

Management and Operating Fees

Room nights and rentals

International themed restaurants and coffee shops

Spas where applicable

Retail outlets

Restaurant Franchises

Wellness, leisure and beach club facilities and fees

Conference and Exhibition facilities

Mixed use retail, office or leisure

In the Middle East and Asia up to 50% of all retail sales can be in food and beverage in food, in Europe the trend of good food is

returning to hotels albeit through renowned chefs.

In developments we encourage owners to retain a number of outlets

under hotel management as the right innovation and management can make them work.

We also encourage possible joint venture franchise agreements with internationally acclaimed and branded restaurant chains. These can be located in house or in other commercially viable areas.

REVENUE STREAMS

CONTACTMIKE SCULLYMANAGING DIRECTOR

2 Woodard MewsChurch StHenfield, W Sussex

BN5 9NR, United Kingdom

Phone: 0044 203 36332221Mobile: 0044 7754 080 362

michael.scully@fandfhotel.comFIRSTANDFOREMOSTHOTELS.COM

Now is the time to capitalise on the opportunities available as world travel and tourism continues to grow.

PO Box 12356DubaiU.A.E

Phone: 00971 50 6246049