· Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield Here is where it gets interesting. Mobile Search…. • We Realtors list our homes in the

Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield www.realprosystems.com

www.RobLevy.com

[email protected]

(503) 906-1444

Online Lead Generation

Mobile IDX and Marketing Two Must Haves

to Grow Your Business!

Be Committed…. Like Ham and Eggs…

• The Chicken is a Participant…

• The PIG is Committed!

Are you a participant, or are you Committed?


Your Presenter Rob Levy CRS

25+ Years as a top selling

Realtor in Portland!

Portland’s #1 Prudential Realtor

2007-2011

Been with Keller Williams

since early 2012

First eCertified Prudential Agent

Portland, Oregon

But Life Changed… • The kids graduated college, the dog

died. Life then began……

So I became and agent in Palm Springs!

Palm Springs, California


• Lead Gen – For those who know you and those

who don’t.

• Mobile Search – the new MUST HAVE

• Introduction to Video Marketing

• Using Video Email

• Summary

• Q & A

Today’s Agenda

Agenda

Managing Your Pipeline

Attracting Leads and Converting Them To

Prospects

So What is This Session About?

For years, its been about “get me more leads” and the internet has done a wonderful job.

Of late, its about “I don’t need no more stinkin’ leads, I need prospects”

This will show you the latest methods of getting e-leads, and converting leads to prospects

Successful Pipeline Management

• Be Organized, be organized, be organized • Consistent Touches • Personalized Responses & Drip Email • Branding – keep your name front and center • Follow up and keep following up

THREE LEAD TYPES

THREE TOUCHES THEN DRIP

FOR A SINGLE REALTOR®

• Work with A’s • Don’t ever take eye off B’s & C’s

FOR TEAMS Lead Coordinator - works with A’s & B’s

• Pass to Buyer’s Agent to answer questions & provide more details • Set up Appointment

Does each agent on the team have compelling internet presence? Are their websites optimized for their specialty? Does the branding reflect their independence and their role on the team?

Awareness

Is each lead clearly assigned to an agent? Did the agent acknowledge receipt of the lead? Does the lead need to be reassigned? Am I generating enough leads to “feed” my team?

Lead Gen

Did the lead get called? Is the agent following up properly? Do incubated leads know which agent to call? Does each agent get enough “branding?”

Incubation

Does one agent have a higher or lower conversion rate? How big is the prospect funnel for each agent? Is there a clear plan of attack for each prospect? Can I predict my business a few months out?

Active Prospects

How does pending business look for each agent? Is there a clear plan for getting each deal closed? What’s my business volume going to be this month or next?

Pending Deals

How does closed business look for each agent? Is each agent successful? How do they stay in touch with past clients? How do they get referrals?

Closed Deals

But First We Need Leads… A Refresher

There are two types of sites…. Your Main Site

Your Stealth Site

Drip eMails BOND!

Drip eMails BOND!

Follow up, Follow Up, Follow up

•Call when the lead comes in (ask about a garage)

•Call 24 hours later to see if they need to change parameters. •Go for an appointment in the office. •Keep dripping them listings •Take OUT of automated drip if in contact •Calendar next time to call and action


Statistics

• May 1st, 2013 – 46% of searches online

• September 30th 2013 – 70% of searches now

online

• You cant afford to NOT be mobile ready

Mobile Search (Not to be confused with Mobile HOME Search)


App vs. Mobile Ready Website

• Most people are reluctant to download an app

• Many end users don’t realize most quality sites

format for mobile.

• Make sure your site doesn’t simply squish a

regular site into a 2” wide screen

• Insist on a MOBILE READY site

Mobile Search



Here is where it gets interesting.

Mobile Search….

• We Realtors list our homes in the MLS

• They send them to Trulia, Zillow, Realtor.com and others

• Those companies have iPhone and Android Apps

• The buyers are trained to use these apps to search homes

• There is no way you can have a true IDX app showing all

in your name…. Until Now, and its not even an app!


Mobile Apps….


Here is the NON-APP Mobile Search….



Create and Save a Search

Mobile Search….


Create and Save a Search Too!

Mobile Search….

• The buyer can create their own search on the phone

• The search gets saved in your RPS site

• eMail campaigns go out as normal

• Unlimited searches can be saved!

• And…. Its NOT an app, Its ALL BRANDED TO YOU!


Video on Your Website

• YouTube offers ability to

embed a video into your

website

• RPS can help you leverage

video in your email…

Incorporating Video into Your Website


VideoMail

• Connecting your YouTube account with

you Real Pro Systems website

• Dynamically creates a page on your website

• Displays videos in your control panel for easy

inclusion in blast or drip campaigns

• Includes both your videos and videos you

‘favorite’

• Videos can be public or private

How Does it Work?


The VideoMail Difference Consistent Branding

• Surrounded by YOUR

Branding

• Access to your entire

website

• Built in lead capture

ability

http://www.roblevy.com

/video/Smoke-

Detector-

Requirements-in-

Oregon

http://www.roblevy.com/video/Smoke-Detector-Requirements-in-Oregon










Using What’s Already Been Created Examples

• Use the videos from

Realtor.com

• It makes YOU look like

the expert

• Send powerful

consumer alert

messages • http://www.roblevy.com/vide

o/This-Month-in-Real-

Estate-US-July-2012

http://www.roblevy.com/video/This-Month-in-Real-Estate-US-July-2012

















Community Pages

Make sure you use VIDEO

on your community pages!

See example video

http://www.roblevy.com/video/Video-Tour-Portland-Westhills


VideoMail is available from many

sources.

RPS embedded VideoMail is

available as an upgrade to Real Pro

Systems website.

Please Do The Following..… • Take your top FIVE ideas learned here

• Whittle it down to THREE

• Set a calendar to implement the three.

• You need a website that is www.YOURDomain.com

• You need an email YOU@YOURDOMAIN

• You need to be portable…

And Remember the most important part….

Send your

Portland, Oregon

Palm Springs, California referrals to

www.RobLevy.com

THANK YOU!!!

http://www.roblevy.com/

Documents

· Exceeding Your Real Estate Expectations Keller Williams Realty, Eugene and Springfield Here is where it gets interesting. Mobile Search…. • We Realtors list our homes in the